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Category Archives: Salon Business

Father’s Day Salon Marketing Tips for Holistic Hair Stylists & Salons

fathers-day-salon-marketing-tips

The Summer season is underway and for us holistic hair stylists and salon owners, it’s when the sales start to slump. Tapping into the men’s market is a good way to improve our profits.

According to the National Retail Federation, Father’s Day spending in 2017 has risen to $15.5 billion in the United States alone with the average amount spent of $134.75. These figures are expected to rise in 2018.

While Father’s Day is no Mother’s Day when it comes to profits, Dads need some downtime as well. This Father’s Day, show your clients’ male partners and friends some love with these salon marketing tips.

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Father’s Day Salon Marketing Tips

1.      Target female clients.

One mistake that many businesses make is tailoring their Father’s Day promotions exclusively to male clients. Over the years, statistics have shown that women are the ones who mainly buy Father’s Day gifts.

When planning your Father’s Day promo, make sure to keep the moms and daughters in your client list in mind, particularly the high spenders.

2.      Run your campaign on social media.

Social media is a quick and low-cost tool to get the word out about your Father’s Day campaign. Post ads on popular platforms like Facebook, Instagram and Twitter to reach as many people as possible.

Social media contests where local participants can win Father’s Day gifts such as a Shaving Kits and Hair Care Kits for men are very popular during this time of year. Below are some contest ideas you can use:

  • Social Sharing – Grow your social media presence by encouraging clients to tag and share your Facebook or Instagram campaign.
  • Sweepstakes – Increase your email database with sweepstakes that require an email address to join.
  • Surveys – Gain insight into your clients by making them answer some survey questions that can improve your business.

3.      Tap into your client’s emotions.

For today’s consumers, salesy messages don’t cut it anymore. Tap into their emotions by encouraging them to share special moments with their dads. You can hang a board in the salon where clients can share photos or pieces of advice they learned from their fathers. Father’s Day is, after all, a day for celebrating fathers.

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4.      Partner with other businesses in your area.

According to research, about 50% of Dads love going on outings on their special day rather than receive gifts. Why not get them both? You can partner with travel or outdoor companies to promote your salon’s men’s products. Offer them items from our men’s grooming collection like our Oway Shaving and Hair Care Kit as a prize when they sign up for a golf or gym membership, and vice versa.

5.      Provide Bounce-Back offers.

Keep your books full this Summer by providing bounce-back offers to clients who will purchase your Father’s Day gift packages. Offers such as getting % off on their next hair treatment or a free haircut and blow dry in July or August can help encourage repeat business and client retention.

With the men’s grooming market expected to explode to $29 billion in 2024, Father’s Day is the perfect time to get in on the action.

Check out our exclusive Father's Day Salon Retail Kits below!

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5 Mother’s Day Marketing Ideas for Holistic Salons and Spas

mothers-day-salon-marketing-ideas

Mother’s Day is only a few weeks away so it’s time to start planning your salon’s Mother’s Day Specials.

Here’s a fact: Clients are more likely in a gift-buying mood on Mother’s Day than Valentine’s Day. Therefore, it’s important that you have your promotional campaign already in place.

If you have not started planning yet, we rounded up 5 tried-and-tested Mother’s Day salon marketing ideas that will surely make your mommy clients or their loved ones smile on their special day.

Mother’s Day Salon Marketing Ideas

Tip #1. Run a Mother’s Day offer.

Everyone loves getting freebies or a discount. But what makes an offer EVEN more appealing is if it comes with an added value. An added value is a benefit that clients receive that they may not be able to get anywhere else. It can be anything that the client can’t necessarily buy, such as an experience.

Promos such as offering to upgrade your client and her mom with a free hair cut if they book a hair treatment together not only allows them to get a free service, but they also get to spend quality time together.

Tip #2. Create Mother’s Day Gift Baskets.

Mother’s Day gifts are arguably the hardest to find. Creating Mother’s Day gift baskets, like the Oway Skincare Grab ‘N Go Bag and Oway Body + Mind Care Gift Box, takes the guesswork out of gift-giving. These Oway gift sets come in eco-friendly gift packaging as well, which holistic moms will surely appreciate.

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Tip #3. Spread the word through email marketing.

