facebook_pixel
 
Professional Organic Salon Products

Category Archives: Salon Business

5 Money-Making Features Your Salon Website Must Have

salon-website-ideas

With many businesses and consumers relying on digital technology, having a well-oiled website is a necessity. But the cost of maintaining a website can be too much for some, not to mention navigating the waters of marketing a salon business online can be very intimidating especially for DIYers.

At Simply Organic Beauty, we strive to help our clients grow their business, so we’re letting you in on our trade secrets! Below are the top 5 money-making strategies you can use to bring in more clients to your salon with minimal marketing effort and expenses.

Must-Have Money-Making Website Features

Newsletter Opt-In

Some people cringe at the thought of creating an email newsletter for their business, but the truth is, it remains as one of the most cost-effective and powerful profit-making machines. In fact, in a 2017 study by B2B Content Marketing Benchmarks, Budgets and Trends, email marketing is still the most successful marketing strategy ahead of social media.1

Top-Salon-Websites

And it doesn’t come as a surprise. Newsletters help you grow your client list at a fraction of a cost and time. Clients and prospective clients sign up for this service voluntarily. This means they are truly interested in what your salon has to offer, helping you to easily identify who your target clients are and update them on sales and events in a single swoop.

PRO TIP: Our favorite email marketing services for your salon website are MailChimp and Constant Contact. They’re free to start and simple to use. They also offer nice templates if you’re worried about designing your own.

Online Booking

Gone are the days when clients have to personally visit and wait for businesses to open before they can book an appointment. Now clients can do that from the comfort of their own home at any time. By having an Online Booking system in place, you can receive reservations 24/7.

User-friendly Online Booking apps like Vagaro, Square, and Schedulicity allow you to embed their widget on your salon website so clients can view your calendar and book an appointment without having to go to another website. They’re convenient, take the workload off your shoulders, and make for great customer service.

Unlike phone and in-person reservations, Online Booking systems also allow clients to check out what other customers have to say about your salon’s services and products. Which brings us to our next money-making feature.

Testimonials

Here’s a fact: 92% percent of consumers read online reviews and 84% of this number trust online reviews as much as personal recommendations.

Yankelovich, a market research firm, found that 75% of people have negative perceptions about advertising2, meaning they are savvy enough to know when a brand is being dishonest. Hence, they turn to online testimonials to validate claims.

By adding a Testimonials page to your salon website, you are “humanizing” your business and providing prospective customers a glimpse into your salon, which helps convince them to book your services. You can either activate Testimonials on your website or embed reviews from sites like Yelp, Google+, and even Facebook. This way, you get to keep clients on your site and increase your conversions.

Portfolio

Portfolios aren’t just for writers, photographers, and graphic artists anymore. In the age of social media, you’re more likely to encounter a potential client asking about a hair color they saw online. Take advantage of this by including a gallery of your work on your website.

Salon-Website-Design

There are hundreds of website plug-ins that allow you to embed pictures (even your Instagram page) on your website. This way you can show your skills and increase your online visibility at the same time.

Gift Cards

e-gift-cardsGift Cards are powerful sales and relationship-building strategy every business should adopt. Unlike discount coupons, pre-paid gift cards have greater perceived value. They provide instant revenue and motivate clients to purchase your products and services immediately. In fact, 2 out of 3 consumers tend to spend more than 40% of the card’s value, and would almost always do repeat business.

Electronic Gift Card tools like Giftly and Yiftee allow your clients to buy gift cards through your site and send it to people they love. It’s one the most underestimated salon website design features!

Learn more here:

Sources

1 Content Marketing Institutes. 2017. B2B Content Marketing Benchmarks, Budgets and Trends. Available: http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf

2 Elliott, S. THE MEDIA BUSINESS: ADVERTISING; A survey of consumer attitudes reveals the depth of the challenge that the agencies face. Availanle: http://www.nytimes.com/2004/04/14/business/media-business-advertising-survey-consumer-attitudes-reveals-depth-challenge.html

Tags: , ,

Salon Website 101: Elements of a Successful Salon Website

In the age of Google and social media, having a website is crucial for your business. It enables potential customers to find and learn about your salon. But it doesn’t just end in having a website. To take advantage of the incredible benefits of having an online presence, your website should have all the necessary features that will make them feel confident about doing business with you.

Think of a website as an extension of your salon. It should have all the important information about you, your team, and your company. This allows potential customers to know you and trust you with their hair.

We rounded up 4 essential elements of a salon website to help you develop and gain new customers.

Elements of a Successful Salon Website

CONTACT

First and foremost, the main goal of having a website is to provide a convenient way for potential clients to get in touch with you. But if your website does not highlight your contact information, you will most likely lose their business.

  • Putting your Contact Information on BOTH your Home and Contact Page is essential. There are clients who don’t like navigating menus, so having your information in a prominent place on the home page allows them to easily find it and reach you.
  • Contact Forms do not cut it anymore. Clients today prefer immediate information. Whether it is a phone call, text message, social media, or email, your website should display multiple points of contact. This also includes your complete mailing address.
  • Use a Call to Action (CTA). CTAs entice a visitor take an action that’s beneficial to your business. Phrases as simple as “Call Us” or “Book an Appointment” can help convert a regular web browser into a paying client.
  • The Internet is here to stay, so whether you like it or not – we must move with the times. Having an Online Booking System allows your salon to receive reservations 24/7 and immediately notify your clients of your availability in seconds. It minimizes your workload and, at the same time, keeps your clients happy. It’s a WIN-WIN!

CULTURE

Your salon culture is critical to your success. It shapes and influences your clients’ attitudes and behaviors toward your business. Many clients go to salons to relax and feel comfortable and welcome. If your website showcases that, earning their business is going to be easy.

Having the following on your website will help:

  • Your Salon Logo & Colors. Believe it or not – keeping your website’s colors and logos consistent with your brand plays a major role in decision-making.

Neuroscientiest Bevil Conway believes that humans are hardwired for certain hues.1

Greens, for example, can have a balancing and harmonizing effect, which is perfect for a Holistic Salon website.

