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Trending Hair Colors This Week – Vol. 71

TRENDING-HAIR-COLORS

Bring on the Fall hues! This week, it’s all about transitioning clients to Autumn-inspired hair colors.

Check out our favorites below!

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Pretzel Brown Hair Color Formula

Hair by Kayla Evans

From blonde to copper brown. This hue is perfect for clients who are used to O&M’s cool tones but want to go bold this season.

Grown out Natural Level 7

Roots: 30g O&M CØR.color 6.0 Dark Blonde + 10g O&M CØR.color 6.4 Dark Copper Blonde + O&M CØR.color 10 vol Activator

Mids to Ends: O&M CØR.color 7.4 Copper Blonde + O&M CØR.color 10 vol Activator

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Funnel Cake Hair Color Formula

Hair by Tori Ibbitson

Natural-looking blondes are the best blondes. Scattered foiling is a great technique for when you’re trying to achieve that look.

Scattered Foil: O&M Ammonia Free Pearl Blue Powder Lightener with 3vol

Freehand Random Pieces: 10g O&M CØR.color 7.0 Blonde + 2g O&M CØR.color 10.8 Lightest Pearl Blonde with O&M CØR.color 10 vol Activator

Root Shadow Toner: O&M CØR.color 7.0 Blonde with O&M CØR.color 3.5 vol Activator

Ends: O&M CØR.color 10.8 Lightest Pearl Blonde with O&M CØR.color 3.5 vol Activator

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Sangria Cone Hair Color Formula

Hair by Meredith Blake

Bold, rich hues are popular for fall. But this year, it all about adding depth and dimension – and this is something Meredith is good at.

Painted with O&M Paint Powder Clay Lightener + O&M CØR.color 40 vol Activator

Toner (Damp Hair): Oway Hcolor 5.56 Red Mahogany Light Blonde  + Oway Hcolor 4.5 Mahogany Brown  + Oway Htone 9 Volume Cream Developer for 10-15 mins

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Chocolate Carnival Hair Color Formula

Hair by Caitlin Helle

This Chocolate hair color is great for clients who want to dip their toes into going lighter. Or for those who like rich tones with little to no warmth.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Roots: O&M CØR.color 4.0 Brown

Toner (Ends): O&M CØR.color 7.75 Chocolate Blonde + O&M CØR.color 8.0 Light Blonde

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Purple Ice Hair Color Formula

Hair by Paul Bellantoni

The cut, the color, the styling: Everything is perfection! This is what happens when you let artists do their thing. 😊

Level 7 Natural; Block Coloring

Root Touch Up: Oway Hbleach Butter Cream Lightener with Oway Hcatalyst 20 Volume Cream Developer

Underneath: Oway Hcolor 1.8 Blue Black with Oway Htone 9 Volume Cream Developer

Toner: 20g Oway Hcolor 11.17 Frosted Platinum + 5g Oway Hcolor 1.8 Blue Black with Oway Htone 9 Volume Cream Developer

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9 Hair Maintenance Hacks to Prolong Hair Color

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Everyone loves to have their hair colored, but not everyone is aware of the maintenance required to keep it looking fresh and vibrant. So, it’s not surprising that many clients would come back to the salon after a wash or two, complaining about their hair color fading so quickly.

How Hair Color Works

In order for hair color to work, it needs an alkaline to open the hair cuticles and allow hair color molecules to penetrate the cortex of the hair. Some traditional professional hair colors contain ammonia, which act as the alkalizing agent, but because of its negative health effects more holistic brands like Oway and Original Mineral chose to eliminate ammonia from their formula and use a milder, safer alkalizing agent in its place, a non-gaseous substance called Monethanolamine (MEA). Compared to ammonia which blasts open the hair cuticles causing hair damage, MEA slowly opens the cuticles.

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Permanent Hair Color Molecules

Tips to Prolong Hair Color

1. Wash hair less frequently.

Most permanent hair colors can last for about six weeks as hair is continuously exposed to color-fading elements like UV radiation, heat, and toxins that weaken the hair. Washing the hair frequently will only strip away the hair’s natural oils that lock in the pigments. Shampooing 2-3 times a week is advised.

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2.  Go sulfate-free.

Sulfates, also known as sodium lauryl sulfate or SLS, contain salt that strip away the hair’s natural moisture. When the hair is dehydrated, the hair cuticles are raised which makes it easy for hair color pigments to escape. We highly recommend using an organic sulfate-free shampoo specifically formulated for color-treated hair to help cleanse the hair and guard color from fading.

