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JOJOBA OIL Benefits: Why This Breakout Beauty Ingredient is the New “It” Oil

When it comes to natural oils, olive, argan, and coconut oil are the holy trinity. And for good reason. They are packed with essential nutrients that provide countless health benefits in ways no other oil can. But there’s also another kind of oil that’s often overlooked in labels – jojoba oil.

Technically, jojoba oil is not an oil but a chain of wax esters extracted from jojoba — a shrub native to Southern Arizona, California and northwestern Mexico. These wax esters have close resemblance to sebum produced by our body, making jojoba oil an excellent remedy to numerous hair and skin issues.

5 Breakthrough Benefits of Jojoba Oil for Hair

Prevents Hair Loss

Hair loss is a natural process many of us experience daily. So don’t panic when you see clumps of strands in your brush – hair loss is more common than you think. We typically shed 50 to 100 strands a day1, but anything beyond that may be an indication of a health issue.

Hair growth undergoes 3 phases: anagen (growth), catagen (transitional), and telogen (resting). Shedding occurs during the telogen phase in preparation for another cycle. However, elements like extreme stress, drastic weight loss, as well as chemicals and medications can speed up the entire cycle, causing the follicles to weaken and hair shafts to shed prematurely. This is where jojoba oil comes into play.

Jojoba oil is full of proteins and fatty acids necessary for hair growth. When massaged into the scalp, jojoba oil stimulates circulation by bringing new blood and nutrients to the follicles. This nourishes and strengthens the follicles, ensuring that hair grows to its full potential.

jojoba-oil-benefits-for-hairDiminishes Dandruff

Dandruff. Just the mere mention of the word can make anyone cringe. Nobody likes finding flakes on their shoulders–especially because many usually associate dandruff with poor hygiene. But according to American Academy of Dermatology (AAD), there isn’t any correlation between poor hygiene and dandruff.2 Although there are several causes of dandruff, it is normally due to overproduction of sebum, prompting dead skin cells to shed and clump together. In some instances, the flakes can indicate fungal infection, eczema, or psoriasis.

Whichever the case, jojoba oil effectively soothes the scalp and prevents further irritation and flaking. In 2016, a group of researchers found that jojoba oil has anti-microbial properties, which makes it a great treatment for scalp problems triggered by bacteria.3

Helps Eliminate Scalp Acne

Getting scalp acne can be a huge pain. Finding the right treatment can be costly, not to mention time-consuming. It’s a good thing we can turn to nature for solutions to problems like this.

Scalp acne develops when the scalp produces excess sebum and dead skin cells, which trap the hair follicle and clog the pores. This becomes a favorable environment for bacteria to grow and infect. Since jojoba oil has anti-oxidant (Vitamin E) and anti-bacterial properties, it can control the growth of bacteria by penetrating deep into the hair follicle and flushing out the excess oil and dirt causing the inflammation.

Heals and Repairs Damaged Hair

There are days when we get a little crazy styling and coloring that we end up frying our hair. Regular deep conditioning may be able to fix it, but sometimes it needs a little more TLC than that.

Each hair shaft is covered with cuticle scales overlapping each other. Think bird feathers or fish scales. When hair is damaged, these scales open up and create gaps in between, causing moisture and essential nutrients to escape. Jojoba oil is a known emollient, which means it can penetrate the hair structure and fill in the cracks to prevent further damage and frizz.

We recommend: Our award-winning Oway Hcolor line contains Jojoba oil, which helps prevent hair damage during the color process.

Revives Dull and Limp Strands

Some people are gifted with voluminous locks, some people aren’t. While we cannot genetically alter the thickness of our hair, there are ways we can do to give it more body.

Like other emollients, jojoba oil is lightweight and therefore, doesn’t weigh the hair down when applied. Instead, it adds more volume and shine to the strands, giving the illusion of thick hair. This makes it an excellent serum and conditioner for those with dull and limp tresses.

We recommend: O&M Seven-Day Miracle Moisture


To maximize the full benefits of jojoba oil, we have to make sure it’s organic and unrefined when purchasing. While refined and processed oils have longer shelf-life, they are not as potent as the unrefined ones, having lost the majority of their nutrients during the denaturation process.

At Simply Organic, our products are infused with only the healthiest and most natural ingredients so you and your clients don’t miss out on nature’s purest gifts.



1 American Academy of Dermatology. Do you have hair loss or shedding? Available:

2 American Academy of Dermatology. Dandruff: How to treat? Available:

3 Umaaiyal, M.P. et al. (2016). Anti Microbial Activity of Jojoba Oil against Selected Microbes: An Invitro Study. Available:

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Why You Need to Avoid These Five Toxic Beauty Ingredients

toxic beauty ingredients

On your path to living a more non-toxic lifestyle, you may discover tons of harmful chemicals in your favorite beauty products. It’s virtually impossible to remember every single one of them, but it’s important to learn at least some before you slather them on your client’s hair and skin. When you read the labels, make sure to look out for these five toxic ingredients in beauty products.


Parabens are preservatives used widely for cosmetic and personal care products. Many health-conscious clients put this ingredient on top of their list of things to avoid, and rightfully so.

Why avoid them: In 2011, a study found that 99% of the breast tissue samples collected for the research contained at least one paraben.1 Parabens are known to mimic estrogen, resulting in high levels of estrogen in the body which can cause hormonal imbalance and possibly breast cancer. According to the American Chemical Society, more than 85% of personal care products contain parabens. They give products a longer shelf life, but they become toxic when applied. As soon as they come in contact with the skin, they easily penetrate the body and enter the bloodstream.