While social media is a great tool for putting the word out at lightning speed, email marketing remains to be one of the most effective ways to reach your clients. It gives you more space to discuss your Mother’s Day promos in detail and send traffic to different parts of your website or online shop.

PRO TIP: Always include an eye-catching visual and/or heartwarming quote to generate more interest.

Tip # 4. Go social.

Utilize all your social media accounts to get the word out: Facebook, Instagram, Twitter – you name it. But make sure to keep your social media campaign fun and engaging. Many potential clients are easily put off when they see a very salesy post. You can post funny “bad childhood haircut” memes or do a throwback of their favorite retro hair do’s and seamlessly insert your ad in the caption.

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Tip #5. Appeal to men as well.

Did you know: According to statistics, men actually spend more on Mother’s Day gifts than daughters. This is a great opportunity to tap into a whole new demographic. You can partner with a business dedicated to men and create a campaign together. Then, provide an incentive that will allow them to come back to your business on another day, like Father’s Day.

Is your salon ready for the Mother’s Day rush? Having a well thought-out Mother’s Day campaign will not only help your business, but dedicating this special day to your clients will also strengthen your relationship with them.

Check out our Mother’s Day Specials from Oway below!

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7 Major Things You Need to Know about the Organic Way of Skincare

If you missed yesterday’s free online training on Oway’s latest organic skincare products for salons and spas, we rounded up the top 7 facts every holistic beauty provider should know about.

According to market research, organic skincare will comprise almost 1/3 of the total organic beauty market in 2024.

With organic skincare expected to dominate the beauty market in the next few years, this your chance to offer organic skincare services in the salon. Organic skincare products that WORK are rare in our industry, and with Oway launching their Natrue-certified skincare line, there would never be a better opportunity than right now.

Oway’s organic skincare line is Natrue.org certified.

Natrue.org is one of the few cosmetic certifying bodies known for its strict criteria and clearly defined procedures in differentiating true natural cosmetic products from greenwashed ones. Being certified by Natrue means that the product contains 98.6% – 100% biodynamic, organic, natural, and naturally derived ingredients. With Oway, you know you are TRULY getting the full botanical benefits and potency of each ingredient.

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The Oway Beauty active ingredients are made from raw materials and plants grown biodynamically in Ortofficina.

Ortofficina is Oway’s biodynamic family farm in Bologna, Italy where ZERO pesticides and polluting farm machinery are used. The farm plants and harvests its active ingredients in conjunction with the lunar phases to increase their potency and effectiveness. Ingredients that aren’t grown in Ortofficina are sourced from verified Fair Trade networks in South America and South East Asia.

For example, we source our Pataua Oil and Green Clay from our partners in the Amazon region, while we get our Purple Rice from Southeast Asia.

All products are nickel-tested and dermatologist-tested.

Each production batch of the Oway Skincare line undergoes nickel-testing and monitoring. We make sure that each product complies with regulations and safe for all skin types.

Oway uses twice pure water.

The water in every Oway Skincare product undergoes two purification processes called reverse osmosis and ozonation (or ozone generation). These two processes not only remove foreign substances in the water such as heavy metals and nuclear waste, but they also disinfect the water, creating a microbiologically pure water.

The line contains a collection of about 20+ skin-perfecting products for face and body.

Made for all skin types including those with specific skin concerns, the Oway Facial Remedies collection is composed of:

These facial products contain nourishing plant superactives that protect, hydrate and revitalize the skin.

Similarly, the Oway Body Remedies are great for cleansing the skin of dead skin cells and impurities as well as reverse the signs of aging. These are:

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You can combine these products to create the ultimate in-salon beauty treatments.

For instance, the Summer and Winter Solstice Blends can be used as a pre-cleansing ritual, followed by the Oway Perfect Cleansing Cream and Tonic Potion, Gommage, and Mask. If you offer a body wrap service in your salon or spa, the Winter Solstice Blend, Beautifying Body Peeling, Ultra-Rich Body Oil, Slim & Shape Booster, Detox Body Bath, and Velvet Body Fluid are the products you need.

To learn more about the Oway skin care recipes and menus, our Oway Skincare Kits comes with a free Oway Beauty Book. Please call your Account Manager at 888-213-4744 for more information.