3. Use color-conditioning hair masks with phytopigments.

Some shampoos can be acidic, which dries out the hair. Following with a conditioner made for color-treated hair will help neutralize the hair’s pH and bring back lost moisture and shine. Using hair masks with phytopigments, like Oway Hmelt Mask, doesn’t hurt as well. These kinds of color-conditioning treatments contain plant-based pigments extracted from antioxidant-rich botanicals which help boost the hair color’s vibrancy and longevity.

4. Avoid using heat as much as you can.

Heat is the hair’s enemy, especially dyed hair. Color-treated hair is susceptible to damage and fading – adding heat to the equation makes it more fragile. Heat leaches color molecules out of the hair as it opens up the cuticles. If your clients must use heat, using the lowest heat setting while showering and styling are highly recommended.

5. Choose hair products that offer UV and heat protection.

Heat and ultraviolet radiation are detrimental to the health of the hair. Give the strands another layer of protection by using a heat protectant like Oway’s Thermal Stress Protector. It does not only prevent heat damage but it also helps lock in shine and moisture.

6. Eat a balanced diet.

Sometimes, the hair’s ability to retain color vibrancy is not only because of external aggressors like heat and environmental toxins. It can also be because of your clients’ diet and health. Are they consuming enough iron and vitamin B-rich foods? These nutrients help keep the hair strong, healthy, and lustrous.

7. Don’t forget your vitamins.

Are they getting enough vitamins and minerals from the food they eat? The good news is, there are always supplements. Essential vitamins like Biotin, Iron, and Vitamin C strengthen weak hair and improve texture by supplying the body with antioxidants that fight free radicals.

8. Exercise. Exercise. Exercise.

Exercise helps burn stress hormones and keeps blood and oxygen flowing throughout the body (and that includes the scalp). As a result, the hair looks super shiny and healthy.

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9. But remember to moisturize your hair after a workout.

All that sweat from working out can dry out the hair, so after taking a shower, make sure they moisturize their hair by incorporating some organic serums into their styling routine to re-hydrate the hair.

Prevent hair color fading with these holistic hair products!

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Trending Hair Colors This Week – Vol. 70

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Is your salon ready for the influx of clients requesting for crimson and purple hues? Don’t worry – we got the hair color formulas to help you get your clients ready this Fall!

Check out our favorites below!

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Maple Syrup Hair Color Formula

Hair by Lindsay Kotay

Cool, vibrant reds are hard to achieve when you’re not using the right color line. Re-create this gorgeous redhead with the formula below!

Base: 10g O&M CØR.color 5.0 Light Brown + 10g O&M CØR.color 5.6 Light Violet Brown + 20g O&M CØR.color 6.34 Dark Golden Copper Blonde + 50g 15vol

Mids: 20g O&M CØR.color 8.43 Light Copper Gold Blonde + 10g O&M CØR.color 5.6 Light Violet Brown + 45g O&M CØR.color 10 vol Activator

Ends: 10g O&M CØR.color 8.43 Light Copper Gold Blonde + 15g O&M CØR.color 10 vol Activator

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Cinnamon Toast Hair Color Formula

Hair by Abigail Waldrum

This client previously had a natural 6/7.1 root with a few balayaged blonde highlights. She wanted something new to greet the season, so a redhead she became.

Root: 1 oz O&M CØR.color 7.0 Blonde + 0.5 oz O&M CØR.color 6.43 Dark Copper Gold Blonde + 0.5 oz O&M CØR.color 7.34 Golden Copper Blonde with O&M CØR.color 20 vol Activator

Melted Root Color in Triangular Ribbons

Mids/Ends: 1 oz O&M CØR.color 0.00 Clear + 0.5 oz O&M CØR.color 6.43 Dark Copper Gold Blonde + 0.5 oz O&M CØR.color 7.34 Golden Copper Blonde + 0.25 oz O&M CØR.color 7.0 Blonde with O&M CØR.color 5 vol Activator

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Blueberry Spritzer Hair Color Formula

Hair by Paprika Velour

Fall may be a season known for its rich, warm colors. But if your client is looking to change things up, this beautiful blue color might just be what she needs.