One of the ingredients you might want to stay away from is polyethylene glycols (PEGs). PEGs are synthetic petrochemicals commonly used in skincare and hair color products as thickeners, softeners, and solvents. They help enhance the absorption of ingredients into the skin, including the harmful ones.

Why avoid them: It has been found that PEGs contain impurities, which include ethylene oxide and 1,4-dioxane. These two are known carcinogens and respiratory irritants. Long-term exposure to ethylene oxide can cause serious health consequences, including damage to the nervous system. In fact, this chemical was used as nerve gas in World War I. Another concern about PEGs is their penetration enhancement effects, and is why we recommend avoiding PEGs in your hair color products. However, there are also studies claiming PEGs with a molecular weight of 200 to over 10,000 are considered harmless, as long as they are not applied to damaged skin.2 But why bother when there are many products out there that are PEG-free?


Commonly used to make plastic achieve more malleable properties, phthalates are also found in some beauty products such as hair spray, nail polish, and solvent. Phthalates are often listed as dibutyl phthalate (DBP), dimethyl phthalate (DMP), and diethyl phthalate (DEP). Even if you can’t find any of these on the label, keep in mind that many plastic containers contain phthalates, which can leach into the product and put you and your client at risk of exposure.

Why avoid them: As useful as phthalates are, several studies have found a link to breast cancer and congenital disorders.3 Research also suggests that exposure to this ingredient can affect the mental and behavioral development of children. Apart from that, the United States Environmental Protection Agency classifies phthalates (DEP) as Priority and Toxic Pollutant due to its harmful effects on wildlife and the environment.4

Our solution: One of the best ways to avoid phthalates is to choose glass packaging for your products. Glass is pure, natural and protective, and there are countless more reasons to choose glass for your salon products.


Ah, who doesn’t love scented products? We all want to smell nice and fresh all throughout the day, but at what cost? Parfums are one of the most toxic things you can put on your skin. You can easily detect this ingredient as some companies usually list it as “fragrance.”

Why avoid them:  Parfum is one of the top known allergens in beauty products. Some can even trigger neurological problems and asthma attacks, according to the Environmental Working Group (EWG). The scary thing about this ingredient is no one exactly knows its component as companies are not required to disclose the chemicals they mixed to create the scent. Some of them are used to make the fragrance linger in the air, causing other people allergic to synthetic perfume to feel ill. Touted as the new secondhand smoke, parfums do not only put your own health at risk, but also the health of those around you. Once an individual is sensitized to a particular chemical or irritant, allergic reactions can last a lifetime.

Our solution: Avoid allergies and sensitization by choosing beauty products using pure essential oils to add scent to their products! One of our favorites are organic styling products from Oway – they use only pure, steam-distilled essential oils from their family farms in Italy.


You may have heard this in spas or read in labels of skin creams or ointments. Paraffin, also called mineral oil, is a mixture derived from crude oil.

Why avoid them: Crude oil or petroleum is a known occlusive agent, which means products that contain this ingredient just sit on the skin and is not necessarily absorbed. Due to its greasy consistency, it gives the illusion of moisture, when in fact, it just seals off the pores preventing the skin from breathing — thereby causing skin irritations and allergic reactions.

Unfortunately, the US Food and Drug Administration has no authority over beauty companies, and therefore cannot require their products to be tested for safety, unless their products contain color additives and ingredients considered as over-the-counter drugs.5 The industry is extremely unregulated that any company can practically put any ingredient they please without FDA approval. But thanks to independent organizations like the Environmental Working Group (EWG), Campaign for Safe Cosmetics, ConsumerLab, among others, consumers are becoming more conscious of the products they’re using. As artists and purveyors of holistic, environmentally friendly beauty products, it is also our duty to give our clientele the safest and healthiest services they deserve.



1 Darbre, P.D. et al. (2012). Measurement of paraben concentrations in human breast tissue at serial locations across breast from axilla to sternum. Available:

2 Pollot, C. (2005). Safety assessment on polyethylene glycols (PEGs) and their derivatives as used in cosmetic products. Available:

3 Westervelt, A. (2015). Phthalates are everywhere, and the health risks are worrying. How bad are they really? Available:

4  U.S. Environmental Protection Agency. (2014). Code of Federal Regulations: Protection of Environment. Available:

5 U.S. Food and Drug Administration. (2012). Is it a cosmetic, a drug, or both? (Or is it soap?). Available:

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8 “Tried and True” Retailing Tips for Salons


1. Your Attitude Will Determine Your Altitude.

Many Hair Stylists and Salon Owners ask “how can I increase salon retail sales?” Meanwhile, you cringe at the word “selling,” and repeatedly tell yourself, “I’m not a salesperson.”

This is mistake #1.

First, the phrase “to sell,” is clearly in need of a definition makeover, so here it goes:

Selling is the identification and fulfillment of a need – nothing less, nothing more.

Many of you have the same clients for years, even decades. You do their hair (maybe even their kids’ hair). You know secrets about them you’ll take to the grave, and you’re the only person they trust to come near them with a pair of scissors.

What does this tell you?

You’re trusted, and for good reasons!

Remind yourself, you’re not a scammy used car salesman, who will do ‘whatever it takes’ to get someone into a Ford Pinto, today – you are a consummate beauty professional. You know the wants and needs of your clients’ hair better than anyone.

