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How to Successfully Give Your Clients a Totally New Color

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After a detailed consultation, our client decides to completely transition their existing hair color.  Where do we start first? What do we do? What are our options?  First don’t panic. Decolorizing hair and transitioning to a new hair color can be as easy as 1, 2, 3.  So, take a deep breath!  

Whether highlighting or performing an all over, decolorization/corrective color is a process that some fear. How do we get from such a dark level to much lighter colored locks? You will need to highlight or decolorize with a bleaching system. 

Decolorization is a process

An all over decolorization is a process and we must remember not to be too hard on ourselves. Whether fixing someone else’s mistake or just designing a new look for a client, you must realize that this is truly corrective color and may not be a quick fix. This must be discussed with the client ahead of time in the initial consultation so there are no miscommunications. Some corrective color services can take more than one visit to fully achieve the tone and level desired.  Highlighting or balayage services, on the other hand, are ways to introduce some lighter pieces throughout the hair without such a lengthy process. Highlighting can blend or add dimension to a monochromatic color.

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Natural melanin (eumelanin) in the hair is an equal blend of all three primary colors: blue, red, and yellow. It is responsible for creating brown and black hair. The more eumelanin a person has will determine how brown or black the hair will be. A medium amount of eumelanin the hair will be brown. Someone with a lot of eumelanin will appear black but someone with a minimal amount of eumelanin has blonde hair.

Natural red hair has more pheomelanin (red pigment) and minimal eumelanin (brown or black pigment). Did you ever have that one client who just always seem to appear red no matter what you do or how you formulate? This client has more pheomelanin present in their hair.  The less pheomelanin a person has, the less red is visible in their hair color.

When hair is lightened in any way, the warmer tones red and yellow are always exposed.

Blue pigment is the first to leave the hair. To fully understand the lightening process, we must first understand the stages the hair must go through on its journey to becoming the ultimate blonde.  When creating the ultimate blonde, we are first removing the primary colors of blue and red, and depending on what level of blonde we are trying to achieve we might also be removing some of the yellow as well.

There are specific tones you will recognize on your journey. Starting at a level 1, our remaining color is blue. Level 2 we see blue/violet; level 3 we see violet; 4 red/violet. Level 5 us red and seems to be where a lot of us have most of our difficulties. Level 6 red/orange; Level 7 is orange like the outside of an orange. Level 8 is yellow orange like the shade of an apricot. Level 9 is yellow like the outside of a banana, and finally level 10 is pale yellow/white like the inside of a banana.

To successfully decolorize the hair, it is always best to go one level lighter than the level you are lifting to in order to achieve the proper foundation for the desired level.

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Example: If my desired level is a level 8 and I am starting from a level 6, I know that when I decolorize the hair, I must expose the remaining color to yellow (like the outside of a banana).  Creating a visual of fruit or other Items is just a way to help you recognize when you have lifted to the level you desired.

Application is key.

Application is also key to a successful decolorization. Analyze the strand before beginning. Is there color on the ends? Is there a virgin new growth? What is the porosity of the hair? We know that virgin hair will lift quickly but hair with artificial pigment will require much more timing.

When dealing with different situations on the same head we must treat them differently.

  • Beginning at the midshaft before applying to the virgin hair will ensure an even decolorization process.
  • Don’t be afraid of using different volumes on the same head. When highlighting, use a lower volume in the back and as you work your way to the front try remix with a higher volume so that both areas finish lightening at the same time.
  • If you have not achieved an even shade of remaining pigment, it might be necessary to reapply the bleach.
  • Always pay attention to the porosity and overall condition of the hair before reapplying bleach. If you have an even bleaching result then your final color will be even. Sometimes additional bleaching is not doable because the hair is compromised. Use your professional judgment but this time realize you may not achieve the desired level in this visit.  Corrective hair color is a process so do not be too tough on yourself.

Once hair is decolorized  to the proper remaining color, you will have to choose whether you would like to enhance your final color or if you would like to refine the remaining color.

Toning

Choosing a tone opposite on the color wheel will help you refine unwanted warmth. To enhance the tone remaining after lightening, choose a tonal shade on the same side of the color wheel.

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After a decolorizing service (highlighting or corrective work), you will want to thoroughly wash out the bleach with Oway Hbalance Shampoo and follow with Oway Hmilk No Stress to equalize the porosity before toning.

Toning with the chosen shade plus Oway Htone can take anywhere from 5 to 20 minutes. Always be cognitive of the porosity in the hair when choosing a toner.

Hmilk can also be used to equalize your porosity before toning. When toning at the shampoo bowl, you will want to remember to thoroughly towel dry the hair before applying the toner. Excess water can dilute your toner and can cause an uneven result.

So see, it is as easy as 1,2,3 and always remember the education department is here to offer additional support.

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5 Hair Care Products Your Salon Should Have This Fall

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Seasonal changes can wreak havoc on our hair and scalp. The humidity and air temperatures can be particularly drying, causing hair cuticles to rise and lose moisture. But fear not, because we have all the perfect treatments for your clients’ Fall hair woes right here!