Prelightened with O&M Ammonia Free Pearl White Powder Lightener

Roots Toner (10mins): 45g O&M CØR.color Ice Toner + 5g O&M CØR.color 0.11 Ash Pure Color with 2 parts O&M CØR.color 5 vol Activator

Pulled through for Additional 15mins

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Butterscotch Hair Color Formula

Hair by Erica Walker

With pumpkin spice season about to start, you’ll be seeing many variations of this popular hue. As hairstylists, what better way to embrace the season than through a hair color?

Foils & Balayage with Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer to Level 5

Then Highlighted to a Level 8 with Foiled Lowlights Alternating Oway Hcolor 7.44 Deep Coppery Blonde + Oway Hcolor 6.77 Deep Purple Dark Blonde

Tapped Out Roots with Oway Hcolor 5.0 Natural Light Brown

Pulled Through in between the Foils Leaving Some Highlights Blonde

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Berry Brunch Hair Color Formula

Hair by Kai Fujimoto

When it comes to unicorn hair, everyone in the #HolisticHairTribe can count on Kai. However, this ravishing all-over Raspberry color is a refreshing addition to his amazing body of work.

Color: Oway Hcolor 6.66 Deep Red Dark Blonde + Oway Hcolor 6.77 Deep Purple Dark Blonde with Oway Hcatalyst 20 Volume Cream Developer + Oway Hmelt Mysterious Purple

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Purple Tea Hair Color Formula

Hair by Stephenie Montie

Healthy, shiny is the new trend. And this is exactly what you get when you use our ammonia-free hair color line – Oway.

Alternating Sections on Prelightened Balayage:

Oway Hcolor 4.77 Deep Purple Brown + Oway Hcolor 1.8 Blue Black with Oway Hcolor 0.8 Blue Booster

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Trending Hair Colors This Week – Vol. 69

TRENDING-HAIR-COLORS

You guessed it! This week, it’s all about autumn-inspired hair colors. As Fall approaches, many clients will be looking for a bolder, richer look to greet the season.

Check out our favorites below!

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Birch Blonde Hair Color Formula

Hair by Jesse N Lisa Lilley

Blonde hair for Fall? Why not? Many people will be getting red hair and going blonde is the perfect way to stand out.

Roots Blended Down: Oway Hcolor 6.0 Natural Dark Blonde + Oway Hcolor 7.1 Ash Blonde

Toner on Ends: Oway Hcolor 11.17 Frosted Platinum

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Hydrangea Hair Color Formula

Hair by Passang Tsamchoe of Ingenious Salon

The best thing about Fall is you find hair color inspiration from just about anywhere. Hydrangeas? Yes please.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: Oway Hcolor 7.66 Deep Red Blonde + Oway Hcolor 0.6 Red Booster/Tone Corrector + Oway Hcolor 0.7 Purple Booster/Tone Corrector with 15vol

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Autumn Sea Hair Color Formula

Hair by Kai Fujimoto

Many clients would come to clients with a pastel hair photo from Pinterest in hand, without realizing the process it takes to achieve the color. Kai breaks down the process below (which took him 5 hours to complete).

New Growth Root Stretch + Shadow Root: Oway Hbleach Butter Cream Lightener with Oway Hcatalyst 30 Volume Cream Developer

Gloss on Shadow Root: 10g Oway Hcolor 0.1 Ash Booster/Tone Corrector + 10g Oway Htone 9 Volume Cream Developer + 40drops Oway Hmelt Blue Charm

Blue Shadow root on Mid Roots (Above Shadow Root): 20g Oway Hmilk No Stress Conditioning Treatment + 20 drops Oway Hmelt Mysterious Purple + 40 drops Oway Hmelt Blue Charm

Mids: 40g Oway Hmilk No Stress Conditioning Treatment + 20 drops Oway Hmelt Green Harmony + 20 drops Oway Hmelt Blue Charm

Color Melt into 2 Formulas for Ends

Ends (1): 40g Oway Hmilk No Stress Conditioning Treatment + 10 drops Oway Hmelt Blue Charm + 10 drops Oway Hmelt Mysterious Purple

Ends (2): 40g Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + 1g Oway Hcolor 0.8 Blue Booster/Tone Corrector + 40g Oway Htone 9 Volume Cream Developer + 20 drops Oway Hmelt Mysterious Purple + 20 drops Oway Hmelt Blue Charm

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Carmine Hair Color Formula

Hair by Marie-Anne Tsoukalas

If your client wants to have dimension on her red hair, foiliage may be what you need. Marie-Anne did a full head foils, alternating them with one foil taking the root mixture and the second foil with the formula below.

