Valentine’s Day Marketing Ideas for Stylists

Valentine’s Day is a fun time for creative marketing ideas both in-salon and online! It’s a great opportunity to boost revenue through monthly clean beauty promotions with a sweet, romantic theme. 

In-Salon + Events

  • Gift both clients and fellow stylists with fun custom Valentine’s! Whether you download our paper Valentine’s or go the goody bag route – friends and clients will feel special and excited receiving a thoughtful gift! 
  • Have you thrown an in-salon event before? Throwing in-salon events, such as a Galentine’s Night with promotional services, outside vendors, and treats is a great way to treat current clients and bring new clients in! 
  • Something fun to do for clients is to create a Valentine’s Day playlist! Play in-salon or share on your social media to truly set the mood for the month! This is great to do for any holiday but this month you can try multiple angles. Try a ‘Will You Be Mine?’ – romantic vibes playlist and/or ‘Galentine’s Only + Self-Love’ – an upbeat anthems playlist!  

Reward Loyal Clients

Take to email marketing and email your loyal clients and thank them for loving you all year! Thank them for spending time in your chair, their trust, and offer them an exclusive Valentine discount to use throughout the month. 

During the beginning of the year, books can be quieter in the salon and this is a great incentive for clients to get back into your chair and start reinvesting in themselves. Adding a complimentary blow-out to a color service, a percentage off of retail purchases, or a deep conditioning treatment to any service, are ideal places to start. 

Acquire NEW Clients with a Valentine’s Day Offer 

Referrals and word of mouth, stay at the top of the list for the best ways to find new clients! Put a Valentine’s Day twist on your current ‘Recommend a Friend’ marketing and watch new clients come through the door! 

During the month of February, hand out romantic themed cards to your clients and ask them to share with friends/family/someone they love that offer exclusive discounts to those who both hand them out and receive them! You can make both a physical paper copy and a digital version to share online. 

Download our curated Valentine cards HERE!

This will offer a salon discount to new clients and reward your current clients. It’ll be a sweeter approach to your ‘Recommend a Friend’ program. Giving someone a chance to save money is a direct incentive for them to share with others and feels less salesy. 

Engage with Clients Online 

February is a time where your online following will love inspiration for ‘date-night’ and ‘girls night out’ hairstyles! Try posting romantic and fun hairstyles to your social media platforms this month! Share which clean beauty products to use and show inspo for short hair, long hair, updos, romantic curls and more! 

Don’t forget to share your HHT Partner Link + Code when promoting any products to also give yourself boosted commissions this month! 


Which Valentine’s Day marketing ideas will you try?!