The Summer season is underway and for us holistic hair stylists and salon owners, it’s when the sales start to slump. Tapping into the men’s market is a good way to improve our profits.
According to the National Retail Federation, Father’s Day spending in 2017 has risen to $15.5 billion in the United States alone with the average amount spent of $134.75. These figures are expected to rise in 2018.
While Father’s Day is no Mother’s Day when it comes to profits, Dads need some downtime as well. This Father’s Day, show your clients’ male partners and friends some love with these salon marketing tips.
Father’s Day Salon Marketing Tips
1. Target female clients.
One mistake that many businesses make is tailoring their Father’s Day promotions exclusively to male clients. Over the years, statistics have shown that women are the ones who mainly buy Father’s Day gifts.
When planning your Father’s Day promo, make sure to keep the moms and daughters in your client list in mind, particularly the high spenders.
2. Run your campaign on social media.
Social media is a quick and low-cost tool to get the word out about your Father’s Day campaign. Post ads on popular platforms like Facebook, Instagram and Twitter to reach as many people as possible.
Social media contests where local participants can win Father’s Day gifts such as a Shaving Kits and Hair Care Kits for men are very popular during this time of year. Below are some contest ideas you can use:
- Social Sharing – Grow your social media presence by encouraging clients to tag and share your Facebook or Instagram campaign.
- Sweepstakes – Increase your email database with sweepstakes that require an email address to join.
- Surveys – Gain insight into your clients by making them answer some survey questions that can improve your business.
3. Tap into your client’s emotions.
For today’s consumers, salesy messages don’t cut it anymore. Tap into their emotions by encouraging them to share special moments with their dads. You can hang a board in the salon where clients can share photos or pieces of advice they learned from their fathers. Father’s Day is, after all, a day for celebrating fathers.
4. Partner with other businesses in your area.
According to research, about 50% of Dads love going on outings on their special day rather than receive gifts. Why not get them both? You can partner with travel or outdoor companies to promote your salon’s men’s products. Offer them items from our men’s grooming collection like our Oway Shaving and Hair Care Kit as a prize when they sign up for a golf or gym membership, and vice versa.
5. Provide Bounce-Back offers.
Keep your books full this Summer by providing bounce-back offers to clients who will purchase your Father’s Day gift packages. Offers such as getting % off on their next hair treatment or a free haircut and blow dry in July or August can help encourage repeat business and client retention.
With the men’s grooming market expected to explode to $29 billion in 2024, Father’s Day is the perfect time to get in on the action.