Roots: Half O&M CØR.color 5.4 Light Copper Brown + Half O&M CØR.color 5.75 Light Chocolate Brown with O&M CØR.color 10 vol Activator

Foiliage (Full Head): Alternating Foils with Root Formula

Second Foils: O&M CØR.color 5.6 Light Violet Brown with O&M CØR.color 10 vol Activator Halfway Down

Melted Down Roots to Mids: O&M CØR.color 6.4 Dark Copper Blonde with O&M CØR.color 20 vol Activator

Color 1: O&M CØR.color 55.55 Light Red Intense Brown + O&M CØR.color 8.43 Light Copper Gold Blonde with O&M CØR.color 3.5 vol Activator

Color 2 (Melted): O&M CØR.color 5.6 Light Violet Brow with O&M CØR.color 55.55 Light Red Intense Brown

Root Color to Mids (Melted): O&M CØR.color 8.43 Light Copper Gold Blonde

Combed Color Through

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Redbud Hair Color Formula

Hair by Tu Organics

Make your reds shine brighter when you style using Oway. Tu used our Oway Smoothing fluid, Thermal Stress Protector and Glamshine Cloud to make the hues and highlights stand out even more.

Roots: Oway Hcolor 7.66 Deep Red Blonde + Oway Hcolor 7.6 Red Blonde + Oway Hcolor 0.6 Red Booster/Tone Corrector with 40vol (30mins)

Ends: Oway Hcolor 7.6 Red Blonde + Oway Hcolor 0.6 Red Booster/Tone Corrector with Oway Htone 9 Volume Cream Developer (15mins)

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Purple Ash Hair Color Formula

Hair by Desiree Cerda of The Moon Room

In order to achieve fashion colors such as this, hair should be at least at a Level 9 or 10, which can be quite stressful on the hair. But with our Oway Hbleach’s super gentle formula, hair integrity is preserved.

Prelightened to Level 9 with Oway Hbleach Butter Cream Lightener

Toner (30mins): 20g Oway Hcolor 9.1 Ash Very Light Blonde + 20g Oway Hcolor 11.17 Frosted Platinum + 5g Oway Hcolor 0.7 Purple Booster/Tone Corrector + 20 drops Oway Hmelt Mysterious Purple + 20 drops Oway Hmelt Blue Charm with 65g Oway Htone 9 Volume Cream Developer

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5 Facts About Oway Hnectar: What You Should Know

With more and more clients experiencing sensitivity issues and allergic reactions to hair color, we thought about creating a hair color line that not only addresses those problems, but also significantly improves the integrity of the hair.

And so Oway Hnectar was born. If you missed yesterday’s Live Online Training, here are the amazing facts you should know about this revolutionary hair color line and treatment.

Learn more about Oway Hnectar below!

Hnectar is the first color infusion with hair-replumping vegetable nectars.

Hnectar is filled with vegetable proteins from Organic Papamiel, Yerba Mate, Mallow, Elderberry, and Cotton. All of which assist in reinforcing the hair structure from within to reveal healthier, revitalized locks.

  • Organic Papamiel Nectar contains a high concentration of regenerating sugars and amino acids that perform an anti-aging effect on the hair.
  • Fair Trade Yerba Matte is dubbed as an elixir of life for its high antioxidant content (90% more than Green Tea), which help protect the hair from damaging free radicals and promote hair growth.
  • Organic Mallow Nectar contains anti-inflammatory properties and polysaccharides which help soothe and reduce the likelihood of sensitivity.
  • Biodynamic Elderberry is an ancient plant popular for its healing properties. These properties are used in Hnectar to address hair loss and add brightness and shine to the hair.
  • Organic Cotton Proteins helps hold additional moisture, making the hair stronger and more elastic.
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Hnectar is a color and a treatment in one.

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Because Hnectar is filled with conditioning agents and plant sugars, it also acts as a hair treatment. Hair is noticeably brighter and shinier after each Hnectar session. This makes it a perfect choice for heavily damaged strands due to repeated lightening and bleaching.

Hnectar is made WITHOUT Ammonia, PPD and Resorcinol.

Ammonia, Paraphenylenediamine (PPD) and Resorcinol are three chemicals commonly found in traditional hair color that have been widely documented as sensitizers. Ammonia is a caustic substance that when turned into gas can cause various endocrine system issues. PPD and Resorcinol are known to cause contact dermatitis on clients who come in contact with these chemicals.

