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The Hairdresser’s Guide to Regaining Confidence


As hair stylists, a large part of our success and happiness depends on our self-confidence. Without it, interacting with people and marketing our services can be tough—especially if the client is being difficult.

So how do we regain our confidence after hitting a low point? Below are some powerful ways to help you get back in the game.

Tips to Get Your Confidence Back

Overcome the Impostor Syndrome.

Many creatives suffer from Impostor Syndrome. Some of us tend to have this little voice in our head, saying we’re going to fail. That every time we create something, we feel like a fraud – and our clients and colleagues are going to find to out.

Our work is our extension of ourselves and selling a part of ourselves to people we don’t know can make us feel vulnerable. Realize that you are the expert and no one else knows your work more than you do. So, each time you doubt your abilities behind the chair, tell yourself it’s the Impostor Syndrome. You’ll find that the situation is not as bad as you think it is.

 Take credit for your work.

Being humble is great, but constantly dismissing your own accomplishments can undermine your self-worth. One marker of Impostor Syndrome is the inability to internalize your achievements. When something good happens, we think it’s mostly luck – without considering the amount of work we’ve put into it.

Just imagine how horrifying it can be for a customer to hear that you’re relying on luck while coloring or treating their hair. Most people are drawn to others who are knowledgeable in their field. When you allow yourself to take credit for your success while accepting responsibility for your mistakes, you allow other people to see you as a successful, responsible artist: an instant confidence booster.

Turn negative situations into positive ones.

So you got the formula right, but instead of pink – you turned a client’s hair into purple. She goes berserk, and your confidence sinks to nothing. And it’s okay. Mistakes happen, and you shouldn’t take it personally.

Dealing with rejection and criticism can be devastating, but instead of giving up, look at the situation as a learning opportunity. Ask yourself what you might have done wrong (wrong color ratio or developer, maybe?) and how you can fix it, so it doesn’t happen with other clients.

Remember that every successful person has failed at some point in their lives. If you’re not making mistakes, you’re not making progress.

Focus on progress, not perfection.

When you strive for perfection, you’re putting unnecessary pressure on yourself. Far too many artists hold back from sharing their work or from experimenting for fear of being vulnerable – without realizing that their vulnerability is what makes them unique.

Some of the hair color formulas we love today were created by accident. And it’s because of artists who aren’t afraid to shake up the norm and put themselves out there.


Invest in you.

As hair stylists, our education doesn’t stop when we finish cosmetology school. To truly succeed in our field, we constantly need to strive for self-improvement. Sign up for certification classes to gain a new skill. Read up on the latest salon marketing tips to attract new clients.  Watch free online trainings to brush up on a specific skill set or gain more knowledge.

Investing in your education allows you to understand your field better and hone your communication skills. The more you know how to communicate your art to you clients, the more confident you become.


Getting your confidence back is not easy. But as long as you have a positive mindset and willingness to fail, you can’t be defeated. Besides, you’re helping other people feel good about themselves. That in itself is the best reward one can ask for. Only a few people are given the rare opportunity to transform other’s lives.

So relax, have fun, and keep learning.

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Trending Hair Colors This Week


We’re only a few days into Spring but our #HolisticHairTribe has already spoiled us with various hair color options to try this season! And the best new is, we have the formulas right here.

Check out the stunning colors from our community of talented hair stylists below.


Iceberg Grey Hair Color Formula

Hair by Caitlin Helle of Smoke + Mirrors Hair Salon

Grey hair never looked this good. The soft transition between colors and tones gave the look a breathtaking painted effect.

Prelightened Ends: O&M Mineral.CCT – 40 Volume High Lift Cream Activator

Toner: 20g Oway Hcolor 10.1 Ash Extra Light Blonde + 20g Oway Hcolor 11.17 Frosted Platinum + 20g Oway Hcolor 0.1 Ash Booster with Oway Htone 9 Vol Cream Developer


Rose Gold Hair Color Formula

Hair by Heather Leigh Ford of Ananda Organic Salon and Spa

There are many ways to do Rose Gold, but this one, we can’t get enough of. Here Heather gives her take on this whimsical trend.

