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Category Archives: Salon Business

Goal Setting: How to Prepare for Your Salon’s Best Year Ever


November has just begun, but it’s never too early to start planning your business goals for next year. In fact, studies have shown that people who set goals far in advance are more successful than those who don’t. It’s what pushes us to wake up in the morning and do great things.

On a financial standpoint, solo entrepreneurs like us hairdressers depend our income on regular clients, retail, and gratuities. One no-show client or cancellation can leave a big hole in our profits. We have to constantly think of innovative ways to attract and retain clients, and the only way to do this is through proper goal-setting.


But goals are nothing without an action plan to help you achieve them. Here are some strategies we’ve found helpful in accomplishing your salon’s 2018 goals.

How to Successfully Set & Achieve Your Salon Goals

Be S.M.A.R.T.

Developed by Kenneth Blanchard and Spencer Johnson, SMART is a system that helps develop achievable goals. The acronym stands for:

  • Specific – Are your goals precise and clear enough? Specifying your goals helps you determine where to focus your resources and efforts. Instead of saying “I want more clients”, give it a number. Aim for 5 new clients a week. Quantifying it will be so much easier to measure as opposed to general goals, which brings us to the next indicator.
  • Measurable – In order to measure your progress, you have to quantify it in some way. Specify the amount and numbers you wish to achieve – this way, you’ll know if your efforts are paying off.
  • Attainable – While it’s important to try to exceed your personal and professional expectations, you must do it in a way that you’re not setting yourself up for failure. You goals should motivate you, not demoralize you. For example, don’t expect to earn $20,000 in a month in retail when you barely earn that much in a year. Instead, set goals that will allow you to slowly achieve that. For instance, aim to increase your retail profits by 20% each month. Once you’ve attained this goal, you can aim for larger ones. Baby steps.
  • Relevant – Make sure they align with your values and your salon’s philosophy. If the goals you’re setting don’t matter to you and your business, you will be less motivated to work.
  • Time-Bound – Give a realistic timeframe for each goal to create some sense of urgency. You’ll notice that once you’ve set a deadline, you start to think of the small steps you need to take to reach a particular goal. Without a deadline, it’s highly unlikely for you to produce a relevant outcome. For example, you aim to attract 20 clients before the month ends. What are the short-term goals you need to do to reach that number within that specific timeframe?

Write your goals.

According to a study done by the Dominican University of California, those who write their goals accomplished significantly more than those who didn’t. What does this tell us?

The act of writing down your goals and aspirations makes them feel more tangible and allows you to hold yourself accountable to your goals. Post them in the break room or office so you and your team are always reminded of the things your salon needs to accomplish. You’ll be surprised at what you and your team can achieve.

Track your progress.

Goal setting is pointless if you’re not tracking your progress. This step allows you to look back into the setbacks you’ve had and think of the adjustments you need to do in the future to prevent them from happening again.

Furthermore, it also allows you to evaluate your staff’s performance. For instance, she isn’t hitting her retail targets. This means she needs to be coached on how to be an effective salesperson.

Reward yourself/your staff.

Did you hit an important milestone? Make sure to reward yourself and your team for a job well done. It’s easier to stick to a goal when you have something to look forward to.


What are your goals for your salon in 2018? Share it in the comments below!

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7 Salon Marketing Ideas for a Fun, Rewarding Holiday Season


The holidays are the most anticipated season of the year for entrepreneurs. People are more open to trying out products and services, so it’s the perfect opportunity to step up your salon’s marketing game. Even though it’s still over a month before the holiday cheer is in full motion, it’s better to be prepared.

Whether you’re a chair renter or a salon owner, these holiday marketing ideas will surely help boost your salon’s brand and profits this festive season.

Salon Marketing Ideas for the Holidays

Create special gift packages.

We don’t know about you, but picking out gifts is a tough task, especially for men. Having special gift packages ready for purchase takes away the guesswork and time from choosing the most fitting present for their loved ones. Plus, this is also a great strategy to sell your remaining inventory with little discount.

Set up a photo booth corner.

People love taking selfies and having content to post on social media, so having a photo booth corner where they can take pictures after they’ve had their hair done is a brilliant way to promote your business. Don’t forget to tell them to give your salon a shout out in their caption to give your business that extra exposure.


PRO TIP: Strategically place your brand logo, social media, and products as backdrops for your selfie station. But make sure they look elegant and subtle, so the photo doesn’t look like an advertisement when your clients post it online.

