Made for Holistic Hair Stylists & Salons

Formula Friday: O&M New York Fashion Week Collina Strada: Full Fab Start with dry hair and mist the hair with O&M Know Knott Detangling Spray to nourish and help to soften curls. Then apply a small amount of O&M Frizzy Logic Shine Serum to the ends and lightly diffuse. The goal is to create a [...]

5 Ways Your Salon Can Support Breast Cancer Awareness Month Love pink? So does October! And with October comes one of the most widely-recognized awareness month: Breast Cancer Awareness. With Breast Cancer at the forefront of the wellness world and as a holistic hairstylist, you have the unique opportunity to make a huge difference in [...]

50way Salons 2020: Call for Submissions The time of year is here again! Want to be a 5Oway Salons? Applying will give you the chance to be one of 50 Oway salons worldwide to be featured in the 5Oway Salons 2020 book. Check out 7 of the winners from North America this year for inspiration [...]

Formula Friday: Owayans OCEANS Oway's 2019 Owayans Lookbook certainly made a splash around here! Their collaboration with Blue Tit resulted in OCEANS: a sultry photo shoot full of dynamic colors and seasonal inspiration. This Formula Friday, we are so excited to finally share all you need to recreate these looks. If you're feeling as inspired [...]

How to Create Texture with O&M Dry Queen and Desert Dry Building texture has never been so easy! Original and Mineral have released two dry styling products that are not only good for your hair, but good for the planet as well. O&M Desert Dry Texture Spray is full of Australian Lilly Pilly and Quandong. [...]

Formula Friday: Autumnal Creatures Happy (almost) Fall, y'all! The official first day of Fall is just around the corner, so we thought this would be the perfect time to share our forecasted Fall hair color formulations from our Autumnal Creatures Collection in collaboration with Creature Studio ATL. Autumnal Creatures FormulasSunny Blonde For a bright blonde [...]