Have confidence in yourself and your position of power, and use it to send your clients home with products you know they’ll need and love. You’re more than qualified to make these recommendations, so don’t feel guilty or scared to do so!

Which brings us to our next tip for a successful salon retail strategy.


2. Product Selection

Choose products you believe in!

Once you choose to only sell products you personally believe in, the idea of retailing in your salon becomes a lot easier. You will no longer feel like you’re selling anything – you’re just simply recommending products you know will fulfill your clients hair needs.

Before taking on an entire line in your salon, have every stylist try the products and give an in-depth review. That way, you’ll know if it’s a line that you want to fully commit to and you’ll have different talking points. Hair Stylists with very good client relationships are even encouraged to give their clients a sample to test.

Mauricio of Mauricio’s Hair Studio in New York says, “I give my most loyal clients the opportunity to test and try any new products I am considering. That way, I hear it straight from the source of my sales – they also appreciate the fact that they have a say in which products I carry.”

Say no to salon product diversion!

All of your friendly retail suggestions will come to a screeching halt as soon as your client says, “I can buy it cheaper at Ulta or online.”

Too many companies exploit the expert knowledge and influence of Hair Stylists to gain brand affinity with their clients, then once it becomes profitable enough, they divert their products to large retail stores.

Can you think of a brand that was once salon exclusive, but are now sold directly to consumers?

We can.

So, when selecting the right products for your salon we suggest asking yourself these 3 questions:

  • Do I believe in these products?
  • Are these products unique enough to set my salon apart?
  • Are these products diverted?


retail tips for salons

3. Educate Yourself on Your Products

While it’s great to have an aesthetically pleasing retail shelf, you shouldn’t rely on just the look of your products to make a sale.

There’s a lot of great information to share about the products you carry that goes beyond, “it smells good.”

Hair products at Wal-Mart smell good. Tell them why they’re really investing the money in high-quality salon products.

For example, explain to them the importance of pH, and how your products work at the optimal level to prolong color and improve the health of their hair. If you’re one of our Holistic Hair Stylists, there are a multitude of talking points that help your products stand out – not just from a beauty perspective, but also from a health and eco-conscious standpoint.

Once you’re able to make well-educated recommendations, you’ll start building a trusting retail relationship with your clients. Which brings to our next retail tip for salons.

 4. Consultation is Key: Press for the Yes


A solid, honest consultation is vital for not just retailing products, but for fully understanding your client’s wants, needs, and lifestyle. As a stylist, it is our job to lead the conversation and make sure the client will be happy with their service.

Be sure to listen closely and help your client decide why they want a certain look. Do they keep bringing in a picture of a certain celebrity because they like hair or because they like the idea of being that celebrity? Do they bring in a picture of them at a wedding because they actually liked their hair, or the nostalgia of happy times?

There’s a reason why Hair Stylists often get the reputation of being therapists or psychologists. Our job is to listen and translate our clients’ thoughts and ideas into a look that radiates beauty from the inside out.

Here are a few basic guidelines for conducting a good consultation:

Ask questions!

  • How often do you plan on returning to the salon?
  • What is your styling routine like?
  • What do you like and dislike about your hair?
  • What challenges do you have when styling it?
  • Are you looking to try out a new look or style? Or do you want to enhance what you already have?

Do the Wet Stretch Test!

The Wet Stretch Test will determine the integrity of your client’s hair, and more importantly, tell you what is missing from the healthy hair equation. Not to mention, it keeps your client engaged with you during the service, as you are educating them on what their hair truly needs and why.

However, understand the consultation does not stop just before your service.

After you’ve completed your cut and/or color, you should have accurate insight into what kind of hair your client has and where their issues lie.

This is where we tell you to softly press for the yes.

Getting a person to say, “yes” a few times before a purchase, is a proven technique to increase the likelihood of a sale.

Here’s an example of some dialogue between a Hair Stylist and her client in salon retail sale situation:

Hair Stylist: You said you use a flat iron and blow dryer almost every day, right?
Client: Yes, I need to or my hair is a mess.
Hair Stylist: I understand, but you are also trying to grow your hair out and hate all of the split ends from your flat iron?
Client: Yes, it’s so annoying.
Hair Stylist: You should try this heat protectant and gloss serum. It will protect your hair from intense heat, and the gloss serum will help smooth down any split ends or frizz. It also contains no plastics, so you won’t have to worry about artificial waxes and petrochemicals that only make the hair appear healthy.

This is just one example. The more you know about your products, the easier it will be to make recommendations that will help build trust between you and your salon clientele!

This brings us to our next tip for selling salon retail.

5. Build Trust

tips for selling salon retail

Trust is at the heart of every successful relationship.

Many of you already know that special connection between a Hair Stylist and his/her client is more of a friendship than anything else. Moreover, most true friendships do not occur over night, and must be steadily earned in time.

It is very important in the beginning stages of your friendship with your clients, to focus on earning their trust.

Instead of pushing multiple products on a new client, start with just the basics to enhance and maintain their service. If it’s color, shampoo and conditioner; if it’s a hair cut, just a styling product. If they still show uncertainty, perhaps extend to them a discount they are able to use during their next visit (that is only redeemable with you).

You gain trust through listening to your clients’ problems, you keep trust by solving them!

Once you solve one hair problem, that opens the doors of opportunity to solve more. So, build that trust and be a good friend to your client!

6. Back Bowl/Styling Opportunity

salon retail tips

The time at the shampoo bowl is the perfect opportunity to acquaint your client with the products you are using. Tell them what the products will do to help their hair.

