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2018 Salon Holiday Gift Guide: Holistic Gift Ideas That Won’t Disappoint

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We still have a few days before the holidays, but it’s never too early to start preparing your salon for the most wonderful time of the year! As always, you can rely on Simply Organic Beauty to come up with the best holiday gift ideas for your salon and clients.

For many gift buyers, finding the right present can be a huge quandary. So we thought - why not create kits that are tailored according to personality or moods?  What's more, these kits come in beautifully packaged boxes and bags so your clients don't even have to worry about gift wrapping! 

Holistic Holiday Gift Guide

For Adventure Lovers

This is a client who visits your salon once or twice a year because she's off traveling, living the nomad life somewhere.

The Oway Tireless Gift Box contains a selection of Oway's daily hair care essentials - Frequent Use Hair Bath and Mask. These nourishing dailies help combat everyday stress travelers are often exposed to, thanks to the Biodynamic Lemon and antioxidant-rich Organic White Tea in the formula.

It also comes with a 50 mL Oway Remedy Hand Balm for to keep the skin moisturized with Organic Chia Butter and Fair Trade Patauà Oil wherever she goes.

For the Daring and Courageous

Passionate people are always up for a dare. They never shy away from trying new things. For people that exhibit these characteristics, our Oway Intrepid Gift Box is the ideal holiday present.

It features a grooming set from our new Oway Men's Collection: Oway Softening Shaving Cream and Oway Repairing Aftershave Balm. These shaving duo prep, soften and soothe the skin for a silky finish - just in time for the holidays.

For the Selfless and Loyal

They say friends come and go, but a stylist is forever.

Oway's The Accomplice Gift Box is made for those precious clients who've stuck with you for years - they're practically family.

A 3-in-one set  that includes our Oway Moisturizing Hair Bath, Mask and Glossy Nectar, these products nourish and hydrate the hair - perfect for those whose selflessness and kindness shine from the inside out.


For the Purehearted

For that one client who sees the good in everyone.

Oway's The Authentic Gift Set Box is a body care set that features Oway Detox Body Bath and Oway Velvet Body Fluid - two Natrue.org certified products that purify and transform dull skin with biodynamic - organic botanicals.

These beauty products use Organic Echinacea and the Plant of Immortality to improve skin conditions and stimulate lipid synthesis, revealing the beauty within.

For the Elegant and Alluring

We all have that client who manages to look elegant and chic no matter the occasion. Packaged in sophisticated gold satin box, our limited edition Oway Velluto lip balm makes for a great holiday gift for this type of client.

More importantly, this organic lip balm is made with a simple, yet effective blend of vegetable waxes, nourishing butters and essential oils that repair, moisturize and protect dry, chapped lips.


For the Expressive Personality

Some clients love to express themselves through hair, and Original & Mineral's Holiday Kits give just that.
Whether your client loves voluminous, textured or polished looks, our O&M Hydrate & Conquer, Fine Intellect and Maintain the Mane will never disappoint!

O&M Hydrate & Conquer Kit: O&M Hydrate & Conquer Shampoo & Conditioner + Frizzy Logic Shine Spray

O&M Fine Intellect Kit: O&M Fine Intellect Shampoo & Conidtioner + Atonic Thickening Spritz

O&M Maintain the Mane Kit: O&M Maintain the Mane Shampoo & Conditioner + Style Guru Styling Cream

For the Go-Getter

Hardworking women carry so much on their plates that sometimes they forget to stop and relax.

Our Oway De-Stress Kit contains our 100% natural soap Oway Materia, Oway Lamina for carving bath melts, and Giara storage jar to create a relaxing beauty ritual at home.

To complete the ritual, you can also upgrade to the Oway Hair Care + Materia Gift Set to gift your client with our Oway Moisturizing Hair Bath and Mask, in addition to the soap and stainless steel grater.

Have you done your holiday shopping yet? Let our specialists help you find the right holiday gifts for your clients and loved ones. Call us at 1-888-213-4744!

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7 Salon Marketing Ideas for a Fun, Rewarding Holiday Season

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The holidays are the most anticipated season of the year for entrepreneurs. People are more open to trying out products and services, so it’s the perfect opportunity to step up your salon’s marketing game. Even though it’s still over a month before the holiday cheer is in full motion, it’s better to be prepared.

Whether you’re a chair renter or a salon owner, these holiday marketing ideas will surely help boost your salon’s brand and profits this festive season.

Salon Marketing Ideas for the Holidays

Create special gift packages.

We don’t know about you, but picking out gifts is a tough task, especially for men. Having special gift packages ready for purchase takes away the guesswork and time from choosing the most fitting present for their loved ones. Plus, this is also a great strategy to sell your remaining inventory with little discount.

PRO TIP: Organic lip balms and travel sizes are great giveaways for clients as well. By having these on hand, you’re not only giving them a free gift, but it also gives them a chance to try out new products.

Set up a photo booth corner.

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People love taking selfies and having content to post on social media, so having a photo booth corner where they can take pictures after they’ve had their hair done is a brilliant way to promote your business. Don’t forget to tell them to give your salon a shout out in their caption to give your business that extra exposure.