We rounded up the five Oway treatments you need to have in your salon to help curb hair and scalp damage and dehydration.

5 Must-Have Fall Hair Care Products

Oway Smoothing Treatment

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While cooler temperatures have less adverse effects on the hair than warmer climates, humidity spikes and rain can cause a lot of frizz. When this happens, the cuticles are raised, allowing moisture to escape. Oway Smoothing Treatment uses the nourishing blend of Organic Damask Rose and extracts from Buriti, Ginger Root, Bergamot, and Caraway.

This formula combines all their antioxidant properties to protect the hair from the harsh fall/winter elements that further dehydrate the hair. The natural emollients leave a protective film which helps close the cuticle, adding intense shine and softness to the strands.

Oway Moisturizing Treatment

During cooler climates, our hair and scalp are at risk of dry hair and itchy scalp. Oway Moisturizing Treatment contains a harmonious blend of botanical ingredients known to effectively replenish moisture in dehydrated hair.

Ingredients such as Fair Trade MuruMuru Butter, Organic Honey, and Macadamia Oil replace the natural oils lost during cleansing, keeping the moisture and pH levels of the hair and scalp balanced.

Oway Rebuilding Treatment

Exposure to the sun, salt, and chlorine during the summer can lead to damage. Doing a repair treatment is highly recommended to rebuild and refortify stressed hair before the temperatures change. Failing to do so may subject the hair to further damage, which can lead to breakage.

The Oway Rebuilding Treatment uses 18 biomimetic acids and proteins that deeply penetrate the hair’s cortex to reproduce the hair’s keratin structure. These acids and proteins act as “intracellular cement” which strengthens the chains within the hair fiber.

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Oway Hair Loss Treatment

In a 2011 study published in the Journal of the Dermatology, it has been found that women are more prone to hair loss during autumn. Many females enter the telogen phase in July and start to experience fall outs in October. This phenomenon, along with the gloomy and cooler weather that come with fall and winter, has an effect on women, triggering more clumps of hair to fall out.

Hair care treatments that contain hair stimulating properties like Buddleja Davidii help revitalize hair follicle cells, encouraging hair growth. The Oway Hair Loss Treatment uses this magical ingredient and combines it with Denisplant and Hair Spa Complex™ to restore the scalp’s delicate environment and prolong the hair’s anagen phase.

Oway Silk ‘n Glow Treatment

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Tangled hair can be very frustrating to some, especially if your client is prone to frizz. The unpredictable fall weather can exacerbate frizz, you’ll need an ultra-hydrating treatment that performs a detangling action and seals unruly strands.

Oway Silk ‘n Glow Treatment is nourishing oils and butters from Organic Cupuaçu, Biodynamic Oat, and Fair Trade Brazil Nut Oil to tame and soften the cuticles. As the cuticles are closed, the hair becomes more manageable.

Is your salon ready for fall and winter?

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6 Tried-and-Tested Strategies to Master Your Salon’s Online Reputation

Marketing your salon business today is not as simple as it once was. These days, getting your salon’s name out there will require some cutting-edge online salon marketing strategies and a plan. When done right, this can instantly give your hair salon an advantage over your competitors. But one erroneous move (or lack thereof) can ruin everything you’ve worked hard for.

While we cannot please every client, as salon owners, it is important that we address any issues immediately. Bad news can spread like wildfire, but learning how to manage your salon’s online reputation can help you grow and protect your business at the same time.

Below are some steps you can take to keep your salon’s Internet reputation glowing and intact.

Strategies to Manage Your Salon's Online Reputation

Salon Businesses Should Focus on Local SEO

As a small business owner, being visible to your target market is crucial to success. Salons are a local business type that requires ample foot traffic, so focusing your SEO (Search Engine Optimization) efforts on solidifying your placement on local search engine pages can put you ahead of the competition.

Fun Fact: Local Searches Lead 50% Of Mobile Visitors To Visit Businesses Within One Day

As you can see, potential clients are looking for local businesses daily. Staying on top of Google and other search engines will lead to a steady flow of clients to your chair.

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Ninety-four percent of searchers don’t go beyond the first page of Google, therefore being in that highly coveted #1 spot will instantly translate to sales and new clients. There are various factors that affect Local SEO ranking, but being listed in Local Business Directories and mentioned in Local Citations are the most important ones.

  • Local Business Directories

Local Business Directories play a key role in getting instant ranking, but these three search engines are the major players.

  1. Google My Business
  2. Bing Places
  3. Yahoo Local

These search engines have the most users (with Google getting 63.4% audience share) – listing your salon in these search engines will help put it at the top of the list. Recently, Google has added salon and spa bookings as part of Reserve with Google, another free service of the search engine juggernaut that allows customers to discover and book appointments (so be sure to sign up for Google My Business!).

Aside from that, potential clients tend to trust businesses more if their Business Name, Address, and Phone Number are available online. This makes your business look legitimate and allows them to get in touch with you easily.

