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Category Archives: Stylist Spotlight

Educator Spotlight: Tyler Fenix

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This month’s Spotlight is on Tyler Fenix, one of Simply Organic Beauty’s long-time trusted educators. Being in the hair industry for more than 30 years, he has witnessed and experienced the various health-damaging effects of constant exposure to toxic chemicals on his well-being and his clients. This prompted him to look for healthier alternatives and set up his own salon suite in North Miami Beach, Florida.

Read Tyler’s interview below.

What gives you motivation in the industry?

I have always been motivated by healthy hair. Since I began at the age of 16 as an apprentice in Baltimore, I was guided by some great individuals who taught “If you can give them what they want, while also keeping their hair at its healthiest, you will have clients for life,” and “You break the bonds when you break the hair!”

What motivates you to help inspire your clients?

I would have to say that Oway, the company, and the products themselves has been my most recent motivator when it comes to inspiring clients. There is an ease that the apothecary-like retail and color system lends to helping clients want to take better care of their hair and the environment.

Do you specialize in anything? If so, what and why?

Since about the late 80’s and early 90’s I focused solely on specializing in hair coloring. I love it. In many ways the application process is meditative for me. I find satisfaction in the weaving of a traditional foil application and I get my creative juices flowing with techniques like Balayage and Hair Painting. I also focused on Hair Cutting throughout the years and hope to infuse some new energy in that area soon to add to my list of educator’s skills.

Do you have a favorite formula you can share?

Hmmm, this is a hard one. I love all formulas from simple natural grey coverage to complex dimensional applications. I would say more about a technique here which can be used with many formulas.

I apply a color to my clients hair like 15g 6.34 + 7.34 + 20vol.

After application root to end, I will paint a mixture of 15g 0.0 + 5g 0.3 booster + 30vol around the face and artfully crown over the applied base. This gives a very natural, subtle highlight that is easy to repeat in a few visits. It is excellent for shorter hair, as foils or plastic is not necessary. Just between us holistic colorists – it is a great ticket up-sale to put a few more bucks on your book without taking a lot of time and is also great for those who are afraid of bleaching.

What practices do you have as a holistic stylist?

I choose to work one on one with my clients. This gives them a sense of being really cared for. I have a salon suite, which is great for this because they feel like they have my undivided attention. Most of the fear they have is related to previous salons where they were left to “process” well over time and made them feel like they were unimportant.

oway-aroma-potI have purchased a sink which allows them to lay almost fully back, while also allowing me to sit while I am shampooing, which saves my back while giving my legs a rest. I also have always given a massage therapy shampoo! This gives my clients the ultimate feeling of peace and relaxation that is very hard to find on a consistent basis anywhere else.

During the processing time, I offer herbal and green teas with raw organic honey or liquid pure stevia. I try to steer them toward decaf options and do not serve coffee, as even the aroma is too stimulating.

I use floor cleaners I make with essential oils and an atomizer that diffuses a soft aroma upon the client’s arrival and during shampoo. I use ONLY ammonia/formaldehyde free color and chemicals. My clients notice this usually by the middle of the visit when they are not having problems with breathing or their eyes tearing!

What are some good tips for new stylists trying to break into the industry?

Always go back to basics. The laws of color will never disappoint you, but will assist you by helping you formulate and/or add techniques to your practice which will assist you in achieving artistic but consistent results that can be repeated with each visit.

When you shop at Ikea, then bring it home to put together, you will do much better if you read the manufacturer’s directions. No matter what color line you choose, it is always worth it to read that company’s guidelines over and over until you understand and have it committed to memory. There is no shame in keeping the manual next to your color stations and referring to it until you feel comfortable with that brand’s mixing ratio for grey coverage or formulations for refreshing the ends. This practice will save you many hours of having to correct things. It also strengthens your knowledge of the line so you can break out and create with confidence later!

Consistency is key to repeat business. Fashion techniques and colors are a blast! If you are in editorial hair color work, then have at it with artistic fervor. But if you are looking to build a salary by way of repeat, returning clients, do yourself a favor and be consistent in your applications, formulations, and recording WHAT WORKED and WHAT DID NOT.

What is your most significant accomplishment as a professional?