Image Credit: Refinery29

Hashtag it.

To succeed as a small business owner in this digital age, you must learn how to use the internet and social media to your advantage. Instagram and Facebook are currently social media platforms with almost 3 billion active users combined.

In order for clients and potential clients to easily find your business, create a unique and memorable hashtag for your salon’s holiday campaign. This will help set you apart from the many salons in your area and allow you to keep track of your campaign.

Post live tutorials.

Post a live tutorial of this season’s hottest hair styles and colors. By doing so, your clients and prospective clients will know how skillful you are and what you have in store for them this season.

According to research, users who watched an explainer video to learn more about a product or service subsequently bought it. Buyers nowadays do not have much time to read long reviews and product descriptions. They want to see the product in action. Videos can do those and more in only a few minutes.

PRO TIP: While painting and styling the hair, make sure the products you’re using are displayed in full view. Describe to the viewers how to use them, their benefits, and how it makes the hair feel to entice them to purchase.

Organize charity events.

The holiday season is a great time to show much you care for your community. As holistic hair stylists, our purpose extends far beyond making money. Organizing and joining charity events will show your clients how committed you are to your mission. For instance, you can donate beauty products you no longer use to local women’s shelters and non-profit organizations like The Beauty Bus or Project Beauty Share.

PRO TIP: Make it a collaborative effort by encouraging your clients to join your gift-giving event. Set up a box at the reception area where clients can drop off unused beauty products.

Simply Organic Beauty Technical Education Director Rebecca Gregory with Hannah's Homeless rep for our #GreenGiftProject event last year,

Partner with other organizations.

The holidays are a great time to expand your reach. Plenty of organizations and businesses will be holding special events during this time of year. Connect with holistic health groups, environmental organizations, theater communities, or any group that may need the services of a salon professional. Doing so will help you tap into a new client base.

Update your voicemail greeting.

Nothing beats a nice greeting to get your clients excited for the holidays. Do not forget to include in your voicemail an invitation to book online in case clients call during closed hours. This will help prevent your client from going to other stylists in case of hair emergency.

Have you done any successful holiday promotions in the past? Share them below!

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How Hair Stylists & Salons Can Conquer The Holiday Season

The holiday season is upon us, Tribe, and that means a lot of last-minute cancellations and appointments, decorating your salon space, stylists taking time off, and preparing your holiday promotions and gifts for clients.

As the holiday frenzy kicks into high gear, it’s important that you’ve got everything all set up and ready to avoid the holiday season burnout we tend to feel this time of year. Here are some tips and tricks on how to successfully conquer the season like a champ.

Ways to Survive the Holiday Stress

1.     Plan salon tasks ahead of time.

Is your salon ready for the holidays? Now is the best time to start putting up decorations and planning your holiday specials. These tasks can take so much time and energy – doing them early will take away a lot of the stress and burden off your shoulders. You know what they say, failing to plan is planning to fail.

If you are managing a team of hair stylists, delegating tasks to your staff not only enables you to have more time for other important things, but it also enables them to learn and grow as hair stylists. Create a committee who will do the decorations, events planning, gift wrapping, etc.

Pro Tip: Have a team meeting prior to the first week of November. During this time, you should set expectations and standards for your team, as well as a clear plan and schedule. Accomplish this, and you’ll bring yourself, clients, team and business more success and less stress.

2.     Resist the urge to overbook your schedule.

The last quarter of the year is the busiest time of the year for hair stylists. Many clients want to get their hair done before the new year and booking each one who requests for an appointment can be tempting. Because let’s be honest – who doesn’t want to make an extra buck or two during the holidays? Unfortunately, this will only put you on the fast track to burn out.

Overcommitting can leave you and your staff with a feeling of being overwhelmed – which will only make the situation worse. Be realistic and accommodate only those that can reasonably fit into your schedule. Encourage your clients to pre-book months or weeks before their intended appointment so you can get your schedule all sorted out before the holiday season kicks in.

Pro Tip I: Now is the time to ensure your text, e-mail and phone call reminder system is up to date! This will ensure clients show up for their appointments on time (well, mostly), and you avoid those dread “can’t you just squeeze me in?” conversations.

Pro Tip II: Let’s face it, most if you will ignore our tip to avoid overbooking, so here’s how you can get grey coverage in 25 minutes or less with our Oway Hcolor line. The secret is Hypercolor Accelerator Drops!