  • Local Citations

The average consumer reads about 11 reviews before making a purchase decision. These reviews come from the following:

  1. Review Sites like Yelp, Angie’s List, Facebook, among others
  2. Blogs
  3. Local Newspapers

Being mentioned in Local Citations help search engines like Google verify your business. When multiple credible sources have the same accurate information about your business, it signals to search engines that your business is legitimate. So, be sure your Business Name, Address, and Phone Numbers are correct and consistent.

Salon’s & Hair Stylist Should Market on Social Media

To this day, many entrepreneurs still regard social media as a marketing fad with no real returns. But statistics say otherwise. Sixty-eight percent of all U.S. adults use Facebook, 28% use Instagram, and 21% use Twitter.1 That’s millions and millions of potential clients online.

Being on social media allows clients to easily find your salon and vice versa. Aside from marketing and customer service, having accounts on those three platforms helps boost your salon website’s Google reputation. Google crawls social pages as it would any other website. Meaning, social media can greatly influence your website’s page rank and Google search results, enhancing your salon’s online presence.

Track Your Business Mentions Online

Once you’ve finished submitting your business name to local directories and creating your social media accounts, start tracking your business mentions online. Waiting for a wave of bad reviews to come in before taking an action can be detrimental to your business. One negative review can send potential clients to another salon.

Be proactive by monitoring your social media channels and responding to both compliments and complaints with carefully though-out responses. This sends a message that you care about them and are willing to improve the way you do business. Below are some of the ways businesses track their online mentions:

  • Google Alerts. This free tracking tool from Google notifies you via email whenever your salon is mentioned on the Internet.
  • Social Media. When you regularly check your salon hashtag and tags on Facebook, Instagram, and Twitter, you get instant feedback and insights from clients.
  • While Hootsuite is mainly used for scheduling posts across social media channels, one major perk of this tool is you get to monitor what people are saying about your business.
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Turn Your Salon Team into Brand Ambassadors

You have talented stylists in your team – they make the perfect brand ambassadors because they have first-hand experience and genuine understanding of what your salon is all about. Furthermore, they use the products and have personal connections with clients. Leverage that relationship by having them create their own professional social media pages where they can promote their work and their favorite products.

Their social media activity will not only help position your salon as an active member of the beauty industry, but also help dispel any negative opinions about your business.

Encourage them to put your salon’s website on their social media bios as well to drive more leads to your site.

Expand Your Network

Your salon’s online reputation is as important as your offline reputation. Many potential clients out there either don’t have social media or are not in your network. Sponsoring local events like meetups can help you tap into a wide network of like-minded individuals. Sites like meetup.com are always looking for people who can sponsor food, gifts, and venues.

Bonus Perk: When you sponsor, your salon website will be linked in the event page, bringing more traffic to your site.

Gather and Respond to Reviews

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Businesses nowadays live or die by their online reputation, especially salons. Over 90% of consumers look up online reviews before booking a service or buying a product, so be sure to get as many reviews as you can. Encourage clients to leave a review on your Facebook or Yelp page and embed them on your website so prospective clients can see them.

Review Management Tips

  1. Cultivate real and authentic reviews. Hand out biz cards before your clients leave to remind them to leave a review on your website.
  2. Respond to good and bad reviews. Acknowledging BOTH positive and negative reviews shows that you appreciate their feedback and opinion. Call them if you must – this way the client will feel how much you value them as a customer.
  3. Maintain and uphold professionalism. Respond in an honest, professional manner. Whatever happens on the Internet stays on the Internet, so make sure to always put your business in the best possible light.

Source:

1 Pew Research Center. (2016). Social Media Update 2016. Available: http://www.pewinternet.org/2016/11/11/social-media-update-2016/

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5 Money-Making Features Your Salon Website Must Have

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With many businesses and consumers relying on digital technology, having a well-oiled website is a necessity. But the cost of maintaining a website can be too much for some, not to mention navigating the waters of marketing a salon business online can be very intimidating especially for DIYers.

At Simply Organic Beauty, we strive to help our clients grow their business, so we’re letting you in on our trade secrets! Below are the top 5 money-making strategies you can use to bring in more clients to your salon with minimal marketing effort and expenses.

Must-Have Money-Making Website Features

Newsletter Opt-In

Some people cringe at the thought of creating an email newsletter for their business, but the truth is, it remains as one of the most cost-effective and powerful profit-making machines. In fact, in a 2017 study by B2B Content Marketing Benchmarks, Budgets and Trends, email marketing is still the most successful marketing strategy ahead of social media.1

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And it doesn’t come as a surprise. Newsletters help you grow your client list at a fraction of a cost and time. Clients and prospective clients sign up for this service voluntarily. This means they are truly interested in what your salon has to offer, helping you to easily identify who your target clients are and update them on sales and events in a single swoop.

PRO TIP: Our favorite email marketing services for your salon website are MailChimp and Constant Contact. They’re free to start and simple to use. They also offer nice templates if you’re worried about designing your own.

Online Booking

Gone are the days when clients have to personally visit and wait for businesses to open before they can book an appointment. Now clients can do that from the comfort of their own home at any time. By having an Online Booking system in place, you can receive reservations 24/7.