PRO TIP: Strategically place your brand logo, social media, and products as backdrops for your selfie station. But make sure they look elegant and subtle, so the photo doesn’t look like an advertisement when your clients post it online.

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Image Credit: Refinery29

Hashtag it.

To succeed as a small business owner in this digital age, you must learn how to use the internet and social media to your advantage. Instagram and Facebook are currently social media platforms with almost 3 billion active users combined.

In order for clients and potential clients to easily find your business, create a unique and memorable hashtag for your salon’s holiday campaign. This will help set you apart from the many salons in your area and allow you to keep track of your campaign.

Post live tutorials.

Post a live tutorial of this season’s hottest hair styles and colors. By doing so, your clients and prospective clients will know how skillful you are and what you have in store for them this season.

According to research, users who watched an explainer video to learn more about a product or service subsequently bought it. Buyers nowadays do not have much time to read long reviews and product descriptions. They want to see the product in action. Videos can do those and more in only a few minutes.

PRO TIP: While painting and styling the hair, make sure the products you’re using are displayed in full view. Describe to the viewers how to use them, their benefits, and how it makes the hair feel to entice them to purchase.

Organize charity events.

The holiday season is a great time to show much you care for your community. As holistic hair stylists, our purpose extends far beyond making money. Organizing and joining charity events will show your clients how committed you are to your mission. For instance, you can donate beauty products you no longer use to local women’s shelters and non-profit organizations like The Beauty Bus or Project Beauty Share.

PRO TIP: Make it a collaborative effort by encouraging your clients to join your gift-giving event. Set up a box at the reception area where clients can drop off unused beauty products.

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Simply Organic Beauty Technical Education Director Rebecca Gregory with Hannah's Homeless rep for our #GreenGiftProject event last year,

Partner with other organizations.

The holidays are a great time to expand your reach. Plenty of organizations and businesses will be holding special events during this time of year. Connect with holistic health groups, environmental organizations, theater communities, or any group that may need the services of a salon professional. Doing so will help you tap into a new client base.

Update your voicemail greeting.

Nothing beats a nice greeting to get your clients excited for the holidays. Do not forget to include in your voicemail an invitation to book online in case clients call during closed hours. This will help prevent your client from going to other stylists in case of hair emergency.

Have you done any successful holiday promotions in the past? Share them below!

Check out our holiday specials!

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The Art of Suggestive Selling: Tips & Tricks to a Painless Salon Retail Experience

Not all hairstylists are salespersons – and if we’re truly honest about it, most would prefer not doing it if it won’t affect their income. It’s true: we’re in the service business, but selling retail provides more benefits than simply additional profit.

Apart from helping build our bottom line, sending our clients home with stylist-recommended products helps them maintain and re-create their new salon ‘do at home, which in turn improves our reputation and credibility as a professional in our community. Yes, hair care products are readily available online but according to a study, 71% of consumers actually still prefer speaking to a professional when making purchasing decisions.

So how can we overcome our sales phobia? While there’s nothing we can do about nerves, there are certain techniques we can do to increase our retail sales, especially this holiday season.

Salon Retail Tips & Tricks

Make the most of your consultation.

Start talking about the products as early as the consultation. Asking the client how they maintain their hair at home will tell you right off the bat if they are a product person or not. If they don’t spend much time getting ready then you can suggest a multi-use product that offers many benefits.

For example, Oway Glossy Nectar not only hydrates the hair, it also protects from heat damage, speeds up blow-drying time, increases shine, and maintains frizz. Or the Oway Boho Pomade or Sea Salt Spray, which help give hair some added texture without adding heat.

Selling your client multiple products at the same time will overwhelm them, and more likely discourage them from purchasing anything. Start with one product at a time, letting them know that in order to maintain the look they want to achieve requires the use of a professional product.

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Know your products.

The more you know, the more you grow. Make sure you know the benefits of each product by heart, as well as a unique feature that your client might identify with.

For instance, Original & Mineral hair care and styling products are vegan and gluten free. If your client loves essential oils, she would be thrilled to know that Oway hair care and styling products only uses pure, organic essential oils as fragrance.

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“When you have clean, non-toxic products that smell amazing, there’s no need to push the products! They truly sell themselves,” says Bridgette D’Angelo, owner and master stylist at Head Rush Salon in Enfield, CT. “I like to ask the client while walking them to the front desk if they are out of any products at home. This gives them the opportunity to say what they need so you can recommend the perfect product!”

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“I simply try to stay genuinely excited about the products. If I’m excited, clients are too. If I ooh and ah over the extra shine or volume, they take notice. Especially because oftentimes it’s hard for them to believe a natural line can achieve such amazing results,” suggests Kaila Ward, stylist extraordinaire from Burlington, VT.

PRO TIP: Teach your front desk staff about your products so they can help close the sale at the end of the service when you don’t have time. If you can spare a moment, be sure to remind them about the product they showed interest in. “This is the serum that I used on your damp hair that smelled really good. A dime size is all you need to maintain your hair like this.” Suggestions like this, especially when it comes to products that don’t run out quickly, will usually entice them to purchase.

Educate the client.

Most people have a ton of products under their bathroom sink, but do they know what exactly they are for?