Check out the following Organic Skincare Kits and Packages for your salon:

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How to Create a Salon Refill Product Program

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Now more than ever, consumers are becoming more aware of the environmental impact of the goods they are buying. Today’s savvy clients are leaning towards businesses who are making valid efforts in cutting their environmental impact. And as holistic hair stylists, we are in the best position to turn their awareness into action.

Research shows that compared with other recyclable materials, plastic takes the longest to decompose. Thus, experts are predicting that in 2050, plastic packaging will outnumber marine life if we don’t make changes to our plastic consumption soon.

Our solution: A Salon Refill Product Program. Implementing this Program will not only benefit your business sales-wise but, more importantly, it also allows you to become a more sustainable, eco-friendly salon.

Grab our ultra useful Salon Refill Product Program Tips!

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Create an eye-catching product refill station.

Your display area is often the first and last thing your clients see when they enter and exit your salon, so it is important to create an eye-catching display area for your Refill Station. This helps generate enough curiosity and interest to get your clients to check out how it works and jump on your newest initiative.

You can either make your own shelves or purchase from thrift stores and craft stores, then neatly arrange the products.

Limited on space? Not a problem! You can use your back bar area as your Refill Station area by simply stocking up on your best-selling products that come in professional sizes, like Hair Baths and Conditioners.

Create an attention grabbing Refill Station Sign.

A Refill Station Sign or shelf talkers are integral to the success of your Refill Station, so make sure they stand out. Place a “Refill Station” sign above the products so clients immediately know what the shelf is for. You can also add business cards and product labels that your clients can read while waiting to be serviced, but be sure to keep the message short and simple. Many salons use Green as font color for their shelf talkers as it’s often associated with being Eco-Friendly.

Make it interactive.

Allow your clients to experience refilling their own salon containers, or watch their stylist do so. This makes them an active participant in solving environmental problems, thus keeping them involved and invested in your initiative.

The Program is also a great opportunity to introduce other Oway and O&M products and their benefits to your clients. Let them smell and test the products and you’ll be surprised how this practice can boost your salon retail sales.

Explain your eco-initiative.

Highlighting the benefits of the Refill Station to your clients and how they’re helping the environment by participating is a sure-fire way to get them on board. Below are some of the Program’s benefits to your clients and the environment:

Benefits For Your Clients

  • Decrease Product Cost by 15%
  • Feel Good About Being More Eco-Friendly
  • Have Fun Interacting with Refill Station Display

Benefits For the Environment

  • Decrease Carbon Emissions
  • Decrease Consumption of Finite Resources
  • Increase Natural Purity of Animal Habitats

The production, transportation, and consumption of  a single plastic container produces an estimated carbon footprint equal to 82.8 grams (about 3 ounces) of carbon dioxide. Multiply that to the billions of tons of plastic waste in our landfills and we got astronomically high quantities of greenhouse gases crowding the Earth’s atmosphere, resulting in global warming.

Encouraging clients to participate in your Refill Program allows them to cut their plastic consumption and reduce their carbon footprint in the process.

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Reward your clients.

Offering rewards is a proven way to entice clients into participating in your Refill Program. Put up signs like: “Bring me back to be refilled and receive 15% OFF” and you won’t even have to convince them.

Start your own Refill Station with these kits!

Ready to create your own Salon Product Refill Program?

Grab our FREE Salon Product Refill Program Guide below!

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Get helpful tips on how to jumpstart your own Refill Product Station for your eco-friendly salon!

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Hair Stylist + Salon 2018 Tax Deduction Checklist

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Tax Day is upon us, and if you’re reading this – chances are you’re still struggling with your taxes. But fret not because we have you covered! Below are some acceptable deductions for salons that will help you get more back on your taxes.

What are acceptable deductions?

Generally, deductions are the things you spent on for your business to make money. This can either be the most mundane objects or absolute necessities for your salon to run smoothly. However, it is important to remember that these things should be appropriate for business.

Because hair stylists are categorically self-employed, we are often a target for IRS audits. Declaring items that are not part of your salon’s expenses will only trigger an audit.