Balayage (Level 7): Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Color: .5 oz Oway Hcolor 11.17 Frosted Platinum + .5 oz Oway Hcolor 10.33 Extra Light Deep Golden Blonde + .2 oz Oway Hcolor 6.77 Deep Purple Dark Blonde + .3 oz Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde with Oway Htone 9 Vol Cream Developer

Process: Emulsified Color at the Bowl over Highlights

Styling: Oway Glossy Nectar and Oway Glamshine Cloud


Honey Glaze Hair Color Formula

Hair by Cristina Williams

These sleek and luminous honey-colored locks are to die for! Tip: Adding glaze to your hair can perk up the color and make it last longer.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Glaze: O&M Liquid.CCT – 9/06 Very Light Natural Violet Blonde


Mocha Latte Hair Color Formula

Hair by Jordan Brownlowe

Color me coffee. All-over light mocha hair color is one of the easiest hues to pull off. It suits many skin tones and a great transition color from brunette to blonde.

Lightening: Oway Hbleach Butter Cream Lightener + Oway Htone 9 Vol Cream Developer / Oway Hcolor 7.03 BM Mocha Blonde + Oway Hcatalyst 20 Volume Cream Developer

Ends (Alternate): Oway Hcolor 8.31 Beige Light Blonde + Oway Htone 9 Vol Cream Developer + Oway Hcolor 8.34 Golden Copper Light Blonde + Oway Htone 9 Vol Cream Developer

Foxy Silver Hair Color Formula

Hair by Jae Cee Rodriguez

If you want to do something more daring this season, why not try this Foxy Silver hue? This statement-making hair color will surely turn people’s heads.

Lightening: O&M Mineral.CCT – 30 Volume LIFT Activator

Color: O&M Liquid.CCT – 9/6 Very Light Violet Blonde + Tiny Drop of O&M Mineral.CCT – 2/0 Black

Wild Ginger Hair Color Formula

Hair by Deb Pedraza of BIOLOGIQUE Organic Salon

Forget blondes. They say redheads have more fun, and there might be some truth in that. This ginger hair color is great for people with cool skin tones. So, if you’re looking to drastically change your appearance – this is the perfect shade for you.

Previous Level: 6.46-7.46

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hmilk No Stress Conditioning Treatment + Oway Htone 9 Vol Cream Developer

Roots: Oway Hcolor 8.4 Coppery Light Blonde + Oway Hcatalyst 30 Volume Cream Developer melted to Oway Hcolor 9.3 Golden Very Light Blonde + little Oway Hcolor 8.4 Coppery Light Blonde + Oway Htone 9 Vol Cream Developer

Processing: 25 minutes

Which is your favorite from this week’s trending hair colors?

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PERILLA OIL BENEFITS: A Powerful Asian Herb for Healthy Hair


For centuries, Perilla or shiso (Perilla frutescens) has been used in Asian cuisine not just for its minty flavor but also for its many health benefits. Herbalists have used it to treat various ailments, including asthma, food poisoning, and indigestion.

Like other botanicals, this herb contains powerful antibacterial and antioxidant properties – so it is not surprising that beauty companies have begun incorporating Perilla Oil in their formulations.

Benefits of Perilla Oil to the Hair

Fights Hair Aging

oway-hbalanceForget your skin. Your hair can give away your age, too. Experts say that once you hit your 30s, your hair will start to grow thin, fragile, or worse shed. And this is due to lack of Co-enzyme Q10 (COQ10) in our bodies.

COQ10 is a substance that our cells use to generate energy. When we’re low on COQ10, our energy level declines and all our organs start to age fast. Our hair follicles are complex mini-organs that also undergo an aging process.1 And without ample energy, the follicles can’t produce enough keratin, the protein responsible for keeping our hair strong and healthy.

Perilla is one of the potent sources of COQ10.2 Using tonics and shampoos enriched with this herb, like Oway Hbalance Post-Color Neutralizing Shampoo, activates the hair follicles by penetrating deep into the roots. Think of it as a spark plug that awakens the cells to help them perform their normal functions.

Reduces Scalp Irritation

A natural antiseptic, Perilla oil is an excellent treatment for scalp acne and itching. It also has emollient properties that allows it to be quickly absorbed by the skin. When applied, this oil goes right down to the source and eliminates the bacteria causing the inflammation.