  • Unique and Professional Salon Photos. As much as you can, avoid using generic stock photos. Clients have unique needs, and by using stock photos, your salon will look pretty much the same as the next salon. Investing in professional pictures will help set your business apart from all the others on your street.
  • Your Salon’s Story, Team, and Values. This will help determine if you’re a good fit for them. As Holistic Hair Stylists, we cater to clients who are trying to maintain a sustainable, healthy lifestyle. Highlighting that on your website by sharing your team’s story and values will help attract more clients who are looking to do the same.

COSTS

Admit it – walking into a salon and asking for the cost of a service can be very intimidating, especially for new clients. Disclosing your services and pricing helps alleviate their worry, and thus are more likely to set up an appointment now that they know they can afford your services.

However, be sure to include proper disclosure regarding your salon policies and procedures to avoid any misunderstanding.

Salon-Website-Tips

For instance, include in the fine print that prices posted on your website are base prices, and total cost of service will vary depending on the treatments needed as well as the length of hair. We don’t want to lose their business over a simple mix-up.

CONTENT

Never underestimate the power of an up-to-date website. This can be in the form of a Blog, Testimonials, Portfolio, and Service/Product pages.

salon-testimonials
  • Even though you offer outstanding services, prospective clients want to hear an unbiased opinion. They want reviews from real people to validate your claim, and this is where Testimonials/Reviews page come in. Like personal recommendations, people nowadays turn to online reviews before making a purchase. 2 Testimonials provide a human element to your business, bridging the gap between you and your potential clients.
  • Having a Blog can help you drive more traffic to your website, increasing your website’s SEO performance. This puts you at the top of the search results on Google as well as positions your salon as the expert in your field. A monthly or quarterly blog post is recommended.
  • As Holistic Hair Stylists, our work is our business card. Before-and-Afters are an excellent way to showcase your skills and your ability to improve your client’s hair.
  • For customers, nothing can be more annoying than finding out that their favorite product is sold out. Or when a service had a price increase. This can lead to negative reviews and can cost you to lose their business, so be sure to keep your Product and Service pages updated.

Sources:

1 Jaffe, E. (2014). The Fascination Neuroscience of Colors. Available: https://www.fastcodesign.com/3027740/evidence/the-fascinating-neuroscience-of-color

2 Anderson, M. (2013). 2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations. Available: http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565

Tags: , ,

Salon Visual Merchandising 101: 7 Elements of Retail Displays That Drive Sales

visual-merchandising-for-salons

It’s no surprise that most stylists dislike “selling” retail. Love it or hate it, “selling” or retailing is critical to maintaining a profitable business, and when done right, merchandising alone could increase your retail revenue by 35%.  Not a bad increase for letting your display do the “selling” for you.

Not an artist or designer? No worries. Follow a few key elements outlined below, and your displays will look like you hired a pro.

Salon Display vs Fixture

First, it’s important to understand the difference between a well merchandised display and well merchandised retail fixture.

A fixture is meant to “house” the products that you carry in an organized manner, fully stocked, oriented from left to right then top to bottom with proper shelf talkers.

The purpose of a display is to highlight certain products by increasing their visibility. A display does not need to show all the items in a product line – focusing on three to five products makes a display less cluttered and more appealing to the eye. Displays should be engaging, changed out frequently, and strategically placed to guide the customer through the space, keeping their interest while they shop.

Key Elements of Visual Merchandising For Salons

1. What?

  • Determine what product or products are going to be featured. Displays can be centered around just one product, three, or five. Odd numbers are easier to work with and more enticing to the eye.

2. Why?

  • Know your purpose. What is the product promotion and what is the purpose of the display, specifically? Of course, your primary purpose is to sell more products, but make sure to integrate the display with the needs of your target customer. Start with determining who is your target customer and why would they want to make this purchase.

Don’t forget to educate your team on the details of the product and promotion. This ensures that your salon and staff are speaking the same language.

3. How Much?

  • Set a budget. It is important to set a budget for your display so that your extra profits aren’t spent paying for the display props. Spending a lot on creating a display does not always mean that you will profit more from its sales.

4. Where?

  • Placement is key. As a rule, when we walk into a room we tend to look and walk towards the right. If possible, this would be prime real estate for you to establish a “feature” display.

5. How?

  • Add props. Props are great tools for engaging your customers with your display. When using props, stick to an 80/20 ratio: 80% products, 20% props. Props of varying colors, heights, and texture make your display more interesting. Think about why the customer should want to purchase this item and go from there. For example: If your promotion involves products that provide protection from the sun, incorporating sunglasses, a beach towel, and a pair of flip flops appeals to your customers’ desire to take a vacation while reminding them to purchase products that protect their skin and hair. You may want to try several layouts until you’re happy with your results. Scents and music are also effective if they support your message. The more senses that can be integrated, the more powerful the display.

6. Share

  • Promote your message. Just as important as the display is sharing the message of what your promotion is. Just because you “build it” does not mean “they will come buy it”. This involves the use of proper signage of course. Signage should relay your message in a style suited to your display. Keep in mind the price point of your products and be sure you’re not using a flimsy hand-written sign to sell a $100 gift set.

Don’t forget to utilize social media to promote your message. Facebook, Pinterest, and Instagram are perfect outlets for posting attractive images of your display. Be sure that your message is either expressed in the photo or explained in your posting.

elements-of-retail-display

7. Measure

  • Evaluate your strategy. Be sure to track the sales from your display to measure its success. Also, take into consideration other indicators that your display was a success like client comments, the amount of time clients spent interacting with the display, likes and shares on social media, etc.

TIP: Creating small displays in other areas of the salon like shampoo area, hallway, bathroom, or treatment rooms (if you have them) are also great reminders of a promotion you are having. Repeating your promotional message several times within your salon is more likely to be noticed and produce a sale.

Check out these “shelfies” from our #HolisticHairTribe for inspiration:

For a more detailed look into how Merchandising can help you grow your business, be sure to watch out for our upcoming online course: Secrets of Successful Salon & Spa Merchandising (Boost Your Retail Sales by 35%.)