When washing and styling the client, let them know what you are using, how much to use, and how to use the product. When they know exactly what the product does, they will feel like they’ve had a lesson and that they are able to achieve that “salon look” when they go home to do it.

“I love asking the clients about their hair, what they love, what they hate, how they style, what products they are using now. This is your chance to just simply talk about the products you have to help them with these issues or suggest cleaner products to use in replace of!” adds Bridgette.

However, some clients will say: “Oh I have something just like that at home!” As the stylist, respond positively but be sure to let them know that it may not have the “ingredient” or “benefit” of what you just used on them. This will make them think twice and possibly earn you a sale.

“When I’ve noticed a client has become more intrigued it’s a segue to go a bit deeper and educate them about where the ingredients come from and how it’s all made. I try to be mindful about where the conversation is heading, and I tend to let the clients ask the questions. I think the mindset is shifting and people are appreciating things that are not only high quality, high performance and natural but more importantly, ethically made. So educating clients and allowing them to be part of the process and become the deciders has really worked. It’s great when they realize they are voting for cleaner beauty with their dollars and in the end it’s beneficial for all.” And we totally agree with Kaila.

“If the conversation naturally goes in that direction, I’ll explain what I’m using and why but clients notice such a difference in their hair without me having to push it on them, they just have to have it for themselves. Also, picking the right products for their hair needs is what being a professional is all about. And that builds trust.”

Keep a record of your client’s past purchases.

Knowing what your clients purchased in the past and what their favorites are gives you an opportunity to introduce the other products you have.

Our clients’ hair needs depend on a lot of factors. Is the season changing? Is she experiencing scalp issues? Use these cues to recommend products that they might need. Sometimes they might even thank you for doing so.

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“I also like to point out things I notice, such as dry scalp, thinning hair, or dry ends. I suggest some retail and normally they take the bait!  Once they use a product they are hooked to the line and re-selling is super easy,” shares Bridgette.

For the lower maintenance clients, you can recommend a shampoo, conditioner, and one styling product. While clients who spend more time on their hair give you more styling products to recommend.

PRO TIP: When recommending, always suggest at least 3 products you used during the service since they already have an idea what the products feel and smell like. Go an extra mile by letting them hold, smell or touch the product. Involving the senses is a tried-and-tested strategy on how to boost salon retail product sales.

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Create eye-catching packages for every occasion.

Bundle slow-moving products with hot sellers. During the holidays, people typically buy more in packages so including a discontinued product or a product that does not sell well with a crowd favorite, such as a color protection shampoo or a purple shampoo, is an easy way to increase your revenue while making space for new inventory.

Having pretty displays and packaging also plays a huge role in the sale. When done perfectly, you don’t even have to say anything. Clients will be naturally drawn to the products.

PRO TIP: Throw in a free gift like an organic lip balm or wrap it in a pretty packaging that they can re-use. According to a study, 90% of customers are more likely to purchase after receiving a gift, and even more likely to refer your business to their friends and family.

Pre-order our Salon Holiday Kits!

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Four Types of Difficult Clients & How to Handle Them, According to Hairstylists

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As holistic hairstylists, we do not only cut and color hair. We create experience. But no matter how much we strive to provide a positive atmosphere and preserve healthy stylist-client relationships, once in a while we come across people who will put our patience and mettle to the test.

As every client is different, there’s no one-size-fits-all solution to such situations. However, it does not mean you can’t prepare for it.

We reached out to our #HolisticHairTribe to chat about their encounters with different types of difficult clients and how they handle them. Check them out below!

Types of Difficult Clients & Scenarios

The Indecisive Client

Don’t we love it when our clients trust our abilities as their hairdresser? But at the same time, we also want them to leave our space satisfied by our service so it’s also important that they clearly communicate their expectations. Unfortunately, not all clients know what they want.

“This incident happened about seven months after opening my salon,” according to Mariatu “Tu” Brown, founder of Tu Organics LLC. “I had just finished up with my last client and cleaning up because I was done for the day. Then a car pulled up in front of my salon, and saw an older gentleman and woman turning around to walk back to their car. I asked them how I can help them, and the gentleman told me he wanted a buzzcut all around. I told him since a buzzcut is quicker than scissor and clipper cuts, I’ll cut his hair for $15.00. He agreed to the price and I started to cut his hair. Half way through the cut, he said that’s not what he wanted. I was shocked! This man and I spoke for five minutes about his haircut and the price, now he is telling me everything I heard was completely wrong.

“I finished his hair cut and told him I won’t charge him for the cut. That it was Sunday and my blessing for his hair cut will come from above. After I said that, that is when he offered to pay me, but I refused and politely told him to please never come to my salon again.”

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“Consultation is very important. Take more than five minutes to actually consult with your clients. Having a clear understanding about what your clients want will ensure you meet their needs, not to mention protect you from a lawsuit in the future.”

The Color Correction Nightmare

As creatives, there’s nothing in the world that would make us happy than giving our clients the hair of their dreams. But as holistic hair stylists, the health of the hair comes first.

When clients come in for an appointment with a picture of the hair they want, they only see the end result, and not the process. This is an all-too-common dilemma that many of us face, one that Kai Fujimoto had to endure for 16 hours.