If you are highly sensitive to color and other treatments, using serums infused with Perilla oil can provide scalp protection and relief. Oway Hscreen Skin + Scalp Protector can be added to color mixture or applied to the hairline, hands, and cuticle to block color from touching your skin.

Aids Hair Growth

This oil is rich in alpha-linolenic acid, an Omega-3 fatty acid essential for hair growth. Omega-3 fatty acids make it easier for essential nutrients to pass through the cells in our body, including our hair follicles. Without Omega-3 fatty acids, cells won’t receive the nutrition they need and the hair growth cycle stops there.

Also, Perilla’s minty coolness helps soothe the scalp, enabling blood and nutrients to flow to the follicles. This, in turn, regenerates the follicles and promotes hair growth.

Mends Hair Damage

Perilla is best known for its rich antioxidant content. It washes away all the impurities and chemicals drying out and damaging the hair, then fills in the gaps with moisture and nutrients to bring it back to health.

After coloring, we recommend using Oway Hbalance Post-Color pH Mask, to restore the hair’s pH level and seal the cuticle. Doing so will not only lock in moisture, but also preserve the color.


Conditions Strands

oway-hbalance-maskDull and lifeless strands is a sign of unhealthy hair. Similar to Kukui Butter, Perilla has rich Vitamin A content that hydrates the hair without weighing it down. Because of its lightweight composition, the oil quickly penetrates the hair shaft, giving it a beautiful shine.

Have you ever tried using Perilla oil?


1Giesen, M et al. (2009). Coenzyme Q10 has anti-aging effects on human hair. Available:

2Wass, B. Guide to Antioxidants. Available:

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10 Crazy Moments Every Hair Stylist Will Have

If you’re a Hairstylist, you’ll relate to these funny moments all too well.












Hairstylist Joke


























Be Spring and Summer-Ready with These Cruelty-Free Beauty Essentials


Spring has finally arrived, and that only means it’s time to head out and enjoy the warm weather. But as the days grow longer and the temperature rises, we need to protect ourselves from the harsh effects of UV exposure and other external aggressors. We rounded up a list of must-have beauty essentials to help you enjoy a guilt-free spring and summer.


Oway Sunway Sun Protective Elixir

Oway-Sunway-KitNew hair color? Make it last by spraying Oway Sunway Sun Protective Elixir on your hair before going out. This light spray contains UV filters that form an invisible shield against extreme heat, saltwater, chlorine, and sand – the biggest culprits of dry, damaged hair.

Why It’s Good for You: It contains organic Baobab, fair-trade Passionfruit, and Avocado oils, which are known for their antioxidant and nourishing properties. They protect the hair against harmful elements, penetrate deep into the hair shaft, and form a protective layer to seal the cuticle and lock in moisture.


Oway Sunway After-Sun Body Balm

Long hours of sun exposure can lead to various skin issues, like sunburn and fine lines. Applying a protective sunscreen or moisturizer before AND after heading out can go a long way in protecting the skin and reversing any damage. Oway Sunway After-Sun Body Balm relieves and repairs the skin’s structure to a healthier, wrinkle-free state.

Why It’s Good for You: Oway After-Sun Body Balm’s key ingredients are notable for their skin-regenerating properties. Organic Avocado Oil and biodynamic Green Anise are packed with antioxidants that form a barrier against free radicals targeting cellular DNAs, while grapestone and olive oil prevent signs of aging from appearing.

Moroccan Organics – Macadamia Oil Treatment

Extreme temperatures can cause the hair to become frizzy, and chemically processed hair is more prone to it. When it’s not addressed right away, it can lead to breakage and split ends. We recommend Moroccan Organics’ Macadamia Oil Treatment, which is specifically made for dry and chemically processed hair.

Why It’s Good for You: Macadamia oil is a popular ingredient in skin care and cosmetics due to its reconstructive and hydrating properties. It is rich in Squalene, an antioxidant that reduces oxidative stress on the scalp by preventing moisture from escaping.


O&M Seven-Day Miracle Moisture Masque

So you’re packing for a week-long island getaway, and you think nothing can go wrong. You might be thinking, saltwater can’t be that bad.