User-friendly Online Booking apps like Vagaro, Square, and Schedulicity allow you to embed their widget on your salon website so clients can view your calendar and book an appointment without having to go to another website. They’re convenient, take the workload off your shoulders, and make for great customer service.

Unlike phone and in-person reservations, Online Booking systems also allow clients to check out what other customers have to say about your salon’s services and products. Which brings us to our next money-making feature.

Testimonials

Here’s a fact: 92% percent of consumers read online reviews and 84% of this number trust online reviews as much as personal recommendations.

Yankelovich, a market research firm, found that 75% of people have negative perceptions about advertising2, meaning they are savvy enough to know when a brand is being dishonest. Hence, they turn to online testimonials to validate claims.

By adding a Testimonials page to your salon website, you are “humanizing” your business and providing prospective customers a glimpse into your salon, which helps convince them to book your services. You can either activate Testimonials on your website or embed reviews from sites like Yelp, Google+, and even Facebook. This way, you get to keep clients on your site and increase your conversions.

Portfolio

Portfolios aren’t just for writers, photographers, and graphic artists anymore. In the age of social media, you’re more likely to encounter a potential client asking about a hair color they saw online. Take advantage of this by including a gallery of your work on your website.

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There are hundreds of website plug-ins that allow you to embed pictures (even your Instagram page) on your website. This way you can show your skills and increase your online visibility at the same time.

Gift Cards

e-gift-cardsGift Cards are powerful sales and relationship-building strategy every business should adopt. Unlike discount coupons, pre-paid gift cards have greater perceived value. They provide instant revenue and motivate clients to purchase your products and services immediately. In fact, 2 out of 3 consumers tend to spend more than 40% of the card’s value, and would almost always do repeat business.

Electronic Gift Card tools like Giftly and Yiftee allow your clients to buy gift cards through your site and send it to people they love. It’s one the most underestimated salon website design features!

Learn more here:

Sources

1 Content Marketing Institutes. 2017. B2B Content Marketing Benchmarks, Budgets and Trends. Available: http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf

2 Elliott, S. THE MEDIA BUSINESS: ADVERTISING; A survey of consumer attitudes reveals the depth of the challenge that the agencies face. Availanle: http://www.nytimes.com/2004/04/14/business/media-business-advertising-survey-consumer-attitudes-reveals-depth-challenge.html

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Salon Website 101: Elements of a Successful Salon Website

In the age of Google and social media, having a website is crucial for your business. It enables potential customers to find and learn about your salon. But it doesn’t just end in having a website. To take advantage of the incredible benefits of having an online presence, your website should have all the necessary features that will make them feel confident about doing business with you.

Think of a website as an extension of your salon. It should have all the important information about you, your team, and your company. This allows potential customers to know you and trust you with their hair.

We rounded up 4 essential elements of a salon website to help you develop and gain new customers.

Elements of a Successful Salon Website

CONTACT

First and foremost, the main goal of having a website is to provide a convenient way for potential clients to get in touch with you. But if your website does not highlight your contact information, you will most likely lose their business.

  • Putting your Contact Information on BOTH your Home and Contact Page is essential. There are clients who don’t like navigating menus, so having your information in a prominent place on the home page allows them to easily find it and reach you.
  • Contact Forms do not cut it anymore. Clients today prefer immediate information. Whether it is a phone call, text message, social media, or email, your website should display multiple points of contact. This also includes your complete mailing address.
  • Use a Call to Action (CTA). CTAs entice a visitor take an action that’s beneficial to your business. Phrases as simple as “Call Us” or “Book an Appointment” can help convert a regular web browser into a paying client.
  • The Internet is here to stay, so whether you like it or not – we must move with the times. Having an Online Booking System allows your salon to receive reservations 24/7 and immediately notify your clients of your availability in seconds. It minimizes your workload and, at the same time, keeps your clients happy. It’s a WIN-WIN!

CULTURE

Your salon culture is critical to your success. It shapes and influences your clients’ attitudes and behaviors toward your business. Many clients go to salons to relax and feel comfortable and welcome. If your website showcases that, earning their business is going to be easy.

Having the following on your website will help:

  • Your Salon Logo & Colors. Believe it or not – keeping your website’s colors and logos consistent with your brand plays a major role in decision-making.

Neuroscientiest Bevil Conway believes that humans are hardwired for certain hues.1

Greens, for example, can have a balancing and harmonizing effect, which is perfect for a Holistic Salon website.

  • Unique and Professional Salon Photos. As much as you can, avoid using generic stock photos. Clients have unique needs, and by using stock photos, your salon will look pretty much the same as the next salon. Investing in professional pictures will help set your business apart from all the others on your street.
  • Your Salon’s Story, Team, and Values. This will help determine if you’re a good fit for them. As Holistic Hair Stylists, we cater to clients who are trying to maintain a sustainable, healthy lifestyle. Highlighting that on your website by sharing your team’s story and values will help attract more clients who are looking to do the same.

COSTS

Admit it – walking into a salon and asking for the cost of a service can be very intimidating, especially for new clients. Disclosing your services and pricing helps alleviate their worry, and thus are more likely to set up an appointment now that they know they can afford your services.