Tracy Olson

About the Author

Tracy Olson

As the Simply Organic Education and Technical Department Manager, Tracy brings to us more than 25 years of experience in the salon industry. As a former salon owner and artistic director, Tracy has worked with salons, spas, schools, and health clubs in developing design solutions and strategies to help increase their retail sales. If you want to learn more how to bring organic, eco-friendly hair products to your salon, please contact us at 888-213-4744

Tags: , ,

How to Create a Salon Refill Product Program

OWAY-REFILL-STATION-PROGRAM-GUIDE

Now more than ever, consumers are becoming more aware of the environmental impact of the goods they are buying. Today’s savvy clients are leaning towards businesses who are making valid efforts in cutting their environmental impact. And as holistic hair stylists, we are in the best position to turn their awareness into action.

Our solution: A Salon Refill Product Program. Implementing this Program will not only benefit your business sales-wise but, more importantly, it also allows you to become a more sustainable, eco-friendly salon.

Grab our ultra useful Salon Refill Product Program Tips!

Create an eye-catching product refill station.

salon-refill-programYour display area is often the first and last thing your clients see when they enter and exit your salon, so it is important to create an eye-catching display area for your Refill Station. This helps generate enough curiosity and interest to get your clients to check out how it works and jump on your newest initiative.

You can either make your own shelves or purchase from thrift stores and craft stores, then neatly arrange the products.

Limited on space? Not a problem! You can use your back bar area as your Refill Station area by simply stocking up on your best-selling products that come in professional sizes, like Oway Hair Baths and Conditioners.

Create an attention grabbing Refill Station Sign.

A Refill Station Sign or shelf talkers are integral to the success of your Refill Station, so make sure they stand out. Place a “Refill Station” sign above the products so clients immediately know what the shelf is for. You can also add business cards and product labels that your clients can read while waiting to be serviced, but be sure to keep the message short and simple. Many salons use Green as font color for their shelf talkers as it’s often associated with being Eco-Friendly.

Make it interactive.

Allow your clients to experience refilling their own salon containers, or watch their stylist do so. This makes them an active participant in solving environmental problems, thus keeping them involved and invested in your initiative.

The Program is also a great opportunity to introduce other Oway products and their benefits to your clients. Let them smell and test the products and you’ll be surprised how this practice can boost your salon retail sales.

Explain your eco-initiative.

Highlighting the benefits of the Refill Station to your clients and how they’re helping the environment by participating is a sure-fire way to get them on board. Below are some of the Program’s benefits to your clients and the environment:

Benefits For Your Clients

  • Decrease Product Cost by 15%
  • Feel Good About Being More Eco-Friendly
  • Have Fun Interacting with Refill Station Display

Benefits For the Environment

  • Decrease Carbon Emissions
  • Decrease Consumption of Finite Resources
  • Increase Natural Purity of Animal Habitats

Reward your clients.

Offering rewards is a proven way to entice clients into participating in your Refill Program. Put up signs like: “Bring me back to be refilled and receive 15% OFF” and you won’t even have to convince them.

salon-product-refill-station

Ready to create your own Salon Product Refill Program?

Grab our FREE Salon Product Refill Program Guide below!

Salon-Refill-Product-Guide

Get helpful tips on how to jumpstart your own Refill Product Station for your eco-friendly salon!

Tags: , , ,

How To Boost Salon Retail Product Sales

Boost Salon Retail Sales With The 3 Ps!

Whether you’re a booth renter or multi-location salon business owner, knowing how to effectively sell retail products is vital to your success. It’s not just about increasing revenue, it’s an opportunity to build trust with your clientele and ensure their needs are met. 

In this video training, Rebecca Gregory and Tracy Olson will teach you the 3 Pillars of Salon Retail Success and what has and hasn’t worked in their own salons. Spoiler Alert: they also deep dive into an Oway Product Knowledge Session (one of the main factors that will determine your ability to sell salon retail products).

3 Pillars of a Successful Salon Retail Strategy

Promotional Planning

Proper promotional planning is vital component to your salon retail strategy. Not only does it set expectations for your team, it can also help purchasing decisions and your ability to maximize retail product profit. In this training, you’ll learn innovative promotion strategies, and how to effectively plan and implement them.

Psychology & Perception

Communication is both spoken and unspoken. Your client’s perception of you and your business begins the moment they wall in the door. Neglecting sensory details like scent and visual merchandising can be detrimental to your salon’s retail sales without you even knowing it. In this section of our training, you’ll learn how to implement experience merchandising, and how to make sure your salon and staff are speaking the same language.

Product Knowledge

It’s vital for those actively selling salon retail products to exactly what and why they’re selling a specific product, and most importantly, how to use it. In this section, we give our best tips for selecting your ideal retail product line and even a little bonus product knowledge session on our Oway product line.

Can’t get enough retail sales knowledge for your salon? Check out these 8 salon retail sales tips!

Need help implementing your salon’s retail strategy? Customers can give us a call M-F 9a-7p EST at 888-213-4744

how-to-sell-salon-retail-products
Tags: , ,

8 “Tried and True” Retailing Tips for Salons

tips-for-selling-retail

1. Your Attitude Will Determine Your Altitude.

Many Hair Stylists and Salon Owners ask “how can I increase salon retail sales?” Meanwhile, you cringe at the word “selling,” and repeatedly tell yourself, “I’m not a salesperson.”

This is mistake #1.

First, the phrase “to sell,” is clearly in need of a definition makeover, so here it goes:

Selling is the identification and fulfillment of a need – nothing less, nothing more.

Many of you have the same clients for years, even decades. You do their hair (maybe even their kids’ hair). You know secrets about them you’ll take to the grave, and you’re the only person they trust to come near them with a pair of scissors.

What does this tell you?

You’re trusted, and for good reasons!

Remind yourself, you’re not a scammy used car salesman, who will do ‘whatever it takes’ to get someone into a Ford Pinto, today – you are a consummate beauty professional. You know the wants and needs of your clients’ hair better than anyone.