Hnectar removed these chemicals and replaced them with very minimal amounts of Monoethanolamine, Para-toluenediamine sulfate and Amiophenol – just enough to make the hair color work. However, we didn’t stop there. We also removed Mineral Oils, Alcohol and Fragrance, and replaced them with plant-based extracts and essential oils to further moisturize the hair.

Hnectar now has 41 permanent, ammonia-free and PPD-free shades.

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You asked, we delivered. We’ve added 7 new shades to the line to provide you more options for toning and coloring. They are:

You can find these new shades in our Oway Hnectar Blonde + Toning Color Kit, including some Education and Promo Materials.

Hnectar provides a reflective coverage and up to 3 levels of lift.

Due to the green sugars and vegetable proteins in Hnectar’s formula, it provides a reflective grey coverage – a perfect option for clients who want natural-looking, well-blended hair instead of opaque or matte coverage.

When combined with a higher developer, Hnectar can also be used to provide up to 3 levels of lift, without compromising the integrity of the hair.

Check out our Oway Hnectar Kits below!

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Trending Hair Colors This Week – Vol. 68

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Artists find inspiration in many things, even things as mundane as coffee. And this week is no different for our #HolisticHairTribe. Inspired by Starbucks’ popular beverages around the world, these hair colors will definitely make you want to test them out on your clients (and even on yourself!).

See our favorites below!

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Raspberry Passion Hair Color Formula

Hair by Eric Mo

What’s better than rose gold? Blush rose gold! This hair color by Eric Mo was achieved using a combination of our new Oway Hmelt Pure Pigments.

Prelighten to level 9: Oway Hbleach Butter Cream Lightener

Toner: 40g Oway Hcolor 11.17 Frosted Platinum + 40g Oway Htone 9 Volume Cream Developer + 80 drops Oway Hmelt Mysterious Purple + 40 drops Oway Hmelt Playful Rose

Processing Time: 20mins

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Dolce Misto Hair Color Formula

Hair by Wendy Ward Pendill

As we always say, there’s room for both Oway and O&M in every salon. And this gorgeous blonde by Wendy just proves it.

Teasylights: Keratin Blue Lightener with O&M CØR.color 30 vol Activator

Money Spot: Oway Hbleach Butter Cream Lightener + 9.5vol

Gloss: O&M CØR.color 10.16 Lightest Ash Violet Blonde + double O&M CØR.color 3.5 vol Activator

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Pumpkin Spice Hair Color Formula

Hair by Beatrice Datmo

Fall is only a few weeks away and that only means one thing – it’s Pumpkin Spice season. And no, we’re not talking about the popular Starbucks latte.

Regrowth: O&M CØR.color 8.34 Light Golden Copper Blonde with O&M CØR.color 10 vol Activator

Rinse and Glaze: O&M CØR.color 8.34 Light Golden Copper Blonde + O&M CØR.color 0.43 Copper Pure Color with O&M CØR.color 3.5 vol Activator

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Red Velvet Mocha Hair Color Formula

Hair by Jenna Reich

Red Velvet is another hair color that seems to be all the rage, especially during Fall season. Here’s how you can achieve this hair color by Jenna.

Balayage: Oway Hbleach Butter Cream Lightener with 30vol

Toner: Oway Hcolor 6.44 Deep Coppery Dark Blonde + Oway Hcolor 7.44 Deep Coppery Blonde with Oway Htone 9 Volume Cream Developer

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Chai Latte Hair Color Formula

Hair by Sandra Svensson

From brassy to sassy. This client had a lot of yellow tones on her hair and Sandra was able to reverse the situation and transform it into beautiful blonde using the formula below.

Highlights: O&M Paint Powder Clay Lightener

Toner at the Shampoo Bowl: Equal Parts of O&M CØR.color 6.0 Dark Blonde + O&M CØR.color 6.13 Cool Beige Dark Blonde with O&M CØR.color 5 vol Activator (Roots)

Mids to Ends: 20g O&M CØR.color 10.16 Lightest Ash Violet Blonde + 20g O&M CØR.color 10.8 Lightest Pearl Blonde + 10g O&M CØR.color Platinum Toner + 10g of O&M CØR.color 0.00 Clear with O&M CØR.color 5 vol Activator

Processing Time: 15mins

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Berry Acai Hair Color Formula

Hair by Ferne Organic Hair Spa

This hair color was a previously done balayage with varying levels of blonde (Level 8 to 10). And what better way to spice it up than to add purple highlights?

