2015’s Best Permanent Ammonia-Free Hair Color Brand

The votes are in! Thousands of hair stylists voted in Beauty Launchpad’s Reader’s Choice Awards every year, and we’re proud to sayOrganic Way (Oway)’s Hcolor has won best professional ammonia-free hair color for 2 years in a row (2015 & 2016)!


Best Professional Ammonia-Free Hair Color

Organic Way’s Hcolor is a permanent ammonia-free hair color line that covers grey, while nourishing the hair and scalp with biodynamic botanicals, organic essential oils and fair trade ingredients. They’re the first color line in the professional beauty industry to use ‘Farm to Chair’ ingredients grown on their 100% chemical-free farms in Bologna, Italy.

Organic Way, also known as Oway, is a unique player amongst ammonia-free hair color brands due to their holistic approach to hair, health and the delicate world around us.

Organic Way uses innovative green chemistry to create gentle formulations that deliver rich, multifaceted color results. Their balanced use of therapeutic essential oils and plant butters creates a hair color experience unlike any other.

Many stylists and clients with allergies choose Hcolor as their go-to color. But, even those without sensitivities choose the Organic Way because of the unrivaled color results and hair health.

The perfect balance between natural and effective, Oway’s Hcolor is the first organic color that’s predictable and easy-to-use, while boasting these amazing benefits.

Ammonia Free Hcolor Benefits

  • 95 Shades
  • No Harsh Fumes
  • Full Grey Coverage
  • Cruelty-Free & Vegan
  • Long Lasting, Shiny Hair Color
  • Nourishing Organic Ingredients
  • Respects Hair’s pH and Structural Integrity

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