Once you’ve done the Wet Stretch Test, your client should be aware of what their hair is lacking. So, while giving them a nice head massage, explain that this shampoo and conditioner/treatment will add moisture/protein and will heal the hair from the inside out.

Washing your client’s hair should be a relaxing experience, and is an opportune time to stimulate the senses.

Paint a picture for your clients – you are the artist, after all.

For example, if you’re using a lightly floral scented shampoo, try to relax the client further and say, “I love this shampoo – not only does it make the hair shiny, it makes you feel like your lying in a bed of roses.”

The same opportunity that exists at the bowl, also exists when you style their hair.

So, show off your styling products!

Instead of just jumping in and styling your clients hair, let them know what you’re using and why. Teach them how to properly use the product and style their hair – they’ll appreciate the tip and be more apt to purchase the product you used!

Another great place to expose your clients to your amazing products is at your retail display.

7. Retail Display Optimization and Visual Merchandising



Whether your retail display is large or small, shopping and browsing for products should be an experience!

Try following these guidelines for a successful salon retail display:

We always suggest having a few shelf talkers – little labels that highlight the ingredients and benefits of your products. If you’re having a sale on certain items, have a tasteful sale label on the your shelf, as well.

Keep your retail shelf organized and clean!

No one wants to buy a product that is dusty – not only is it visually unappealing, it also looks like no one else liked the product enough to buy it.

Try not to have a cluttered retail display, and try organizing the products by color, shape, or brand.

If you want to encourage clients to test products, make sure that they are between 22 and 66 inches; these are proven heights for easy accessibility. Also, try an inviting “try me!” label.

If space and design allows, try creating an “arena effect.” Having the products surround your clients can give them the opportunity to browse (if they are waiting) from any angle.

If your salon allows, try moving your reception desk away from the front door. This forces walk-ins and clients to look at the products before talking to to the receptionist.

Make your retail area inviting.

Having a simple tea and coffee area by your retail area is a perfect opportunity to incentivize clients to rise out of their chairs and to your retail shelves! Notice we said shelves, not cupboards or bookcases – people tend to not like to reach into to these types of displays.

If you only have one wall for retail (not a big deal), try making it stand out with a nice wall color or art that compliments the bottles. Also, be sure your products are well lit – if they can’t see or read your products and shelf talkers, then what’s the point?

8. Retail Training – Practice Makes Sales

If you’re still uncomfortable retailing, we suggest starting off by trying to sell a product to your friend or another stylist in the salon. Have them give you objections to the products, so when a client actually does this, you’re prepared with an insightful and professional response.

Try product flashcards!

Other than using the product, the best way to educate yourself is to put your knowledge to the test. Try remembering unique facts about each item you sell. The more you know about your products, the better able you are to make recommendations based off client concerns and needs.

Do you have any tips for selling salon retail? If so, feel free to comment below!

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Secrets from the Garden Party: Spring 2016 Collection with American Salon


To kickoff Earth Month, we’re couldn’t be more excited to share our Spring 2016 Collection: Garden Party. These captivating photos by Robert Lynden, grace the cover and inside pages of American Salon Magazine. The collection was completely inspired by our newest line and partners in the professional organic beauty movement, Organic Way (Oway).

“From Oway’s beautiful biodynamic botanicals to their unwavering commitment to environmental sustainability – these were just some  ofthe values that helped guide our creative vision for the shoot,” says our Education Director, Rebecca Gregory.

“We wanted to show non-toxic, organic products are both effective for your every day client and even on set of major photoshoots and TV productions. We also wanted to show off the versatility of the line, by embracing different hair textures,” continues Jennifer Andrews, our Creative Director. “We hope you enjoy the collection and are inspired by the products and company as much as we are.”

The Cover

To create these voluminous, spring happy curls, Rebecca set the hair on the smallest iron available from CoCr8 – think of a pin afro. She used Sculpting Mist, Oway’s strong hold, eco-hair spray to create her hard-hold set, while keeping the volume inside and around the root.

The hair was then heavily backcombed with a few bits and pieces allowed to escape around the face. Finished off with Glameshine Cloud Spray on the ends for a little sheen and shine.


Free Spirit

To create these tousled waves, Jennifer looked to Oway’s Flux Potion. It’s a fabulous alternative to mousse prior to blow drying to create a full, flexible style.

She added shine, while sealing split ends with Nurturing Drops. A highly concentrated styling and restorative serum made with organic black quinoa and fair trade aamla.

Age of Innocence

For texture and volume, Jennifer looked to Oway’s Sea Salt Spray. It’s a fabulous texturizer made with Balinese Sea Salt and pure essential oils for anyone who doesn’t like a structured blowout. She used it to add a little “grit” to the hair before crimping it all over.

The waves were then brushed out, and she pinned the hair back using Sculpting Mist, which actually treats and moisturizes the hair, while holding it in place


Sexy, Sustainable Waves

The key to creating this look was Oway’s Glossy Nectar. All of Oway’s products are made with 100% pure essential oils, biodynamic and organic botanicals, as well as fair trade ingredients. Jennifer worked in this restorative serum from roots to ends to give the hair polished appearance before locking it in with Sculpting Mist.

Sculpting Mist is a non-aerosol, eco-friendly hair spray that truly delivers without adversely affecting the environment or health of the stylist and client.