Balayage: Oway Hbleach Butter Cream Lightener

Color: Oway Hcolor 11.17 Frosted Platinum + 5 drops of Oway Hmelt Blue Charm and Oway Hmelt Mysterious Purple + Oway Htone 9 Volume Cream Developer + Oway Hmilk No Stress Conditioning Treatment

Processing Time: 40mins

Ends: Rinsed with Oway Hmelt Blue Charm + Oway Hmelt Mysterious Purple + 1 Pump of Oway Hmilk No Stress Conditioning Treatment

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Got Curly Hair? These Hair Care Ingredients Should Be in Your No-No List

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According to market research, the natural hair care market – which includes shampoo, conditioner, styling products, and perms – is projected to reach $1.4 billion by 2020. With more and more individuals embracing their curls, market researchers are even expecting that value will continue to increase in the next decade.

With the natural hair movement gaining momentum, it’s not surprising that beauty companies are jumping on the scene. But how do you distinguish the products that actually work (and do not pose any health risks) from those that simply want a slice of the pie?

Here are some ingredients you need to look out for when shopping for curly hair products.

6 Hair Care Ingredients to Look Out For

Ammonium Thioglycolates

Traditionally, perms use ammonia and thioglycolates to create permanent waves. Ammonia swells up the hair, making it permeable. Thioglycolates breaks the disulfide bonds of the strands and eventually alter the shape of the hair. But due to their unpleasant odor and chemical composition, studies have shown that both compounds have been found to cause allergies, dyspnea and asthma. Not to mention, it makes curly hair even more fragile and prone to breakage.

Owave-Texturizing-Treatment

PRO TIP: If you want to get curls but don’t have them naturally, use texturizers that do not contain ammonia and thioglycolates in the ingredients, such as Owave. Instead of Ammonia and Thioglycolates, Owave uses Cysteamine HCL, a less aggressive compound that helps break the disulfide bonds in the hair. What’s more, it doesn’t have that foul smell that common perms have.

Parabens

Known as the curly hair kryptonite, parabens are often used in beauty products as preservatives. Apart from causing cancer, preservatives have been known to compromise the integrity of the hair and scalp. Curly hair is easily frazzled and dehydrated, and using products with parabens will just make it worse.

Propylene Glycol

Although generally recognized as safe by the FDA when used in minimal concentrations, Propylene Glycol does not evaporate easily and can therefore dehydrate the hair and cause a laundry list of issues. Safe to say, clients with dry hair are advised to regulate or avoid using hair products that contain this ingredient to keep the hair healthy and hydrated.

Bad Alcohol

Not all alcohols are created equal. While fatty alcohols or long-chain alcohols help add moisture to natural hair, bad alcohols have been found to dehydrate curly hair. Some of these bad alcohols are:

  • Ethanol alcohol
  • Ethyl alcohol
  • Propanol alcohol
  • Alcohol denat.
  • Isopropyl alcohol
  • Isopropanol alcohol
  • Benzyl alcohol

Artificial Colorants

Hair care products with synthetic pigments are more likely to damage the hair than natural products. Curly hair tends to dry quickly on its own and adding artificial colorants to the mix will only make it worse.

Synthetic Fragrance

We all love a nice-smelling shampoo and conditioner. But when it causes irritation and all sorts of health issues, it’s better for everyone to avoid this ingredient. Known as an endocrine disruptor, synthetic fragrance can interfere with our body’s normal body functions which can lead to thyroid disease and cancer.

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Instead, opt for products that use pure essential oils as fragrance. They are not only natural, but they also carry with them many aromatherapeutic benefits.

PRO TIP: To preserve those curls, send clients home with Oway Curly Hair Bath, Mask, and Potion. These hair care and styling products DO NOT contain Parabens, Propylene Glycol, Artificial Colorants, Synthetic Fragrance, and Bad Alcohol so curls and coils remain healthy and defined.

Check out these natural hair care products!

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Trending Hair Colors This Week – Vol. 67

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With clients coming back from vacation, many of them will be looking to change or refresh their hair color. So, get your stylist hats on and be inspired by our #HolisticHairTribe’s stunning creations this week.

Check them out below!

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Almond Cream Hair Color Formula

Hair by Callan Brooke

That shine though! This gorgeous blonde by Callan is one of our favorites from last week’s O&M COR.color Level 1 Certification Class.