3.     Diffuse essential oils.

We all know the many benefits aromatherapy can offer, but its ability to quickly relieve stress and anxiety is perhaps the main reason it’s very popular among hair stylists. Hairdressing is a very physically, mentally, and emotionally demanding profession.

Diffusing calming organic essential oil blends like lavender and chamomile while you and your team are attending to clients can help ease some of the stress. They’ve been proven to help calm the nerves and reduce anxiety. Bonus: Your clients will feel the calming vibes, too!

Pro Tip: Start the salon day with an energizing essential oil blend to uplift your team and help them start the day right! In the evening, try diffusing a more calming blend like our Relax Essential Oil.


4.     Treat yourself to a time out.

After a hectic day, be sure to treat yourself and your staff to a time out. This will allow them to recharge and come back to work totally rejuvenated.

Have a spa party at the salon where you and your team can enjoy a relaxing massage or bath. Our Oway De-Stress Kit is not only the perfect gift for clients, friends and staff, but yourself, as well. 😉 It contains our Oway Materia, a versatile 100% organic soap to be used alone to purify and decompress, or made into calming bath melts.

5.     Celebrate small victories.


Many salons usually wait for the craziness to be over before they start celebrating. While it’s important to focus on the tasks ahead, keeping yourself and your staff motivated is also essential. No matter how hectic your day is, set aside time to talk to your team and compliment them for their hard work.

If a team member successfully hits their sales goal for the week, giving them a prize, like Oway’s De-Stress Kit, for a job well done will motivate them and their peers to reach their goals. This keeps the positive energy in the salon flowing, resulting to improved work performance.

How does your salon handle stress during the holiday season? Share them in the comments below!

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Salon Business Tip: How to Handle No-Show Clients


Appointment no-shows are a reality hair stylists face frequently. It’s like being stood up by a date – but at your own expense, literally. Each year, salons and solo entrepreneurs lose thousands of income – not to mention the wasted time and energy waiting for clients to show up.

Fortunately, there are several steps you can take to discourage habitual tardiness and cancellations. There’s no one-size-fits-all policy, but these tips from our #HolisticHairTribe might give you some great ideas on how to handle no-show clients.

How to Handle No-Show Clients

Communicate your policy.

Before implementing your cancellation policy, be sure you have communicated it well with your clients. This prevents clients from saying they have not been informed, and trains them to take your time seriously. Make sure it’s highlighted on your website and in your salon. Always include it in your email blasts. Putting it in your brochures is a good idea as well.

Create a cancellation window.

Specify how far in advance your clients need to notify you of any cancellation. 48 hours? 24 hours? Creating a cancellation window allows you to fill in your books on short notice. Have them confirm their appointment on that designated window, and remind them of the policy you have in place in case they fail to do so.

Tyler Fenix: I’m implementing 48-hour policy right now. 24 doesn’t give me time to fill. I’m also charging for no-shows and starting to communicate that all appointments will be subject to credit card for reservation.

Allow some leniency.

Some cancellations are unavoidable. Life happens. Unless they’re habitual no-shows, giving some leniency allows you to retain clients and improve your relationship with them. We recommend “forgiving” at least one missed appointment.


Emphasize the fees.

Missed appointments cost time and money. Communicating with your clients about late or cancellation fees will encourage them to honor their appointment with you. This strategy has been proven very effective in reducing no-shows.

Megan Rae Bailey:

This issue was really easy when I used Style Seat. Clients had to put in their credit card info to book an appointment. If they cancel less than 24 hours before, they will be charged 50%, no shows were charged 100%. If you can enforce it, they learn really fast how important your time is.

Angela Batson:

I have a 24-hour cancellation policy posted on web and in salon. I charge the full amount for a no call / no show, and 1/2 the amount for late cancellation. I also go over all of this when client calls to book their first appointment, as well has preferred payment and directions. I also do reminder calls the day before as to give client opportunity. Most clients accept and graciously pay. Just be up front from the beginning!

Educate your clients about the value of time.

As holistic hair stylists, our time is gold. One missed appointment can cost us money. Unfortunately, some clients are unaware of this so telling them to confirm and show up on their appointment will help them respect your time. Sometimes all it takes is a gentle reminder. 😊

Anne Hehn: Be real with your client. Tell her what it does to your business and how it doesn’t allow you to fill that spot very easily. This can be done in a kind manner. I’ve had to do it a few times. I was pretty blunt with one of my clients about it. She now NEVER misses an appointment and generally shows up a few minutes early which is incredible because she is a habitually late individual!