Wild Flower Child

To create this maxed-out curl that looks healthy and hydrated, Jennifer once again looked to Glossy Nectar to get the job done. This product actually penetrated the cuticle to repair, strengthen and hydrate even the most unruly strands from the inside out.

Before using a double-barrel curling iron iron to set the small curls, she applied Oway’s Thermal Stress Protector. It’s a medium-hold, heat protection spray that guards the cuticle up to an astounding 437 degrees Fahrenheit.

After finger coming the curls, she applied Scuplting Mist to set the style.


Waves of Eco Beauty

For these glamorous waves, Rebecca applied Flux Potion before blow drying the hair. Sculpting Mist provided the support she needed to hold a set, which was created with a medium-barrel curling iron.

After, she used her fingers to “brush out” the curls, and applied Glamshine Clould Spray. This high shine, finishing spray adds lightweight moisture and reflective properties without weighing the hair down.

Go Behind the Scenes at the Garden Party shoot

Thank you to the American Salon team for providing the video and support to make all of this possible.

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Organic Hair Color: 5 Things You Should Know


What is Organic Hair Color?

In the professional beauty industry, the term “organic hair color” refers to hair color made with organic botanicals and less chemicals. Organic, in this sense, is the same definition we use for our organic food standards:

Botanicals grown without the use of pesticides.

When most people refer to “organic hair color” they’re referring to professional organic hair color brands formulated with least amount of synthetic chemicals and the maximum amount of organic botanical ingredients.

While beauty professionals know the chemistry of hair color and how it works, many consumers do not. We hope this article sheds a little more light on the term “organic hair color” and how it came to be.

Does 100% Organic Hair Color Exist?

No. At this time, professional “organic hair color” must contain a certain percentage of synthetic ingredients to work consistently and effectively. But that doesn’t mean you can’t find a color line that uses the maximum amount of organic ingredients and the least amount of chemicals.

Note: The only 100% natural hair color is certain brands of henna. However, using henna on the hair isn’t always suitable for grey coverage and metallic salts can cause the hair to feel dry and damaged over time. Also, if henna users ever try to lighten their locks, it can pose serious risks to health of the hair.

Does Organic Hair Color Work?


Recall, no professional organic hair color brand is 100% natural. Any organic hair color product will contain a certain amount of chemicals necessary to perform. When searching for an organic hair color company what you need to ask about is percentages.

Specifically, what is their percentage of:

  • Pigments (PPDs, PTDS, etc)
  • pH Adjuster (Ethanolamine, etc)
  • Organic Ingredients (meaning botanicals only)!
  • Natural Ingredients
  • Naturally Derived Ingredients

Once you’ve determined the percentages of these components, you’ll be able to better decide which brand is the most “organic.”

Is Ammonia Considered an Organic Ingredient?

The best professional organic hair color brands have removed ammonia from their formulas. Why? As a gaseous substance, it’s been proven to cause respiratory issues, breathing challenges and allergies. Plus, most clients will agree: not having to smell ammonia is a much more pleasant experience.

To be clear: ammonia is a chemical organic compound. Not an organic botanical ingredient.

In chemistry terms, an organic compound means one thing: its molecules contain carbon. That’s it. It doesn’t speak to the safety or natural aspects of the ingredient. So, the next time someone says “ammonia is organic, it comes from the Earth” know this:

Ammonia is one of the most widely produced chemicals in the world. Ammonia found in hair color is not extracted from the soil or our bodies, it’s produced in a lab and has zero natural components.

What About Professional Ammonia Free Hair Color?

Not all ammonia-free hair color brands are created equal.

Simply choosing an ammonia-free hair color doesn’t ensure your clients hair will be healthier or that they won’t have an adverse reaction. While most ammonia-free hair colors won’t have the fume-like aroma of ammoniated hair color, they can still do more damage than necessary to the hair.

Here’s why:

Most brands use Ethanolamine (MEA) to replace ammonia, but they don’t consider the percentages of this ingredient. Both Ethanolamine and ammonia’s role in hair color is to raise the pH of the hair so the color molecules can penetrate.

When you use too much of either ingredient, the pH of the hair is drastically altered and the cuticle will have difficulty re-closing – even with a good conditioner. When the cuticle is unable to close, shine does not reflect off the scales because they’re disheveled and open, instead of tightly packed down.

Also, hair color will fade faster because of the cuticle’s inability to close and lock in molecules.

What’s the Best Professional Ammonia Free Hair Color?

You’ll want to choose an ammonia-free hair color line that uses their pH adjuster in minimal amounts. You’ll also want to choose a brand that ensures all Ethanolamine (MEA) is removed from the hair.

For example, Oway’s Hsystem is an award-winning ammonia-free, professional “organic hair color” line with service products that ensure all product is removed, while keeping the working pH of the color much lower than your typical ammonia-free hair color brand.

To learn more about how Oway uses green chemistry and the maximum amount of organic ingredients possible go here.

Need advice on choosing a professional hair color with organic ingredients? Simply Organic Beauty has been consulting salons and stylists for over 15 years on cleaner, non-toxic products. Give us a call, we’re happy to help: 888-213-4744

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Why You Don’t Want PEGs In Your Hair Color

PEGS in Hair Color Products

When the topic of non-toxic hair color arises there are known aggressors, such as ammonia and lesser known ingredients, like PEGs. However, when you market yourself as an non-toxic, organic salon, knowing about ingredients in your hair color is vital to building trust with your clientele.

To understand why you should avoid PEGs in hair color, you must know what they are.

