Two years ago, on February 2nd, ARETÉ was born with the clear intention to honor the artistry of stylists and redefine what clean, professional color could offer. Every decision since has been rooted in conscious creation, sustainability, and integrity, made stronger by the community that stands behind it.
Where was ARETÉ in 2025?
Elevating Our Offerings: Including High Lift shades, Calming Chamomile Powder, and the luxury hairbrush line, ARETÉ expanded its product collection.
Committing to Accessibility – Alchemic Color’s per tube price was lowered to $13.33, permanently, staying true to a mission of intentional, inclusive beauty.
Connecting Face-to-Face – On show floors and in salon spaces alike, ARETÉ connected with stylists through hands-on education and meaningful dialogue.
What’s Next for ARETÉ?
The angel number 222 is marked by balance, faith, and new beginnings. As ARETÉ enters its third year, Simply Organic Beauty is excited to continue this journey with some exciting developments.
Alchemic Liquids Line: ARETÉ is elevating your artistry and expanding your skillset with 46 demi-permanent liquid shades. Pair with the new cream and liquid developers for unmatched performance.
Illumination Powder Lightener: The next generation of ammonia-free powder lighteners, Illumination Powder, delivers 7 levels of lift while preserving hair health and integrity.
Botanical Hair Butter Lightener 2.0: The Butter Lightener is getting a makeover. Through your real-world experience and feedback, the product is being refined to better meet your needs behind the chair.
2026 is the Year of Growth
In addition to new and improved products, we’re bringing expert in-person education to a salon near you. New dates are being added all the time, so be sure to check our education page to register for available classes.
ARETÉ Discovery Day
Designed as a full-sensory introduction to ARETÉ, Discovery Day brings together education, demonstration, and connection in a single immersive experience. From brand philosophy to seasonal scalp rituals, this experience offers a thoughtful introduction to the world of ARETÉ, including an exclusive look at what’s ahead for 2026.
Come See Us in the Following Cities
March 16, 2026 | Philadelphia, Pennsylvania
March 30, 2026 | Tampa, Florida
ARETÉ Level 1 Certification & Product Knowledge
Designed for colorists ready to deepen their understanding of clean, high-performance color, this Level 1 workshop offers a comprehensive introduction to ARETÉ Alchemic Color. Through guided education and live demonstration, you’ll explore our expansive shade range, formulation philosophy, and the foundational knowledge needed to successfully integrate ARETÉ into your services.
Come See Us in the Following Cities
February 1, 2026 | Sacramento, California
February 2, 2026 | San Clemente, California
February 9, 2026 | Monterey, California
February 23, 2026 | Chicago, Illinois
March 9, 2026 | Cincinnati, Ohio
March 16, 2026 | Manitowoc, Wisconsin
March 30, 2026 | Beverly Hills, California
April 13, 2026 | Enfield, Connecticut
April 20, 2026 | Denver, Colorado
May 11, 2026 | Greenville, South Carolina
May 11, 2026 | San Francisco, California
