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Category Archives: Stylist Spotlight

OWAY Stylist Spotlight: Maren McKenna

Oway-Stylist

This month, our OWAY Stylist Spotlight is on Maren McKenna of Verde Salon in Chandler, AZ. Maren keeps on surprising us with her killer balayage skills on social media and rightfully deserves a spot in our list of holistic hairstylists to follow. Below she shares with us her go-to OWAY products and why she chose the organic way of life.

Don’t forget to check out some of her amazing work at the bottom!

Who inspires you in your life and why?

My father is my biggest inspiration in life. He’s always striving to improve not only as a person, but at life as well! I can honestly say I’ve never seen anyone make so many self-improvements. As I’ve watched my parents journey through life, they remind me most that as much as life knocks you down, you can make it through anything as long as you keep persevering. He’s the best.

What are some ways you market yourself?

When it comes to marketing, I have been very fortunate to work for a salon that speaks for itself. Verde Salon is an all-organic salon, that once people find out, they can’t stay away. Working with organic color and products is a huge gift. I believe we are at the forefront of the hair industry and hopefully, all hair products will head in this direction. I’ve also been spending a significant time building my Instagram page to showcase my work. This is how I’ve found some of my favorite artists, and learn lots of tips and tricks from them!

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What suggestions do you give your clients before leaving your chair on home care etc.?

I’ve found that when I use products I’m passionate about such as OWAY, my clients see that and trust my recommendations implicitly. I personally use OWAY at home and share that with my clients as well (My hair is actually long again! Hooray!). I always recommend shampoo and conditioner to insure their color lasts and stays vibrant and shiny, particularly the Color Protection line. Styling products sell themselves once I use them in their hair.

What OWAY product is your favorite and who do you primarily use it for?

My favorite OWAY product? There are too many! Glossy Nectar first and foremost. I use it on pretty much every client. I love that it cuts down on drying time pre-blow dry and I love finishing with it to tame fly aways and add some glorious shine! Flux Potion is a close second. I love the lightweight hold and volume it creates. It makes my clients hair feel thicker without that “too much product” feeling. The third is probably the Bio-Rich Water because what’s not to love! I use it as a cutting lotion on every client because I love the fragrance and the added benefits I get from all those essential oils. I tell my clients it’s like vitamins for their hair.

Do you have a go-to formula?

My favorite OWAY formula…this is a tough one as I’ve become so fond of the whole line! I must say I really like breaking the base with the 90 series. Using 90.2/90.11 double 40 vol for no more than five minutes (to avoid exposing too much warmth) is a go-to for me. The mixed tones are wonderful too! I like mixing them together especially for rich lowlights, and I love the 6.62. I try to use it whenever I can.

If you were to travel anywhere in the world, where would that be and why?

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If I could travel anywhere, it would probably be back to Ireland. I was fortunate enough to go on a family vacation back in 2007 to learn about my family’s heritage. We learned that the McKennas still reside in Northern Ireland! I fell in love with the miles of rolling green hills and the friendly people. I would love to go back and experience more of it one day. I wouldn’t say no to getting married there either.

Words of wisdom on converting to a Holistic brand and way of life?

Living a more natural way of life is still something I’m striving to get better at day by day. I’m learning to be more aware of what I eat and about the products I use on my body. I must say being more conscious of these things makes me feel better than I ever have. Working with organic hair care is a true gift and is the only way I plan to do hair as I continue with my career. I’m very grateful that I found it early on as a stylist. The great thing about OWAY is that it’s not only a natural, more gentle color line, but it supersedes traditional color lines in my opinion. I always get questions about it, like does it last as long, does it work as well, etc. — the answer is most definitely YES!

Check out Maren's work with OWAY!

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Join Maren and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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Educator Spotlight: Maureen Fox-Meyer

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Maureen Fox-Meyer

Changing Salons For The Better

As our tribe of passionate Holistic Hair Stylists continues to grow, we want you to get to know our educators! These are the leaders helping us pioneer the holistic hair revolution beyond the chair. As Educators, they help their fellow hair stylists gain knowledge and inspiration by teaching in-salon and online classes.