Have confidence in yourself and your position of power, and use it to send your clients home with products you know they’ll need and love. You’re more than qualified to make these recommendations, so don’t feel guilty or scared to do so!

Which brings us to our next tip for a successful salon retail strategy.

strategies-for-selling-salon-retail

2. Product Selection

Choose products you believe in!

Once you choose to only sell products you personally believe in, the idea of retailing in your salon becomes a lot easier. You will no longer feel like you’re selling anything – you’re just simply recommending products you know will fulfill your clients’ hair needs.

Before taking on an entire line in your salon, have every stylist try the products and give an in-depth review. That way, you’ll know if it’s a line that you want to fully commit to and you’ll have different talking points. Hair Stylists with very good client relationships are even encouraged to give their clients a sample to test.

Mauricio of Mauricio’s Hair Studio in New York says, “I give my most loyal clients the opportunity to test and try any new products I am considering. That way, I hear it straight from the source of my sales – they also appreciate the fact that they have a say in which products I carry.”

Say no to salon product diversion!

All of your friendly retail suggestions will come to a screeching halt as soon as your client says, “I can buy it cheaper at Ulta or online.”

Too many companies exploit the expert knowledge and influence of Hair Stylists to gain brand affinity with their clients, then once it becomes profitable enough, they divert their products to large retail stores.

Can you think of a brand that was once salon exclusive, but are now sold directly to consumers?

We can.

So, when selecting the right products for your salon we suggest asking yourself these 3 questions:

  • Do I believe in these products?
  • Are these products unique enough to set my salon apart?
  • Are these products diverted?
retail tips for salons

3. Educate Yourself on Your Products

While it’s great to have an aesthetically pleasing retail shelf, you shouldn’t rely on just the look of your products to make a sale.

There’s a lot of great information to share about the products you carry that goes beyond, “it smells good.”

Hair products at Wal-Mart smell good. Tell them why they’re really investing the money in high-quality salon products.

For example, explain to them the importance of pH, and how your products work at the optimal level to prolong color and improve the health of their hair. If you’re one of our Holistic Hair Stylists, there are a multitude of talking points that help your products stand out – not just from a beauty perspective, but also from a health and eco-conscious standpoint.

Once you’re able to make well-educated recommendations, you’ll start building a trusting retail relationship with your clients. Which brings to our next retail tip for salons.

 4. Consultation is Key: Press for the Yes

A solid, honest consultation is vital for not just retailing products, but for fully understanding your client’s wants, needs, and lifestyle. As a stylist, it is our job to lead the conversation and make sure the client will be happy with their service.

Be sure to listen closely and help your client decide why they want a certain look. Do they keep bringing in a picture of a certain celebrity because they like the hair or because they like the idea of being that celebrity? Do they bring in a picture of them at a wedding because they actually liked their hair, or the nostalgia of happy times?

There’s a reason why Hair Stylists often get the reputation of being therapists or psychologists. Our job is to listen and translate our clients’ thoughts and ideas into a look that radiates beauty from the inside out.

Here are a few basic guidelines for conducting a good consultation:

Ask questions!

  • How often do you plan on returning to the salon?
  • What is your styling routine like?
  • What do you like and dislike about your hair?
  • What challenges do you have when styling it?
  • Are you looking to try out a new look or style? Or do you want to enhance what you already have?

Do the Wet Stretch Test!

The Wet Stretch Test will determine the integrity of your client’s hair, and more importantly, tell you what is missing from the healthy hair equation. Not to mention, it keeps your client engaged with you during the service, as you are educating them on what their hair truly needs and why.

However, understand the consultation does not stop just before your service.

After you’ve completed your cut and/or color, you should have accurate insight into what kind of hair your client has and where their issues lie.

salon-retailing-tips

This is where we tell you to softly press for the yes.

Getting a person to say, “yes” a few times before a purchase, is a proven technique to increase the likelihood of a sale.

Here’s an example of some dialogue between a Hair Stylist and her client in salon retail sale situation:

Hair Stylist: You said you use a flat iron and blow dryer almost every day, right?
Client: Yes, I need to or my hair is a mess.
Hair Stylist: I understand, but you are also trying to grow your hair out and hate all of the split ends from your flat iron?
Client: Yes, it’s so annoying.
Hair Stylist: You should try this heat protectant and gloss serum. It will protect your hair from intense heat, and the gloss serum will help smooth down any split ends or frizz. It also contains no plastics, so you won’t have to worry about artificial waxes and petrochemicals that only make the hair appear healthy.

This is just one example. The more you know about your products, the easier it will be to make recommendations that will help build trust between you and your salon clientele!

This brings us to our next tip for selling salon retail.

5. Build Trust

tips for selling salon retail
Trust is at the heart of every successful relationship.

Many of you already know that special connection between a Hair Stylist and his/her client is more of a friendship than anything else. Moreover, most true friendships do not occur over night, and must be steadily earned in time.

It is very important in the beginning stages of your friendship with your clients to focus on earning their trust.

Instead of pushing multiple products on a new client, start with just the basics to enhance and maintain their service. If it’s color, shampoo and conditioner; if it’s a hair cut, just a styling product. If they still show uncertainty, perhaps extend to them a discount they are able to use during their next visit (that is only redeemable with you).

You gain trust through listening to your clients’ problems, you keep trust by solving them!

Once you solve one hair problem, that opens the doors of opportunity to solve more. So, build that trust and be a good friend to your client!

6. Back Bowl/Styling Opportunity

salon retail tips
The time at the shampoo bowl is the perfect opportunity to acquaint your client with the products you are using. Tell them what the products will do to help their hair.

Once you’ve done the Wet Stretch Test, your client should be aware of what their hair is lacking. So, while giving them a nice head massage, explain that this shampoo and conditioner/treatment will add moisture/protein and will heal the hair from the inside out.

Washing your client’s hair should be a relaxing experience, and is an opportune time to stimulate the senses.

Paint a picture for your clients – you are the artist, after all.

For example, if you’re using a lightly floral scented shampoo, try to relax the client further and say, “I love this shampoo – not only does it make the hair shiny, it makes you feel like your lying in a bed of roses.”

