Ready for exciting news that will shake up the beauty industry?
We at Simply Organic Beauty value your devotion to pure, professional products, and want to provide you with a first look at our new hair system, Organic Way (Oway). Our mission has always been, and still remains, to change salons for the better. And, we feel this holistic hair line — with your expertise and passion — will do just that!
You heard it here first: Oway is the world’s first professional product line with biodynamic, organic and fair trade ingredients. An inspiring backstory of ethical production principles. 100% high quality formulas. And, an infinite array of healthy, beautiful possibilities!
From Farm to Chair
This addition is well-anticipated and we are beyond excited to unveil Oway to you. We cannot wait to share this organic line with you, because of its use of certified natural and organic raw materials, obtained through fair trade. This line is a solid sustainable option, which lends itself to its green chemistry. And, Oway is the first hair system to use essential oils and pure micronized plants from biodynamic family farming in Bologna, Italy.
Biodynamic farming is a step above organic. It involves a holistic approach to harvesting ingredients. This approach excludes chemical use, maintains soil fertility, and focuses on a harmonic relationship between people, plants and animals.
A couple neat benefits about Oway’s system:
- NO Ammonia
- NO SLS & SLES
- NO Parabens
- NO Petrolatum
- NO PEG/PPG/BG
- NO Mineral Oil
- NO Phthalates
- NO Synthetic Fragrance
- NO Artificial Colorants
What To Expect
Oway color and products boast biodynamic extracts and essential oils, from plants that are grown in accordance with principles of harmony between man and nature. This farm-to-chair approach assures that not only the best ingredients are being used, but that they are being grown in an ethical manner, which is important to the quality and use.
OrtOfficina is Oway’s biodynamic farm that spans over 50,000 miles. The harvesting and distilling process occurs without any use of chemicals. This allows for the most pure, concentrated and effective active ingredients to be obtained. All Oway lines are perfumed with carefully blended essential oils. In contrast to artificial fragrances, essential oils not only smell amazing, they also benefit the mind and body.
Even the ingredients make an impact: Oway chooses to purchase and use plants originating from ethically-managed crops, produced by 486 economically disadvantaged communities in the Brazilian Amazon and by Australian Aboriginal, Indochinese and African populations.
Complete Hair Care System
We are proud to introduce Hsystem, a holistic hair care and color line. Oway Hcolor is touted for its combination of safe results and extremely rich pigments, which is the perfect coverage for grey hair. This color line is infused with biodynamic hibiscus extract, organic perilla oil, ethical date oil and cotton proteins. Hbleach is the first ammonia-free bleach in a cream butter consistency, which is enriched with biodynamic lavender oil, organic perilla oil and burkina faso fair-trade date oil. It has a neutral scent and produces streak-free lightening.
Alternatively, Hnectar is for those who are looking for safe, delicate and bright results, through a fusion of color and integrated hair lifting. This color contains biodynamic elderberry nectar, organic mallow nectar, papamiel nectar, and ethically-obtained yerba mate. The quality of Oway’s color lends itself to its alchemy, which consistently produces deep and long-lasting results. Hsystem is not just concerned with color, but also with the overall wellness of hair by integrating pre- and post-color treatments.
When it comes to hair products, Oway offers a comprehensive assortment of hair and scalp treatments, in addition to styling products. There is sure to be a product for any hair issue that may arise, from scalp redness to hair regeneration, from strand nourishment to heat protection.
Oway’s packaging is also environmentally-friendly. Paper sleeves are made out of 100% tree-free paper, obtained from cane sugar waste, without tree felling. Glass is amber-colored, pharmaceutical-grade, which protects the formulations with high concentration of natural ingredients and essential oils, guaranteeing purity. Aluminum is extremely resistant and adaptable, highly recommended for optimal product preservation. And, the packaging is 100% and infinitely recyclable.
The greatest part of this professional hair system is the complete and wide-range of products that are geared toward a comprehensive and feel-good approach to gorgeous, healthy hair.
What To Do Next
If you’d like more information on Oway, visit www.simplyorganicbeauty.com/oway or call 1-888-213-4744.
Read the official press release here.