However, be sure to include proper disclosure regarding your salon policies and procedures to avoid any misunderstanding.

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For instance, include in the fine print that prices posted on your website are base prices, and total cost of service will vary depending on the treatments needed as well as the length of hair. We don’t want to lose their business over a simple mix-up.

CONTENT

Never underestimate the power of an up-to-date website. This can be in the form of a Blog, Testimonials, Portfolio, and Service/Product pages.

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  • Even though you offer outstanding services, prospective clients want to hear an unbiased opinion. They want reviews from real people to validate your claim, and this is where Testimonials/Reviews page come in. Like personal recommendations, people nowadays turn to online reviews before making a purchase. 2 Testimonials provide a human element to your business, bridging the gap between you and your potential clients.
  • Having a Blog can help you drive more traffic to your website, increasing your website’s SEO performance. This puts you at the top of the search results on Google as well as positions your salon as the expert in your field. A monthly or quarterly blog post is recommended.
  • As Holistic Hair Stylists, our work is our business card. Before-and-Afters are an excellent way to showcase your skills and your ability to improve your client’s hair.
  • For customers, nothing can be more annoying than finding out that their favorite product is sold out. Or when a service had a price increase. This can lead to negative reviews and can cost you to lose their business, so be sure to keep your Product and Service pages updated.

Sources:

1 Jaffe, E. (2014). The Fascination Neuroscience of Colors. Available: https://www.fastcodesign.com/3027740/evidence/the-fascinating-neuroscience-of-color

2 Anderson, M. (2013). 2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations. Available: http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565

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Decoding the Label: The Ultimate Guide to Understanding Beauty Labels

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In recent years, the role of packaging in branding and marketing has become more important than ever. In fact, the packaging is now considered an integral part of the “marketing mix.” This comes as no surprise as consumers are becoming more and more visual.

However, many beauty companies tend to focus more on the front label, stamping it with attention-grabbing designs and a laundry list of adjectives to catch the consumer’s attention. But behind the clever packaging are often overlooked details that deserve more attention. The back label is where you can find all the important information you need. These are the smaller texts and symbols that may seem insignificant at first glance but are in fact all you need to determine the quality of the product.

 

Below are the key elements to take note of when you go shopping for beauty products.

Ingredients List

oway-ingredients-listAccording to the US Food & Drug Administration (FDA), ingredients must be declared in descending order of predominance.1 This means that the ingredient with the largest amount in the product comes first. So if an ingredient is listed near the end, there’s only a very small percentage of that ingredient present in the product.

It is important to note, however, that some ingredients only need low percentages in order to work, so you might find those at the end of the list.

Shelf Life

Remember that little open jar icon often found at the corner or bottom of the label? It is the PAO symbol, which means Period After Opening. The number and M in it indicate the number of months the product is safe to use after it is unsealed.

If you cannot locate the PAO symbol, the product may be using the Best Before End Date symbol or BBE, which looks like either an hourglass or egg timer. The European Union requires all cosmetics to use either of these symbols. In contrast, the FDA does not require any expiration dates printed on the label, because according to the agency, it is the manufacturers’ responsibility to make sure their products are safe.2

Certifications

The cosmetics industry in the US is highly unregulated.

While the US Department of Agriculture offers the USDA Organic seal for products claiming to have organic ingredients, the FDA does not have the legal authority to approve cosmetics before they go on the market (except when they contain additives).3

So who checks these beauty products for harmful chemicals? The answer is no one. As a result, countless products containing toxic ingredients can enter the market without restriction.

But thanks to private and non-government organizations such as Ecocert, PETA, and Coalition for Consumer Information on Cosmetics (Leaping Bunny), you can rest easy knowing that you’re getting the right products for your needs.

  • USDA Organic – The USDA Organic or Certified Organic seal signifies that at least 95% of the ingredients are certified organic and free of synthetic additives like pesticides, preservatives, dyes, among others.
  • Ecocert Organic/Natural – Similar to USDA Organic, an Ecocert Organic symbol on the label means at least 95% of the plant-based ingredients, and at least 10% of them by weight are organic. On the other hand, Ecocert Natural signifies that least 50% of the product’s plant-based ingredients and at least 5% by weight are organic.
  • PETA – Products bearing PETA’s cruelty-free logo indicates that the company provided a signed assurance or statement verifying that they do not conduct or commit any animal tests on their ingredients.
  • Leaping Bunny – This certification means that the company has voluntarily pledged that their products are 100% clear of animal testing from all stages of product development.
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Recycling and Disposal

We’ve all seen that triangle made of arrows, also known as the Mobius Loop, but not many of us know what it truly stands for. Yes, it does mean it’s recyclable, but the amount that can be recycled will depend on the numerical code indicated inside the loop. Furthermore, the code will help you determine which packaging is safe and does not leach into the product. Plastic packaging labeled with codes 1, 3, 6, and 7 are said to be more likely to contain phthalates and BPA.

Because Organic Way’s packaging is made of glass, you won’t be able to find a number in the loop. This means that the packaging is 100% safe and infinitely recyclable. However, if you decide not to recycle, the trash bin icon (usually placed near the loop) is a reminder to throw it in the appropriate recycling bin.