The same opportunity that exists at the bowl also exists when you style their hair. So, show off your styling products!

Instead of just jumping in and styling your client’s hair, let them know what you’re using and why. Teach them how to properly use the product and style their hair – they’ll appreciate the tip and be more apt to purchase the product you used!

Another great place to expose your clients to your amazing products is at your retail display.

7. Retail Display Optimization and Visual Merchandising

visual-merchandising-for-salons
Bloom Hair Design - Canton, GA

Whether your retail display is large or small, shopping and browsing for products should be an experience!

Try following these guidelines for a successful salon retail display:

  • We always suggest having a few shelf talkers – little labels that highlight the ingredients and benefits of your products. If you’re having a sale on certain items, have a tasteful sale label on your shelf, as well.
  • Keep your retail shelf organized and clean! No one wants to buy a product that is dusty – not only is it visually unappealing, it also looks like no one else liked the product enough to buy it. Try not to have a cluttered retail display, and try organizing the products by color, shape, or brand.
  • If you want to encourage clients to test products, make sure that they are between 22 and 66 inches; these are proven heights for easy accessibility. Also, try an inviting “try me!” label.
  • If space and design allows, try creating an “arena effect.” Having the products surround your clients can give them the opportunity to browse (if they are waiting) from any angle.
  • If your salon allows, try moving your reception desk away from the front door. This forces walk-ins and clients to look at the products before talking to the receptionist.
  • Make your retail area inviting. Having a simple tea and coffee area by your retail area is a perfect opportunity to incentivize clients to rise out of their chairs and to your retail shelves! Notice we said shelves, not cupboards or bookcases – people tend to not like to reach into to these types of displays.

If you only have one wall for retail (not a big deal), try making it stand out with a nice wall color or art that compliments the bottles. Also, be sure your products are well lit – if they can’t see or read your products and shelf talkers, then what’s the point?

8. Retail Training – Practice Makes Sales

If you’re still uncomfortable retailing, we suggest starting off by trying to sell a product to your friend or another stylist in the salon. Have them give you objections to the products, so when a client actually does this, you’re prepared with an insightful and professional response.

Try product flashcards! Other than using the product, the best way to educate yourself is to put your knowledge to the test. Try remembering unique facts about each item you sell. The more you know about your products, the better able you are to make recommendations based on client concerns and needs.

Do you have any tips for selling salon retail? If so, feel free to comment below!

Tags: , ,

Hair Stylists: Here’s How You Make 2016 the Best Year Yet!

2016 is officially here!

And with it, some time for planning and implementing your personal and professional goals.

As a Hair Stylist myself, I’ve found these 6 easy ways to have a creative, fulfilling and successful new year.

I hope you find them helpful and encouraging during your 2016 journey!

– Erin, Simply Organic Beauty Education Team

Hair-Stylist-2016-Goals

#1 Amp up your credentials to amp up your book.

Ammonia-Free-Color-Education
Invest in your education.

Education doesn’t end the day you graduate beauty school. As Hair Stylists, we work in an ever-evolving industry, and you are a lifelong student of the craft. New technology, new techniques, and new trends are always on the horizon. And as we know, our well-connected world makes trends travel at the speed of light.  Making staying “in the know” more important than ever.

Nothing kills a Hair Stylist’s career faster than being stuck in the past.

Clients are always looking for the latest and the greatest looks and products, so be sure that you can offer them that. Find a class in your area so you can brush up on your skills, learn a new technique, or get some product knowledge. If you are investing money into a product, do yourself a favor and invest in yourself, too! Know what you are selling, why, and how to use it properly.

#2 Stay Calm And Color On

2016-Hair-Stylist-Creativity

Adult coloring books are proven to reduce stress and anxiety.

When we think of inspiring ourselves as stylists we often think of the obvious choices.

Of course, you could go to a hair show or maybe check out the latest magazines, but there are many other ways you can find inspiration, some even outside of the hair world. For example, coloring books. Adult coloring books made a huge splash in the news last year. It turns out they can benefit us in a lot of ways.

Not only will they help fine tune those motor skills, but for the imaginative mind of the hair stylist they can be both inspiring and calming. After a good coloring session, our brains are more geared towards creative thinking and much less stressed out. Science calls it “art therapy,” and studies have shown truly remarkable results from it. Plus, it’s nice to work on art without any anxiety of whether your client will like the results.

So if you have a bit of downtime in between clients give it a try!

#3 Stay Connected To Your Peers

Hair Stylist Support Group

Most of us Hair Stylists Are “People-People” – never lose connection with your valued peers.

 

Not only can our well-connected world be the driver of trends, it’s also the driver of relationships. With so many stylists opting for a solo salon suite, many of us begin to lack the connectedness we feel when working in a “salon family” environment.

If you haven’t already, try joining an online forum for hair stylists. Become inspired by your peers! Sometimes the best place to find fresh ideas is from other hair stylists, like yourself. It’s a nice way to make new friendships and connections,  and really feel engaged in what’s going on in the hair world and your specific products of choice. Plus, it never hurts to have a group of like-minded stylists to bounce ideas off or just a place to feel supported. So start sharing and spread the hair love.

#4 Take A Look At Your Numbers

Hair-Stylist-Numbers-2016

It’s easy to get into a routine and become very comfortable, but with the new year comes a great time for evaluation and reflection.

Take a look at your numbers. Checking out your number of new clients, number of appointments, retail sales and service prices is a great place to start.

For example, check out the prices of services in your area. Have they gone up or down? How many clients are you averaging on a busy Saturday? Could there be room to book just one more client? With the right tools, booking a few more clients doesn’t have to degrade the quality of your salon experience.

We all know the old saying rings true: time is money.

And adding just ONE extra color retouch client ($80) a week can bring your salon an extra $4,160 a year!

So start cutting down on service times and put some more clients on the books! For our clients,  Organic Way’s Hypercolor is going to be your new best friend. It has over 99% natural ingredients and with just a few drops into the color it can process what would have been a 45 minute color service in just 15! Add heat for 10, cool for 5, and you’re ready to rinse and go. The bottle will last up to 70 color treatments, so start rearranging your schedule now.

