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5 Summer Hair Trends You’re Going to See Everywhere


Summer is calling, and to the salons we go! As the temperatures heat up, we’ll be seeing countless celebrities go for the chop (or the opposite). And that means, your clients will want them too!

From curly bobs to crazy colors, these are 5 summer hair trends that will dominate the season.

Summer Hair Trends


Boho Blonde

Emma Roberts recently traded her gorgeous brunette bob for blonde locks, and it doesn’t surprise us at all. She loves to switch up her looks but this shadow-root shade might be her best look to date.

In cases like this where a brunette client wants to go lighter, it’s important to have THE conversation. This allows you to preserve the health of the hair as much as you can. And when it’s time to paint, make sure to add O&M COR.restore to your O&M Paint Powder or Keratin Lightener to add extra insurance.

Photo credit: @emmaroberts / @kailawardhair

The Modern Shag

The shag is back, but with a twist. The 2019 Shag is all about softer textures and feathery fringes, like Anne Hathaway’s newest ‘do. Her mid-length mane gives more versatility when styling – which is something your clients will want to have for the season. A few spritz of Oway Sea Salt Spray should give their hair a little bit of texture a la Anne Hathaway.

Photo credit: @annehathaway / @salsalhair


Curly Company

From Zendaya to Mandy Moore, it seems everyone is embracing the curly trend. I mean, why wouldn’t they? It looks good at every length. Whatever the type of coil your clients got, always have the Oway Curly Care & Style Kit ready to keep those curls looking healthy and hydrated.

Photo credit: Harpers Bazaar US / @alejandra_abloom

Wearable Wet Look

You’ve seen this everywhere from Kim Kardashian to Gigi Hadid. It looks like it’s easy enough to pull off but there’s a process to achieving this high-gloss, high-shine look:

  • Blowdry the hair until it’s 60% dry.
  • Apply a dime size amount of Oway Frozen Glaze on the hair.
  • Comb the hair with a wide-tooth comb, avoiding the root area.
  • With your fingers, tousle the ends through the back to blend it all together.

Photo credit: PopSugar AU / @akiko_narita


Playful Colors

Summer is not complete without color! This season, it’s all about romantic rose shades like mauve and pink or vibrant colors like green or blue. To create these hues what you need are products that won’t compromise the hair. Oway’s butter cream lightener Hbleach is perfect for bringing the hair to the appropriate level without compromising its health. Then, tone with O&M’s ammonia-free and PPD-free Dusty Pink + Lilac Toner for mauve or Pale Pink for pastel pink. If you’re going for green or blue, Oway’s Hmelt Green Harmony and Blue Charm Pure Pigments are your best friends!

What’s the trend you’re looking forward to this season? Sound off in the comments!

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