We mentioned in an earlier post that you should keep visual aids in your consultation space. They can save a client’s hair, and you a client, when used properly during consultation.
When a customer asks for a certain color, it doesn’t often match to my idea of that color. When you use a swatch chart to objectively match the colors you can give the client what she wants. Visuals work well for hair cuts as well as coloring. Having magazines, photographs, and even wigs can help identify exactly what clients want. The more visual aids the better.