While salt indeed has detoxifying properties, overexposure leaches out not just hair color, but also moisture from the hair causing it to lose more water and become brittle – and when we add prolonged sun exposure, it results in heavily damaged hair. To restore the health of your hair, you need an intense moisture mask like O&M Seven-Day Miracle Moisture Masque.Original-Mineral-Seven-Day-Miracle-Moisture-Masque

Why It’s Good for You: It contains a unique blend of nature’s best oils: Macadamia Seed Oil, Argan Oil, Jojoba Oil, Sunflower Oil, and Almond Oil – which are all widely used for repairing damaged hair. The mask is also rich in vitamins essential for building tissue and encouraging hair growth.


Luma Lisse Cucumber Clarifying Rinse

Exposing our skin to harsh elements can strip it of its natural oils and moisture. When this happens, our skin goes into overdrive and produces more oil than it should. As a result, we get not just oily skin but also – gasp – acne breakouts. To control the skin’s oil production, a gentle facial cleanser is much needed. Luma Lisse Cucumber Clarifying Rinse gently removes impurities and controls overactive sebaceous glands so it only produces enough sebum to keep the skin hydrated.

Why It’s Good for You: Luma Lisse Cucumber Clarifying Rinse is rich in antioxidants and anti-inflammatory properties derived from natural ingredients, such as cucumber, rosemary, peppermint, and lavender. They help calm irritation as well as effectively reduce the appearance of acne, blemishes, and age spots.


Oway De-Stress Tonic Potion

Toning is a must if you want to make sure there are no traces of dirt left on the skin after cleansing. Oway De-Stress Tonic Potion is a soothing skin toner that gently sloughs off dead skin cells while nourishing the skin with its unique blend of organic botanicals like Echinacea, Walnut, and Violet Rice.

Why It’s Good for You: The toner is infused with Alpine Skullcap, an ingredient that’s clinically proven to increase endorphins, leading you to feel happier and more relaxed.


Oway Radiance Face Balm Kit

oway-radiance-face-balm-kitApplying moisturizer and boosters after toning and cleansing offers a ton of benefits. Keeping the skin hydrated allows it to function better, not to mention delay aging. Oway Radiance Face Balm Kit contains a moisturizer and a couple of boosters that help the skin produce more collagen, the skin’s underlying support structure.

Why It’s Good for You: The Radiance Face Balm Kit is made from 98.8% natural ingredients, so you get all the wonderful skin benefits nature has to offer.

What are the spring beauty essentials you can’t live without?

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Trending Hair Colors This Week


Blondes and redheads dominated the past week, but this time it looks like our #HolisticHairTribe is in a more festive mood. Our newsfeeds lit up with manes in various colors and textures. So, we picked the top 6 hair colors from our community that we are dying to try this Spring.

Check out their work below!


Denim Blue Hair Color Formula

Hair by Desiree Cerda

Spring is denim season and the trend is cropping up everywhere – even in hair. The best thing about denim blue hair? The more the color fades, the better it looks – like our favorite pair of jeans.

Lifting: Oway Hbleach Butter Cream Lightener (Level 9)

Shadow Root: Oway Hcolor 4.1 Ash Brown + Oway Hcolor 0.1 Ash Booster + Oway Hcolor 0.9 Green Booster (2:1:1) + Oway Hcatalyst 30 Volume Cream Developer

Color: 10 g Oway Hcolor 8.1 Ash Light Blonde + 15g Oway Hcolor 11.17 Frosted Platinum + 5g Oway Hcolor 0.8 Blue Booster + 20g Oway Hcolor 0.1 Ash Booster + Oway Htone 9 Volume Cream Developer

Processing: 40 mins


Pure Platinum Hair Color Formula

Hair by Heather Leigh Ford

Going platinum may seem very intimidating, but once you see the result, you will not be sorry you took the plunge. Especially if it looks as glorious and healthy as this beauty.

Natural Level: 6a

Lifting: Oway Hcatalyst 20 Volume Cream Developer + Oway Hbleach Butter Cream Lightener

Toner: 1:1 Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + Oway Hcolor 11.17 Frosted Platinum + Oway Htone 9 Volume Cream Developer

Processing: 15 mins


Mardi Gras Hair Color Formula

Hair by Christen Papasso

Mardi Gras celebrations are over but this stunner is still giving us major party vibes. This is the perfect hair color for when you’re feeling a little bit bold and adventurous.