The Business Side of Beauty. 2016. Creating No-Show Policies. Retrieved from


6 Things You Must Know When Moving into Your Own Salon Suite

To many stylists, owning a salon is the ultimate goal. Who doesn’t like being your own boss and having the freedom to express your own creativity while making a living? For those starting out, renting a salon suite is a great first step to achieving that dream.

However, it takes more than passion and creativity to become a successful solopreneur. To ensure your success, you must be fully prepared mentally, emotionally, and financially. Below are 6 secrets you must know before moving into your own salon suite.

6 Secrets to Salon Suite Success

Have the right mindset.


Everything begins with the right mindset. Having that drive to succeed no matter what is what separates successful entrepreneurs and those who aren’t.

Being a solo entrepreneur is no easy task. You need to make crucial business decisions and will encounter many challenges. The clearer and stronger your mindset, the more resilient you will become in times of difficulty.

Know your brand.

Developing and maintaining a brand that strongly resonates with your target market helps build customer recognition. If you intend to cater to potential clients who are maintaining a holistic lifestyle, your website, social media, products, and services should be aligned with their values. This helps create an emotional connection that can last a lifetime and earn you more referrals. As an independent hair stylist, having a loyal clientele is essential to your success.

Establish your mission.

In addition, your salon must establish a mission or purpose that represents your goals and values. This should be powerful enough to make you jump out of bed, excited start your day. Are you aiming to be a fully holistic salon? Do you want to be recognized in your local community as a leader in your field?

Having a clear-cut mission and sense of purpose helps establish a solid foundation for your business and guide your professional decisions.

Have a system in place.

As solo suite stylist, you will be working on your own so you need a reliable system that can help you manage all your tasks. From booking, customer relationship management, marketing, to tax planning, there are several business tools that can help you be more productive and efficient.

TIP: As a small, cash-based business, you will be overseeing every aspect of your business. Thus, making you a target of the IRS. We recommend forming a Limited Liability Company (LLC) to give you more flexibility in terms of filing deductions, which include:

  • Hair Care Product and Tools
  • Salon Furniture, Equipment, and Space Rental
  • Training and Continuing Education
  • Advertising and Marketing
  • Licenses and Insurance
  • Meals and Entertainment Deductions
  • Capital Expenses (Start-up Costs, Business Improvements, etc.)

Maximize your space.

Your salon suite will be limited in space, so you should maximize every square foot. Keep it clean and organized by displaying select marketing materials and using shelves to display your products.

Furthermore, your space should reflect your brand identity. Using green decors like plants and sustainable, eco-friendly furnishings send a message that you are fully committed to being a holistic hair salon. Diffuse organic essential oils to ensnare the senses and create a relaxing ambience. And lastly, only display products that are made with biodynamic-organic and fair-trade ingredients.

Sell retail.

Selling retail is crucial to your salon’s growth so even if you are limited in space, it is important that you have a dedicated retail display. Take advantage of your vertical space by installing shelves on the walls and using your wash and work station as your retail area.

Another option is signing up for a dropship program. Simply Organic Beauty allows salon owners to place an order in behalf of their clients and then we ship them directly to the client’s door. This method allows you to keep your suite less cluttered without missing out on that extra income.

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5 Essential Steps to Creating an Effective Retail Design for Salons

In the past, salons relied more on their staff to sell products, but as the retail landscape continues to shift, businesses need to rethink how to attract customer attention. Nowadays, people prefer to shop online for its convenience but despite that, one thing remains the same: customers will come back for an engaging, interactive shopping experience.

And that’s where proper visual merchandising and retail design for salons can become the best retail “salesperson” you never knew you had. 😉

With the right design, you can create this ultimate shopping experience by literally putting a retail store inside your salon. But in order for this to be effective and profitable, you’ll need to implement these five essential components of visual merchandising and salon retail design.

5 Ways to Create an Effective Salon Retail Display

1. Plan and assess.


As soon as the client enters your salon, you have about five to ten minutes to make your first sale. With proper planning, you can turn those five minutes into gold.