What are PEGs?

PEGs or polyethylene glycols are synthetic petrochemicals found in a range of cosmetics, care and hair color products. They’re commonly used as emollients (softeners) and emulsifiers (aids in the mixing of oil and water-based products).

So, what’s the big deal?

Why are so many non-toxic beauty products starting to tout themselves as “PEG-Free?”

According to scientific research, there are 2 big reasons to avoid PEGs in hair color:

  • Enhanced Penetration Effects
  • Carcinogenic Contamination Concerns

Enhanced Penetration Effects

As Hair Stylists, we know the act of coloring hair is a chemical process. There are necessary ingredients that can cause allergies, but are needed to predictably color hair and cover greys.

That being said, penetration enhancers (like PEGs) used in high percentages, make it easier for other ingredients to get deep down in the skin. And since many colorists opt to put their clients under heat, this only amplifies the penetration process.

Not all PEGs are created equal.

Most PEGs are followed by a number, such as PEG-100. This number represents the molecular size.

The lower the number, the smaller the molecular size of the PEG. When these molecules are small, the greater ability it has to deliver undesirable ingredients into the skin and scalp.

High penetration effects have been found in PEG-2 and PEG-4.

Another factor that should be noted is the percentage level of PEGs in hair color.

Ideally, your  hair color would be PEG-free or only have a small percentage (with a low molecular size). So, take a look at the back of your color bottle or tube. Is a PEG one of the very first ingredients? If so, there’s a high percentage of PEGs in your hair color.

PEGs in Hair Color

The smaller the molecular size of the PEG, the greater ability it has to deliver unwanted ingredients into the skin and scalp.

Carcinogenic Contamination Concerns


According to a report by the International Journal of Toxicology by the Cosmetic Ingredient Review, carcinogenic (cancer-causing) ingredients were found in various PEG compounds.

One alarming impurity found in PEGs is the highly toxic, ethylene oxide. Even in small amounts, this ingredient is extremely harmful (it was used as nerve gas in World War I).

Ethylene oxide is also recognized by the International Agency for Research on Cancer (IRAC) as a known human carcinogen.

These contamination concerns are mimicked in the widely-known ingredient database, Skin Deep (seen in photo above).

Another ingredient found in PEGs is 1,4 dioxane; it also has many studies linking it to cancer in humans. It’s banned for use in cosmetics in numerous countries, such as Canada.

In 2008, the Organic Consumer Association conducted a study on personal care products labeled as “natural” or “organic.” They found 1,4 dioxane in 46% of products analyzed.¹

The chemical is an unwanted by-product of an ingredient processing method called ethoxylation. This process is used to reduce the risk of skin irritation of petroleum-based ingredients.

Though 1,4-dioxane can easily be removed from products before they are sold, its widespread presence in products indicates that many manufacturers fail to take this simple step.

And since the professional beauty industry is even less regulated than consumer cosmetics, these toxins may be lurking in hair color without your knowledge.


  • Carcinogenic ingredients (ethylene oxide and 1,4 dioxane) have been found in PEGs.
  • In 2008, more than 46% of products labeled “organic” or “natural” contained trace amount of cancer-causing ingredients, ethylene oxide and 1,4 dioxane.
  • PEGs are concerning in hair color due to their enhanced penetration effect. The application of heat poses even greater penetration concerns.
  • The lower PEG’s molecular weight, the greater the skin permeability. Example: PEG-2


¹ OCA (Organic Consumer Association). 2008. Consumer alert. Cancer-causing 1,4-dioxane found in personal care products misleadingly branded as natural and organic. Available:

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Project Sukuroi: Repairing Hair With Gold

Repair Hair with Gold

Project Sukuroi is Original & Mineral’s latest product packed with an amazing array of benefits.  Smooth, style and repair even the most damaged hair with an exclusive blend of nourishing, natural ingredients.


3 Key Ingredients

  • Gold Pleasure Oil is the shining star in this formula that raises the bar and a sets a whole new styling standard. Full of hydrating and conditioning Omega-3 fatty acids, it makes the hair feathery soft without a heavy, greasy feel. The oil originates from the Camelina plant, native to Europe and Central Asia.
  • Macadamia Oil is also found in Project Sukuroi. This glossy, lightweight oil infuses the hair shaft with long lasting moisture and shine. One of Original & Mineral’s signature ingredients, Macadamia oil is native to Australia and originates from the nut of the plant.
  • Hydrolyzed Keratin restructures and repairs the hair’s cuticle scales. This ingredient reduces split ends by strengthening, rebuilding and smoothing hair. Bonus: keratin helps reduce frizz in a matter of minutes and with continued use, makes the hair healthier over time.

How to Use Project Sukuroi

This versatile product has multiple uses and application methods for all types of hair. Below, you can find which is best for your client:

  • Blow Dry Balm: Apply to partially dried hair before your blowout for a perfect, frizz-free finish. Sukuroi will leave a gorgeous, natural glimmer to the hair and have it feeling silky soft.
  • Anti-Frizz Cream: Finish any style and get rid of fly aways, while repairing and protecting compromised hair. Just a little bit of this precious balm will go along way to eliminate frizz and add softness.
  • Flat Iron Treatment: For ultimate hair repair results, infuse the hair with glorious gold and restorative keratin with your flat iron. This method is best for damaged, unruly strands and will have the greatest effect on the health of the hair.