Full Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Color: Oway Hcolor 90.2 Irisee Super Bleaching Blonde + Oway Hcolor 0.7 Purple Booster + Oway Hcolor 0.1 Ash Booster + Oway Htone 9 Volume Cream Developer


Candy Floss Hair Color Formula

Hair by Christen Papasso

This super shiny, pastel rainbow hair is the stuff hair color dreams are made of. To achieve this result, Christen added a drops of each Oway booster and carefully mixed them to create subtle color transitions.

Full Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Ends: Oway Hcolor 90.2 Irisee Super Bleaching Blonde + a drop of each Oway Hcolor Booster (Oway Hcolor 0.7 Purple Booster + Oway Hcolor 0.1 Ash Booster + Oway Hcolor 0.8 Blue Booster + Oway Hcolor 0.0 Bleaching Booster + Oway Hcolor 0.3 Golden Booster + Oway Hcolor 0.6 Red Booster + Oway Hcolor 0.9 Green Booster) + Oway Htone 9 Volume Cream Developer

Processing: 15 mins


Rose Gold Hair Color Formula

Hair by Nina Freidell of Sepulveda Hair Studio

The rose gold trend is not leaving anytime soon. It’s a chic (and more fun) way to go pink, not to mention an instant Instagram scroll-stopper.

Color: 2.5g Oway Hcolor 11.17 Frosted Platinum + 0.5g Oway Hcolor 6.62 Irisee Red Dark Blonde + 3 drops Oway Hcolor 0.7 Purple Booster + 1 drop Oway Hcolor 0.6 Red Booster + 1.5g Oway Hmilk No Stress Conditioning Treatment + 5 drops Oway Hscreen Skin + Scalp Protector + 3.5g Oway Htone 9 Volume Cream Developer

Processing: 15 mins


Platinum Blonde Hair Color Formula

Hair by Nicole Daly of Mandala Holistic Hair and Wellness Studio

Here’s a formula if you want to try a warmer platinum blonde. Nicole took a high-contrast highlight and transformed it into platinum blonde using Oway Hbleach. That’s some skills right there.

Base: Oway Hcatalyst 20 Volume Cream Developer + Oway Hbleach Butter Cream Lightener

Mids & Ends: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: Oway Hcolor 90.1 Ash Super Bleaching Blonde (3/4) + Oway Hcolor 90.2 Irisee Super Bleaching Blonde (1/4)

Which one is your favorite? Sound off in the comments below!

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Why is My Hair Color Fading: 10 Things to Consider


When maintaining freshly colored hair, there are a few things to consider to ensure your money and color don’t go down the drain, literally. First, we must take a holistic approach to hair health and color. What goes on before and during your color service is just as important as what comes after.

Read on to find out how to prevent hair color from fading.

1) Determine Hair’s Porosity Level

Prior to coloring, it’s important to determine the hair’s health. You may be wondering how to determine what the hair needs. The easiest way to diagnose hair health is to conduct The Wet Stretch Test. This simple test will reveal if the hair is lacking protein, moisture or both. Both protein (keratin) and moisture are essential components of healthy hair –  if they’re missing your hair color could fade quickly.

If hair is in poor condition (we’re looking at you split ends), a protein or moisturizing treatment may be needed before you color. This will help “fill in” empty spaces in the hair and give the color molecules a better anchor point, resulting longer lasting color results.


2) Insufficient Color Processing Time

A common reason behind fast-fading hair color is insufficient processing time, meaning the hair color did not stay on long enough. This especially holds true if you or your client have grey hair.

Grey hair cuticles are tightly packed down, and take longer to open and absorb artificial hair color molecules.

3) Hard Water Effects on Hair Color

It’s estimated that nearly 65% of Americans have hard water in their homes. The elements present in hard water (specifically, calcium and magnesium) are extremely problematic when trying to ensure lasting hair color results. They tend to build up on the hair over time and can prevent color molecules from penetrating the cuticle. If you live in an area with hard water, we recommend removing minerals from the hair with Malibu-C Crystal Gels.

