The Rise of the Quiet Chair Salon Trend
In today’s world of technology there are an abundance of ways to communicate. For some it has become a luxury to find a moment of silence, some time away from the constant chatter. In the past few years we have seen a rise in the amount of yoga studios and mediation practices across the world. Many people are searching for a place where they can power down and enjoy some peace.
The salon is also one of those places.
An area that many seek out for some “me-time”. It is somewhere to relax and rejuvenate. But it can also be a business of communication. As stylists, we know the salon is built on relationships. Most of us know our clients well, we form bonds and share stories. Some people come to us specifically for the gossip or the therapy sessions we can offer them.
But what about the people who don’t like to chat?
This is a great option for clients who may have social anxiety. Not every person is interested in having a conversation during their service, but they may also be too polite to ask for the quiet they need.
Think about the ones who always come in with something to read, or who discuss their haircut, then flip the off switch for the next 45 minutes. Salons are now looking to offer these clients their own space. “Quiet rooms,” or just a chair where they can avoid the fear of small talk.
“Quiet Chairs” are a rising salon trend all over the world.
Organic Way, a professional salon brand from Italy, has even created the term, “Head Spa.” A concept that takes a twist on the traditional salon service and makes it a tranquil experience. It’s a holistic approach that involves not just treating the hair, but the whole being. From diffusing soothing essential oils, to Ayurvedic massages and herbal teas, they offer a full relaxation of the body and mind.
And on top of that, a silent space or quiet chair to soak it all in.
The Quiet Room Trend Benefits Stylists, Too.
This offering also takes the guess work out of it for the stylist.
Usually, we can get a pretty good read on who wants to talk and who just wants to relax. Yet if the client can book their seat in the quiet room ahead of time, then it saves us from having to figure out how we should interact with them when they arrive.
Being a stylist myself, there are days where a little silence would benefit me too! All day we interact with new people, helping them to find the perfect cut, color, and style while carrying out lengthy conversations about all kinds of other things. It may be a relief to have a couple of moments in the quiet chair in between.
Overall, this is an interesting new salon trend that can expand your business.
Offering a fresh perspective on the salon and spa experience and reaching out to a new group of people who may have not booked an appointment. And your regulars will have another option to their typical appointment.