Below are some acceptable expenses you can declare on your tax return

Hair Care Products and Tools

• Shampoo, conditioner, styling products, hair color and wax removal
• Styling tools
• Salon supplies like towels, caps, clips, among others

Salon Furniture, Equipment and Space

• Chairs, stools, carts and trays
• Waiting room area items including furniture and magazines
• Salon space is deductible whether it is owned or rented
• You can also deduct if space in home is used (portion deducted of house expenses such as cooling, heating and insurance)

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Training and Continuing Education

• You cannot deduct for education expenses “to qualify you for a new trade or business”. However, after you are licensed, you can deduct the cost of classes to improve your job skills or that your employer requires.
• Subscriptions to trade magazines and journals
• Online CD’s and videos
• Trade shows and certifications (if you traveled to attend, you can deduct travel expenses to include transportation, meals, mileage and hotel)

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Employee Expenses

• Salon owners with employees can deduct salaries, benefit plans and uniform expense

Advertising

• Deduct any expenses associated with advertising your business in trade magazines, cards, flyers, and social media, as well as business cards, business website.

Capital Expenses

• Make sure to keep records of your capital expenses as you can write off your business start-up costs, business assets and improvements. Portion of start-up costs are written off in the first year with the remainder depreciated annually over the next 15 years.
• With Section 179, can write off new purchased equipment up to $500,000. This includes furniture, salon equipment and office equipment like computers, scanners and printers.

Clothes

• Clothing, such as beauty tunics and salon uniforms, is deductible if they cannot be worn off the job.

Licenses

• Both business and professional license

Services

• Services that you utilize to keep your business running smoothly, like sharpening scissors and salon cleaning services, are also deductible.

Insurance

• Liability insurance and healthcare

Charitable Deductions

• If your business donates to the community which include out-of-pocket costs, you can also deduct them from your return.

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Meals and Entertainment Deductions

• To qualify, be sure to keep detailed records that document for each expense the amount, the place, the people attending and the business purpose. Without that documentation, you get no deduction.
• Receipt scanner can be your best friend. Scan receipts and save on Dropbox or any online cloud storage services. Backup on thumb drive. You can sort receipts by date or class. Be sure to make note on receipt the people who attended the event and the business purpose.

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Energy Efficiency Improvements

• Are you using solar technology for your business? Being an eco-friendly salon has its benefits. If you’ve made energy improvements to your salon or building before 2016, you may qualify for a tax credit. While different from a tax deduction, tax credit allows you to get a dollar-for-dollar discount on your federal taxes.

Ready to file your taxes? Download your Hair Stylist/Salon Tax Deduction Checklist below!

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Oway Hydro-dhara: Healing Ayurvedic Treatment for Salons [VIDEO]

It’s springtime and everything is fresh and new. What better way to help your clients reset and recharge than offering them a truly holistic wellness experience?

Inspired by the healing rituals of Ayurveda, Oway Hydro-dhara means ‘constant flow of water’. This treatment uses essential oil distillates from Biodynamic Rosemary (stimulating), Lavender (relaxing), Rose, Lemon (antioxidant) and Fair Trade Araza to create an aromatherapeutic atmosphere for relaxation and rejuvenation. These essential oil distillates are collected and transformed into Flowerfall, active waters filled with anti-aging and chakra-balancing benefits.

With the use of the Oway Hydro-dhara Holistic Wellness Service Kit, these active waters flow over the head and through the hair, relieving the hair and scalp of tension and stress by indirectly stimulating the pituitary glad – our center of health and well-being.

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Depending on the needs of your client, the Oway Hydro-dhara Holistic Wellness service can take about 5-15 minutes. And we’re going to walk you through the steps to ensure you and your clients get the maximum benefits of this revolutionary treatment.

Step-by-Step Hydro-Dhara Treatment

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  1. Have your client lay back on the bowl and relax, then do a soft massage so she feels your presence. This also helps keep all her energy together and balanced.
  2. The next step is to CLEANSE the hair with Oway Frequent Use Hair Bath and Conditioner or any Oway hair bath and mask to remove impurities on the hair and scalp. First, take the hair bath down the center of the scalp, massaging it in. Next, work through the sides of the head and behind the ears to the base of scalp in circular motion.

PRO TIP: We recommend washing the hair first without water to allow the biodynamic ingredients in the hair bath to work their way into the scalp, then continue to slowly add water while massaging the head. Don’t forget to work through the mid-lengths and ends of the hair as well.