I would say Eco Hair Color Style has been a great accomplishment for me. It is a small salon suite, but it is also my start-up. I have a larger goal over a period of foreseeable years, but I feel like this small start has taught me so much, in bite sized bits (mostly). It has been fun and fulfilling creating my holistic, organic color business. I celebrated 2 years since opening in March. But I have to add that becoming an Educator for Simply Organic Beauty and sticking with that over these last 5 or so years has really kept me inspired to achieve my own personal goals!

oway-hsystemWhat is one product that you feel every salon must have and why?

My answer is not just one product but the whole Oway Hsystem. This has truly made my work stronger and enhances every aspect of Holistic Hair color practice. Hmilk is paramount for delivering a stellar canvas for toning after Hbleach and, in my opinion, replaces Olaplex 10 times over! Hscreen has been a skin staining savior and Hrestore has helped me prepare and repair while I color refresh ends. Hscreen saves me time and allows me to use that time during the shampoo to relax and restore my clients’ minds.

Outside of work, what are your main goals in life?

For most of my adult life I have studied/practiced many different and varying forms of spiritual/energetic modalities of meditation, healing, and self enhancement. I think I am being called to refresh those and maybe even teach locally in small groups to carry the message and share the teaching. This also mirrors my Educating in Holistic Hair Color as giving back is part of learning. After so many years in the business, it is like a rite of passage!

How do you handle a challenging client?

This relates to the previous question. I have to be real here because that is what makes me shine! I am not ever going to try to tell anyone that I have mastered this area of my field because days change and people coming in are very, very different. This is truly a challenge for any of us at times in our career, as we are in a very emotional business of beauty, and beauty is in the eye of the beholder. Refreshing my spiritual, energetic, healing and meditative practices will enhance and strengthen my ability to handle challenging clients.

I am only as ready as my spiritual and mental condition allows. In my humble opinion, this is part of a core holistic practice of any kind because the peace we want to impart must first be generated within ourselves and then maintained by our own personalized feedback system and daily practice.

Clients can push our buttons without a doubt! I wonder sometimes if it is like a part-time job for some. I feel at times like I am being tested, and perhaps I am. Sometimes I score high, other times not so much. But it reminds me I am a human being and I have found over the years that clients must be made aware of this fact too. Not in a harsh way, but instead in ways where we as holistically minded hair professionals create spaces where we can care for, listen to, and uphold one another in the way we would like to do for our clients. I don’t mean screaming in the back room or talking behind the back of the client in the salon. I mean in forums for holistic hair peeps where we can let it go and find solutions or know we are not alone.

So in my stronger moments, when I am centered and balanced, I try to change the direction with humor. I take a quick break from the moment by grabbing another towel, breaking eye contact, excusing myself, and then starting from zero. I have been known to actually say, “let’s start over” when I sense some tension. I work harder to listen. I work harder to explain options. I work harder to get it right!

But here is what I do as well, and I think this comes from years in the field and some of my personal practices: I have created my boundaries and put them in writing on my website and I refer to them in certain times when I feel the client is a boundary buster. Things like: By appointment only; charging for consultation and applying that to appointments within 7 days only; and not allowing clients to blow out their own hair.

I say what I mean and mean what I say, but I don’t say it mean. I say no when no is needed. But I offer an alternative when possible. I stay true to myself and my practices as it pertains to healthy, holistic hair.

Ultimately, if it seems we are just not connecting, I bow out and release them with love by suggesting I may not be the best for them. But this is rare and I have only had to do it a few times as a last resort.

Lastly, I go above and beyond to deliver the best work I can deliver, regardless of the challenging client or events that transpired. Before mixing, I find a place where I can ground and center myself and my mind before I formulate or mix. Many times, this wins them over when nothing else would!

With that said, I am still human. In light of our Holistic Hair Practice discussion here, I must remember I am an emotional, spiritual, and physical being. I am affected by variables and must ultimately be forgiving towards myself and others in trying times. This is my learning curve where instead of speeding up the car, I slow down or stop to gain a better perspective so the road ahead is safe and enjoyable for all.

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Educator Spotlight: Vanessa Love

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A Skin Care Specialist, Hair Stylist, Reiki Master, and Medical Qigong Practitioner. This month’s Educator Spotlight is on Vanessa Love, a multi-hyphenate artist from Fort Lauderdale, Florida that truly embodies the holistic practice.