Once you’ve figured out which retail products you would sell in your salon, take time to develop a retail merchandising master plan. This includes assessing whether your display is:

  • Clean. Nobody likes a dirty or dusty space, so be sure to prioritize the cleanliness of your area.
  • Accessible. Your retail area should be in a place that customers can easily access, otherwise they won’t bother looking at it.
  • Informative. Most clients won’t ask about products, so use shelf talkers to inform them about the items, their benefits, and pricing.
  • Abundant. Fully stocked shelves sends a message that you’re fully committed to your retail line.
  • Sensible. Are you merchandising by categories? This makes it easy for them to navigate your retail space.
  • Narrative. Don’t just display. Explain the story behind the products.
  • Interactive. Have a Try Me area so clients can see, smell, and experience the products for themselves.

2. Organize.

By taking appropriate measures to organize your retail space, you encourage shoppers to make purchases. But first, you must identify your salon’s selling zones and take advantage of them. Utilize areas like the lounge, entrance, and window to entice clients and passersby. Then, put your display/promo table near the entrance and your retail shelves in front of the salon. Workstations are also a perfect area to display specific products.

In fact, 80-85% of retail sales happen in the workstation.

Do not forget to incorporate images. It’s a great way to showcase your branding and what your salon is all about.

3. Tell a story.

We process and retain information when it’s in a form of a story. When creating that story, you will have to carefully choose the products that you are going to display. Consider the color and theme you would like to showcase. Ideally, your salon should have 6 themes per year with no more than 3 colors per display.

Once you’ve figured all that out, it’s now time to tell your story. You need to think like a designer and create a visual experience in order to convey your narrative effectively. A successful design follows the following principles:

  • Repetition. Repeat themes and objects.
  • Unity. Use like-minded objects or props.
  • Contrast. Create visual interest by highlighting different retail areas with the use of colors, textures, and shapes.
  • Rhythm. Incorporate movement by using a variety of shapes and sizes.
  • Balance. Distribute products, objects, colors, and space evenly throughout the retail area.
  • Harmony. Be sure that the props and colors create an overall cohesive effect.

4. Connect with clients.

So you’ve got your merchandising master plan and your story figured out. But how do you showcase those in a way that speaks to the client?

According to a 2015 study by Event Marketing Institute, about 75% of clients say they’re more likely to buy a product being promoted if a store offers an engaging shopping experience.1 This includes displays and promotions that appeal to all the senses, including the use of proper lighting.


5. Convert and measure.

It is recommended that 20% of your salon’s area be dedicated to retail with a goal of turning over your inventory four and a half times a year. For example, converting your waiting area into your retail store allows clients to interact more with the products, which increases the chances of them purchasing.

Of course, all these are tips are futile if you are not getting any returns on your investment. So make sure to measure your ROI to determine the success of your retail space or if there are any changes you need to make.


1Event Marketing Institute. 2015. EventTrack 2015: Forecast and Best Practices Study. Available:

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The Ultimate Guide to Building Your Salon’s Dream Team (and Retaining Them)!

Let’s face it – as a business owner, your salon’s success rides on your employees’ talents and skills. But finding the best employees isn’t always a walk in the park.

Great talents are not just looking for better pay, especially with today’s generation of employees. You must be offering something more than good money to convince them to stay. There are many businesses out there that have the same beliefs and services as yours – so the question is: what makes your salon stand out?

Below are tried-and-tested tips on how to build and grow a successful team of stylists, and how to keep them loyal to your salon.


How to Hire and Keep Your Salon’s Dream Team

Interview potential employees.

The interview process plays a key role in determining whether a stylist fits your salon environment.  As hair stylists, we interact with people with different personalities day in day out, so we need to make sure our team members don’t leave at the first sign of difficulty. During the interview, we recommend doing the following:

  1. Ask situational questions. Find out how they respond to tough situations by asking how they handle themselves when they join a new team or work with an important client. Their responses will help you assess whether they’re perfect for your salon or not.
  2. Look for people with great interpersonal skills. Stylists are therapists and hair doctors rolled into one, so having solid people skills is highly important. The ideal stylist needs to be great at communicating, listening, problem-solving, and decision-making.
  3. Choose people who share your mission or beliefs. In a recent study by Glassdoor, one of the top reasons employees leave their jobs is Work Culture. While skills, talent, and experience are important factors to be considered during the hiring process, character and passion are equally significant. During the interview, articulate your salon’s mission and vision, then ask them what type of culture they thrive in and if your salon’s philosophy is in tune with their personal beliefs.

Establish systems, goals, and expectations.

