So you’re ready to increase your prices?! Congrats!
We have a great guide to assist you in establishing your new price increase and crafting your “why” to share with your clients! Grab a pen and some paper and use the talking points below to reflect and create your why. Then, use the client letter template to create your announcement letter with ease!
Price increases reflect the value that you bring to your clients. With that value should also come a new set of standards for both you and your clients to ensure the highest quality experience and relationship is retained. Let’s create our dream work-life balance by establishing the values and standards you want to create.
Let’s start here by establishing your new standard…
What does your schedule look like now? How far are you booked out?
How many days are you working now per week? How many total hours are you working each week and month? Knowing how many hours you’re working now will help calculate your average time working with your current pricing.
It’s important to communicate your value as a stylist.
We know many of us consider our clients family. This framing can make it even more difficult to have these conversations. They’ve been with us since the start and we’ve had years to grow and cultivate those relationships. It’s extra important to share with your legacy clients how you’ve grown over the years and added value to their services that correlates to the higher prices.
Next – define your worth. Reflect on your accomplishments. What do you do better than anyone else? What problems do you solve for your clients? Why do you love what you do?
Continuing education, staying up-to-date on the latest techniques, and learning new skills all add value to your clients but also require you to spend your time and money to do so! What new skills do you want to share with your clients?
Last, share your good news! Now that you’ve reflected on your work, schedule, and accomplishments – you’re ready to construct your letter to clients (current and new)! Below you’ll find a great example.
I have exciting news! There are a few changes coming to my service menu and I wanted you to be the first to know! Many of you have been here since the beginning and I want to truly thank you for your support and loyalty. I couldn’t have done it without you.
As of November 1st, 2021 – my service prices will all be raised by 10%. This price increase comes with my continuing education, commitment to quality, clean beauty products and my balayage expertise. I have spent time taking courses to expand my knowledge and certifications in new color lines and more advanced techniques to take your services and salon experience to the next level.
I strive to set myself apart from the rest of the community by focusing on the latest trends and techniques and continuing to educate and provide them to my clients. I am now certified in two clean color lines (yay!) which allows me to customize the perfect formula for each and every one of you. My commitment to providing the highest quality services to you is always my top priority.
“I have been getting my hair done at Simply Organic Salon for 4 years now and I feel so lucky to have found my stylist, Olivia. From the beginning I felt heard, and right at home. Her space is comfortable and welcoming and I walk out of the salon with THE BEST cut and color that I have ever received from a stylist. I couldn’t recommend Olivia or her skills more.”
I am so grateful that you choose to spend time in my chair and look forward to continuing to work together. And to my future clients, I can’t wait to meet you. You can find my new pricing and more information on my booking website under services. If you have any questions, please feel free to reach out.
Being sure to communicate your new pricing structure to clients everywhere you can is essential – in the salon, via email and text, and on your social media platforms. This will make clients feel they didn’t have a chance to miss the announcement!
Check out our complete, step-by-step guide HERE to learn more on how to increase pricing in your salon!