Being part of the beauty and wellness industry for more than 13 years, Vanessa is looking forward to sharing her expertise and help as many people as she can on their own path to success.

Read Vanessa’s interview below!

What are some of your inspiring or motivating words for new holistic stylists?

There are two important things that got me where I am today: Always Follow Your Intuition; and Never Stop Learning! Throughout your career, you will be shown all different things that glitter – from products, to techniques, to job offers. But all that glitters is not gold. Stay 100% true to yourself and what you believe in, keep the things you choose to hold in that circle you believe in. If holistic is your goal, weed out the rest! If what you seek does not exist, really think about creating it yourself. Anything is possible! That’s where continuing education comes in. Learn everything you can about what you are most passionate about. Follow your joy and you will never “work” a day in your life.

How long have you been in the industry and why did you decide to become a skin care specialist and hair stylist?

2017 is my 13th year in the industry. I always loved doing hair, even when I was a kid. One of my first memories with it was when I talked my little 6-year old sister into letting me cut her hair in the front yard when my mother was at work. Yes, I used the orange handled kitchen scissors from the “junk drawer” and I was about 10 years old! My mom said it actually looked good, but don’t ever do it again. I also was the one doing all my friends hair for school dances. I always had a passion for it and it came very naturally to me. Skin care came with my own skin issues. I wanted to find a way to deal with it without having to resort to medication and chemical-laden products that seemed to do more harm than good.

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What is the latest skin care technology, procedure, or technique that excites you?

I happen to be a very different kind of Esthetician and Stylist. Through following my dreams, literally, I am also a Reiki Master Teacher and Medical Qigong Practitioner. I love adding energy work into my treatments to receive a better understanding of the possible root cause to chronic skin conditions and anything else my client may be having an issue with. To me this practice is like being able to see under the surface to better advise on home and self-care to help my clients/friends feel their best.

What is your most significant accomplishment as a beauty professional?

Educating, absolutely. This will be my 10th year as an educator to Estheticians, Massage Therapists, Stylists, and spa/salon staff. I love sharing the knowledge I have been so fortunate to collect over the years with anyone interested in learning. In turn, I have learned so much and I can’t put into words how much I love what I do. Perhaps my favorite story from these years is being given the opportunity by Tamara Wills at Allyu Spa in Chicago to teach Reiki to the staff there. I was very excited to receive my Reiki Master Teacher certificate in 2010 and at the time I was an esthetician at Allyu. Energy work, in my mind fit perfectly with her business model of being a holistic spa, so I asked her if we could add it to the menu. She saw my enthusiasm and looked at me adoringly and to my surprise said, oh no sweetheart, we can’t add it to the menu, you’re the only one who does it! I thought for a moment and then said, I’m getting my teachers certificate soon, after that can I teach everyone and then we can put it on the menu? She said, you do that, and if they want to learn, you can go ahead and teach! So I finished my studies for my teachers certificate, went back, and set up multiple classes and by the end of it all I had taught Reiki to at least 30 therapists at the spa. We added it to the menu and it’s now one of their most popular services!

What is your favorite client story?

oway-radiance-face-balm-kitThere really are so many that it’s really hard to narrow it down. So many people have trusted me with their skin and even their energy, it’s such an honor to be able to touch people in such a close way. One that stands out though is working with a young man who had really bad acne. He really had no idea of how to care for his skin and was making all the classic mistakes without knowing any better. It was so awesome to see his self-esteem go way up after changing literally two things he was doing. We changed to a different cleanser and started to use a hydrating product. That’s it! The way his skin transformed over a few weeks was amazing! He was a believer from them on, and was open to other treatments and home care to further his results.

How do you want people to remember you?

As someone who never stops growing and evolving while always available to educate, advise and otherwise assist colleagues and clients along on their own path.

Considering you are a multi-faceted cosmetologist, why did you decide to specialize in holistic skin care?

There are a few reasons why I chose skincare. One of them was wanting to gain an understanding of my own skin issues and learn how I could help others with their issues. Having an issue with your skin, and having that issue be right on your face can be extremely traumatizing and actually cause that person to want to hold back in certain ways in their life. Being able to educate people on how to care for themselves is something that I am extremely passionate about, as well as seeing just a few changes and how that can help someone feel like they no longer need to hold back. Also, having started out as a Cosmetologist and Stylist, I really didn’t like all the chemicals associated with that line of work, and there was a holistic path opening up with skincare right at that time.