“My client has been coloring her hair with box black dyes for over 10 years, but stopped dying because she wanted to have pastel blue hair. I have been cutting her hair for 3 years but never colored her. Her hair was about 20” long, natural level 4 with a 2-inch regrowth.

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“I told her even if we did color removal treatment and bleach so many times, her hair would be compromised before she got to that level I could show pastel blue on her hair. I suggested that it would be in her best interest to have dark blue instead of pastel blue, so we can lift her hair to a level 6-7.

“But she declined to the dark blue and wanted to know of any other alternatives. After talking it over with her, we decided to have Balayage and have Dark Brown Balayage and wait for her hair to grow more. That was 2 years ago.

“After she had the Balayage hair for a year, she told me she still couldn’t give up on getting pastel blue hair. She was willing to have her hair cut to shoulder length if she needed to. Her new growth was only 5-7 inches long. We had talked many times on what other options I could do for her, but she wanted to give it a try anyways with the possibility of getting pastel blue. After I agreed to do what she asked, she also voiced her concern about the total cost of the service. She knew it would be an intense color correction. For these types of services, I usually charge hourly since it was going to be quite a lengthy session to do what she wanted. Because she is a regular client of mine and I knew her budget, I quoted a regular price instead. I quoted her the price of how it would be as if she was getting color removal treatment, a whole head bleach, and toner.

Suffice to say, the client changed her mind midsession and wanted to keep her hair as long as possible, which took Kai more than 16 hours. “As I expected, the mid-level ends were lifted at a level 6-7, so I told her there was no choice left but to have all dark blue or pastel blue into dark blue colormelt. We ended up doing pastel blue – dark blue – dark violet colormelt.”

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“In the end, the regular price I quoted barely covered the cost I spent for the colors and the bonder and foils I used on her… I also ended up getting sick as a result from overworking myself. That was a turning point for me to switch to hourly charge for any color corrections, as well.”

Lost in Translation

What makes hairdressing such a rewarding career for us hairstylists is we get to make people happy by simply transforming their look. Unfortunately, it can also turn into a very stressful situation for all involved if there’s a communication problem.

Tyler Fenix of Beelay Hair Design had a client who had just moved from Venezuela and had done her hair 2 times within the first year she came. “I had not seen her for maybe 8 or more months since her second visit. Her accent and English were difficult to understand, but I feel like I am pretty thorough in consultations, so we seemed to have good communication in the first two sessions. On those visits we did traditional foil highlight-bleach/tone, from her NL- 3, toned to an ashy 7. Then a “V” cut with lots of texturizing.

“I was happy to see her. I made tea, consulted and found she wanted Balayage. I explained this was a technique, but might not be best for her since she was showing me a photo from Pinterest of a Platinum level 20 – Super Blonde – which I am sure was photo enhanced.

“I had to express this in many variations due to the language difference. I even went to a woman a few suites down to help me translate the concept of golden and not platinum, as well as using swatches and exhaustively explaining that she had previous color (which I knew was not from our last visit, leading me to think there had been a color elsewhere in the time she was missing) all over which would cause much, much warmth to be revealed. I told her in several ways, how it would take several visits to safely get her past a level 7/8, but I would always be concerned more about the health of her hair. She became increasingly irritated, then said “Let’s just do the balayage.” She shook her head yes when I asked once more if she understood it would be gold. It took me 3 hours for a full head of Balayage, then Toner.

“As soon as she got to the chair she complained it was gold! She began to escalate in her manner and level of anger.

“At this point I was completely without any energy left. I had no more capacity to explain anything else. She threatened not to pay, among other things. It took me hours but I had successfully achieved a level 8.3 natural looking blended highlight. She was still going on about the photo with the platinum blonde.”

“Sadly, I knew in those last moments that I should have never said yes to this situation. That I had made my first mistake accepting the job knowing there was a wall around her preventing her from understanding reality, and based on her personal unattainable visual goal. Of course I said all of this at the beginning, but I didn’t listen to my intuition because I am also in business to make money.

“So I told her this was the end of the road. She didn’t understand and I had no translator at this point. I told her we could no longer have a successful working relationship. I also strongly suggested she find a colorist who was able to communicate with her in Spanish in order for her to understand fully. It was not fun, pretty or pleasant.”

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With social media dictating the trends these days, you would often come across clients with unrealistic expectations. Tyler adds, “Today balayage has morphed into an end result that seems to be almost the same as pulling lightener through the entire mids/ends.

“Because of social media, the expectation is often not reasonable for everyone.

“I am seeing so much out there looking like a double process was done, with heavy damage that I have to fix before being able to do anything else (and most do not want to pay for that). So ultimately it is a technique that I feel has been misrepresented by a plethora of practitioners, making more work where it may not be needed.”

Unrealistic Expectations

Unrealistic expectations are the root of many stylist-client misunderstandings. Oftentimes, they don’t end well. Abigail Waldrum of Lucky Cat Salon knows this all too well.

“My worst scenario, as they often are, was with a lovely person who was unrealistic in their expectations. The people pleaser in me jumped on board and ignored reality to try and make unrealistic dreams come true. I set myself up for failure.

