
We’re so excited to unveil the ARETÉ Color of the Year, a hue that embodies the artistry, mastery, and emotional resonance of modern hair color.

ALCHEMIC WINE
A hue born where Earth and art converge, this deep oxblood layered with brown undertones is reminiscent of aged wood, pressed grapes, and the quiet ritual of creation.

The Moodboard
“Alchemic Wine” embodies transformation – the essence of ARETÉ’s pursuit of beauty through mastery and meaning. It is warmth refined, passion contained and a reminder that excellence is not found in excess, but in depth.

See Alchemic Wine in Action!
Formula by Shania Quail
Roots: 4.5 + 4.0 + 5.6 + 5 catalyst
Ends: 6.6 (1oz) + 5.6 (.5oz) + 6.5 (.5oz) + 5 catalyst
Ready to recreate this look? Shop the formula!