#5 Take Time to Rejuvenate Your Body

Hair-Stylist-Yoga

As busy stylists our bodies take a lot of stress, but part of being successful is taking care of our health.

Triumphs won’t mean anything if we can’t enjoy them when we get there. As much as we invest in everything ergonomic it’s inevitable that there is some wear and tear on our joints. We’ve got pain in our backs, our wrists, our knees. So the best we can do is to counteract these damaging repetitive movements with loving and constructive ones.

Even small efforts like taking a hike, a walk on the beach, or a stroll in the park can make a powerful difference.

How about finding a restorative yoga class in your area that you can attend weekly? If you’re in the more holistic / organic salon business, this can double as a way to meet new people and potential clients.

You could also start a salon sports team. Get everyone involved for weekly softball or kick ball games. Involve other businesses in your area to build new friendships/partnerships in the community. This year, however it is that you like to move, whether it’s swimming, biking, running, dancing (the list could go on)… get out there and do it!

Success is worth nothing without health.

 

#6 Go For Your Goals

Hair-Stylist-Goals-2016

What professional goals have you been putting off? 2016 is the year to take the plunge.

Do you want to sell more retail? Do you want to start your own salon? Are you interested in becoming an educator?

“Wake up to your true potential for abundant living in 2016. Turn up your inner power by manifesting your desires of being a star and focus on ways you can and will achieve these goals,” says our Education Director, Rebecca Gregory.

No more holding back, it’s time to put the plans in motion.

Start a vision board. Cut out images or words that represent the things that you are striving for this year, no matter how outlandish they may seem now. Hang this in your bedroom, living room, or salon. Somewhere you can see it everyday and remind yourself of where your focus should be. Then sit down and write out a month by month goal chart. Make them reasonable, but also make sure they are pushing you just outside of your comfort zone.

What are you goals for 2016? Share them below!

Tags:

The “Quiet Chair” Salon Experience Trend

quiet-chair-salon-trend

The Rise of the Quiet Chair Salon Trend

In today’s world of technology there are an abundance of ways to communicate. For some it has become a luxury to find a moment of silence, some time away from the constant chatter. In the past few years we have seen a rise in the amount of yoga studios and mediation practices across the world. Many people are searching for a place where they can power down and enjoy some peace.

The salon is also one of those places.

An area that many seek out for some “me-time”. It is somewhere to relax and rejuvenate. But it can also be a business of communication. As stylists, we know the salon is built on relationships. Most of us know our clients well, we form bonds and share stories. Some people come to us specifically for the gossip or the therapy sessions we can offer them.

But what about the people who don’t like to chat?

This is a great option for clients who may have social anxiety. Not every person is interested in having a conversation during their service, but they may also be too polite to ask for the quiet they need.

Think about the ones who always come in with something to read, or who discuss their haircut, then flip the off switch for the next 45 minutes. Salons are now looking to offer these clients their own space. “Quiet rooms,” or just a chair where they can avoid the fear of small talk.

“Quiet Chairs” are a rising salon trend all over the world.

Organic Way, a professional salon brand from Italy, has even created the term, “Head Spa.” A concept that takes a twist on the traditional salon service and makes it a tranquil experience. It’s a holistic approach that involves not just treating the hair, but the whole being. From diffusing soothing essential oils, to Ayurvedic massages and herbal teas, they offer a full relaxation of the body and mind.

And on top of that, a silent space or quiet chair to soak it all in.

The Quiet Room Trend Benefits Stylists, Too.

quiet-chair-at-salons

This offering also takes the guess work out of it for the stylist.

Usually, we can get a pretty good read on who wants to talk and who just wants to relax. Yet if the client can book their seat in the quiet room ahead of time, then it saves us from having to figure out how we should interact with them when they arrive.

Being a stylist myself, there are days where a little silence would benefit me too! All day we interact with new people, helping them to find the perfect cut, color, and style while carrying out lengthy conversations about all kinds of other things. It may be a relief to have a couple of moments in the quiet chair in between.

Overall, this is an interesting new salon trend that can expand your business.

Offering a fresh perspective on the salon and spa experience and reaching out to a new group of people who may have not booked an appointment. And your regulars will have another option to their typical appointment.

So what do you think? Will you be incorporating “silent spaces” or “quiet chairs” in your salon?

Tags: , , , ,

10 Salon Business Tips From Tabatha Coffey

salon-business-tips-tabatha-coffey

1)If you don’t have a passion for the art and business of hairdressing, then you’re just cutting hair. [Click to Tweet this quote]

Tabatha has always said the number one key to success for Hair Stylists, and salon businesses alike, is passion.

Passion for art. Passion for hair. Passion for making people feel good about themselves. The passion has to be rooted somewhere!

If you or the people you’re hiring lack passion, then you’re missing the major component that drives a salon in a positive direction and gives it sustainable life!

 

2) You are a lifelong student of hair, no matter your experience level.

Education doesn’t end after cosmetology school, you’re a life long student of the craft.
[Click to Tweet this quote]

Trends and techniques are constantly changing and evolving, and it’s a part of your job description to stay updated.

Tabatha says she keeps up with trends by attending hair shows, subscribing to trade magazines, and forming friendships with distributors and manufacturers. Well, hello there. 😉

In addition, you should be challenging yourself a few times a year (at least) with hair classes and competitions.

These type of events keep us on our feet – I know, we’re always on our feet – but these outings help build better teams, make us better Hair Stylists and overall, facilitates better business.

Plus, there’s no greater fun than when a group of passionate beauty professionals get together, trust us.

 3) Create a memorable and repeatable client experience.

Salons should take a note from Aristotle:

“We are what we repeatedly do; therefore, excellence is a habit.”

So, in order to create the best experience for your clients, you should be staying as consistent and unique as possible.

Don’t worry, consistency doesn’t have to be expensive.

For example, Tabatha Coffey once worked in a salon where they repeatedly had a candy bowl at the reception desk for their clients.

One day, they took the delectable treats away (oh, the horror)!