Instructions

Sometimes the packaging is unable to fit all the required information on the label, like usage instructions and product warnings. In their place, you’ll find a Refer to Insert symbol which looks like a hand pointing at an open book. This symbol means that you’ll find all important information in a leaflet or card.

Below is a comprehensive guide on how to understand Oway labels:

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Sources:

1 US Food & Drug Administration. Cosmetic Ingredient Labeling. Available: https://www.fda.gov/cosmetics/labeling/regulations/ucm126444.htm#clga

2 US Food & Drug Administration. Shelf Life/Expiration Dating. Available: https://www.fda.gov/Cosmetics/Labeling/ExpirationDating/ucm2005204.htm

3 US Food & Drug Administration. FDA Authority Over Cosmetics: How Cosmetics Are Not FDA-Approved, but Are FDA-Regulated. Available: https://www.fda.gov/cosmetics/guidanceregulation/lawsregulations/ucm074162.htm

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Trending Hair Colors This Week

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When we’re looking for some hair color inspiration, we know we can always turn to our #HolisticHairTribe to provide us what we need. From classic all-over colors to stunning colormelts and peek-a-boos, name it and our talented stylists have done it.

Check out our top picks this week:

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Fiery Red Hair Color Formula

Hair by Desiree Cerda

How gorgeous is this color? We love how Desiree blended the roots into the Rose Gold ends instead of going for an all-over color. This gave the hair a deeper dimension and natural sun-kissed look.

Natural Level: 7

Roots: Oway Hcolor 5.6 Red Light Brown + Oway Hcolor 5.46 Red Coppery Light Brown + Oway Hcolor 0.6 Red Booster (2:1:1) with Oway Hcatalyst 20 Volume Cream Developer

Mids: Oway Hcolor 7.66 Deep Red Blonde with Oway Hcatalyst 20 Volume Cream Developer

Ends (On Pre-lightened Hair): Oway Hcolor 90.3 Golden Super Bleaching Blonde + Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 0.6 Red Booster (2:1:1) with Oway Htone 9 Volume Cream Developer

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Black Taffy Hair Color Formula

Hair by Erica Nuhn

The peek-a-boo hair trend is gaining more momentum on social media recently and we are here for it. We love seeing stylists use colors that you wouldn’t normally pair together – like pink and black. And the risk turned out quite beautifully.

Lightening (Ends): Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Lightening (Roots): Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Lowlight: Equal Parts Oway Hcolor 4.0 Natural Brown + Oway Hcolor 5.0 Natural Light Brown

Toner: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 9.1 Ash Very Light Blonde with a dot of Oway Hcolor 0.3 Golden Booster

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Caramel Blonde Hair Color Formula

Hair by Lisa Marie

Like Honey Blondes, Caramel Blondes give that healthy, natural look. It’s perfect for those looking for low maintenance hair color because of less re-growth and it compliments most skin tones.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Roots: Oway Hcolor 7.1 Ash Blonde + Oway Hcolor 8.1 Ash Light Blonde with Oway Htone 9 Volume Cream Developer

Mids & Ends: Oway Hcolor 9.31 Beige Very Light Blonde + Oway Hcolor 11.17 Frosted Platinum with Oway Htone 9 Volume Cream Developer

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Caramel Blonde Hair Color Formula

Hair by Summer Reid

If you’re a brunette, Caramel Blonde is a great choice for when you want to go light. This delicious hue can soften any complexion and makes an excellent transition color from dark brown to light blonde.

Roots: Oway Hbleach Butter Cream Lightener with 35vol

Ends: Oway Hbleach Butter Cream Lightener with Oway Hcatalyst 20 Volume Cream Developer + Oway Hmilk No Stress Conditioning Treatment

Lowlights: Oway Hcolor 7.1 Ash Blonde with Oway Htone 9 Volume Cream Developer

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Pastel Orchid Hair Color Formula

Hair by Leah Michael Taylor

Just when we thought pastel hair season is over, Leah served us with stunning orchid hair. This pink and purple hybrid will definitely make us miss Spring.

Pre-lightened Hair

Roots: Oway Hcolor 6.62 Irisee Red Dark Blonde + Oway Htone 9 Volume Cream Developer

Melted: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 10.1 Ash Extra Light Blonde + a little Oway Hcolor 9.1 Ash Very Light Blonde + Oway Hcolor 0.7 Purple Booster + with Oway Htone 9 Volume Cream Developer

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Cool Blonde Hair Color Formula

Hair by Erica Walker

As we approach the summer season, cool blondes will begin showing up everywhere. It comes as no surprise since more and more people are choosing cool tones to match the summer heat. Take it to the next level by creating a transition from regrowth to ends to give it more depth and dimension.

Lift: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Toner: Oway Hcolor 11.17 Frosted Platinum

Which is your favorite this week?

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BERGAMOT OIL BENEFITS: The Natural Solution to Dry, Damaged Hair

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With the rise of aromatherapy and its proven wonders in recent years, it doesn’t come as a surprise that essential oils have become a fixture in the beauty industry. One of those essential oils come from a tropical tree in South Asia.