Painted with O&M Paint Powder Clay Lightener

Toner: 22g O&M CØR.color 10.16 Lightest Ash Violet Blonde + 8g O&M CØR.color Lilac Toner mixed 1:2 with O&M CØR.color 5 vol Activator

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Pink Grapefruit Hair Color Formula

Hair by Meredith Blake

Bubblegum, millennial, pastel. No matter what you call it, one thing is for sure: the #pinkhairdontcare trend won’t be going away soon.

Painted and Foiled: Oway Hbleach Butter Cream Lightener and Oway Hcatalyst 20 Volume Cream Developer

Toner: O&M CØR.color Pale Pink Toner

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Mocha Spread Hair Color Formula

Hair by Leann Magrone of Grow Organic Salon

It’s amazing what a lot of foils (and talent) can do to transform hair. This former brunette client had grown out her blonde and needed a new look. And voila!

Babylights (Foils): Oway Hbleach Butter Cream Lightener

Toner: Oway Hcolor 8.01 Ash Natural Light Blonde + Oway Hcolor 8.1 Ash Light Blonde with Oway Htone 9 Volume Cream Developer

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Purple Yam Hair Color Formula

Hair by Angela Owens

Whatever the season, purple hair never goes out of style. Here’s another of Angela’s signature vivid looks to add to your formula book.

Foilayage: O&M Ammonia Free Pearl White Powder Lightener + O&M CØR.color 30 vol Activator

Toner: Equal Parts O&M CØR.color 8.16 Light Ash Violet Blonde + O&M Mineral.CCT 0/66 Violet Tone Booster with O&M CØR.color 5 vol Activator

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Pumpkin Butter Hair Color Formula

Hair by Ashley Creal and Pasquale Caselle

When two artists work together, a masterpiece is created. This hair color was also a crowd favorite during our O&M COR.color Certification Class.

Base: O&M CØR.color 7.34 Golden Copper Blonde + O&M CØR.color 20 vol Activator

Highlights: O&M Ammonia Free Pearl White Powder Lightener + O&M CØR.color 5 vol Activator

Toner: O&M CØR.color 8.34 Light Golden Copper Blonde + Oway Hcolor 0.0 Bleaching Booster

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Boysenberry Jam Hair Color Formula

Hair by Angela Owens

Foilayage is a technique that combines balayage and foil highlights. The result is subtle dimension with a bold punch.

Foilayage: O&M Ammonia Free Pearl White Powder Lightener + O&M CØR.color 30 vol Activator

Colormelt on Damp Hair: O&M CØR.color 6.11 Intense Ash Dark Blonde at Root

Mids-Ends: O&M CØR.color 8.11 Intense Ash Light Blonde with 10% O&M Mineral.CCT 0/66 Violet Tone Booster with O&M CØR.color 5 vol Activator

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Oway Owave Texture System: What You Should Know

Owave, Oway’s newest hair texturizing system has finally landed in North America. If you missed yesterday’s Launch and Learn Class, here are the 5 things you need to know about this exciting development from Oway.

5 Things You Need to Know About Owave

It’s free from toxic chemicals found in conventional perming systems.

The 80s perm trend may have returned, but there’s one thing that’s keeping many clients from getting it: it’s a chemically loaded treatment. Because perming involves altering the hair’s natural structure, most traditional perm products contain harmful chemicals such as ammonia and thioglycolates.

Ammonia is a caustic substance than not only causes skin irritation, inhaling its gaseous form can destroy our respiratory and endocrine system. On the other hand, thioglycolates, also known as perm salt, is a common formula popular in perming solutions due to its ability to reduce the disulfide cystine bonds in the cortex of the hair, and in so doing, changing its shape and texture.

Oway eliminated these two chemicals in Owave, and replaced it with Cysteamine, an amino acid derived from keratin, the protein that’s naturally present in the hair. Cysteamine acts on the sulphur bridges on the hair to modify its structure. Unlike Ammonia and Thioglycolates, Cysteamine is a much gentler agent that respects the health of the hair.

We added Biodynamic-Organic Botanicals to further protect and nourish the hair during the treatment.

We did not stop there. We also added Biodynamic Helichrysum Hydrolates, Ethical Chia and Flax Oil and Organic Blackthorn Extract to keep the hair strong and hydrated throughout the process. Some perm solutions can suck the moisture out of the hair, leaving it weak and brittle. These nourishing botanicals give the hair that extra layer of protection by delivering polysaccharides to the strands and wrapping them in a film to ensure elastic, flexible curls.

Owave has waving treatments for both resistant and treated hair.

