Lighten Like a Pro: Meet the New O&M Vegan Powder Lighteners

Introducing O&M’s new and improved, dust-free lightener range – delivering higher levels of lightening and a softer, smoother consistency for ease of application! These reformulated lighteners replace animal keratin with hydrolyzed oat protein, for a 100% vegan formula. 

The new lighteners work smarter, delivering higher levels of lightening and a smoother, more cream-like consistency for easy application. Each powder comes in a re-sealable and recyclable pouch, allowing it to remain in optimum condition.

Meet the Key Ingredients

Arginine is one of the most important amino acids in keratin. It strengthens hair, decreasing hair breakage, minimizing hair loss, deeply moisturizes the hair, and protects the hair from damage.

Calendula Flower Extract has soothing and regenerative properties. It helps soothes scalp irritations and inflammation and promotes healthy hair follicles for growth.

Sunflower Seed Oil provides the scalp and hair with nutrients for shiny hair. Its hydrating, anti-frizz, and promotes healthy hair.

Hydrolyzed Oat Protein forms a coating on the outside layers of hair strands to prevent water loss. It also helps protect the hair against unwanted damage such as split ends and breakage.

CLEAN.Blonde Ammonia-Free Powder Lightener

The perfect go-to powder lightener for everyday foil work that delivers clean and fast lightening while leaving the hair feeling amazing. Click here to shop!

SUPER.Blonde Level 7 Powder Lightener

This is your go-to lightener for open air techniques such as basin balayage, tip outs and freehand lightening due to its soft, creamy-like consistency. It’s also the perfect option for on-scalp lightening. Click here to shop!

SUPER.Blonde Level 9 Powder Lightener

This new addition to the O&M Lighteners Portfolio is when you need that extra bit of lift. It’s perfect for darker bases wanting to go platinum. Don’t be afraid to utilise your usual go-to developer strength as the conditioning agents protect while lifting, leaving hair feeling incredible. Click here to shop!


For easy application, combine the recommended amount of O&M Powder Lightener with an O&M CØR Activator (1.3%, 3%, 6%, 9%) for a creamy, smooth consistency.

Mixing Ratio: 1 Part powder to 2 parts CØR.color activator

Development Time: Up to 50 minutes

Application: Apply immediately after mixing to dry hair. After the processing time is complete, rinse the hair well, then follow with your chosen O&M shampoo, conditioner, and treatment. Add CØR.restore Part 1 for extra protection during your lightening service.

Click here to download the FAQ.

For more application instructions, check out this lighteners step-by-step video from O&M – Watch here!


Bundle, save, and bring O&M’s revolutionary new lightener formulas to your salon! Based on your salon’s needs, choose from three comprehensive salon packages, available exclusively through Simply Organic Beauty. Click here to shop!