To their surprise, clients started asking about the missing candy. Even though it was just a tiny detail of their experience, clients had begun to expect the additional pleasure of candy after their service.

Tabatha lists ‘attention to detail’ as one of her essential keys to success, with special attention given to the client experience.

But if we’re being honest, we want you to think outside the candy box and get creative!

Just remember:

Be unique, consistent & stay true to yourself and salon.

4) Exceptional leadership is key to a salon’s organizational success.

Tabatha says the main mistake she sees is the lack of leadership and accountability within salons.

She is an avid proponent of leading by example, and having fair, but firm policies and procedures in place.

Tabatha emphasizes that policies and procedures should be kept simple and precise, and shouldn’t overwhelm staff with a torrent of incomprehensible words and babbling.

She also suggests keeping rules and regulations in the break room or office, along with a signature of each team member, confirming they’ve read and understand each rule.

This helps set a standard in your salon, and everyone performs their tasks better when they have a good grasp on expectations.

 

5) Focus on hiring and working with the best team of Hair Stylists and employees.

Salon owners and booth renters alike, can benefit from this salon business tip.

The most successful salons have a team of stylists and employees behind them that share in the same mission and above all, value each other.

As an employee or booth renter, if you feel undervalued, taken advantage of, or you ‘just don’t mesh with your team’ you may want to consider looking for employment else where. Staying at a salon that drags you down daily isn’t good for your personal and professional development or for the salon.

As for salon owners, it’s your responsibility to hire people that can work well together, and most importantly, create a working environment that inspires and fosters good team work.

 

6) Own your role as an empowering and trustworthy leader of your local community.

 

“Like a therapist… hairdressers are in a position of trust. We are transforming not just how a person looks but how they feel.” Tabatha says. [Click to Tweet this quote]

How great is this position of trust?

In 2008, this study revealed that a hair stylist-delivered message regarding breast cancer health increased the likelihood of women taking preventative measures against it by 70%.

Moral of the Story: Hair salons have serious influence on the health and lives of clients.

And if Hair Stylists can inspire people to start thinking about their health with such effectiveness, can you imagine the greater implications for your community?

You could be using your influential power to organize and lead park clean ups, fundraisers, and other events that empower and help your community.

And trust us, the community role and job of you, the Hair Stylist, isn’t going anywhere.

In fact, the U.S. Bureau of Labor & Statistics has revealed that Hairdressing jobs are expected to increase by 13% from year 2012-2022.

With your growing power and influence, you should be driving positive actions in your salon and beyond. Once you’ve decided to start building trust in your community, you transform yourself from a local business owner to a local business leader (there’s a difference), and people will take notice.

 

7) Working in a salon can be chaotic, but do NOT lose your professionalism.

 

Despite what Forbes may think about hairdressing being one of the ‘least stressful jobs,’ the majority of us disagree.

So, the next time you have a client under the dryer, while doing a haircut, and your next appointment arrives 15 minutes early, and you’ve managed to sustain yourself on hairspray coated coffee, remember this:

Do not lose your professionalism!

Professionalism is another crucial key to success according to Tabatha, and those who lack it, are eventually and rightfully ran out of business.

That’s not to say in order to have professionalism, you must be stiff and formal – stay human – but there are basic professional practices that should stay at the core of every business.

 

8) Always look for new marketing strategies that puts your work in the spotlight.

Salons and individual hair stylists should be looking for marketing strategies that keep the focus on your work.

When asked, “how do I increase the clientele in my salon?” Tabatha suggested the use of social media, “I think a lot of businesses underestimate it.”

Social media sites like Facebook, Pinterest and Instagram, are great visual and engaging displays of your work, as well as an open door for new and existing clients to check out your salon culture and ask questions.

 

9) Charge what you’re worth, and don’t feel guilty about it.

 

The costs of services can vary depending on factors like location and experience, but a big mistake many stylists still make is undercharging for their services.

Some feel guilty for charging more (even as they gain more experience), and some base their decisions on fear that they will lose out on business.

Stop doing this to yourself.

Here are some guidelines when it comes to figuring out your prices:

1) How much you want to make an hour (be realistic)
2) Find out the average price of services in your area
3) Look at the cost of your products

If you’re a salon owner, you’ll have to consider the greater picture, like how much overhead (cost of rent, electricity, etc) you have, and your quarterly and yearly revenue goals.

 

10) Pay it forward!

 

Important in life and important in business, paying it forward is one of the greatest things you can do for yourself and others.

For example, if you’re a senior stylist at a salon, offer to mentor a new assistant. “It is important to give back and share your knowledge,” Tabatha says. “Remember where you came from.”

Tags: , , ,

10 Ways to Become an Eco-Friendly Salon

how-to-be-an-eco-friendly-salon

As consummate hair professionals, we are accustomed to making others feel beautiful. But with rising environmental concerns, it is our social responsibility to turn our attention to preserving the beauty of the world we are living in – and becoming an eco-friendly hair salon is the first step.

How to Become an Eco-Friendly Salon

1. Only Sell and Use Recyclable Products

Did you know over 16 billion pounds of plastic leak into our ocean waters yearly?1 With the world’s population increasing, this number is only projected to increase. Plastic in our oceans is something to be concerned about not only because of its detrimental effects on animal life and vital ecosystems but also on our health.

Most plastics, recyclable or not, contain Bisphenol-A (BPA) and Phthalates.

These materials are known to disrupt the reproductive systems of humans, cause congenital disabilities, and in some studies even cancer and weight gain. However, some plastics are less likely to contain both Phthalates and BPA, and you can quickly identify them by looking at the recycle codes located at the bottom of the containers. To become an eco-friendly salon, you should put recycling at the top of your list and use only glass salon products when you can.

2. Offer Products with No Animal-Tested or Animal-Derived Ingredients

peta-logoOver 100 million animals a year die from animal testing, and millions more are captured and caged for the sole purpose of animal testing. Not only is this cruel to animals, but this could also pose sustainability concerns in areas of the world where animals are captured. Disrupting the balance of nature in the name of animal testing is both risky and more expensive than non-animal testing. It is best to choose salon products that do not support animal testing, such as products endorsed by People for the Ethical Treatment of Animals (PETA). For example, Simply Organic Beauty offers cruelty-free salon products that are recognized by PETA and has a strict company ethos that does not allow them to carry products tested on animals.