“I went with the client’s desires and chased hard, too hard after something the hair could not do. Neither of us were happy in the end.

“In hindsight, I should have discussed realistic options that were achievable and healthier for the hair.”

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“I learned that we see people pleasing as a form of niceness. It most certainly is not. I am the professional. If a client comes to me with unrealistic goals it is my job to say so… So, my consultations have gotten more thorough. I continue to take classes every opportunity I can to improve my technical skills and consultation skills. And I say no when something is too risky. I take my job seriously even as much fun as it is. Integrity is an important part of building trust with clients. By saying what is and isn’t possible you show that integrity. Backing that up with skill seals the deal. Lesson learned.”

Mindset is everything.

Difficult clients are a normal part of being in the business of making people happy. More often than not, these types of clients are only difficult because they are seeking out help to fix something that they feel isn’t going right for them, according to Bailey Simon of Periwinkle Beauty Studio.

“That may not be only pertaining to their appearance, it could be something on the inside that they don’t want to see as a positive aspect about themselves. When in fact that aspect is actually a wonderful characteristic. I feel it is my place to help them to recognize that there isn’t actually a problem that they are having, but to help them see they are the creator of their ‘problem’. It is my job to help them focus not on the negative perception that they have of themselves, but to help them find a solution to love themselves for all of who they are inwardly and outwardly,” she adds.

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So what’s the best way to handle such clients? Bailey suggests being that positive light and voice. “Look at them with love, and help them find ways to accentuate their inner and outer beauty.

“Wayne Dyer once said, “The difference between a flower and a weed is a judgment.” It applies to stylists everyday with every client. It is our job to bring our clients more than just an outwardly joy, we should be stirring up joy inside of them that is lasting and impacts their soul.

After all, we are holistic hair stylists and we are responsible for tending to the whole self of our clients: mind, body and soul.”

In the end, it’s all about finding that healthy balance between self-love and service to others. Make your clients happy, but always trust your judgment as the professional.

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6 Ideas to Beat Your Salon’s Summer Slowdown

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They don’t call it the summer blues for nothing.

More no shows, less appointments. This time of year can be frustrating at salons. However, with the right promotions and plans in place, you could make this season your most productive, yet!

Here are 6 Ideas to Beat the Salon Summer Slowdown!

1.   Change your service menu by adding summer solutions.

Just like a restaurant changes their menu according to season, salons should, too.

Think about the beauty woes of summer and how you – the professional – can offer a solution to unruly frizz and increased dryness and damage caused by over exposure to environmental aggressors, such as UV rays, heat, pool minerals, etc.

Take a look at some of the most common summer hair stresses below (plus, some holistic-minded remedies)!

Problem: Frizz & Dryness

Solution: Non-Toxic Keratin Smoothing Treatment

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Problem: Color Fading & UV Damage

Solution: Oway Sunway – A Professional Collection of Sun Protective Products

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2.   Attend a class.

Summer marks the calm before the holiday storm — now’s the time to attend classes and brush up on any skills before the busiest time of year.

Pro Tip: If traveling for education, take a few extra days to explore the area and use the entire trip as a tax write-off! Check out some upcoming Education classes we have going on around the country below:

 

Mobile, AL

Seattle, WA

Sacramento, CA

Atlanta, GA

New York City, NY

Sunday, July 29th

Monday, August 6th*

Sunday, August 12th

Monday, August 13th*

Monday, August 20th*

 

Minneapolis, MN

Seattle, WA

Atlanta, GA

New York City, NY

Sunday, July 22nd

Sunday, August 5th*

Sunday, August 12th

Sunday, August 19th*

*Indicates 2-day class pass available (SAVE 50%)!

3.   Improve your business skills.

We’re over half way through 2018, are you meeting all of the salon business goals you set for yourself? If not, that’s okay – summer is a great time to re-visti some of your goals.

Take this extra time to do a full audit of your salon’s operations. Is your salon website up to date? Are you keeping up with your social media? How long has it been since you’ve raised your prices?

We have tons of free salon business education waiting for you!

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4.   Follow up early.

With many clients going on holiday this season, many of them would forget to show up for an appointment. The best way to prevent no-shows and habitual tardiness is to remind them days in advance.

A cancellation window is great, but anything can happen in 48 or 24 hours. Send them text alerts one to two weeks early and the day before to allow you and your client to make appropriate changes to the schedule, or let you know they can’t make it. For a more personal touch, ask your receptionist to follow up on appointments days ahead by phone to get a verbal confirmation from the client. This way, you would also know straightaway if the client is planning to cancel or not.

Pro Tip: Having a cancellation fee in place is an effective way to reduce no-shows. Emphasize this detail during your conversation and watch them think twice about not showing up 😊

5.   Join or organize a Green Event.

What better way to beat the summer slump than dedicating your time to a good cause? Organize green events like the newest fitness craze “plogging” with your fellow holistic hair stylists and salons within your local community. Plogging is an environmental workout event that began in Sweden wherein people would go out for a run with a trash bag and plastic gloves, picking up litter along the way.

Doing this event will not only help you and your colleagues stay fit, but it will also help reduce garbage in your area. Plus, you and your salon might also get extra brownie points for being an eco-friendly business. It’s win-win situation for you, your business and the planet.