Now that you’ve found your team of salon professionals, the next crucial step is how to retain them. This is where goal-setting comes in. As part of the team, what do you expect from them? Establish clear performance metrics, work system, and a professional development plan. Once you’ve relayed those, be sure to define the incentives or growth opportunities they can possibly receive if they hit your business goals. Doing so gives them a sense of direction and validates their decision to join your salon.

Communicate with your team.

According to a study by Leadership IQ, those who spend about 3 hours a week with their boss (emails and chats included) are found to be 29% more inspired, 30% more engaged, 16% more innovative, and 15% more intrinsically motivated than those who seldom do.1

Spending time with your team sends a message that you value them and you are present for them. Use this opportunity to do the following:

  1. Coaching. This includes providing feedback with how they are doing and how they can improve their overall performance, including increasing client referrals, selling retail, and upselling additional salon services.
  2. Mentoring. After hiring top talents, it is critical that you constantly check in on them during their onboarding. This allows you to effectively mentor them and prepare them for future roles in your salon.
  3. Training. Many stylists are discouraged to take continuing education and training classes because of the cost, but by providing it to them as part of your professional development plan improves their morale and job satisfaction immensely, which bring us to our next tip.

Invest in their education.

Hairdressing is an ever-changing industry. As salon owners, we need to make sure that our team remains abreast of the latest products and techniques in the beauty industry.

On average, employees must receive 8-20 hours of training each year. This can be in the form of:

  • Manufacturer-Provided Training
  • Online Class
  • In-Salon Training
  • Trade Show/Conference
  • Distributor-Provided Training

When employees are given educational opportunities, you are instilling commitment and loyalty from them. They’re more likely to stay when they see that their growth is of utmost importance to you.

Offer appealing job benefits.

First and foremost, we shouldn’t forget that these stylists are offering time and talent. More importantly, they deal with potentially health-damaging substances 8 hours a day (unless you’re an organic salon). Having a competitive compensation plan and an attractive benefits package in place gives an impression that you value their efforts.

Besides bonuses and other monetary rewards, benefits can also come in:

  • Company-Paid Training
  • Flextime
  • Salon-Provided Health Benefits
  • Career Advancement
  • Job Sharing Opportunities
  • Association Membership

Keeping employees satisfied on the job is more than just providing a lucrative salary. Different workers want different things. So as salon owners, we must be able to strike the right balance among benefits, career development opportunities, and tools to maximize team loyalty and productivity.


1 Leadership IQ. (2015). All Great Leadership Styles Begin By Spending Time With Employees. Available:


Hair Stylists: These 3 Questions Will Help You Charge What You Are Worth


Charging what you are worth as a hair stylist is such an important part of professionalism in our industry. Some stylists start the game with confidence and a deeper understanding and comfort with charging for their skills, time, and product. Many stylists, however, struggle with charging what they are worth.

Why is there such disparity in the hair world? Why is charging what you’re worth so hard for so many? Some of this comes from our own sense of professional worth, our beliefs about the clientele we can attract, and the culture around the products we use.

Are You Worthy?

Do you know your stuff? If you want to charge what you’re worth, you need to be worthy and feel worthy.


Being worthy starts with the basics: graduating cosmetology school, maintaining your license in good standing, then taking continuing education every chance you get.

As Holistic Hair Stylists, we take ourselves seriously when it comes to skill and expertise. We take classes to enhance our craft, our skills, and to stay contemporary, inspired, advancing our art.

One of the fundamental aspects of being a holistic hairstylist is INTEGRITY. Continually striving for excellence is a part of that. You are doing the work, you got the skills, you are worthy!

Is Your Vibe Worthy?


As they say, your vibe attracts your tribe. Are you cultivating a clientele that wants what you specifically offer? Are you putting out the vibes to attract what you want?

We are all wonderfully unique and we each have our own special vibe. The vibe you have can either attract or not attract what you want. That energy around us can come from who we are as a person, issues affecting our lives or even what happened to us on the way to work. Having an awareness of what our vibe is in person, online, even on the phone can really be helpful when trying to cultivate a specific professional identity.

Our vibe is connected to our artistic voice.

It is the energy of our personality signature. It is worth exploring and worth nurturing. You have permission to indulge. Do the things that help you feel like the awesome stylist you know you are. Set goals. Participate in self-care. When you show up to work all full of love for yourself and what you do, it’s hard NOT to be attracted to that. Love yourself! You are worthy!

Is Your Product Worthy?