Supporting cruelty-free products not only will make you feel better knowing no animals were harmed in the making of your salon success, but you will be one step closer to becoming an eco-friendly salon.

3. Offer Truly Formaldehyde-Free Keratin Treatments

Smooth-Rituals-Keratin TreatmentAs salon professionals, we are no strangers to the controversy surrounding the popularity of keratin treatments. A lot of companies hide behind false claims of being formaldehyde-free, but in laboratory tests, many of these companies’ keratin treatments were found to have extremely high levels of formaldehyde. Before you fall for their false claims, ask for lab reports or request a sample to lab test!

Formaldehyde is found organically in nature but is a known human carcinogen (cancer-causing). Thus, the Environmental Protection Agency (EPA) established regulations and limits on the emission of formaldehyde from some industrial facilities and required them to report the amount of formaldehyde used in their products.

Wouldn’t it be great not to contribute to air pollution, as well as offer keratin services that are safe for you and your clients? Simply Organic Beauty’s Smooth Rituals Keratin Treatment does not contain formaldehyde, parabens, and animal-tested ingredients.

 4. Use Eco-Friendly Decor

We all want our salon to express our values, and of course, look clean and beautiful for our fabulous clients. And decorating our salon with eco-friendly decor is one way to show our green side.

What is eco-friendly decor? These are art or decorations that are recyclable, produced sustainably, and did not harm animals in its making. To compliment your eco-friendly decor, be sure to paint your salon using VOC-free paint! VOCs are known as Volatile Organic Compounds and are emitted as gas into the air. They are known to cause considerable health threats in those exposed, such as throat irritation, breathing issues, and possible carcinogenic effects in humans.2

5. Adopt Energy-Saving Practices

While there is no Greenstar salon equipment on the market yet, employing little energy-saving tips can help your salon conserve electricity and water. For example, using energy-efficient lighting like the GE Energy Smart Energy light bulbs, and regularly checking your sinks, pipes, and faucets allow you to save on electric and water bills. Using eco-friendly bamboo brushes and hair dryers is another way to cut down on energy costs and puts you one step closer to your eco-friendly salon goal.

Some salons have started to reduce their water consumption by mandating water-saving practices and installing water recycling systems. Re-using rinse water is one of the most common and effective water-saving practices in salons today.

6. Use Ammonia-Free Hair Color

Choosing to offer your clients ammonia-free hair color is one of the best things you can do for both their health and yours. Not only has ammonia been linked to many health issues, it also makes your salon an incubator for toxic smells and fumes.

Ammonia is used to blast open the cuticle so that the color molecules can reach inside the hair. Due to the corrosive effects of ammonia, the hair’s pH is then altered to an extreme and has a hard time closing; thus, locking in the beautiful color you just applied.

How-to-Become-an-Eco-Friendly-Salon

Fortunately, latest innovations have enabled us to harness the power of nature to create non-toxic salon products. Color lines that use certified organic ingredients, like Organic Way (Oway), have been made available in recent years. These are products that use ingredients grown without the use of chemicals and pesticides, making the color gentle and nourishing to the hair and scalp.

Choosing an ammonia-free color line will not only let people in your salon breathe again, but it will also make your color services more vibrant, long-lasting, and shiny!

7. Offer Products with a Negative Carbon Footprint

oway-amber-glassWe understand that for a product to have a truly negative footprint is rare, but there are products at the forefront of sustainable technology. For example, Oway’s ingredients are grown and picked with zero chemicals in their biodynamic farms in Bologna, Italy! The packaging itself is 100% infinitely recyclable. They are made with eco-certified recycled paper, wood, aluminum tubes, and amber glass that you can reuse as reed diffusers, candle holders, storage, hand soap dispenser, and even plant holders.

8. Use Refillable Products

oway-refill-station

(c) Salon Asa Refill Station

This may be another concept that is foreign to many salon owners and stylists. Truly, eco-friendly salons and companies are beginning to understand the value of plastic-saving techniques by offering refillable containers for in-salon products like back bar shampoos, conditioners, and styling products.

Simply Organic Beauty offers a Refill Station Program for their eco-friendly salon products, eliminating the amount of waste dumped into the environment. Also, the refills cost less than purchasing brand new plastic products every month, increasing your retail profits by 20%! Talk about eliminating waste and becoming an eco-friendly salon at the same time!

9. Wash Salon Towels Efficiently

Whether you wash your salon towels at home or in the salon, be sure to try these energy-saving tips. Try purchasing a Greenstar washer or dryer to conserve electricity and water. If that’s not affordable, use gentle and efficient laundry detergent instead. There are many laundry detergents on the market that use less water and soap to clean stains. Some clients are sensitive to towels that have been overly bleached and washed as well, so be sure to choose a more natural detergent. Also, only do laundry when needed. This way you conserve more money, water, and energy.

10. Organize Fun Environment-Saving Adventures with Your Fellow Stylists and Clients

Never doubt that a small group of dedicated people can change the world!

Most salons are closed on Mondays, so take advantage of this to create a fun event for salon owners and stylists. You can even invite clients to join you in an eco-friendly project once or twice a year. Go to a local park or beach and pick up trash! Have a vegan baked goods drive to generate income, and give some or all profits to your favorite environmental organization. Take pictures! Put them on your salon website or Facebook, and let current and future clients (and the world) know your salon is making a difference. Trust us, people will appreciate the good deed and take notice! The possibilities are endless for you and your salon to make a difference and change salons for the better.

 

Sources:

1 World Economic Forum. The New Plastics Economy Rethinking the future of plastics. Available: http://www3.weforum.org/docs/WEF_The_New_Plastics_Economy.pdf
2 United States Environmental Protection Agency. Indoor Air Quality. Available: https://www.epa.gov/indoor-air-quality-iaq#Health_Effects

Tags: , ,