3. Rinse the hair thoroughly, making sure to wash the hair bath and conditioner off completely to prepare the hair for the next step.

4. Squeeze moisture out of the hair so it’s not too damp for the next step.

5. Mix 500mL of warm water with 30mL of Flowerfall and no more than 6 drops of Oway Essential Oil Blends into the Oway Flowerflask. Depending on the needs of your client, you can use any or all of the following Oway Essential Oils:

6. Take the mixture and slowly pour the content into the Hydro-dhara. It should slowly drip down onto the pituitary gland. The pituitary gland is the center of our well-being and health, so making sure that the Flowerfall is flowing through that area is essential to stimulate the body. During which you can either softly massage the head or let the Flowerfall flow.

PRO TIP: Massaging the scalp outwards helps release the stress and tension from the body.

7. Comb through the hair to make sure the hair and scalp are absorbing all the nourishing benefits of Flowerfall. Then, style and make sure to send your client home with Oway Flowerfall Spray for an instant energy boost while at home or traveling.

Limited on space? You don’t have to have the complete Oway Hydro-dhara Set to offer this rejuvenating treatment. You can use the Oway Flowerfall Retail + Service Starter Kit and gently pour the recipe over the pituitary gland down to the center of the head and around the hairline using the Oway Flowerflask.

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Get started with these Oway Hyrdro-dhara + Flowerfall Starter Kits!

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Valentine’s Day Gift Ideas for the Holistic Beauty-Obsessed

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Valentine’s Day is just around the corner and what better way to let your beauty-obsessed loved ones know you care about them (and their well-being) than giving them gifts without toxic chemicals?

We rounded up 7 of our highly coveted beauty products that make great Valentine’s Day gifts for your holistic-minded loved ones.

Check out our Valentine’s Day gift guide below!

Oway OWN Way

For many fragrance lovers, nothing beats the scent of fresh flowers and herbs. With OWN Way, you get both minus the toxic chemicals. And because Oway grows and harvests all the ingredients in their family farms in Bologna, Italy, only 999 fragrance bottles have been made available all over the world. Due to its rarity, OWN Way makes for a unique Valentine’s Day gift for both men and women in your life.

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Simply Organic Lip Balm

Sometimes the best gifts come in small packages. February is often the coldest month and dry, cracked lips is an issue many of us deal with during this time of year. Gifting your significant others with a nourishing lip balm is a very thoughtful present to help them survive the dry, winter days.

Oway Hmelt Masks

Got a loved one or a client who absolutely enjoys playing with different colors? Oway Hmelt Masks is a perfect gift for unicorn hair and pastel hair lovers! Our color conditioning products help prolong vivid hair colors and keep the hair healthy and moisturized. By sending them one of our Oway Hmelt Masks, you’ll be saving them a trip to salon – and trust us, they will certainly be grateful for it.

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Simply Organic Essential Oils

Nothing says Valentine’s Day quite like spending the day with loved ones at home while the sweet, relaxing aromas of citrus oils, lavender, and chamomile fill the air. Diffuse one of our Simply Organic Essential Oils while preparing your Valentine’s Day dinner or while eating to set a romantic mood.

Oway Body Care Kit

Whether you’re looking for the perfect V-Day gift for your most loyal client or that niece who’s currently obsessed with everything skincare, you can’t go wrong with Oway’s Body Care Kit. It contains our Oway Detox Body Bath, a revitalizing body wash that’s perfect for washing away all the impurities from the body; our Oway Materia, which make luxurious bath melts; our Oway Fabulous Body Oil, our lightweight body oil that easily penetrates the skin without leaving a greasy feel; and our Natural Beauty Sponge to buff away dead skin cells – all packaged in a 100% birchwood gift box.

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Image Source: @7thlevelsalonandspa IG

O&M Power Base Treatment

As Valentine’s Day rolls around, many clients will be requesting to refresh their highlights or a simple hair treatment to smooth frizz and repair damaged ends. This is the best time to introduce your O&M Power Base Treatment to your clients. Infused with the strengthening blend of Plant Proteins, Apricot Kernel Oil and Sweet Almond, this treatment binds broken strands and repairs damaged cuticle scales, making the hair look shiny and new again just in time for your client’s Valentine’s Day date. Send them away with our O&M Power Base Treatment retail size so they can maintain the treatment until their date or next salon appointment.