Bergamot or Citrus bergamia is primarily cultivated for its fruit, but its mood-lifting spicy, citrusy smell and nourishing properties have made it a highly sought-after ingredient for manufacturing personal care products, especially hair care.

Benefits of Bergamot Oil to the Hair

Promotes Hair Growth

oway-sunway-productsUsed mainly in aromatherapy for its stimulating properties, Bergamot Oil can also be applied on the scalp to revive the hair bulbs and encourage hair growth. Bergamot’s natural stimulants direct blood flow to the scalp, ensuring proper delivery of oxygen and nutrients to the hair follicles. As a result, the hair fibers are nourished and begin to grow significantly.

We recommend: Oway After-Sun Hair & Body Bath to detoxify the hair and scalp after sun exposure. It’s great for removing traces of salt and chlorine which can leave the scalp and hair dry and damaged.

Adds Shine

Dull and dry hair is a common problem that affects both men and women. Free radicals are everywhere, and if our body does not have adequate protection we’re bound to experience the effects.

Like Grapefruit Peel Oil, Bergamot Oil is rich in antioxidants and antimicrobials that help shield the hair and scalp against the damaging effects of oxidative stress. The antioxidants also strip off the dirt and chemicals that are causing the hair to dry out, revealing healthier, shiny hair.

Cleans the Scalp

All those nasty chemicals from hair care products can build up on the scalp, clogging pores and irritating the scalp. This results in various scalp issues like acne and eczema. The antimicrobial properties of Bergamot are effective in getting rid of the buildup because they inhibit the growth of bacteria before they cause a full-blown infection.

We recommend: Oway Purifying Hair Bath for its ability to eliminate dandruff and excess oil. The Bergamot Oil and other pure essential oils infused in this products help detoxify the scalp of bacteria and fungus that are causing scalp irritation.

Conditions Hair

Rich in fatty acids, Bergamot can tame frizzy hair with its conditioning and antiseptic properties. Due to silicone and chemical buildup, the hair can become dry and prone to damage. Bergamot reverses that by washing away all the buildup, allowing the cuticles to breathe and receive the moisture they need to make the hair look hydrated and healthy.

Relaxes the Scalp

Perhaps the most notable feature of Bergamot is its calming properties. When used on the scalp, it not only stimulates blood flow but it also induces soothing effects. This is why Bergamot Oil is often used in aromatherapy in reducing stress, anxiety, and even blood pressure. A few drops of this wonder oil will immediately calm your mind and senses.

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We recommend: Bio-Rich Water for its aromatherapeutic benefits. The pure essential oil hydrolates in this spray eliminate toxins in the air and deliver soothing properties, invigorating the mind, body, and hair.

Like many essential oils, Bergamot Oil cannot be applied directly to the hair and scalp without diluting it first. Mixing it with a carrier oil like Jojoba Oil will not only keep irritation at bay, but also activate all the nourishing properties of Bergamot. The result: a healthy and balanced head of hair.

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Salon Visual Merchandising 101: 7 Elements of Retail Displays That Drive Sales

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It’s no surprise that most stylists dislike “selling” retail. Love it or hate it, “selling” or retailing is critical to maintaining a profitable business, and when done right, merchandising alone could increase your retail revenue by 35%.  Not a bad increase for letting your display do the “selling” for you.

Not an artist or designer? No worries. Follow a few key elements outlined below, and your displays will look like you hired a pro.

Salon Display vs Fixture

First, it’s important to understand the difference between a well merchandised display and well merchandised retail fixture.

A fixture is meant to “house” the products that you carry in an organized manner, fully stocked, oriented from left to right then top to bottom with proper shelf talkers.

The purpose of a display is to highlight certain products by increasing their visibility. A display does not need to show all the items in a product line – focusing on three to five products makes a display less cluttered and more appealing to the eye. Displays should be engaging, changed out frequently, and strategically placed to guide the customer through the space, keeping their interest while they shop.

Key Elements of Visual Merchandising For Salons

1. What?

  • Determine what product or products are going to be featured. Displays can be centered around just one product, three, or five. Odd numbers are easier to work with and more enticing to the eye.

2. Why?

  • Know your purpose. What is the product promotion and what is the purpose of the display, specifically? Of course, your primary purpose is to sell more products, but make sure to integrate the display with the needs of your target customer. Start with determining who is your target customer and why would they want to make this purchase.

Don’t forget to educate your team on the details of the product and promotion. This ensures that your salon and staff are speaking the same language.

3. How Much?

  • Set a budget. It is important to set a budget for your display so that your extra profits aren’t spent paying for the display props. Spending a lot on creating a display does not always mean that you will profit more from its sales.

4. Where?

  • Placement is key. As a rule, when we walk into a room we tend to look and walk towards the right. If possible, this would be prime real estate for you to establish a “feature” display.