What is your favorite Simply Organic brand and product?

I’m loving the Oway skincare so much! I love working with healthy oils, essential oils and botanicals. I love the Regenerating Booster. Serums have always been a favorite of mine since they are so packed full of amazing active ingredients. This serum actually works to repair and keep the skin healthy and strong! As you get to know me you will see I’m all about “filling your cup”, getting you what you need to get your skin to the healthy level it needs to be and going from there. This is one of those products that is a game changer and a beautiful first step to changing your skin.

Share a short term and long term goal with us…

Short term: I am really looking forward to learning all I can about the lines and sharing through different forms of education. I feel like there is so much room for creativity and this company seems very open to hearing ideas and working with someone’s individual potential. Long term: I would like to be a part of changing this entire industry for the better.

How has your career created value in your life?

My career has brought so many amazing people into my life. People I feel I wouldn’t have had the opportunity to connect with otherwise. The diversity among our profession is so beautiful, I am so very grateful to be a part of it. I feel inspired by so many of the artists I’ve met, whether they are a hairstylist, esthetician or massage therapist, and I feel honored to have had the opportunity to inspire others as well. My career is my life. I’m happy that I get to do what I love every single day.

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Educator Spotlight: Bailey Simon Sagona

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This month, our spotlight is on Simply Organic Beauty Educator Bailey Simon Sagona. Bailey owns what is probably the most charming salon space ever in Geismar, LA – Periwinkle Beauty Studio, where she treats her clients to a multi-sensorial experience behind the chair.

She believes in incorporating the five senses in her salon to create a truly holistic environment, so we interviewed her to learn about what inspired her to become part of the Organic Way movement.

Check out her interview below!

Outside of the salon, what are your main goals in life?

One of my main goals is to be the best example for my son of what it means to be mindful and humble. I hope to teach him to understand what it means for him to love himself and others and how to connect with the world around him.

I know the question asks for goals outside of salon, but line between personal and work life is so blurred for me. I am so passionate about what I do that it is intertwined in all aspects of my life.

Another goal of mine is to help people see and embrace their inner and outer beauty. Every person that sits in my chair is not just a guest, but a friend. It is my honor to be able to change their life for the better as much as they change mine. It is more than just a haircut, color, or treatment – it’s a connection.

Also, a goal of mine is spreading awareness about hair loss, and helping people not to feel embarrassed or hopeless. I want to help give people their dignity back. There are so many aspects to hair loss and people should know that there are options. Lifestyle changes, diet, illnesses, medication, vitamin deficiencies, and so much more can make a major impact on hair. I want to show people that their body is trying tell them something is not right, help them get their hair back, and change their life and health forever.

What is something on your bucket list?

This is so hard! There are so many fabulous things on my list! Definitely traveling all over Europe, like old historical landmarks, landscapes; immerse myself in the cultures – just go to the places where there are no tourists just locals. I want to explore and see what else is out there, meet new people, and have unforgettable experiences. Of course, going to Bologna, Italy to pay a visit to the Oway farm is a must!

What brought you to working with a more organic and holistic line, like Oway?

My beautiful little boy. The moment I saw him I knew he only deserved the best out of life, including the best health. In the months following his birth I discovered the harmful side of  ‘health and beauty’ products. I’ve been in the industry for years and have had so many awful illnesses, autoimmune diseases, and allergies. Lots of research lead me to the conclusion that my prior lifestyle, diet, and profession were causes to my and my son’s health issues. I got to work on finding the best alternatives in my home and in my career. That’s when I ‘googled it’ and there was my answer, The Organic Way, offered by Simply Organic Beauty. I was terrified! How could these products even work? Well here I am over a year later after finding Oway, fully committed and loyal. Making the jump was the best thing I ever did, and my life is forever changed for the better.

How would your family and friends describe you?

Well I asked them, and here is what they said: My Mom: A beautiful positive young woman who encourages others to see the beauty in themselves. My younger sister: determined and healthy. My best friend: Caring and loyal.

oway-glossy-nectarWhat is your favorite hair color formula?