Oway Materia

Whether you’re looking to spoil yourself, a loved one, or a bestie on February 14th, Oway Materia is exactly what you need. Materia treats the skin to a complete cleansing and pampering experience with the ultra-moisturizing mix of Biodynamic Extra Virgin Olive Oil and Fair Trade Babassu Oil, while gently purifying the skin with Organic Poppy Petals. You’ll come out with glowing, refreshed skin just in time for V-Day!

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Have you done your Valentine’s Day shopping yet? Shop our suggestions below!

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8 Salon Business Trends That Will Rule 2018

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A new year is a time to let go of old habits that don’t work and embrace new ones. Whether you’re aiming to take your retail game to the next level or get more clients this year, knowing the latest salon business trends and applying them to your salon practices may help you reach your goals sooner than expected.

2018 is a good year for our #HolisticHairTribe as we’ll see a rise in clients, and yes including men, looking for healthier alternatives. Technology-driven business models will also gain momentum. Learn more about them below as well as the other trends that will dominate 2018!

2018 Salon Business Trends

Natural and Organic Salon Products

Now more than ever, consumers are becoming more aware of the benefits of reducing their chemical exposure – and rightly so! With a growing number of bloggers and influencers (and video streaming behemoth, Netflix) constantly sharing information about the toxins commonly found in our food and personal care products, it’s not surprising consumers will be more actively searching for brands that use organic ingredients this year. In fact, the demand for organic beauty products is projected to reach $13.2 billion this year according to the Transparency Market.

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While 100% organic hair color isn’t possible (yet), introducing potential clients to your holistic hair products and practices is the best way to reduce their toxic exposure (and yours)! Professional ammonia-free color brands like Oway’s Hcolor or Original & Mineral’s CØR.color line are filled with high percentages of biodynamic and organic ingredients, innovative color technologies and an extraordinary low chemical content.

Due to recent ingredient innovations and a demand for more health-conscious formulations, these hair color lines still achieve impeccable results and will surely make any doubter a lifelong client.

PRO TIP: Take advantage of this demand for cleaner products by beefing up your retail offering. Check out these discounted hair styling packages.

Holistic Salon Treatments

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Apart from natural salon products, 2018 will also center on wellness and mindfulness. With the heightened awareness on the link between mind and body, clients will be looking to include holistic salon treatments in their regimen, which will not only make their hair look healthy, but also their overall well-being.

PRO TIP: Incorporate soothing scalp treatments such as our Herbs & Peel treatment and new Head.Spa, as well as aromatherapy in your salon menu to attract holistic-minded clients.

Eco-Friendly Practices

With the wildfires, floods, and catastrophic hurricanes becoming all too common in the US, especially last year, the national conversation on climate change has noticeably begun to shift. Now, consumers actively seek businesses that promote eco-friendly practices. From cruelty-free, toxin-free products to zero-waste packaging, clients are becoming increasingly conscious of how their purchases affect the environment.

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(c) Salon Asa

PRO TIP: Set up a Refill Station in your salon so both you and your clients can work together to reduce salon waste.

Instagram Marketing

With more than 800 million active users, Instagram continues to be one of the top platforms to promote your business, next to Facebook. As the social media giant continues to upgrade its features (users can now shop products with a single tap on a photo), more and more businesses are looking for ways to integrate Instagram in their marketing strategy.

As hair stylists, Instagram is the best platform to share and promote our work. Also, many clients nowadays prefer a salon with an active business page where they can see the before-and-after pictures. For the latest social media marketing ideas for hair salons (including a killer Insta-strategy), check our free training video: [5 Untold Secrets of A Successful Social Media Strategy For Salons & Hair Stylists].

PRO TIP: According to a 2012 study, social media plays a huge role in influencing a consumer’s purchasing behavior. Use this to your advantage by regularly updating your Instagram page.

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Live Videos & Tutorials

Today’s customers are no longer content with traditional marketing. They can tell when they are being sold something from a mile away. What they crave is a more perceptible, interactive form of content that will allow them to make effective decisions.

