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Father’s Day Salon Marketing Tips for Holistic Hair Stylists & Salons

fathers-day-salon-marketing-tips

The Summer season is underway and for us holistic hair stylists and salon owners, it’s when the sales start to slump. Tapping into the men’s market is a good way to improve our profits.

According to the National Retail Federation, Father’s Day spending in 2017 has risen to $15.5 billion in the United States alone with the average amount spent of $134.75. These figures are expected to rise in 2018.

While Father’s Day is no Mother’s Day when it comes to profits, Dads need some downtime as well. This Father’s Day, show your clients’ male partners and friends some love with these salon marketing tips.

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Father’s Day Salon Marketing Tips

1.      Target female clients.

One mistake that many businesses make is tailoring their Father’s Day promotions exclusively to male clients. Over the years, statistics have shown that women are the ones who mainly buy Father’s Day gifts.

When planning your Father’s Day promo, make sure to keep the moms and daughters in your client list in mind, particularly the high spenders.

2.      Run your campaign on social media.

Social media is a quick and low-cost tool to get the word out about your Father’s Day campaign. Post ads on popular platforms like Facebook, Instagram and Twitter to reach as many people as possible.

Social media contests where local participants can win Father’s Day gifts such as a Shaving Kits and Hair Care Kits for men are very popular during this time of year. Below are some contest ideas you can use:

  • Social Sharing – Grow your social media presence by encouraging clients to tag and share your Facebook or Instagram campaign.
  • Sweepstakes – Increase your email database with sweepstakes that require an email address to join.
  • Surveys – Gain insight into your clients by making them answer some survey questions that can improve your business.

3.      Tap into your client’s emotions.

For today’s consumers, salesy messages don’t cut it anymore. Tap into their emotions by encouraging them to share special moments with their dads. You can hang a board in the salon where clients can share photos or pieces of advice they learned from their fathers. Father’s Day is, after all, a day for celebrating fathers.

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4.      Partner with other businesses in your area.

According to research, about 50% of Dads love going on outings on their special day rather than receive gifts. Why not get them both? You can partner with travel or outdoor companies to promote your salon’s men’s products. Offer them items from our men’s grooming collection like our Oway Shaving and Hair Care Kit as a prize when they sign up for a golf or gym membership, and vice versa.

5.      Provide Bounce-Back offers.

Keep your books full this Summer by providing bounce-back offers to clients who will purchase your Father’s Day gift packages. Offers such as getting % off on their next hair treatment or a free haircut and blow dry in July or August can help encourage repeat business and client retention.

With the men’s grooming market expected to explode to $29 billion in 2024, Father’s Day is the perfect time to get in on the action.

Check out our exclusive Father's Day Salon Retail Kits below!

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5 Mother’s Day Marketing Ideas for Holistic Salons and Spas

mothers-day-salon-marketing-ideas

Mother’s Day is only a few weeks away so it’s time to start planning your salon’s Mother’s Day Specials.

Here’s a fact: Clients are more likely in a gift-buying mood on Mother’s Day than Valentine’s Day. Therefore, it’s important that you have your promotional campaign already in place.

If you have not started planning yet, we rounded up 5 tried-and-tested Mother’s Day salon marketing ideas that will surely make your mommy clients or their loved ones smile on their special day.

Mother’s Day Salon Marketing Ideas

Tip #1. Run a Mother’s Day offer.

Everyone loves getting freebies or a discount. But what makes an offer EVEN more appealing is if it comes with an added value. An added value is a benefit that clients receive that they may not be able to get anywhere else. It can be anything that the client can’t necessarily buy, such as an experience.

Promos such as offering to upgrade your client and her mom with a free hair cut if they book a hair treatment together not only allows them to get a free service, but they also get to spend quality time together.

Tip #2. Create Mother’s Day Gift Baskets.

Mother’s Day gifts are arguably the hardest to find. Creating Mother’s Day gift baskets, like the Oway Skincare Grab ‘N Go Bag and Oway Body + Mind Care Gift Box, takes the guesswork out of gift-giving. These Oway gift sets come in eco-friendly gift packaging as well, which holistic moms will surely appreciate.

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Tip #3. Spread the word through email marketing.

While social media is a great tool for putting the word out at lightning speed, email marketing remains to be one of the most effective ways to reach your clients. It gives you more space to discuss your Mother’s Day promos in detail and send traffic to different parts of your website or online shop.

PRO TIP: Always include an eye-catching visual and/or heartwarming quote to generate more interest.

Tip # 4. Go social.