Oh, so many! I love to formulate and make magic with color! Fashion color-wise I am slightly obsessed with teals so Oway Hcolor equal parts 10.1 and 0.9 over hair pre-lightened with Hbleach. As for a more conservative color: Oway Hcolor 8.0, 7.31, 6.0, and 6.3 with Oway Hbleach hand-painted throughout.

Who has inspired you in the industry?

When I was 14, I began to assist my cousin who is an amazing hair stylist and salon owner. I saw the joy that she gave people not just with hair services, but with the connections she made with her guests. I fell in love with all things hair and beauty and never turned back. I am so grateful for the knowledge and experiences that she gave me!

What product would you most desire if you were on a deserted island?

Oway Glossy Nectar for sure! I could just bathe in it. Like I don’t think the words ‘too much Glossy Nectar’ should ever be spoken! Plus it could soothe a sunburn, protect me from getting wrinkles, and keep my hair in check while I await my rescuer!

Oway-EducatorWhat practices do you have as a holistic stylist?

Webster defines holistic as “characterized by the treatment of the whole person”, and that is what I do with every guest and with my salon practices. For my guests their ‘whole’ self is what sits in my chair, so mind, body, and soul are present. I had never had a guest leave without feeling like each of us had touched each other’s lives/made a connection. For my salon as a ‘whole’, I incorporate sensory experiences to help my guest relax and be at peace while engaging all 5 senses. I use a diffuser for smell, spring water to quench their thirst, pleasant décor, and soft colors throughout for ease on their eyes. Adele is usually singing in the background soothing ears, and a relaxing shampoo bowl experience and Remedy Hand Balm for touch.

Do you have any ideas for people that want to market their salon using their Oway line?

Try all of the products more than once, learn all about them, and believe in them. When you truly believe in what you are using and doing, that passion shows through and there will be no need to prove your belief in the Oway products and way of life. You will find yourself so immersed in the brand and what it stands for that promoting yourself or your salon will come naturally.

I also love to sample. I use amber glass bottles and jars to introduce my guests who are interested, but maybe unsure if they want to change. They see how amazing it is and the benefit that it is not harmful to their health, and they make the switch!

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OWAY Stylist Spotlight: Maren McKenna

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This month, our OWAY Stylist Spotlight is on Maren McKenna of Verde Salon in Chandler, AZ. Maren keeps on surprising us with her killer balayage skills on social media and rightfully deserves a spot in our list of holistic hairstylists to follow. Below she shares with us her go-to OWAY products and why she chose the organic way of life.

Don’t forget to check out some of her amazing work at the bottom!

Who inspires you in your life and why?

My father is my biggest inspiration in life. He’s always striving to improve not only as a person, but at life as well! I can honestly say I’ve never seen anyone make so many self-improvements. As I’ve watched my parents journey through life, they remind me most that as much as life knocks you down, you can make it through anything as long as you keep persevering. He’s the best.

What are some ways you market yourself?

When it comes to marketing, I have been very fortunate to work for a salon that speaks for itself. Verde Salon is an all-organic salon, that once people find out, they can’t stay away. Working with organic color and products is a huge gift. I believe we are at the forefront of the hair industry and hopefully, all hair products will head in this direction. I’ve also been spending a significant time building my Instagram page to showcase my work. This is how I’ve found some of my favorite artists, and learn lots of tips and tricks from them!

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What suggestions do you give your clients before leaving your chair on home care etc.?

I’ve found that when I use products I’m passionate about such as OWAY, my clients see that and trust my recommendations implicitly. I personally use OWAY at home and share that with my clients as well (My hair is actually long again! Hooray!). I always recommend shampoo and conditioner to insure their color lasts and stays vibrant and shiny, particularly the Color Protection line. Styling products sell themselves once I use them in their hair.

What OWAY product is your favorite and who do you primarily use it for?

My favorite OWAY product? There are too many! Glossy Nectar first and foremost. I use it on pretty much every client. I love that it cuts down on drying time pre-blow dry and I love finishing with it to tame fly aways and add some glorious shine! Flux Potion is a close second. I love the lightweight hold and volume it creates. It makes my clients hair feel thicker without that “too much product” feeling. The third is probably the Bio-Rich Water because what’s not to love! I use it as a cutting lotion on every client because I love the fragrance and the added benefits I get from all those essential oils. I tell my clients it’s like vitamins for their hair.