Statistics indicate that “millennials”, who are expected to become the most influential customer demographic this year and the years to come, consume more digital videos than the average customer, which is why industry experts are predicting that we will see a surge in video content and live broadcasts in 2018.

PRO TIP: This is a perfect opportunity for your salon and your team of stylists to showcase what you can offer. Post live hair painting and hair styling tutorials to capture the interest of your target demographic. Videos nowadays get more likes and shares from people on Facebook, so this could also be a great way to advertise your salon.

Continuing Education

As customers become more informed of the current trends as well as the benefits and dangers of certain ingredients, the salon industry has become more education-focused. From 2-day education retreats to advanced color classes to webinars, you will notice an increase in professional development courses this year.

PRO TIP: Always keep an eye out for Simply Organic’s education classes. We also offer free online trainings and webinars for holistic hair stylists like you. More classes will be added soon.

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Men’s Products & Services

2018 will see a boom in male grooming products and services especially now that men’s perception of self-care is undergoing a paradigm shift. Many are seeing the benefits of improving their body image and appearance, which opens up new opportunities for salons looking to expand their service menu this year.

PRO TIP: Original & Mineral and Oway are releasing their male-focused product lines this year – stay tuned!

Mobile Payments & Online Booking

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image source: subtraction.com

With millennials becoming a growing customer demographic, they will be looking for salons and stylists that will allow them to book and pay for services with their phones.

NFC or near-field communication allows two devices to exchange information through an NFC chip. Apple and Google have recently launched NFC-powered Apple Pay and Google Pay which allows mobile phone owners to pay for goods and services without swiping their credit cards. In light of the massive credit card breaches that occurred last year, NFC is a step in the right direction.

PRO TIP: Integrating NFC technology in your business transactions will help you gain more clients and keep your salon ahead of the curve. Additionally, setting up an online booking system will not be only convenient for clients but for you as well. Instead of spending time on the phone booking customers, you can have more time to relax or do other tasks.

Which of these salon business trends will you be implementing this year? Sound off in the comments below!

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Goal Setting: How to Prepare for Your Salon’s Best Year Ever

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November has just begun, but it’s never too early to start planning your business goals for next year. In fact, studies have shown that people who set goals far in advance are more successful than those who don’t. It’s what pushes us to wake up in the morning and do great things.

On a financial standpoint, solo entrepreneurs like us hairdressers depend our income on regular clients, retail, and gratuities. One no-show client or cancellation can leave a big hole in our profits. We have to constantly think of innovative ways to attract and retain clients, and the only way to do this is through proper goal-setting.

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But goals are nothing without an action plan to help you achieve them. Here are some strategies we’ve found helpful in accomplishing your salon’s 2018 goals.

How to Successfully Set & Achieve Your Salon Goals

Be S.M.A.R.T.

Developed by Kenneth Blanchard and Spencer Johnson, SMART is a system that helps develop achievable goals. The acronym stands for:

  • Specific – Are your goals precise and clear enough? Specifying your goals helps you determine where to focus your resources and efforts. Instead of saying “I want more clients”, give it a number. Aim for 5 new clients a week. Quantifying it will be so much easier to measure as opposed to general goals, which brings us to the next indicator.
  • Measurable – In order to measure your progress, you have to quantify it in some way. Specify the amount and numbers you wish to achieve – this way, you’ll know if your efforts are paying off.
  • Attainable – While it’s important to try to exceed your personal and professional expectations, you must do it in a way that you’re not setting yourself up for failure. You goals should motivate you, not demoralize you. For example, don’t expect to earn $20,000 in a month in retail when you barely earn that much in a year. Instead, set goals that will allow you to slowly achieve that. For instance, aim to increase your retail profits by 20% each month. Once you’ve attained this goal, you can aim for larger ones. Baby steps.
  • Relevant – Make sure they align with your values and your salon’s philosophy. If the goals you’re setting don’t matter to you and your business, you will be less motivated to work.
  • Time-Bound – Give a realistic timeframe for each goal to create some sense of urgency. You’ll notice that once you’ve set a deadline, you start to think of the small steps you need to take to reach a particular goal. Without a deadline, it’s highly unlikely for you to produce a relevant outcome. For example, you aim to attract 20 clients before the month ends. What are the short-term goals you need to do to reach that number within that specific timeframe?

Write your goals.