Utilize all your social media accounts to get the word out: Facebook, Instagram, Twitter – you name it. But make sure to keep your social media campaign fun and engaging. Many potential clients are easily put off when they see a very salesy post. You can post funny “bad childhood haircut” memes or do a throwback of their favorite retro hair do’s and seamlessly insert your ad in the caption.

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Tip #5. Appeal to men as well.

Did you know: According to statistics, men actually spend more on Mother’s Day gifts than daughters. This is a great opportunity to tap into a whole new demographic. You can partner with a business dedicated to men and create a campaign together. Then, provide an incentive that will allow them to come back to your business on another day, like Father’s Day.

Is your salon ready for the Mother’s Day rush? Having a well thought-out Mother’s Day campaign will not only help your business, but dedicating this special day to your clients will also strengthen your relationship with them.

Check out our Mother’s Day Specials from Oway below!

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5 Easy Ways to Retain Salon Clients & Transform Them Into Lifelong Fans

Attracting salon clients takes a lot of work, but the true challenge lies in retaining them. All too often we see many salons looking virtually empty, which sends a bad message to onlooking potential customers. Empty Salon = Bad Service.

And so you have your salon’s website and salon’s social media marketing down pat, but you can’t seem to re-book and keep clients. What could possibly be wrong? It might have something to do with your client retention system. If you don’t have one in place, then we suggest creating one.

Below are 5 tried-and-tested ways on how to retain your salon clients and create loyalty!

Tips for Retaining Salon Clients

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Measure Your Retention

As a business owner, you need to have a system in place to measure your client retention. Keep track of the dates and how frequent your new and existing clients come to your salon. Doing so helps you set retention goals based on the data that you have and allows you to identify clients that you need to focus on.

Reward Your Staff & Clients

Everyone responds positively to a reward. When you provide incentives to your staff in exchange for improving their client retention, they’ll be more motivated to work. Rewards like giving them a raise or throwing them a mini-party are excellent strategies to inspire your team to reach your business goal.

The same can be said about client rewards. Clients who are offered referral/next-visit discounts or personalized welcome kits are more likely to book a service again. These rewards make them feel that you value their loyalty, thus reinforcing repeat behavior. Programs like Point Rewards, Punch Card, and VIP Tiers have also been proven to be effective in encouraging clients to continue visiting their local salon.

Pre-book Clients

Pre-booking your clients for the next appointment before they leave your salon is an effective way to increase the possibility of them returning. Emphasize the benefits of maintaining their look or booking ahead of time during the busy holiday season.

This is also the perfect opportunity to mention your Pre-Pay Program. This guarantees that they will keep coming and frequent your salon since they’ve already paid for it. Aside from that, it’s also been statistically proven that clients who’ve pre-paid the service tend to spend more afterwards, adding to your sales goals.

Sell Retail

First-time clients tend to return when they purchase retail, especially if they liked the product. And once that happens, you’ve just earned their trust. This is the only opportunity you need to start building a relationship with a new client.

Have them test new products you’re thinking of bringing to your salon and ask for their opinion. This will send a message that you don’t only see them as a client but also a part of your salon family.

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TIP: Carry salon exclusive products like Oway so clients have no option but to visit you to get what they need.

Be Consistent

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Hairdressing is an experience-driven industry.

Clients come to you to relax and have a great time. So when they consistently receive excellent service, they’re sure to book again and again.

Forge friendships with them by sending personal notes, listening to their concerns, and creating a pleasing customer experience each time they visit. The next thing you know, they’ll be telling their friends and family how amazing your salon is.

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5 Untold Secrets of Social Media Marketing For Salons

Years ago, social media marketing was totally unheard of. Facebook and Instagram started off as fun, alternative way to share photos and experiences. But as they gained more popularity, people quickly realized the untapped opportunities available online.

And it’s true. Social media is probably one of the greatest gifts to entrepreneurs. It’s free and you can reach hundreds (even thousands) of potential salon clients with a click of a button – if you know what to do. Luckily, we’ve taken the mystery out of social media marketing for hair salons with our latest salon business training!

Firstly, Facebook has the largest social network in the world, with over 2 billion users. Meanwhile, Instagram has reached over 700 million users this year. Among the many social media platforms available, these two provide the most efficient way to reach and engage current clients and potential customers.

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Below are some useful tips on how you can leverage your salon’s social media pages to attract people to your business.