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Owave 1A is ideally used for super resistant hair, while Owave 1B is perfect for treated hair. Both solutions have a pH of 8.2-9, which are common for thioglycolate-free perm treatments. And because it uses Cysteamine and a concoction of botanical ingredients, it elasticizes the hair while safely altering the shape.

Both solutions can be customized depending on the technique (see below).

The system comes with neutralizer that helps rebalance the hair’s pH.

The Owave 2 neutralizer is a fortifying fluid that reconstructs the sulphur bridges of the hair fiber, stabilizing the curl and preventing breakage. The biodynamic-organic botanicals also present in the formula give added strength and elasticity to the hair.

Owave is fully customizable.

Does your client want luscious body waves? How about natural beach waves and defined spiral curls? Owave is formulated to help you create every shape and texture you desire. Below are some formulas you can use to create the aforementioned looks.

Beach Waves

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Luscious Curls

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Spiral Coils

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With the proper after-care, Owave Treatments can last from 4-12 weeks, depending on the curl. All Oway hair care and hairstyling treatments, particularly the Oway Curly Line, are designed to work with Owave and help prolong its healthy, beautiful results.

Check out our new Owave Texturizing System from Oway below!

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Trending Hair Colors This Week – Vol. 65

TRENDING-HAIR-COLORS

With Summer being halfway over, many clients will surely be opting for fiery, richer hues to transition their hair color to Fall. So this week, we’re taking inspiration from fashion fabrics abound during this time of transition.

Check out this week’s community favorites!

ammonia-free-hair-color

Purple Suede Hair Color Formula

 Hair by Angela Owens

Get the best of both worlds when you go for this Purple Suede. It’s vibrant like summer and cool like the purple sunsets in the fall.

Prelightened to Pale Yellow

Root: 20g O&M CØR.color 6.11 Intense Ash Dark Blonde +4g O&M CØR.color 0.66 Violet Pure Color +38g O&M CØR.color 5 vol Activator

Ends: 10g O&M CØR.color Charcoal Toner +10g O&M CØR.color Lilac Toner + 2g O&M CØR.color 0.66 Violet Pure Color +33g O&M CØR.color 5 vol Activator

Processing Time: 20 Minutes

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Cashmere Pink Hair Color Formula

Hair by Kornél Herbert

The summer heat can be unbearable at times, but what’s exciting about it is you get to experiment on colors more. After all, the season isn’t over yet.

Lightener: Keratin Blue Lightener + O&M CØR.color 30 vol Activator

Toner: O&M CØR.color Pale Pink Toner + O&M CØR.color 10 vol Activator

Processing Time: 15mins

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Royal Velvet Hair Color Formula

Hair by Kristina Fetto

You know Fall is coming when you start to get multiple purple hair requests in a week. But we can’t complain though. Why should we when it’s as perfect as this Royal Velvet?

Color: Oway Hcolor 5.66 Deep Red Light Brown with Oway Htone 9 Volume Cream Developer + 30 Drops of Oway Hmelt Playful Rose and a Drop of Oway Hcolor 0.7 Purple Booster/Tone Corrector

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Rayon Red Hair Color Formula

Hair by Lindsay Kotay

Another sign of Fall arriving is the slew of stunning red hair color shades being posted online every day. Case in point: This Rayon Red, which obviously did not escape our attention.

Base: O&M CØR.color 4.1 Ash Brown

Colormelted into: O&M CØR.color 5.6 Light Violet Brown

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Pure Cotton Hair Color Formula

Hair by Maren McKenna

With many people turning to richer hues for Fall, some clients will want to get something different. A rooty platinum in Fall? Why not.

Prelightened to a Very Pale Yellow

Toner: Oway Hcolor 9.1 Ash Very Light Blonde + Oway Hcolor 10.1 Ash Extra Light Blonde + Oway Hcolor 90.2 Irisee Super Bleaching Blonde and Oway Htone 9 Volume Cream Developer for 5mins

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Tuscan Silk Hair Color Formula

Hair by Kristel White of Studio 0087

It’s amazing how adding our new O&M 0.00 can add shine to the hair. This is especially useful when a client wants natural-looking glossy hair.

Prelightened to a Pale Yellow

Toner: 11g O&M CØR.color Pale Pink Toner + 8g O&M CØR.color 0.00 Clear + 2g O&M CØR.color Lilac Toner + 0.6g O&M CØR.color 0.55 Red Pure Color

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