Do you have a go-to formula?

My favorite OWAY formula…this is a tough one as I’ve become so fond of the whole line! I must say I really like breaking the base with the 90 series. Using 90.2/90.11 double 40 vol for no more than five minutes (to avoid exposing too much warmth) is a go-to for me. The mixed tones are wonderful too! I like mixing them together especially for rich lowlights, and I love the 6.62. I try to use it whenever I can.

If you were to travel anywhere in the world, where would that be and why?

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If I could travel anywhere, it would probably be back to Ireland. I was fortunate enough to go on a family vacation back in 2007 to learn about my family’s heritage. We learned that the McKennas still reside in Northern Ireland! I fell in love with the miles of rolling green hills and the friendly people. I would love to go back and experience more of it one day. I wouldn’t say no to getting married there either.

Words of wisdom on converting to a Holistic brand and way of life?

Living a more natural way of life is still something I’m striving to get better at day by day. I’m learning to be more aware of what I eat and about the products I use on my body. I must say being more conscious of these things makes me feel better than I ever have. Working with organic hair care is a true gift and is the only way I plan to do hair as I continue with my career. I’m very grateful that I found it early on as a stylist. The great thing about OWAY is that it’s not only a natural, more gentle color line, but it supersedes traditional color lines in my opinion. I always get questions about it, like does it last as long, does it work as well, etc. — the answer is most definitely YES!

Check out Maren's work with OWAY!

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Join Maren and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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Educator Spotlight: Maureen Fox-Meyer

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Maureen Fox-Meyer

Changing Salons For The Better

As our tribe of passionate Holistic Hair Stylists continues to grow, we want you to get to know our educators! These are the leaders helping us pioneer the holistic hair revolution beyond the chair. As Educators, they help their fellow hair stylists gain knowledge and inspiration by teaching in-salon and online classes.

In the spotlight this month is Maureen Fox-Meyer. She owns The Change, an organic salon in Sartell, Minnesota.

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What got you into the world of using healthier, holistic beauty products?

My journey into healthier products stems from my Dad passing away from pancreatic cancer. I was kind of lost and trying to find my path in life at that time. I got a Bachelor’s degree in vocal music and a minor in Psychology, but didn’t want to do music as my career anymore. So I had been cutting and coloring all my family and friend’s hair simply because I really enjoyed doing it as a hobby and seemed to have a knack for it. When my Dad got diagnosed, it really put things into perspective and I realized that the passionate career I was seeking was right there in front of me and all I needed to to was get my degree and get started.

Going through the process of my Dad’s cancer diagnosis and treatment, I started to realize just how important the things we use in and on our bodies really are. We did many natural treatments and dietary changes that really helped improved his quality of life and prolonged his time here with us. It wasn’t a fun or easy time in my life, but without it I wouldn’t be the person I am today.

I made a promise to myself before I even started beauty school that my goal was to start the most natural and non-toxic salon that I possibly could. At the time, I didn’t know if products like Oway even existed, but I was determined to find the best thing out there.

I graduated beauty school in the spring of 2008 and opened The Change, An Organic Hair Salon in the fall of 2013. I tried many product lines in my search of the best non-toxic color line and now am very happy with the results and healthy hair I now get with Oway!

Who has inspired you to be an educator?

There have been a number of great educators in my life that made me see how fulfilling it is to share your passion with others. My voice teacher, Mitra Sadeghpour, was really inspirational to me because she was always positive and motivating. She saw the potential in me and made me believe it for myself.

Cristina Hupe was my haircutting instructor and friend (we are about the same age but she did hair school first and I went to a 4 year college first). She taught me to be very exacting in my expectations for what students can achieve and to not settle for good enough, when you know they can do great things. Finally, my mother was always teaching me about everything around from rock formations to birds to how to make a million crafts and science experiments. She really taught me to love learning and that there is wonder and beauty in everything and everyone.

In addition to being paid to do what you love, how else has your hair life created value to you?