In the spotlight this month is Maureen Fox-Meyer. She owns The Change, an organic salon in Sartell, Minnesota.

Organic Salon Educator

What got you into the world of using healthier, holistic beauty products?

My journey into healthier products stems from my Dad passing away from pancreatic cancer. I was kind of lost and trying to find my path in life at that time. I got a Bachelor’s degree in vocal music and a minor in Psychology, but didn’t want to do music as my career anymore. So I had been cutting and coloring all my family and friend’s hair simply because I really enjoyed doing it as a hobby and seemed to have a knack for it. When my Dad got diagnosed, it really put things into perspective and I realized that the passionate career I was seeking was right there in front of me and all I needed to to was get my degree and get started.

Going through the process of my Dad’s cancer diagnosis and treatment, I started to realize just how important the things we use in and on our bodies really are. We did many natural treatments and dietary changes that really helped improved his quality of life and prolonged his time here with us. It wasn’t a fun or easy time in my life, but without it I wouldn’t be the person I am today.

I made a promise to myself before I even started beauty school that my goal was to start the most natural and non-toxic salon that I possibly could. At the time, I didn’t know if products like Oway even existed, but I was determined to find the best thing out there.

I graduated beauty school in the spring of 2008 and opened The Change, An Organic Hair Salon in the fall of 2013. I tried many product lines in my search of the best non-toxic color line and now am very happy with the results and healthy hair I now get with Oway!

Who has inspired you to be an educator?

There have been a number of great educators in my life that made me see how fulfilling it is to share your passion with others. My voice teacher, Mitra Sadeghpour, was really inspirational to me because she was always positive and motivating. She saw the potential in me and made me believe it for myself.

Cristina Hupe was my haircutting instructor and friend (we are about the same age but she did hair school first and I went to a 4 year college first). She taught me to be very exacting in my expectations for what students can achieve and to not settle for good enough, when you know they can do great things. Finally, my mother was always teaching me about everything around from rock formations to birds to how to make a million crafts and science experiments. She really taught me to love learning and that there is wonder and beauty in everything and everyone.

In addition to being paid to do what you love, how else has your hair life created value to you?

Through all the things I have tried to do for work (music, realtor, retail sales, flooring sales, educator, etc.) I find that the thing that gives me the most satisfaction is being able to use my creativity and talents to make people’s lives better. I get that everyday in this profession.

I get to use my knowledge, help other stylists, teach clients, be creative and get direct feedback about how I am making everyone feel better about themselves which can then lead them to making other people feel good, too.

Seeing the smile on my client’s face as they leave is one of the best compliments I could ever receive.

What is one of your favorite looks you have created with Oway and what products were used?

I have done a lot of transformations with Oway that really excite me. The latest work of love that I created was on a woman who came in for a color correction. She had never been in to our salon before and had 3 colors going on. Her base was a grown out 2 inches of a neutral level 9, the mid lengths were a level 7 gold that was so heavy it was practically copper, and her ombré ends were very golden level 10.

Her hair strength was good, but needing some serious moisture. We decided on a heavy highlight lowlight because she wanted dimension and depth for fall. My formula was 20 volume hbleach for the highlight that I painted down to where the ombré highlights started, the lowlight I used from root to tip; it was 28 grams 4.0+ 3 grams 0.7 9 volume htone. I used a heavy natural looking foil pattern and processed for 30 minutes.

I shampooed her with hbalance shampoo, rinsed and then I applied hmilk and left it on for 5 minutes while I mixed up a toner. I used 20g 11.17+ 20g 10.1 9 volume htone. After rinsing the hmilk from her hair it was a much better moisture content so the toner could take more evenly. I put the toner on towel dried hair and let it process for 6 minutes before rinsing, shampooed again with hbalance shampoo and finished with hbalance mask. To finish I styled her with glossy nectar and frozen glaze cocktailed together, blow dried and loosely curled.

Hair Color Correction

Which styling tool/products are your best friends?