6.   Run a FREE Summer Haircut Contest.

Are your social media pages facing a slump in engagement as well? Doing an online campaign will not only increase your social media engagement but will also help increase awareness of your brand and business.

Giveaways and contests like FREE haircuts or treatments as prizes always draw a crowd. For example, you can ask your audience to like and share the contest on Facebook or Instagram, and choose a winner at the end of the promo period.

Everyone loves getting a new look during the summer, so you’ll never know how many of your contest participants will become a lifelong client. 🙂

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Father’s Day Salon Marketing Tips for Holistic Hair Stylists & Salons

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The Summer season is underway and for us holistic hair stylists and salon owners, it’s when the sales start to slump. Tapping into the men’s market is a good way to improve our profits.

According to the National Retail Federation, Father’s Day spending in 2017 has risen to $15.5 billion in the United States alone with the average amount spent of $134.75. These figures are expected to rise in 2018.

While Father’s Day is no Mother’s Day when it comes to profits, Dads need some downtime as well. This Father’s Day, show your clients’ male partners and friends some love with these salon marketing tips.

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Father’s Day Salon Marketing Tips

1.      Target female clients.

One mistake that many businesses make is tailoring their Father’s Day promotions exclusively to male clients. Over the years, statistics have shown that women are the ones who mainly buy Father’s Day gifts.

When planning your Father’s Day promo, make sure to keep the moms and daughters in your client list in mind, particularly the high spenders.

2.      Run your campaign on social media.

Social media is a quick and low-cost tool to get the word out about your Father’s Day campaign. Post ads on popular platforms like Facebook, Instagram and Twitter to reach as many people as possible.

Social media contests where local participants can win Father’s Day gifts such as a Shaving Kits and Hair Care Kits for men are very popular during this time of year. Below are some contest ideas you can use:

  • Social Sharing – Grow your social media presence by encouraging clients to tag and share your Facebook or Instagram campaign.
  • Sweepstakes – Increase your email database with sweepstakes that require an email address to join.
  • Surveys – Gain insight into your clients by making them answer some survey questions that can improve your business.

3.      Tap into your client’s emotions.

For today’s consumers, salesy messages don’t cut it anymore. Tap into their emotions by encouraging them to share special moments with their dads. You can hang a board in the salon where clients can share photos or pieces of advice they learned from their fathers. Father’s Day is, after all, a day for celebrating fathers.

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4.      Partner with other businesses in your area.

According to research, about 50% of Dads love going on outings on their special day rather than receive gifts. Why not get them both? You can partner with travel or outdoor companies to promote your salon’s men’s products. Offer them items from our men’s grooming collection like our Oway Shaving and Hair Care Kit as a prize when they sign up for a golf or gym membership, and vice versa.

5.      Provide Bounce-Back offers.

Keep your books full this Summer by providing bounce-back offers to clients who will purchase your Father’s Day gift packages. Offers such as getting % off on their next hair treatment or a free haircut and blow dry in July or August can help encourage repeat business and client retention.

With the men’s grooming market expected to explode to $29 billion in 2024, Father’s Day is the perfect time to get in on the action.

Check out our exclusive Father's Day Salon Retail Kits below!

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5 Mother’s Day Marketing Ideas for Holistic Salons and Spas

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Mother’s Day is only a few weeks away so it’s time to start planning your salon’s Mother’s Day Specials.

Here’s a fact: Clients are more likely in a gift-buying mood on Mother’s Day than Valentine’s Day. Therefore, it’s important that you have your promotional campaign already in place.

If you have not started planning yet, we rounded up 5 tried-and-tested Mother’s Day salon marketing ideas that will surely make your mommy clients or their loved ones smile on their special day.

Mother’s Day Salon Marketing Ideas

Tip #1. Run a Mother’s Day offer.

Everyone loves getting freebies or a discount. But what makes an offer EVEN more appealing is if it comes with an added value. An added value is a benefit that clients receive that they may not be able to get anywhere else. It can be anything that the client can’t necessarily buy, such as an experience.

Promos such as offering to upgrade your client and her mom with a free hair cut if they book a hair treatment together not only allows them to get a free service, but they also get to spend quality time together.

Tip #2. Create Mother’s Day Gift Baskets.

Mother’s Day gifts are arguably the hardest to find. Creating Mother’s Day gift baskets, like the Oway Skincare Grab ‘N Go Bag and Oway Body + Mind Care Gift Box, takes the guesswork out of gift-giving. These Oway gift sets come in eco-friendly gift packaging as well, which holistic moms will surely appreciate.

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Tip #3. Spread the word through email marketing.

While social media is a great tool for putting the word out at lightning speed, email marketing remains to be one of the most effective ways to reach your clients. It gives you more space to discuss your Mother’s Day promos in detail and send traffic to different parts of your website or online shop.

PRO TIP: Always include an eye-catching visual and/or heartwarming quote to generate more interest.

Tip # 4. Go social.

Utilize all your social media accounts to get the word out: Facebook, Instagram, Twitter – you name it. But make sure to keep your social media campaign fun and engaging. Many potential clients are easily put off when they see a very salesy post. You can post funny “bad childhood haircut” memes or do a throwback of their favorite retro hair do’s and seamlessly insert your ad in the caption.

