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It’s summer once again, and if you’re like many of us – the increasing heat and humidity sends our hair into frizz overdrive. One common solution to this hair dilemma is a Brazilian Blowout. But after being a subject of controversy a few years ago for its formaldehyde content, Brazilian Blowouts have become such a tricky territory for BOTH clients and hair stylists. Luckily, there’s an alternative called Keratin Treatments.

How Brazilian Blowout and Keratin Treatment Works


Curious how Brazilian Blowouts and Keratin Treatments work? Both treatments are designed to alter the composition of the hair using chemicals through the following procedure:

  1. The hair is cleansed and clarified to remove impurities and buildup that would prevent the treatment from penetrating the hair.
  2. Both use Keratin, which wraps itself around the hair to strengthen it.
  3. Heat is applied onto the hair to seal the cuticle and cure the hair.

Differences Between Brazilian Blowout and Keratin Treatment

While both treatments help remove frizz and bring out the hair’s natural shine, Brazilian Blowout and Keratin Treatment still vary in many aspects:

1.      The Ingredients

For years, Brazilian Blowout has been under scrutiny for using formaldehyde and formaldehyde-releasing ingredients like methylene glycol in its formula. As we many of us know, the Food & Drug Administration has previously issued warning letters to Brazilian Blowout for using these cancer-causing ingredients and mislabeling products.

While many Keratin Treatments still use formaldehyde-releasing ingredients, many brands have found the healthier alternatives. Brands like Smooth Rituals use Hydrolyzed Collagen, L-Cysteine, and a blend of Amino Acids, Keratin, and Jojoba Oil in place of formaldehyde and methylene glycol to smoothe the cuticle and tame frizz.

2.      The Application

While both treatments are done on slightly damp hair and take about 5 minutes to process (with a few Keratin Treatments requiring hair to be 100% dry and 30 minutes processing time), the major difference between them is that with Brazilian Blowout, the stylist would rinse out the product and the process is done as soon as you leave the salon. In contrast, Keratin Treatments are left on the hair for 3-4 days to allow the hair to cure.

That said, clients looking for formaldehyde-free alternatives will find Keratin Treatments a much safer choice.

3.      The Fumes

Because Brazilian Blowouts contain formaldehyde, it releases potentially toxic fumes when heated. On the other hand, Keratin Treatments like Smooth Rituals, when used appropriately, do not create harsh fumes.


4.      The Result


Apart from the processing time, Brazilian Blowouts are normally used for straightening treatments. Due to its chemical composition and the demand for cleaner hair products, brands refocused their attention on calming frizz instead of straightening the hair. Thus, formaldehyde-free Keratin Treatments were born. But like Brazilian Blowouts, Keratin Treatments can last 2-3 months with proper after-care.

With summer about to kick in, it’s the perfect time to remind your frizz-prone clients to book a Keratin Treatment.

Check out our Smooth Rituals Summer Kit below!

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