Learn how hard water effects hair color.

4) Inadequate Emulsification

Emulsifying the hair at the shampoo bowl is one of the most essential components of a successful and long lasting color service. For a proper emulsification process, add a small amount of water to the hair and begin to massage the hair and color together, creating a nice lather.

By properly emulsifying the hair, you’re breaking up the oil-based color and ensuring the hair has absorbed as much color as possible before closing the cuticle.

ORGANIC TIP: You should be emulsifying at the bowl for approximately 4-5 minutes.

5) Rinsing with Hot Water

When the time comes to rinse out the hair color, be sure that you’re rinsing with lukewarm water. Too hot of water can cause the cuticle to open further, allowing for some of the color to rinse out during your shampoo process.

ORGANIC TIP: When clients wash their hair at home, they should also only use lukewarm water. Scolding hot water will only cause their hair color to fade prematurely.

6) Shampooing Hair Too Soon After Coloring

Reminding your clients that waiting at least 24 hours to wash their hair after their color service will help prolong their fresh, new color. However, what may be more important than waiting to shampoo, is using the correct aftercare products.

7) Using Products That Strip Hair Color

The number one ingredient to avoid in your aftercare products is SLS (Sodium Lauryl Sulfates). However, using color care shampoo and conditioners that are also pH balanced and free of plastics will prove to enhance and extend the life of hair color.

Using products with too high of a pH can cause the cuticle to re-open. An open cuticle will ultimately cause your hair color to fade fast and off tone. In addition, styling products that are loaded with plastics and petrochemicals can build up on the hair, causing hair to appear dull and lifeless.

8) Improper UV Protection

Using products without proper UV protection is an open invite for the harsh, damaging UV rays of the sun to fade hair color. If clients do not have proper UV protection in the hair, advise them to wear a hat when they are outside to limit exposure.

ORGANIC TIP: Try sending your clients home with shampoo, conditioner, or leave-in product formulated with natural UV protectants.

9) Using Hot Styling Tools Without Heat Protection

Another hair color culprit are hot tools! If your client is adamant user of flat irons, curling wands, and blow dryers, be sure they are using thermal protection hair products. This will protect the delicate hair against extreme heat, and allow color to stay in the hair longer.

10) Color Hair Too Infrequently

Although there are semi-permanent and permanent hair color options, no color will look the same as the first day it was done. By addressing the previously stated causes of hair color fading, we also suggest making sure you are coloring your hair regularly enough to achieve your desired results.

Do you know any other causes of hair color fading? Feel free to share below!


KUKUI BUTTER BENEFITS: The Ancient Hawaiian Secret to Healthy Hair & Scalp


There’s a reason kukui (Aleurites moluccana) is Hawaii’s official state tree. For hundreds of years, the locals relied on every part of the tree for food, building canoes, and treating various ailments like stomach and oral health problems. Early settlers would roast the kukui nuts to extract oil, which they used to light candles and torches. Hence, it became popularly known as candlenut tree.

But it was the Hawaiian women who saw the beauty benefits of kukui oil. Because of its light scent and color, not to mention its rich vitamin content, they used the oil to treat various skin and hair problems. Today, kukui is regarded as one of the best sources of polyunsaturated fatty acids and vitamins that the oil and butter derived from it have already become staple ingredients in many skin and hair care products.

Benefits of Kukui Butter to the Hair

Promotes Hair Growth

On average, all of us grow hair at about ¼ inch every month. But if yours is growing less than that (or not at all), it may be due to some scalp issues. Greasy and chemically laden products can clog the pores in our scalp, causing build up. This stunts hair growth as it keeps the scalp from breathing, and blood and nutrients from reaching the follicles.

Like jojoba oil, kukui butter is a lightweight emollient. Unlike its synthetic and occlusive counterparts, kukui penetrates the scalp and hair, allowing the skin to breathe and absorb all the necessary nutrients to continue its growth cycle. Furthermore, kukui is high in Omega-3 fatty acids (alpha-linoleic acid) essential for hair growth.