Project Sukuroi is extremely repairing, but also gentle enough to be retailed to clients or used as a refresher in between keratin treatments. Plus, with it’s stylish gold foil packaging, who wouldn’t want ‘The Midas Tub?’

The Race to Find the Golden Token

To celebrate the launch of the ultra-coveted, Project Sukuroi, we’re adding even more sparkle!

We’ve partnered with Australian jewelry designer, Samantha Willis, to bring her exclusive designs to 5 lucky winners!

The details:

When you purchase Project Sukuroi, you’re already entered to win a piece of Samantha’s fabulous jewelry. However, only five lucky winners will open their tubs and find a golden token!

This golden token entitles you to one piece of jewelry designed by Samantha, which usually retails at $99.  The gold in these pieces will compliment the gold glimmer in your hair from Project Sukuroi!

If you’re one of the lucky stylists who finds a golden token, there will be a secret code on the back. You’ll then e-mail this code to or call your Account Manager directly.

Let the search for the Gold Token begin!

To purchase Project Sukuroi, call 888-213-4744 or shop from your professional account below!

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Biodynamic vs Organic Ingredients

Biodynamics Main Blog Image

A new wave of sustainability is sweeping over the beauty industry. Biodynamics takes organic farming a step further, with its focus on unity,
high processing standards, active ingredients, naturally-derived extracts, and ethical trading.

This farming method has raised the ideals associated with those of traditional and organic farming techniques. Oway, our new haircare line, embodies this ideology of farming through harvesting healthy plants that are good for our health and which increase the overall well-being and quality of life.

What Is Biodynamic Farming?

bio1Biodynamics may sound like an intensely complex concept, yet demystifying it is quite simple. The basis of it relies strongly on a farm’s intrinsic nature to sustain itself.

Biodynamic farming does not rely on the earth’s resources, but instead contributes them. There is also an understood respect and harmony between land, animals and people.

While, organic farming uses materials from outside sources, a biodynamic farm is best seen as a self-sustained system. It also creates the opportunity to give back to its surroundings, by being regenerative instead of degenerative. Biodynamic farming has brought about a hearty view on how comprehensive our quest for health and wellness should be.

bio2Unlike organic, biodynamic farming incorporates higher standards of animal welfare, including free-range mobility, lack of antibiotics use and environments free of harsh gasses and other harmful elements.

Also, farmers of biodynamic farms do not use synthetic chemicals, pesticides, herbicides, or fertilizers to help grow and maintain the land. In Oway’s case, their biodynamic farm (OrtOfficina) is over 50,000 miles of land that has never seen a drop of synthetic chemicals!

Instead, manure that is buried in cow horns and strengthened throughout the wintertime is used as a homeopathic fertilizer. This method of fertilizing creates high quality and pure functional active ingredients, such as the effective extracts that are infused into Oway’s color and care line. Farmers also reserve 10% of their land for biodiversity, which allows for a variety of ecology, more fertile soil and healthier results.

Farm-To-Chair Sustainabilitybio6

Biodynamic farms are minimally dependent on imported materials. Any waste produced from an area of the farm is re-used as energy for other parts of the farm. Feed and fertilizer are produced from recycled organic material the system generates.

Oway’s farm is a prime example, as it has a permaculture that aims to meet its own needs, rather than seeking outside resources. The farmland also works with the rhythm of nature to achieve the best and most efficient results possible.

The benefits of using products that are produced on biodynamic farms include increased quality, better health and lower eco-impact. These benefits are attributed to the fact that biodynamic farms go beyond organic methods, which includes promoting the health, balance and effectiveness of the soil.

So, Why Choose Biodynamics?

Biodynamics truly is a step above organic. If you are after a clean and healthy approach, products with biodynamic ingredients are your best bet to achieve a refreshing look with the least amount of synthetic chemicals and preservatives. When health and wellness are your top priorities, it is easy to see the benefits of choosing biodynamic products over others. You have the power to set a precedent with the products you choose to use and the services you perform!

If you are looking for a brand that offers products with biodynamic ingredients, look no further than our new haircare line, Oway. This holistic system offers an entire line of products that adhere to the biodynamic certification guidelines.


The raw materials, formulations, production process, and packaging of Oway’s products are certified by NATRUE, an authoritative international non-profit organization that enforces high standards in order to ensure naturally-derived ingredients.

Find out for yourself just how amazing biodynamically-produced products are, and how helpful it is when it comes to achieving your goal of healthy beauty.

For more information on Oway, call us at 1-888-213-4744 or click here.

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4 Stylist Secrets to Transition Clients’ Hair from Summer to Fall

summer to fall hair
With summer winding down, your clients may be looking to get their hair in tip-top shape, before fall comes bustling in! As much of a blast summer has been, the combination of heat and pool minerals can wreak havoc on the color and texture of hair. But, no need to skip fun in the sun or sacrifice perfectly colored locks to avoid the wrath of solar heat and other potentially harmful environmental elements. We’ve got you covered on how to transition from summer to fall hair with ease.

summer to fall hairTo be fair, the sultry sun does serve a purpose in maintaining the overall wellness of the planet, plus it gives skin and hair a potent dose of Vitamin D! And, the minerals found in pool water keep algae and bacteria at bay. Problem is, the heat emitted from the sun oxidizes elements in pool water, which tends to change hair color and dry out texture, causing green, straw-like hair. *cue horror music*

Luckily, there is a remedy to revive stressed tresses, prepare for prime hair color and create a successful transition from summer to fall hair. The key is to restore health from the damage that locks have been exposed to during the past season. We’ve detailed a few solid products below to give you a head start, before your chair starts filling up with clients eager to plan their fall hair look and routine.

summer to fall hairDetox the Locks

It’s best to start with a good cleansing shampoo, which will wash away any impurities without stripping the natural oils from the hair. By removing deposits, such as natural buildup of oils and styling products, it preps the hair to better absorb the subsequent products. We recommend using Original & Mineral Detox Shampoo. Just use a few dollops and slowly work in the shampoo, gently lathering the hair and massaging the scalp. Bonus: All natural, Australian River Mint in this product invigorates the senses, while it cleanses.