How to Effectively Use Social Media for Your Salon Business

1. Complete Your Profile

To many online users, your social media page is their first point of contact with your business – so be sure all the important information are there. Once you’ve created your Facebook and Instagram page, check to see if you have these on your profile pages:

a. Name, Address, Phone (NAP)

Having these three on your profile helps potential clients know more about your business. Aside from that, Google crawls these pieces of information to verify your business website, so make sure your social media NAP is consistent with your website and Google My Business page.

b. Photos

Photos provide a face to your business, so it’s important that you’re making a positive impression. Upload a professional photo of your salon and a cover picture to add more personality to your page.

c. About

The About section is the soul of your social media page. It’s often the first thing visitors check to see if your salon is worth their business.

d. Website URL

Don’t forget to add your salon website! Doing so helps boost your site’s ranking and verifies your business on Google. Take advantage of the gray verification badge offered by Facebook for businesses as well. This legitimizes your business and helps users discover your page easily in search results.

2. Know Your Target

As small business owners, knowing who your target audience is important as it will set the tone and overall personality of your social media page.

Consider the age bracket of your target audience when posting. Are they 18 – 29-year-olds? Posting fun, colorful hair colors is a great way to attract younger people. Tag those who you want to check out your post, and use relevant hashtags.

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Or are they 30-49-year-olds trying to maintain a holistic lifestyle? Sharing articles that are helpful to them will keep them coming back to your page – which brings us to our next tip.

3. Provide Valuable Content

To attract potential clients, you need to give them a reason to keep following you. Does your page offer any value or benefit to them? You can do this by creating useful content, such as:

a. Inspirational Quotes

Everyone likes to see and hear motivational words before starting their day. Posting inspirational quotes will help increase your salon page engagement.

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b. Ingredient Information

As holistic hair stylists, your prospective clients will be looking for a salon that offers products with safe and healthy ingredients. Sharing useful information about the ingredients used in each of the products you use and highlighting their benefits will help generate interest in your business.

c. Promotions/Discounts/Rewards

Everyone loves to get rewards. It’s classic human behavior. Promotions in the form of discounts and rewards will not only entice new customers to buy your products and services but it will also reinforce repeat behavior.

d. Transformation Pictures or Videos

Your social media page is an extension of your portfolio. Many clients who book online are often people who’ve seen a beautiful hair color on Instagram or Facebook. Share before-and-after pictures and videos to show potential clients what you and your team can do for their hair.

TIP: Take pictures with clean, uncluttered background. They often receive the most love on social media because they’re easy on the eyes and put the focus on the hair. Watermarks are great, but make sure they don’t take attention away from the work.

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4. Post Regularly

To forge relationships with your clients and potential clients, you must be consistent in posting updates. This signals that you are up to date with the current trends and willing to interact with your community.

Facebook allows you to schedule posts ahead of time, and there are a number of Instagram schedulers available. Apps like Planoly, Hootsuite, Plann, and Later offer free basic plans that allow you to upload, schedule, and curate your posts ahead of time.

TIP: Facebook and Instagram business pages have built-in analytics that will tell you when your audience is online. Post during peak hours for maximum exposure.

5. Engage Your Audience

Many people like sharing their thoughts on social media. Use that to your advantage by creating conversations with your clients. Join and create Facebook groups. Ask questions that might interest them. Give away products that they might like and possibly, repost (free advertising!). And most importantly, respond to comments and inquiries. This sends a message that you value their voice. Doing these will not only boost your social media authority, but also help you build long-term relationships with clients.

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6 Tried-and-Tested Strategies to Master Your Salon’s Online Reputation

Marketing your salon business today is not as simple as it once was. These days, getting your salon’s name out there will require some cutting-edge online salon marketing strategies and a plan. When done right, this can instantly give your hair salon an advantage over your competitors. But one erroneous move (or lack thereof) can ruin everything you’ve worked hard for.

While we cannot please every client, as salon owners, it is important that we address any issues immediately. Bad news can spread like wildfire, but learning how to manage your salon’s online reputation can help you grow and protect your business at the same time.

Below are some steps you can take to keep your salon’s Internet reputation glowing and intact.

Strategies to Manage Your Salon's Online Reputation

Salon Businesses Should Focus on Local SEO

As a small business owner, being visible to your target market is crucial to success. Salons are a local business type that requires ample foot traffic, so focusing your SEO (Search Engine Optimization) efforts on solidifying your placement on local search engine pages can put you ahead of the competition.

Fun Fact: Local Searches Lead 50% Of Mobile Visitors To Visit Businesses Within One Day

As you can see, potential clients are looking for local businesses daily. Staying on top of Google and other search engines will lead to a steady flow of clients to your chair.