Prevents Hair Loss

Apart from Omega-3 fatty acids, kukui butter is also rich in vitamin C and E. Vitamin C is a known antioxidant that blocks harmful chemicals and free radicals that weaken the hair and cause it to fall out.  On the other hand, Vitamin E helps improve circulation in the scalp by bringing oxygen to the hair follicles. These essential vitamins work together to ensure the hair has all the nutrients it needs to grow healthy and strong.

Repairs Damaged Hair

Dealing with damaged hair can be a bit frustrating especially if you love styling and coloring your hair. Fortunately, you don’t need to chop it all off or completely swear off coloring to restore it back to health. All it needs is a little TLC, and maybe some kukui butter to bring it back to life.

As mentioned before, kukui contains antioxidants that repair the hair shaft and strip the hair of free radicals causing the damage – without dehydrating it. Instead, it fills cracks in the hair structure and seals it to prevent moisture from escaping.

When coloring or bleaching hair, it is best to use products that contain emollients like kukui butter. That way you won’t damage the integrity of the hair. Oway Hbleach is the first-ever lightener derived from kukui butter and pure essential oils, so there’s little to no damage when lifting hair.


Hydrates Strands

Dull, parched hair and shiny, new hairstyles don’t exactly go well together. When styling, the hair needs to be hydrated and strong enough to withstand any heat or color. The good news is, there’s kukui butter for that.

Kukui also has rich Vitamin A content which helps soothe and hydrate the hair. Its emollient properties lock in moisture by laying down a triglyceride blanket of lipids containing unsaturated fatty acids that protect the hair from further drying.1

Reduces Scalp Psoriasis

oway-hbleachFor centuries, oil derived from kukui has been used as topical treatment for various skin issues in Hawaii. It is believed to help reduce inflammation, burning, and itching – which is not surprising considering the high amounts of Omega-3 fatty acids found in kukui. In 2011, a group of researchers found that Omega-3 fatty acids, when used as supplementary treatment, significantly reduces psoriasis and even scalp lesions.2

Isn’t it wonderful how nature provides us all the answers to our health and beauty concerns? Kukui butter may not be as popular as other oils, but we certainly can’t deny the amazing benefits it brings our body.


1Ako, H., Fujikawa, L., and Gray, D. (1993).  Emollient action of kukui nut oil. Available:

2Balbas, GM et al. (2011). Study on the use of omega-3 fatty acids as a therapeutic supplement in treatment of psoriasis. Available:

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5 Hair Style Trends to Try This 2017


This year’s New York and Paris Fashion Week gave us a sneak peek of the hair trends heading our way and they’re not what you expect. This 2017, it’s all about embracing your natural hair and bringing old trends back, with a modern twist of course. Here are the 5 top hair styles you’ll be seeing a lot in the coming months.

Baby Bangs

Images from Pinterest

The 1920s gave birth to the baby bangs, but Bettie Page and Audrey Hepburn rocked the fringe in the 50s so well – making it one of the most iconic hairstyles of all time. This year, it’s making a comeback but this time, it’s much sharper, shorter, and textured.

Blunt Texture


Layered locks are out – sharp cuts are in. 2017 is all about edgy styles and nothing can be edgier than straight, blunt haircuts. However, this trend is best for people with finer, thinner strands because the cut will help add weight and structure to the hair. This is also a great option for people with fried hair from over-styling as it chops off the damaged ends.

TIP: To keep the hair in place, we recommend using O&M Project Sukuroi Gold Smoothing Hair Balm for a sleek, frizz-free look.

Modern Shag

Images from Instagram @salsalhair

No other haircut captures the seventies youth culture more than the shag. Back then, it was heavily layered at the top with hair kept away from the face. This year’s updated version of the shag is longer and wispier with more layers from crown to ends, giving the wearer a perfectly disheveled hair.


Images from Pinterest

Yep, the lob (or long bob) trend is not going anywhere. The mid-length style made a splash last year and it has become a favorite among many celebrities thanks to its low-maintenance yet trendy appeal.

With the lob, it’s easy to switch up your look. It’s perfect for every face shape and hair texture as well, so styling is always a breeze – whether you want it sleek and straight or wavy and tousled.

Au Naturel Curls

Images from Pinterest/Original Mineral

Let your natural curls out because 2017 is their year! In fact, many people with silky straight hair are getting perms because let’s admit it: curls are incredibly sexy.

