The Summer season is underway and for us holistic hair stylists and salon owners, it’s when the sales start to slump. Tapping into the men’s market is a good way to improve our profits.
According to the National Retail Federation, Father’s Day spending in 2017 has risen to $15.5 billion in the United States alone with the average amount spent of $134.75. These figures are expected to rise in 2018.
While Father’s Day is no Mother’s Day when it comes to profits, Dads need some downtime as well. This Father’s Day, show your clients’ male partners and friends some love with these salon marketing tips.
Father’s Day Salon Marketing Tips
1. Target female clients.
One mistake that many businesses make is tailoring their Father’s Day promotions exclusively to male clients. Over the years, statistics have shown that women are the ones who mainly buy Father’s Day gifts.
When planning your Father’s Day promo, make sure to keep the moms and daughters in your client list in mind, particularly the high spenders.
2. Run your campaign on social media.
Social media is a quick and low-cost tool to get the word out about your Father’s Day campaign. Post ads on popular platforms like Facebook, Instagram and Twitter to reach as many people as possible.
Social media contests where local participants can win Father’s Day gifts such as a Shaving Kits and Hair Care Kits for men are very popular during this time of year. Below are some contest ideas you can use:
Social Sharing – Grow your social media presence by encouraging clients to tag and share your Facebook or Instagram campaign.
Sweepstakes – Increase your email database with sweepstakes that require an email address to join.
Surveys – Gain insight into your clients by making them answer some survey questions that can improve your business.
3. Tap into your client’s emotions.
For today’s consumers, salesy messages don’t cut it anymore. Tap into their emotions by encouraging them to share special moments with their dads. You can hang a board in the salon where clients can share photos or pieces of advice they learned from their fathers. Father’s Day is, after all, a day for celebrating fathers.
4. Partner with other businesses in your area.
According to research, about 50% of Dads love going on outings on their special day rather than receive gifts. Why not get them both? You can partner with travel or outdoor companies to promote your salon’s men’s products. Offer them items from our men’s grooming collection like our Oway Shaving and Hair Care Kit as a prize when they sign up for a golf or gym membership, and vice versa.
5. Provide Bounce-Back offers.
Keep your books full this Summer by providing bounce-back offers to clients who will purchase your Father’s Day gift packages. Offers such as getting % off on their next hair treatment or a free haircut and blow dry in July or August can help encourage repeat business and client retention.
With the men’s grooming market expected to explode to $29 billion in 2024, Father’s Day is the perfect time to get in on the action.
Check out our exclusive Father's Day Salon Retail Kits below!
The holidays are the most anticipated season of the year for entrepreneurs. People are more open to trying out products and services, so it’s the perfect opportunity to step up your salon’s marketing game. Even though it’s still over a month before the holiday cheer is in full motion, it’s better to be prepared.
Whether you’re a chair renter or a salon owner, these holiday marketing ideas will surely help boost your salon’s brand and profits this festive season.
Salon Marketing Ideas for the Holidays
Create special gift packages.
We don’t know about you, but picking out gifts is a tough task, especially for men. Having special gift packages ready for purchase takes away the guesswork and time from choosing the most fitting present for their loved ones. Plus, this is also a great strategy to sell your remaining inventory with little discount.
Set up a photo booth corner.
People love taking selfies and having content to post on social media, so having a photo booth corner where they can take pictures after they’ve had their hair done is a brilliant way to promote your business. Don’t forget to tell them to give your salon a shout out in their caption to give your business that extra exposure.
PRO TIP: Strategically place your brand logo, social media, and products as backdrops for your selfie station. But make sure they look elegant and subtle, so the photo doesn’t look like an advertisement when your clients post it online.
To succeed as a small business owner in this digital age, you must learn how to use the internet and social media to your advantage. Instagram and Facebook are currently social media platforms with almost 3 billion active users combined.
In order for clients and potential clients to easily find your business, create a unique and memorable hashtag for your salon’s holiday campaign. This will help set you apart from the many salons in your area and allow you to keep track of your campaign.
Post live tutorials.
Post a live tutorial of this season’s hottest hair styles and colors. By doing so, your clients and prospective clients will know how skillful you are and what you have in store for them this season.
According to research, users who watched an explainer video to learn more about a product or service subsequently bought it. Buyers nowadays do not have much time to read long reviews and product descriptions. They want to see the product in action. Videos can do those and more in only a few minutes.
PRO TIP: While painting and styling the hair, make sure the products you’re using are displayed in full view. Describe to the viewers how to use them, their benefits, and how it makes the hair feel to entice them to purchase.
Organize charity events.
The holiday season is a great time to show much you care for your community. As holistic hair stylists, our purpose extends far beyond making money. Organizing and joining charity events will show your clients how committed you are to your mission. For instance, you can donate beauty products you no longer use to local women’s shelters and non-profit organizations like The Beauty Bus or Project Beauty Share.
PRO TIP: Make it a collaborative effort by encouraging your clients to join your gift-giving event. Set up a box at the reception area where clients can drop off unused beauty products.
Partner with other organizations.
The holidays are a great time to expand your reach. Plenty of organizations and businesses will be holding special events during this time of year. Connect with holistic health groups, environmental organizations, theater communities, or any group that may need the services of a salon professional. Doing so will help you tap into a new client base.
Update your voicemail greeting.
Nothing beats a nice greeting to get your clients excited for the holidays. Do not forget to include in your voicemail an invitation to book online in case clients call during closed hours. This will help prevent your client from going to other stylists in case of hair emergency.
Have you done any successful holiday promotions in the past? Share them below!