5. How?

  • Add props. Props are great tools for engaging your customers with your display. When using props, stick to an 80/20 ratio: 80% products, 20% props. Props of varying colors, heights, and texture make your display more interesting. Think about why the customer should want to purchase this item and go from there. For example: If your promotion involves products that provide protection from the sun, incorporating sunglasses, a beach towel, and a pair of flip flops appeals to your customers’ desire to take a vacation while reminding them to purchase products that protect their skin and hair. You may want to try several layouts until you’re happy with your results. Scents and music are also effective if they support your message. The more senses that can be integrated, the more powerful the display.

6. Share

  • Promote your message. Just as important as the display is sharing the message of what your promotion is. Just because you “build it” does not mean “they will come buy it”. This involves the use of proper signage of course. Signage should relay your message in a style suited to your display. Keep in mind the price point of your products and be sure you’re not using a flimsy hand-written sign to sell a $100 gift set.

Don’t forget to utilize social media to promote your message. Facebook, Pinterest, and Instagram are perfect outlets for posting attractive images of your display. Be sure that your message is either expressed in the photo or explained in your posting.

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7. Measure

  • Evaluate your strategy. Be sure to track the sales from your display to measure its success. Also, take into consideration other indicators that your display was a success like client comments, the amount of time clients spent interacting with the display, likes and shares on social media, etc.

TIP: Creating small displays in other areas of the salon like shampoo area, hallway, bathroom, or treatment rooms (if you have them) are also great reminders of a promotion you are having. Repeating your promotional message several times within your salon is more likely to be noticed and produce a sale.

Check out these “shelfies” from our #HolisticHairTribe for inspiration:

For a more detailed look into how Merchandising can help you grow your business, be sure to watch out for our upcoming online course: Secrets of Successful Salon & Spa Merchandising (Boost Your Retail Sales by 35%.)

Tracy Olson

About the Author

Tracy Olson

As the Simply Organic Education and Technical Department Manager, Tracy brings to us more than 25 years of experience in the salon industry. As a former salon owner and artistic director, Tracy has worked with salons, spas, schools, and health clubs in developing design solutions and strategies to help increase their retail sales. If you want to learn more how to bring organic, eco-friendly hair products to your salon, please contact us at 888-213-4744

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Trending Hair Colors This Week

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Time and again, our #HolisticHairTribe has shown us that when it comes to talent, our community always delivers. And so as we inch closer to summer, you can expect to see more lighter hair colors in the coming weeks. But for now, we’re offering a sneak peek of what’s to come.

Check out our favorite hair colors this week:

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Flaming Red Hair Color Formula

Hair by Anna Lundeberg

Getting the perfect red is a huge task for many hair stylists, because not all reds are the same. You get it wrong and it can look unnatural. But when you get it right, it can turn people’s heads.

Roots: Oway Hcolor 4.56 Red Mahogany Brown with Oway Htone 9 Volume Cream Developer

Mids: Oway Hcolor 6.66 Deep Red Dark Blonde with Oway Htone 9 Volume Cream Developer

Ends: Oway Hcolor 8.66 Deep Red Light Blonde with Oway Htone 9 Volume Cream Developer

oway-hair-colorPlatinum Ash Hair Color Formula

Hair by Heather Leigh Ford

Tired of your regular blonde hair? This Platinum Ash hair color by Heather is a great color to freshen up your look. We recommend adding some shadow root to give your hair more dimension.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Pull through (Midshaft + Around Parietal and Crown):  Oway Hcolor 6.1 Ash Dark Blonde + Oway Htone 9 Volume Cream Developer

Toner: Oway Hcolor 11.17 Frosted Platinum + Oway Htone 9 Volume Cream Developer

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Nude Blonde Hair Color Formula

Hair by Danielle of goodhairla

Don’t you just love it when you get your desired balay without having to add any toners? This Nude Blonde by Danielle only used Oway creamy plant butter-based lightener and developer to create this babe hair.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

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Nude Blonde Hair Color Formula

Hair by Summer Reid

Because one Nude Blonde is not enough. Here’s another perfect blonde balayage Summer did for a client – no toner needed!

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

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Salted Caramel Hair Color Formula

Hair by Meredith Johnson

When it comes to deliciously blended balayage, we know we can always rely on Meredith to deliver. This one though is a true balayage (meaning she didn’t use any foils), and we’re nothing but impressed.

Painted: Oway Hbleach Butter Cream Lightener and Oway Hcatalyst 30 Volume Cream Developer

Toner (10 mins): 2 parts Oway Hcolor 11.17 Frosted Platinum + 1 part Oway Hcolor 7.1 Ash Blonde with Oway Htone 9 Volume Cream Developer

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Champagne Peach Hair Color Formula

Hair by Michaela Svanfelt

If you’re not quite into the Rose Gold trend but want something softer, this Champagne Peach hair color by Michaela is a great alternative. It has the charm of pink and gold combined, only more muted.

Lightening: Oway Hbleach Butter Cream Lightener with Oway Hcatalyst 20 Volume Cream Developer

Toner: 30 mL Oway Hcolor 11.17 Frosted Platinum + 30 mL Oway Hcolor 10.1 Ash Extra Light Blonde + 3 mL Oway Hcolor 0.6 Red Booster with Oway Htone 9 Volume Cream Developer

Which are your favorites this week?

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