SEVEN
Born in the salon. Trusted by stylists. Loved by clients.
SEVEN has been elevating the fabric of hair for over 20 years and now they’ve joined the Simply Organic Beauty family! Born in Seattle salons, SEVEN was created by stylists who wanted more consistency, better results, and products that actually perform without compromising ingredients. It’s no wonder they’ve amassed a cult following across the country.
Their expertly crafted products cater to the diverse needs of different hair types and textures, offering customizable and layerable solutions that make it easy to achieve effortless, elegant styles. They combine the finest natural ingredients with cutting-edge technology, creating a line of products that embody the essence of sophistication.
SEVEN believe luxury should feel approachable, and performance should never be complicated.
Elevating the Fabric of Hair
Every stylist knows that hair behaves like fabric. SEVEN was built around that truth.
Hair is the stylist's artistic medium. It's meant to move, shine, bounce, bend, and come to life in the right hands. That's why every formula we create is designed to support the integrity, movement, and feel of the hair while delivering the performance stylists depend on every day.
For SEVEN, elevating the fabric of hair means elevating the work of the stylist. It means creating products that perform beautifully, feel intuitive to use, and are genuinely worthy of the craft.
How SEVEN Meets the Simply Organic Beauty Standard
Simply Organic Beauty has been in business for over 25 years, working to change salons for the better. We consciously curate our catalog based on our four criteria: purity, planet, people, and professionals. Here's how SEVEN measures up!
Purity: The Science & Nature of SEVEN
Every SEVEN formula draws on over 70 natural botanicals and antioxidants for hair that feels nourished, not processed. Every product is SLS-free, SLES-free, paraben-free, and color-safe. Natural ingredients like avocado oil, Brazil nut oil, and coconut oil deliver slip, softness and shine without buildup.
Fragrances: One of the hallmarks of the SEVEN experience, the scents within the products are phthalate-free and crafted to meet rigorous global safety benchmarks, including the International Fragrance Association, and free from commonly restricted ingredients without compromising the experience of professional haircare.
Planet
Sustainability is an evolution and with SEVEN recently revamped line, they have made some exciting upgrades to their packaging that reflect the beauty of the formulas inside. Their packaging is now up to 50% Post-Consumer Recycled Plastic, with DIAMOND Hair Treatment Serum and the OPTI Triple-Action Scalp Serum housed in infinitely recyclable glass.
Purity
Every SEVEN formula draws on over 70 natural botanicals and antioxidants for hair that feels nourished, not processed. Every product is SLS-free, SLES-free, paraben-free, and color-safe. Natural ingredients like avocado oil, Brazil nut oil, and coconut oil deliver slip, softness and shine without buildup.
7 REASONS TO LOVE SEVEN:
- Professional-grade formulas trusted by stylists nationwide
- Seven diverse collections meet your client’s every need
- More than 70 botanical ingredients across the line
- Free from sulfates, parabens, phthalates & other toxic ingredients
- Leaping Bunny Certified cruelty-free line
- Certified American Made Beauty
- Packaging made with up to 50% post-consumer recycled materials
Seven Collections. Seven Fabrics. Seven Solutions.
Named after fine fabrics, each collection is inspired by the qualities of its namesake and created to support a specific hair need. Find the right solution for every client in your chair!
GAZAR
Deep Hydration. Lasting Softness.
Inspired by the richness of silk Gazar fabric, this collection deeply nourishes dry, brittle hair while restoring softness, shine, and manageability.
The Fabric: A crisp silk fabric known for its richness and softness.
Ideal for: Coarse, dry, or unruly hair in need of softening hydration
KENTE
Strengthen. Rebuild. Restore.
Built to repair and fortify damaged hair, Kente infuses strength into every strand with intelligent repair technology. The KENTE BOND System is clinically proven to reduce breakage by 60%.
The Fabric: A bold, hand-woven fabric originating from West Africa, celebrated for its strength and structure.
Ideal for: Damaged and weakened hair
SATARA
The Fountain of Youth for the Hair & Scalp.
The SATARA OPTI® System is a targeted regimen for hair that is thinning, shedding, or losing density. Powered by patented, plant-based ingredients like Procapil®, Capixyl®, and Agreynist®, our formulas energize follicles, support a healthy hair growth cycle, and help restore optimal function.
The Fabric: A foundational fabric with a clean hand and quiet refinement.
Ideal for:Thinning, shedding, or greying hair
RINZU
Lasting Color. Vibrant Shine.
Like a Rinzu jacquard's intricate weave, color-treated hair deserves lasting beauty. This collection protects vibrancy while enhancing softness and shine.
The Fabric: A Japanese jacquard with intricate woven patterns and luminous sheen.
Ideal for: Color-treated, dull, dry hair
CUBICA
Effortless Care. Everyday Luxury.
Like your favorite fabric, this daily collection is breathable, versatile, and made to support the routine of everyday styling. From clarifying and conditioning to prep and finishing, CUBICA covers the essentials with ease.
The Fabric: A lightweight, breathable fabric valued for its versatility and easy comfort.
Ideal for: All hair types needing light, everyday care
MEZZO
Definition. Moisture. Movement.
From waves to curls to zig-zag patterns, artfully woven Mezzo celebrates the natural rhythm of textured hair with definition, moisture, and movement.
The Fabric: An artfully woven fabric celebrating rhythm and pattern.
Ideal for: All curl types & textures
BORATO
Weightless Lift. Amplified Volume.
Inspired by bold, architectural fabrics, Borato lifts, builds, and supports hair without stiffness. From pre-styling prep to finishing texture, every product in this collection is engineered for volume that lasts.
The Fabric: A bold, architectural fabric known for lift and contour.
Ideal for: Fine or flat hair seeking volume and movement