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Ninety-four percent of searchers don’t go beyond the first page of Google, therefore being in that highly coveted #1 spot will instantly translate to sales and new clients. There are various factors that affect Local SEO ranking, but being listed in Local Business Directories and mentioned in Local Citations are the most important ones.

  • Local Business Directories

Local Business Directories play a key role in getting instant ranking, but these three search engines are the major players.

  1. Google My Business
  2. Bing Places
  3. Yahoo Local

These search engines have the most users (with Google getting 63.4% audience share) – listing your salon in these search engines will help put it at the top of the list. Recently, Google has added salon and spa bookings as part of Reserve with Google, another free service of the search engine juggernaut that allows customers to discover and book appointments (so be sure to sign up for Google My Business!).

Aside from that, potential clients tend to trust businesses more if their Business Name, Address, and Phone Number are available online. This makes your business look legitimate and allows them to get in touch with you easily.

  • Local Citations

The average consumer reads about 11 reviews before making a purchase decision. These reviews come from the following:

  1. Review Sites like Yelp, Angie’s List, Facebook, among others
  2. Blogs
  3. Local Newspapers

Being mentioned in Local Citations help search engines like Google verify your business. When multiple credible sources have the same accurate information about your business, it signals to search engines that your business is legitimate. So, be sure your Business Name, Address, and Phone Numbers are correct and consistent.

Salon’s & Hair Stylist Should Market on Social Media

To this day, many entrepreneurs still regard social media as a marketing fad with no real returns. But statistics say otherwise. Sixty-eight percent of all U.S. adults use Facebook, 28% use Instagram, and 21% use Twitter.1 That’s millions and millions of potential clients online.

Being on social media allows clients to easily find your salon and vice versa. Aside from marketing and customer service, having accounts on those three platforms helps boost your salon website’s Google reputation. Google crawls social pages as it would any other website. Meaning, social media can greatly influence your website’s page rank and Google search results, enhancing your salon’s online presence.

Track Your Business Mentions Online

Once you’ve finished submitting your business name to local directories and creating your social media accounts, start tracking your business mentions online. Waiting for a wave of bad reviews to come in before taking an action can be detrimental to your business. One negative review can send potential clients to another salon.

Be proactive by monitoring your social media channels and responding to both compliments and complaints with carefully though-out responses. This sends a message that you care about them and are willing to improve the way you do business. Below are some of the ways businesses track their online mentions:

  • Google Alerts. This free tracking tool from Google notifies you via email whenever your salon is mentioned on the Internet.
  • Social Media. When you regularly check your salon hashtag and tags on Facebook, Instagram, and Twitter, you get instant feedback and insights from clients.
  • While Hootsuite is mainly used for scheduling posts across social media channels, one major perk of this tool is you get to monitor what people are saying about your business.
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Turn Your Salon Team into Brand Ambassadors

You have talented stylists in your team – they make the perfect brand ambassadors because they have first-hand experience and genuine understanding of what your salon is all about. Furthermore, they use the products and have personal connections with clients. Leverage that relationship by having them create their own professional social media pages where they can promote their work and their favorite products.

Their social media activity will not only help position your salon as an active member of the beauty industry, but also help dispel any negative opinions about your business.

Encourage them to put your salon’s website on their social media bios as well to drive more leads to your site.

Expand Your Network

Your salon’s online reputation is as important as your offline reputation. Many potential clients out there either don’t have social media or are not in your network. Sponsoring local events like meetups can help you tap into a wide network of like-minded individuals. Sites like meetup.com are always looking for people who can sponsor food, gifts, and venues.

Bonus Perk: When you sponsor, your salon website will be linked in the event page, bringing more traffic to your site.

Gather and Respond to Reviews

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Businesses nowadays live or die by their online reputation, especially salons. Over 90% of consumers look up online reviews before booking a service or buying a product, so be sure to get as many reviews as you can. Encourage clients to leave a review on your Facebook or Yelp page and embed them on your website so prospective clients can see them.

Review Management Tips

  1. Cultivate real and authentic reviews. Hand out biz cards before your clients leave to remind them to leave a review on your website.
  2. Respond to good and bad reviews. Acknowledging BOTH positive and negative reviews shows that you appreciate their feedback and opinion. Call them if you must – this way the client will feel how much you value them as a customer.
  3. Maintain and uphold professionalism. Respond in an honest, professional manner. Whatever happens on the Internet stays on the Internet, so make sure to always put your business in the best possible light.

Source:

1 Pew Research Center. (2016). Social Media Update 2016. Available: http://www.pewinternet.org/2016/11/11/social-media-update-2016/

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