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Tip #5. Appeal to men as well.

Did you know: According to statistics, men actually spend more on Mother’s Day gifts than daughters. This is a great opportunity to tap into a whole new demographic. You can partner with a business dedicated to men and create a campaign together. Then, provide an incentive that will allow them to come back to your business on another day, like Father’s Day.

Is your salon ready for the Mother’s Day rush? Having a well thought-out Mother’s Day campaign will not only help your business, but dedicating this special day to your clients will also strengthen your relationship with them.

Check out our Mother’s Day Specials from Oway below!

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7 Major Things You Need to Know about the Organic Way of Skincare

If you missed yesterday’s free online training on Oway’s latest organic skincare products for salons and spas, we rounded up the top 7 facts every holistic beauty provider should know about.

According to market research, organic skincare will comprise almost 1/3 of the total organic beauty market in 2024.

With organic skincare expected to dominate the beauty market in the next few years, this your chance to offer organic skincare services in the salon. Organic skincare products that WORK are rare in our industry, and with Oway launching their Natrue-certified skincare line, there would never be a better opportunity than right now.

Oway’s organic skincare line is Natrue.org certified.

Natrue.org is one of the few cosmetic certifying bodies known for its strict criteria and clearly defined procedures in differentiating true natural cosmetic products from greenwashed ones. Being certified by Natrue means that the product contains 98.6% – 100% biodynamic, organic, natural, and naturally derived ingredients. With Oway, you know you are TRULY getting the full botanical benefits and potency of each ingredient.

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The Oway Beauty active ingredients are made from raw materials and plants grown biodynamically in Ortofficina.

Ortofficina is Oway’s biodynamic family farm in Bologna, Italy where ZERO pesticides and polluting farm machinery are used. The farm plants and harvests its active ingredients in conjunction with the lunar phases to increase their potency and effectiveness. Ingredients that aren’t grown in Ortofficina are sourced from verified Fair Trade networks in South America and South East Asia.

For example, we source our Pataua Oil and Green Clay from our partners in the Amazon region, while we get our Purple Rice from Southeast Asia.

All products are nickel-tested and dermatologist-tested.

Each production batch of the Oway Skincare line undergoes nickel-testing and monitoring. We make sure that each product complies with regulations and safe for all skin types.

Oway uses twice pure water.

The water in every Oway Skincare product undergoes two purification processes called reverse osmosis and ozonation (or ozone generation). These two processes not only remove foreign substances in the water such as heavy metals and nuclear waste, but they also disinfect the water, creating a microbiologically pure water.

The line contains a collection of about 20+ skin-perfecting products for face and body.

Made for all skin types including those with specific skin concerns, the Oway Facial Remedies collection is composed of:

These facial products contain nourishing plant superactives that protect, hydrate and revitalize the skin.

Similarly, the Oway Body Remedies are great for cleansing the skin of dead skin cells and impurities as well as reverse the signs of aging. These are:

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You can combine these products to create the ultimate in-salon beauty treatments.

For instance, the Summer and Winter Solstice Blends can be used as a pre-cleansing ritual, followed by the Oway Perfect Cleansing Cream and Tonic Potion, Gommage, and Mask. If you offer a body wrap service in your salon or spa, the Winter Solstice Blend, Beautifying Body Peeling, Ultra-Rich Body Oil, Slim & Shape Booster, Detox Body Bath, and Velvet Body Fluid are the products you need.

To learn more about the Oway skin care recipes and menus, our Oway Skincare Kits comes with a free Oway Beauty Book. Please call your Account Manager at 888-213-4744 for more information.

Check out the following Organic Skincare Kits and Packages for your salon:

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How to Create a Salon Refill Product Program

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Now more than ever, consumers are becoming more aware of the environmental impact of the goods they are buying. Today’s savvy clients are leaning towards businesses who are making valid efforts in cutting their environmental impact. And as holistic hair stylists, we are in the best position to turn their awareness into action.

Research shows that compared with other recyclable materials, plastic takes the longest to decompose. Thus, experts are predicting that in 2050, plastic packaging will outnumber marine life if we don’t make changes to our plastic consumption soon.

Our solution: A Salon Refill Product Program. Implementing this Program will not only benefit your business sales-wise but, more importantly, it also allows you to become a more sustainable, eco-friendly salon.

Grab our ultra useful Salon Refill Product Program Tips!

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Create an eye-catching product refill station.

Your display area is often the first and last thing your clients see when they enter and exit your salon, so it is important to create an eye-catching display area for your Refill Station. This helps generate enough curiosity and interest to get your clients to check out how it works and jump on your newest initiative.

You can either make your own shelves or purchase from thrift stores and craft stores, then neatly arrange the products.

Limited on space? Not a problem! You can use your back bar area as your Refill Station area by simply stocking up on your best-selling products that come in professional sizes, like Hair Baths and Conditioners.

Create an attention grabbing Refill Station Sign.

