Organic Way

The "Organic Way"

Organic Salon Products

Organic Way (Oway) is the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients.

Our green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins.

Oway lets you immerse your clients in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils.

From Farm to Chair

Oway’s organic salon products take root on our family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature.

Oway insiders call it OrtOfficina.

Here, we grow, pick and distill our pure organic extracts, essential oils and hydrolates with zero chemicals, in accordance with biodynamic farming standards.

Our Products


The world’s first professional organic hair color with biodynamic, fair trade ingredients and pure essential oils. Choose from 95 permanent, ammonia-free shades.

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An innovative, nectar-based hair color and treatment with organic elderberry, mallow, papamiel and yerba mate. Choose from 34 shades and confidently lift 1-3 levels.

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Our nourishing, ammonia-free cream lightener blended with kukui butter and organic essential oils for a lightening experience that’s gentle on even the most sensitive scalps.

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Waveshaper is our thio-free texturizing system full of organic ingredients and antioxidants that create soft, bouncy curls without harsh chemicals.

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Exclusive, sublime organic shampoos and conditioners artfully crafted with biodynamic, botanical and ethical ingredients that maintain and repair hair.

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A creative, versatile styling line that lets you define and sculpt your style with powerful organic ingredients, while freeing yourself from toxins found in common salon products.

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A holistic hair system with specialized products for before, during and after color to rejuvenate and improve hair health with each service.

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There’s always more than meets the eye. Analyze client’s scalp and hair on a micro-level with our state-of-the-art tools that transform you from a hair stylist to a hair doctor.

Coming Soon!


Revive and repair scalp and hair with these customizable, in-salon  treatments packed with amino acids, hyalominerals and ceramides.

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