Being a colorist is a magical combination of chemistry, color theory, practical skills, knowledge based on education and experience, and your own personal artistry. You can be limited or given wings to fly with the products you choose. Holistic Hair Stylists who use products that perform at the highest level, enhance the health of the client’s hair and scalp, and provide an environment free of toxins guarantee themselves success in any market.

As an Oway user and stylist, I find extreme benefit in the ability to truly meet my clients’ needs ethically and in a healthy way, for all of us. And how impressed are they when they learn these products aren’t just gorgeous, effective, and organic? The ingredients are farm to chair from Bologna, Italy or fair traded globally!

The more my clients learn about the layers of awesome that is Oway, and how fabulous their hair and scalp feel over time, the more invested they are in me as a stylist and the products they are using. As cheesy as it sounds, the products really do sell themselves. All we need to do as stylists is educate clients on what we are using and why and they happily purchase what they need.

Knowing your product, how it works, why it works, and using it to the best of your professional ability creates value in you as a stylist and helps your clients long term with hair and scalp health. Win-win.

Know Your Worth

You have the skills. You got them good vibes. You are using fabulous products. Now, check in with other professionals in your area, and around the country and set your price points.

You know what you need. You know what you are worth. And you know you are providing an unparalleled experience with the products you have chosen. Charge what you are worth with confidence and pride. And check in each year to see what needs to change.

You are a holistic hairstylist. You are going to grow and change, so price accordingly.

Oway Hair Stylist

About The Author

Abigail Waldrum

Abigail Waldrum is a Simply Organic Beauty Educator and Holistic Hair Stylist at Sepulveda Hair Studio in Deland, FL. An active member of our #HolisticHairTribe, she continues to inspire our community with her techniques, wisdom, and willingness to help others. If you want to learn more how to bring organic, eco-friendly hair products to your salon, please contact us at 888-213-4744

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5 Easy Ways to Retain Salon Clients & Transform Them Into Lifelong Fans

Attracting salon clients takes a lot of work, but the true challenge lies in retaining them. All too often we see many salons looking virtually empty, which sends a bad message to onlooking potential customers. Empty Salon = Bad Service.

And so you have your salon’s website and salon’s social media marketing down pat, but you can’t seem to re-book and keep clients. What could possibly be wrong? It might have something to do with your client retention system. If you don’t have one in place, then we suggest creating one.

Below are 5 tried-and-tested ways on how to retain your salon clients and create loyalty!

Tips for Retaining Salon Clients


Measure Your Retention

As a business owner, you need to have a system in place to measure your client retention. Keep track of the dates and how frequent your new and existing clients come to your salon. Doing so helps you set retention goals based on the data that you have and allows you to identify clients that you need to focus on.

Reward Your Staff & Clients

Everyone responds positively to a reward. When you provide incentives to your staff in exchange for improving their client retention, they’ll be more motivated to work. Rewards like giving them a raise or throwing them a mini-party are excellent strategies to inspire your team to reach your business goal.

The same can be said about client rewards. Clients who are offered referral/next-visit discounts or personalized welcome kits are more likely to book a service again. These rewards make them feel that you value their loyalty, thus reinforcing repeat behavior. Programs like Point Rewards, Punch Card, and VIP Tiers have also been proven to be effective in encouraging clients to continue visiting their local salon.

Pre-book Clients

Pre-booking your clients for the next appointment before they leave your salon is an effective way to increase the possibility of them returning. Emphasize the benefits of maintaining their look or booking ahead of time during the busy holiday season.

This is also the perfect opportunity to mention your Pre-Pay Program. This guarantees that they will keep coming and frequent your salon since they’ve already paid for it. Aside from that, it’s also been statistically proven that clients who’ve pre-paid the service tend to spend more afterwards, adding to your sales goals.

Sell Retail

First-time clients tend to return when they purchase retail, especially if they liked the product. And once that happens, you’ve just earned their trust. This is the only opportunity you need to start building a relationship with a new client.

Have them test new products you’re thinking of bringing to your salon and ask for their opinion. This will send a message that you don’t only see them as a client but also a part of your salon family.


TIP: Carry salon exclusive products like Oway so clients have no option but to visit you to get what they need.

Be Consistent


Hairdressing is an experience-driven industry.

Clients come to you to relax and have a great time. So when they consistently receive excellent service, they’re sure to book again and again.

Forge friendships with them by sending personal notes, listening to their concerns, and creating a pleasing customer experience each time they visit. The next thing you know, they’ll be telling their friends and family how amazing your salon is.