A Refill Station Sign or shelf talkers are integral to the success of your Refill Station, so make sure they stand out. Place a “Refill Station” sign above the products so clients immediately know what the shelf is for. You can also add business cards and product labels that your clients can read while waiting to be serviced, but be sure to keep the message short and simple. Many salons use Green as font color for their shelf talkers as it’s often associated with being Eco-Friendly.

Make it interactive.

Allow your clients to experience refilling their own salon containers, or watch their stylist do so. This makes them an active participant in solving environmental problems, thus keeping them involved and invested in your initiative.

The Program is also a great opportunity to introduce other Oway and O&M products and their benefits to your clients. Let them smell and test the products and you’ll be surprised how this practice can boost your salon retail sales.

Explain your eco-initiative.

Highlighting the benefits of the Refill Station to your clients and how they’re helping the environment by participating is a sure-fire way to get them on board. Below are some of the Program’s benefits to your clients and the environment:

Benefits For Your Clients

  • Decrease Product Cost by 15%
  • Feel Good About Being More Eco-Friendly
  • Have Fun Interacting with Refill Station Display

Benefits For the Environment

  • Decrease Carbon Emissions
  • Decrease Consumption of Finite Resources
  • Increase Natural Purity of Animal Habitats

The production, transportation, and consumption of  a single plastic container produces an estimated carbon footprint equal to 82.8 grams (about 3 ounces) of carbon dioxide. Multiply that to the billions of tons of plastic waste in our landfills and we got astronomically high quantities of greenhouse gases crowding the Earth’s atmosphere, resulting in global warming.

Encouraging clients to participate in your Refill Program allows them to cut their plastic consumption and reduce their carbon footprint in the process.

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Reward your clients.

Offering rewards is a proven way to entice clients into participating in your Refill Program. Put up signs like: “Bring me back to be refilled and receive 15% OFF” and you won’t even have to convince them.

Start your own Refill Station with these kits!

Ready to create your own Salon Product Refill Program?

Grab our FREE Salon Product Refill Program Guide below!

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Get helpful tips on how to jumpstart your own Refill Product Station for your eco-friendly salon!

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Hair Stylist + Salon 2018 Tax Deduction Checklist

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Tax Day is upon us, and if you’re reading this – chances are you’re still struggling with your taxes. But fret not because we have you covered! Below are some acceptable deductions for salons that will help you get more back on your taxes.

What are acceptable deductions?

Generally, deductions are the things you spent on for your business to make money. This can either be the most mundane objects or absolute necessities for your salon to run smoothly. However, it is important to remember that these things should be appropriate for business.

Because hair stylists are categorically self-employed, we are often a target for IRS audits. Declaring items that are not part of your salon’s expenses will only trigger an audit.

Below are some acceptable expenses you can declare on your tax return

Hair Care Products and Tools

• Shampoo, conditioner, styling products, hair color and wax removal
• Styling tools
• Salon supplies like towels, caps, clips, among others

Salon Furniture, Equipment and Space

• Chairs, stools, carts and trays
• Waiting room area items including furniture and magazines
• Salon space is deductible whether it is owned or rented
• You can also deduct if space in home is used (portion deducted of house expenses such as cooling, heating and insurance)

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Training and Continuing Education

• You cannot deduct for education expenses “to qualify you for a new trade or business”. However, after you are licensed, you can deduct the cost of classes to improve your job skills or that your employer requires.
• Subscriptions to trade magazines and journals
• Online CD’s and videos
• Trade shows and certifications (if you traveled to attend, you can deduct travel expenses to include transportation, meals, mileage and hotel)

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Employee Expenses

• Salon owners with employees can deduct salaries, benefit plans and uniform expense

Advertising

• Deduct any expenses associated with advertising your business in trade magazines, cards, flyers, and social media, as well as business cards, business website.

Capital Expenses

• Make sure to keep records of your capital expenses as you can write off your business start-up costs, business assets and improvements. Portion of start-up costs are written off in the first year with the remainder depreciated annually over the next 15 years.
• With Section 179, can write off new purchased equipment up to $500,000. This includes furniture, salon equipment and office equipment like computers, scanners and printers.

Clothes

• Clothing, such as beauty tunics and salon uniforms, is deductible if they cannot be worn off the job.

Licenses

• Both business and professional license

Services

• Services that you utilize to keep your business running smoothly, like sharpening scissors and salon cleaning services, are also deductible.

Insurance

• Liability insurance and healthcare

Charitable Deductions

• If your business donates to the community which include out-of-pocket costs, you can also deduct them from your return.

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Meals and Entertainment Deductions

• To qualify, be sure to keep detailed records that document for each expense the amount, the place, the people attending and the business purpose. Without that documentation, you get no deduction.
• Receipt scanner can be your best friend. Scan receipts and save on Dropbox or any online cloud storage services. Backup on thumb drive. You can sort receipts by date or class. Be sure to make note on receipt the people who attended the event and the business purpose.

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Energy Efficiency Improvements

• Are you using solar technology for your business? Being an eco-friendly salon has its benefits. If you’ve made energy improvements to your salon or building before 2016, you may qualify for a tax credit. While different from a tax deduction, tax credit allows you to get a dollar-for-dollar discount on your federal taxes.

Ready to file your taxes? Download your Hair Stylist/Salon Tax Deduction Checklist below!

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