With the new year comes new opportunities to build and grow your salon business. But in order to take advantage of these opportunities, you need a solid salon marketing plan.
Here are some salon marketing strategies that will drive your business to new highs this year.
Salon Marketing Tips
1. Revisit your past year.
To get an idea of what you need to change and improve in the new year, you have to assess how your business performed with the marketing strategies you used.
The first step is to go over your past year’s marketing plan and identify which strategies and promotions gave positive and negative results. This way, you’ll know which strategies were effective for you and your business, and which ones you can do without in 2019.
As soon as you’ve completed this step, Salon Today recommends conducting a SWOT Analysis. This type of test identifies your business Strengths, Weaknesses, Opportunities and Threats. Your salon’s busy location is one Strength. Or, the fact that you’re probably one of the few holistic hair stylists in your community is a fantastic Opportunity you could use to your advantage. Social Media Marketing could be your Weakness, but that doesn’t mean you can’t turn it into an opportunity to reach more clientele. Last but definitely not the least, do not forget to look into Threats that can potentially hurt your business and find solutions for them.
2. Write down your business goals for the year.
After evaluating your business performance last year, write down what you intend to achieve at the end of the year.
Do you want to increase your client list? Improve your client retention? Do you want to learn new hair cutting techniques? Or get certified in Oway and Original & Mineral? How about boosting your social media presence?
Having a clear idea of your goals will help you create an effective salon marketing strategy.
3. Create a Salon Marketing Calendar to guide your marketing decisions.
There’s no shortage of holidays to celebrate every month. As a business owner, it’s important to keep track of them, regardless of how bizarre and trivial they seem. You don’t have to participate in every holiday – simply find one (or a few) that works for you and your salon.
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People are attracted to any thing that’s different, so your promotions are bound to get noticed by potential clients, especially online. Because holiday content is timely and attention-grabbing, incorporating it in your marketing strategy will certainly get you more traffic and engagement.
4. Step up your Instagram game.
Today, Instagram has more than 1 BILLION ACTIVE USERS. If your salon still doesn’t have an Instagram page, then sign up today because you’re missing out on tons of potential clients! I know there’s always new things happening with social media and sometimes it can seem overwhelming but making sure your presence is there is key for boosting your brand.
First things first: Be sure your salon’s Instagram is a BUSINESS ACCOUNT and not a personal one. Switching to a Business Account has a lot of perks:
People can easily contact you by phone or email through your business profile.
You get access to Instagram Insights – an analytics tool that provides real-time data about your demographic: their location, age group and their online behavior. You also get an insight into which type of content attracts followers and engagement. All of this data you can use to take your Instagram page and your business to the next level.
Most importantly, clients can now book through Instagram! They no longer have to call or go to another website or app to set an appointment, saving them time and giving you more bookings. Popular salon booking softwares like Vagaro and StyleSeat are already integrated into the platform. Making it easy for you to gain new clients!
Here’s the fun part: Instagram makes it so easy to run giveaways. All you have to do is post, create your own hashtag for easy tracking and require a follow, like or comment and people will come flooding your page. Holidays like Mother’s Day is always a great time to give back to clients. Things like Mother & Daughter Makeover Giveaway is a popular one among clients. Instagram Giveaways do not have to cost a lot – as long as it’s enough to make noticeable difference, like a haircut and gloss or partial highlights, then you’ll be sure to get a lot of engagement and even new clients out of it.
Take it a step further by putting together a basket giveaway, including products or prizes from other businesses within your holistic circle and post on each business’ Instagram page. This way, you get maximum exposure without spending a fortune.
With Instagram’s algorithm changing daily and usually not in the favor of small businesses it’s more important than ever to boost engagement and use every tool Instagram gives you to reach new and current clients!
5. Integrate Chatbots into your Facebook page.
First, does your business have a Facebook page? If not, we highly encourage you to get one. Social media is the new search engine, many young customers especially millennials and Gen Zs use Facebook and Instagram when searching for and verifying a business. The absence of a social media page will make them think twice about doing business with you. So if this year your goal is to increase your client list, you need to step up your social media game.
Second, as soon as you have your Facebook page set up, be sure to integrate chatbots. There are reports that some people are uncomfortable talking on the phone or face to face to ask questions or book an appointment, and chatbots are great at fulfilling such requests. In fact, Entrepreneur.com reports over 45% of clients actually prefer interacting with chatbots for customer service, according to research.
Through the new Facebook Chatbot service, clients can:
- Get answers to FAQs
- Book an appointment
- Perform cancellations
- Get new offers or discounts
- Order products
- Many more!
As a busy hair stylist, this will help you to attend to your client’s needs online without even lifting a finger, allowing you to focus on your clients in the salon.