The past month, almost every show from New York and Paris Fashion Week showcased naturally curly models sashaying the runways of Proenza Schouler, Tory Burch, YSL, Balmain, and Christian Dior, to name a few. A testament that even big-name brands recognize the power of ringlets and afros.

When styling, use O&M Frizzy Logic Shine Serum or Oway Glossy Nectar to add a gorgeous shine to those beautiful curls.

Which 2017 hair trends are you looking to try this year? Let us know in the comments!

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Trending Hair Colors This Week


Looking for hair inspo? This week, it’s all about reds and blondes for our #HolisticHairTribe. From striking scarlet hues to warm, golden tones, these are the six top hair colors from our talented holistic hair stylists. Make sure to save the formulas so you can try them for yourself and your clients!

Check out their work below!


Scarlet Mauve Hair Color Formula


Still skeptical about the color retention of organic hair colors? This redhead came back to Erica’s salon after four weeks with her color as vibrant as day one. The base color was colormelted with our Hcolor violets and reds!

Colormelt: Oway Hcolor 4.77 Deep Purple Brown (2 oz.) + Oway Hcolor 6.62 Irisee Red Dark Blonde (1 oz.) + a ribbon of Oway Hcolor 0.1 Ash Booster

oway-colorLush Blonde Hair Color Formula


This hazel blonde beauty is definitely an eyecatcher. Just look at that gloss! A good sign of a healthy, well-nourished hair.

Painted: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Vol Cream Developer

Toner: Oway Hcolor 8.0 Natural Light Blonde

Red Velvet Hair Color Formula


Want Ariana Grande circa 2011 red velvet hair? It’s possible with this formula from Kristine. This shade is great for all skin tones and the perfect color for when you want to make a statement.

Roots: Oway Hcolor 6.62 Irisee Red Dark Blonde + Oway Hcolor 5.6 Red Light Brown + Oway Hcolor 5.46 Red Coppery Light Brown + Oway Hcatalyst 20vol

Mids: Oway Hcolor 5.6 Red Light Brown + Oway Hcolor 5.46 Red Coppery Light Brown + an inch of Oway Hcolor 0.6 Red Booster + 25vol

Ends: Oway Hcolor 5.6 Red Light Brown + Oway Hcolor 5.46 Red Coppery Light Brown + an inch of Oway Hcolor 0.6 Red Booster + 10vol

Styling: Oway Bio-Rich Water + Oway Smoothing Fluid

oway-hcolorGolden Goddess Hair Color Formula


Our Holistic Hairstylist of the Month never fails to impress us. Keep an eye out for this beauty because we’re sure you’ll be seeing a lot of this color this spring break.

Base: ½ Oway Hcolor 5.0 Natural Light Brown + ½ Oway Hcolor 6.3 Golden Dark Blonde + ¼ Oway Hcolor 6.4 Coppery Dark Blonde

Balayage: Oway Hcatalyst 30 Vol Cream Developer + Oway Hbleach Butter Cream Lightener

Processing Time: 30 minutes

organic-hair-colorRuby Rose Hair Color Formula


If you’re looking a dramatic effect, this deep, rich red hair color formula is exactly what you need. This tone gives any look an instant update.

Natural Level: 6

Color: Oway Hcolor 90.2 Irisee Super Bleaching Blonde (30 g) + Oway Hcolor 0.0 Bleaching Booster (30 g) + Oway Hcolor 0.7 Purple Booster (30 g)

Developer: Mixed 1:2 with Oway Hcatalyst 40 Volume Cream Developer

oway-hnectarDesert Blonde Hair Color Formula


Oway Hcolor is one of the cleanest hair colors in the market with very minimal amount of PPD. But if you want to take it a step further, Oway also has Hnectar, which has absolutely zero PPD. And the pigment? Just look at this beauty.

Base: Oway Hnectar 8.31 + Oway Hnectar – 9.31 Desert Sand Very Light Blonde + Oway Hcatalyst 20vol

Mids and Ends: Oway Hnectar – 9.0 Natural Very Light Blonde

What do you think about this week's top hair colors? Let us know in the comments!

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