My number one product is Glossy Nectar. I use it on everybody! It gives me such shine and moisture while also protecting the hair from damage. I don’t really enjoy stickiness or overusing products on hair that I have just colored, so I tend to be a minimalist with products. Plus, clients get overwhelmed if you use more than 3 stylers on them!

I have naturally fine, curly hair and I like to wear it natural a lot- so for myself I can’t live without boho pomade. It gives you definition, takes down frizz, but adds volume all in one product. It’s great for second or even third day curls! At first the texture is a little odd, but just ignore that and scrunch it in- you can’t go wrong.

As far as tools go, at the salon, we have all recently fallen in love with the Epic Professional Wet brush-pro Quick Dry Brush. Its a vented detangling brush that cuts down your blow-dry time on those long haired clients that take forever to dry. It is curved to it grab more hair and is gentle to the scalp.

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What is your favorite type of client?

My favorite kind of client is someone who has had trouble finding the right stylist, is possibly disheartened with our profession or needs a serious color correction.  I love the process of winning their trust and showing them that many of us do really know what we are doing and that they can have amazing hair again!  The transformation in their attitudes and self-esteem really give me a sense of how I  have an impact on a person’s life simply by showing them the beauty they already possess and enhancing that for them.

If you could makeover a celebrity, who would it be and how would you do it?

A celebrity I would love to make over is Miley Cyrus. She wants to be bold and edgy but it comes off harsh and unpolished. I like her blonde but would like to soften it with some peaches and pinks toward her base and give her a nice shadow root with a 8.1 brushed out over the blondes. The peach I would make with 9.43+ 9.0+ 0.6 and the pink 11.17+ 0.6. That would still give her a fun and bold image, but be more fitting to her skin tone.

Simply Organic Education

Tell us what you love about educating others.

I love educating others because I believe that everyone should know the options available to them. I like to show other stylists what is possible and watch the process of discovery in them. Many people are so used to the ammonia-based systems that they are very wary about things that are new and different. I like to gently show them what can be and let them see it for themselves.

My salon’s name and motto is based on “Be the change you wish to see in the world” – Mahatma Ghandi. I believe that by using products that hold the client, the stylist and nature in the highest regard, we really can change the world.

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Oway Stylist Spotlight: Abigail Waldrum

Abigail Waldrum

This month, our Holistic Hair Stylist Spotlight is on Abigail Waldrum!

Abigail is a hair stylist at Sepulveda Hair Studio in Deland, FL., and is an active member of our Oway Holistic Hair Stylist Forum on Facebook! She dazzles our community with her beautiful balayage techniques and willingness to help others – and we just love that!

Obviously, we had to get to know Abigail and showcase some of her beautiful work with Oway!

Get to know Abigail!

Oway Hair Stylist

How do you think that hair relates to a person’s confidence?

Hair can drastically change a persons appearance. When you can help someone feel beautiful or attractive you can directly impact their self esteem. I think as stylists we often underestimate the impact we have on our clients.

We touch, we enhance, we nurture and we strengthen. We physically, emotionally and sometimes even spiritually enhance our clients lives.

It is a gift to do what we do. We blend artistry with nurturing. I love it!

Who has been the biggest influence in your career?

Oddly enough, it was probably a therapist I saw years ago who nudged me forward to pursue my passions. I used to be a clinical social worker and was very comfortable in that world.

But something big was missing.

I so admired Vidal Sassoon even as a child. I was enamored by designers and stylists. But I pursued a more traditional education and went on to graduate school and a career. When I finally gave myself permission to be an artist, it’s like the floodgates opened. I have never once looked back or regretted that decision.

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What accomplishment are you most proud of?

I am most proud of investing my time and energy into being my authentic self. It has lead me to my career and my passion.

It has lead me to the most beautiful salon I have ever worked at. And it’s lead me to products that are in line with my personal beliefs. I truly believe that like attracts like. I fell into meeting David Sepulveda, the owner of Sepulveda Hair Studio. I have learned so much from him including falling in love with Oway.

It’s so exciting to know you can be successful and holistic in the beauty industry. I did not think that was possible before.

Check out Abigail's work with Oway!

Join Abigail and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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