For those who have been taking dips in the pool during summer, their hair may have been tainted by chlorine and copper. These elements tend to be drying and even turn hair a greenish hue. Malibu Crystal Gel is a nifty demineralizer, which solves this problem. The product naturally cleanses hair by removing minerals from your clients’ hair, which is helpful for priming the hair and prolonging haircolor. Apply to rinsed strands by saturating the hair and processing for 10-45 minutes. Voilà — goodbye chlorinated hair!

Treat, Don’t Cheat

summer to fall hairNext, it’s a good idea to do a treatment on hair, in order to rejuvenate the texture and refresh the color. The following O’right treatments are a couple of options:

  • White Tea
  • Sunflower
  • Golden Rose
  • Purple Rose

When doing a treatment on hair, it’s worthwhile to let it soak in for a fair amount of time, as this will ensure that the product is revitalizing the scalp and restoring the hair’s elasticity. Plus, a good treatment will increase the longevity and vibrancy of your color service, as healthy strands tend to hold color better than damaged hair.

Color Security

After you’ve created a haircolor masterpiece, the last thing you want to see is dull hair. To avoid the sun fading your client’s color, be sure to protect with a product that is specially formulated to lock in haircolor and secure the cuticles. A great option is Simply Organic Color Lock Hair & Cuticle Sealer.summer to fall hair

This finishing spray is packed full certified organic ingredients like Bergamot Fruit, Papaya and Rosemary. These potent ingredients promote hair growth, while delivering a healthy dose of antioxidants and vitamins that protect the hair from further stress.

Condition Mission

After getting the tresses in good shape, a perfect way to lock in moisture is to use a hair mask. Hair masks penetrate the cuticle to help rebuild strength and elasticity. It also provides color protection, and helps reverse damage caused by the sun, pool water and other environmental factors. We suggest the Moroccan Organics Restorative Hydrating Hair Mask. Use a liberal amount over the entire head of hair and let it absorb for at least 15 minutes.

Lastly, encourage your clients to enjoy the last few moments of summer 🙂

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The New Bohemians: Modern Boho Chic Hairstyles As Seen In American Salon


This month, we combined forces with American Salon Magazine to bring you a fresh, new take on popular bohemian hair trends.

Caution: Gorgeous boho braids and tousled waves ahead!


“The inspiration for this collection came when I was using the new oils in our Moroccan Organics line. The delicate scents of Rose and Macadamia had me reminiscing of the 70’s-inspired film, Hideous Kinky; where Kate Winslet and her daughters move from London to Morocco,” says Simply Organic Education Director, Rebecca Gregory.

“The softness and simplicity of Kate’s hair had me thinking,” Rebecca continues,

“Boho hair can be unstructured and messy without looking unhealthy or dry.”

Although these looks are inspired from the deserts of Morocco, oils are the hair’s oasis and ensure even the most textured styles are soft and shiny.

Armed with their favorite geometric and floral head scarfs, Rebecca Gregory and Simply Organic Creative Director, Jennifer Andrews headed to California to collaborate with American Salon photographer, Robert Lynden.

Together, they captured a stellar combination of sleek, modern styles, while evoking a little unkempt sexiness from decades past.

“We wanted our collection to embody that retro feel without losing sight of current hair trends. That’s why we chose in-demand hairstyles that are easily achievable for your everyday client,” says Andrews.

Below, the Simply Organic Team shares how you can re-create these boho chic styles at your salon.




Bold bangs are always a fall-favorite – now, try pairing them with ’70s-inspired waves and messy texture, and your client will be ready to go. Bonus points, if you add in a few crimped pieces or tiny braids.

The blonde model’s hair was spritzed in individual sections with Simply Organic Volume Spray and set with a large-barrel curling iron. Then the curls were softly brushed out to create a more carefree, tousled look.

The red-haired model’s entire head was crimped, while a few small, tight braids were added around the face, then released to add textural interest. Moroccan Organics Hair Spray set the look, while adding incredible shine.



Demand for braids is poised to skyrocket this season, as can be seen by the unprecedented rise of pop-up braid bars in major cities around the world. Counted among fall’s hottest hair trends is the fishtail braid.

Styling Tip: The tighter you weave your strands, the more controlled your braid will appear. To create a messier braid, gently pull the braid’s right and left side away from each other.

This look was locked in with Moroccan Organics Hairspray and Argan Oil for lustrous shine.



Help your clients take advantage of autumn’s weather with sleek strands and soft waves that last all day.

The red-haired model’s look was created with Simply Organic’s Bangs & Ends Cream and Moroccan Organics Rose Oil for shape and sheen.

The brunette’s soft, romantic waves were created with hot rollers and brushed out before being paired with an iconic middle-part. Moroccan Organics’ Argan Oil was worked into the hair from nape to crown, adding a bit of backcombing for some lift. A mist of Moroccan Organics’ Hairspray kept the look in place.