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5 Untold Secrets of Social Media Marketing For Salons

Years ago, social media marketing was totally unheard of. Facebook and Instagram started off as fun, alternative way to share photos and experiences. But as they gained more popularity, people quickly realized the untapped opportunities available online.

And it’s true. Social media is probably one of the greatest gifts to entrepreneurs. It’s free and you can reach hundreds (even thousands) of potential salon clients with a click of a button – if you know what to do. Luckily, we’ve taken the mystery out of social media marketing for hair salons with our latest salon business training!

Firstly, Facebook has the largest social network in the world, with over 2 billion users. Meanwhile, Instagram has reached over 700 million users this year. Among the many social media platforms available, these two provide the most efficient way to reach and engage current clients and potential customers.


Below are some useful tips on how you can leverage your salon’s social media pages to attract people to your business.

How to Effectively Use Social Media for Your Salon Business

1. Complete Your Profile

To many online users, your social media page is their first point of contact with your business – so be sure all the important information are there. Once you’ve created your Facebook and Instagram page, check to see if you have these on your profile pages:

a. Name, Address, Phone (NAP)

Having these three on your profile helps potential clients know more about your business. Aside from that, Google crawls these pieces of information to verify your business website, so make sure your social media NAP is consistent with your website and Google My Business page.

b. Photos

Photos provide a face to your business, so it’s important that you’re making a positive impression. Upload a professional photo of your salon and a cover picture to add more personality to your page.

c. About

The About section is the soul of your social media page. It’s often the first thing visitors check to see if your salon is worth their business.

d. Website URL

Don’t forget to add your salon website! Doing so helps boost your site’s ranking and verifies your business on Google. Take advantage of the gray verification badge offered by Facebook for businesses as well. This legitimizes your business and helps users discover your page easily in search results.

2. Know Your Target

As small business owners, knowing who your target audience is important as it will set the tone and overall personality of your social media page.

Consider the age bracket of your target audience when posting. Are they 18 – 29-year-olds? Posting fun, colorful hair colors is a great way to attract younger people. Tag those who you want to check out your post, and use relevant hashtags.


Or are they 30-49-year-olds trying to maintain a holistic lifestyle? Sharing articles that are helpful to them will keep them coming back to your page – which brings us to our next tip.

3. Provide Valuable Content

To attract potential clients, you need to give them a reason to keep following you. Does your page offer any value or benefit to them? You can do this by creating useful content, such as:

a. Inspirational Quotes

Everyone likes to see and hear motivational words before starting their day. Posting inspirational quotes will help increase your salon page engagement.


b. Ingredient Information

As holistic hair stylists, your prospective clients will be looking for a salon that offers products with safe and healthy ingredients. Sharing useful information about the ingredients used in each of the products you use and highlighting their benefits will help generate interest in your business.

c. Promotions/Discounts/Rewards

Everyone loves to get rewards. It’s classic human behavior. Promotions in the form of discounts and rewards will not only entice new customers to buy your products and services but it will also reinforce repeat behavior.

d. Transformation Pictures or Videos

Your social media page is an extension of your portfolio. Many clients who book online are often people who’ve seen a beautiful hair color on Instagram or Facebook. Share before-and-after pictures and videos to show potential clients what you and your team can do for their hair.

TIP: Take pictures with clean, uncluttered background. They often receive the most love on social media because they’re easy on the eyes and put the focus on the hair. Watermarks are great, but make sure they don’t take attention away from the work.


4. Post Regularly

To forge relationships with your clients and potential clients, you must be consistent in posting updates. This signals that you are up to date with the current trends and willing to interact with your community.

Facebook allows you to schedule posts ahead of time, and there are a number of Instagram schedulers available. Apps like Planoly, Hootsuite, Plann, and Later offer free basic plans that allow you to upload, schedule, and curate your posts ahead of time.

TIP: Facebook and Instagram business pages have built-in analytics that will tell you when your audience is online. Post during peak hours for maximum exposure.

5. Engage Your Audience

Many people like sharing their thoughts on social media. Use that to your advantage by creating conversations with your clients. Join and create Facebook groups. Ask questions that might interest them. Give away products that they might like and possibly, repost (free advertising!). And most importantly, respond to comments and inquiries. This sends a message that you value their voice. Doing these will not only boost your social media authority, but also help you build long-term relationships with clients.

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