According to a study done by the Dominican University of California, those who write their goals accomplished significantly more than those who didn’t. What does this tell us?

The act of writing down your goals and aspirations makes them feel more tangible and allows you to hold yourself accountable to your goals. Post them in the break room or office so you and your team are always reminded of the things your salon needs to accomplish. You’ll be surprised at what you and your team can achieve.

Track your progress.

Goal setting is pointless if you’re not tracking your progress. This step allows you to look back into the setbacks you’ve had and think of the adjustments you need to do in the future to prevent them from happening again.

Furthermore, it also allows you to evaluate your staff’s performance. For instance, she isn’t hitting her retail targets. This means she needs to be coached on how to be an effective salesperson.

Reward yourself/your staff.

Did you hit an important milestone? Make sure to reward yourself and your team for a job well done. It’s easier to stick to a goal when you have something to look forward to.

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What are your goals for your salon in 2018? Share it in the comments below!

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7 Salon Marketing Ideas for a Fun, Rewarding Holiday Season

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The holidays are the most anticipated season of the year for entrepreneurs. People are more open to trying out products and services, so it’s the perfect opportunity to step up your salon’s marketing game. Even though it’s still over a month before the holiday cheer is in full motion, it’s better to be prepared.

Whether you’re a chair renter or a salon owner, these holiday marketing ideas will surely help boost your salon’s brand and profits this festive season.

Salon Marketing Ideas for the Holidays

Create special gift packages.

We don’t know about you, but picking out gifts is a tough task, especially for men. Having special gift packages ready for purchase takes away the guesswork and time from choosing the most fitting present for their loved ones. Plus, this is also a great strategy to sell your remaining inventory with little discount.

Set up a photo booth corner.

People love taking selfies and having content to post on social media, so having a photo booth corner where they can take pictures after they’ve had their hair done is a brilliant way to promote your business. Don’t forget to tell them to give your salon a shout out in their caption to give your business that extra exposure.

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PRO TIP: Strategically place your brand logo, social media, and products as backdrops for your selfie station. But make sure they look elegant and subtle, so the photo doesn’t look like an advertisement when your clients post it online.

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Image Credit: Refinery29

Hashtag it.

To succeed as a small business owner in this digital age, you must learn how to use the internet and social media to your advantage. Instagram and Facebook are currently social media platforms with almost 3 billion active users combined.

In order for clients and potential clients to easily find your business, create a unique and memorable hashtag for your salon’s holiday campaign. This will help set you apart from the many salons in your area and allow you to keep track of your campaign.

Post live tutorials.

Post a live tutorial of this season’s hottest hair styles and colors. By doing so, your clients and prospective clients will know how skillful you are and what you have in store for them this season.

According to research, users who watched an explainer video to learn more about a product or service subsequently bought it. Buyers nowadays do not have much time to read long reviews and product descriptions. They want to see the product in action. Videos can do those and more in only a few minutes.

PRO TIP: While painting and styling the hair, make sure the products you’re using are displayed in full view. Describe to the viewers how to use them, their benefits, and how it makes the hair feel to entice them to purchase.

Organize charity events.

The holiday season is a great time to show much you care for your community. As holistic hair stylists, our purpose extends far beyond making money. Organizing and joining charity events will show your clients how committed you are to your mission. For instance, you can donate beauty products you no longer use to local women’s shelters and non-profit organizations like The Beauty Bus or Project Beauty Share.

PRO TIP: Make it a collaborative effort by encouraging your clients to join your gift-giving event. Set up a box at the reception area where clients can drop off unused beauty products.

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Simply Organic Beauty Technical Education Director Rebecca Gregory with Hannah's Homeless rep for our #GreenGiftProject event last year,

Partner with other organizations.

The holidays are a great time to expand your reach. Plenty of organizations and businesses will be holding special events during this time of year. Connect with holistic health groups, environmental organizations, theater communities, or any group that may need the services of a salon professional. Doing so will help you tap into a new client base.

Update your voicemail greeting.

Nothing beats a nice greeting to get your clients excited for the holidays. Do not forget to include in your voicemail an invitation to book online in case clients call during closed hours. This will help prevent your client from going to other stylists in case of hair emergency.

Have you done any successful holiday promotions in the past? Share them below!

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