Through all the things I have tried to do for work (music, realtor, retail sales, flooring sales, educator, etc.) I find that the thing that gives me the most satisfaction is being able to use my creativity and talents to make people’s lives better. I get that everyday in this profession.

I get to use my knowledge, help other stylists, teach clients, be creative and get direct feedback about how I am making everyone feel better about themselves which can then lead them to making other people feel good, too.

Seeing the smile on my client’s face as they leave is one of the best compliments I could ever receive.

What is one of your favorite looks you have created with Oway and what products were used?

I have done a lot of transformations with Oway that really excite me. The latest work of love that I created was on a woman who came in for a color correction. She had never been in to our salon before and had 3 colors going on. Her base was a grown out 2 inches of a neutral level 9, the mid lengths were a level 7 gold that was so heavy it was practically copper, and her ombré ends were very golden level 10.

Her hair strength was good, but needing some serious moisture. We decided on a heavy highlight lowlight because she wanted dimension and depth for fall. My formula was 20 volume hbleach for the highlight that I painted down to where the ombré highlights started, the lowlight I used from root to tip; it was 28 grams 4.0+ 3 grams 0.7 9 volume htone. I used a heavy natural looking foil pattern and processed for 30 minutes.

I shampooed her with hbalance shampoo, rinsed and then I applied hmilk and left it on for 5 minutes while I mixed up a toner. I used 20g 11.17+ 20g 10.1 9 volume htone. After rinsing the hmilk from her hair it was a much better moisture content so the toner could take more evenly. I put the toner on towel dried hair and let it process for 6 minutes before rinsing, shampooed again with hbalance shampoo and finished with hbalance mask. To finish I styled her with glossy nectar and frozen glaze cocktailed together, blow dried and loosely curled.

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Which styling tool/products are your best friends?

My number one product is Glossy Nectar. I use it on everybody! It gives me such shine and moisture while also protecting the hair from damage. I don’t really enjoy stickiness or overusing products on hair that I have just colored, so I tend to be a minimalist with products. Plus, clients get overwhelmed if you use more than 3 stylers on them!

I have naturally fine, curly hair and I like to wear it natural a lot- so for myself I can’t live without boho pomade. It gives you definition, takes down frizz, but adds volume all in one product. It’s great for second or even third day curls! At first the texture is a little odd, but just ignore that and scrunch it in- you can’t go wrong.

As far as tools go, at the salon, we have all recently fallen in love with the Epic Professional Wet brush-pro Quick Dry Brush. Its a vented detangling brush that cuts down your blow-dry time on those long haired clients that take forever to dry. It is curved to it grab more hair and is gentle to the scalp.

organic-gloss-serum

What is your favorite type of client?

My favorite kind of client is someone who has had trouble finding the right stylist, is possibly disheartened with our profession or needs a serious color correction.  I love the process of winning their trust and showing them that many of us do really know what we are doing and that they can have amazing hair again!  The transformation in their attitudes and self-esteem really give me a sense of how I  have an impact on a person’s life simply by showing them the beauty they already possess and enhancing that for them.

If you could makeover a celebrity, who would it be and how would you do it?

A celebrity I would love to make over is Miley Cyrus. She wants to be bold and edgy but it comes off harsh and unpolished. I like her blonde but would like to soften it with some peaches and pinks toward her base and give her a nice shadow root with a 8.1 brushed out over the blondes. The peach I would make with 9.43+ 9.0+ 0.6 and the pink 11.17+ 0.6. That would still give her a fun and bold image, but be more fitting to her skin tone.

Simply Organic Education

Tell us what you love about educating others.

I love educating others because I believe that everyone should know the options available to them. I like to show other stylists what is possible and watch the process of discovery in them. Many people are so used to the ammonia-based systems that they are very wary about things that are new and different. I like to gently show them what can be and let them see it for themselves.

My salon’s name and motto is based on “Be the change you wish to see in the world” – Mahatma Ghandi. I believe that by using products that hold the client, the stylist and nature in the highest regard, we really can change the world.

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Oway Stylist Spotlight: Abigail Waldrum

Abigail Waldrum

This month, our Holistic Hair Stylist Spotlight is on Abigail Waldrum!

Abigail is a hair stylist at Sepulveda Hair Studio in Deland, FL., and is an active member of our Oway Holistic Hair Stylist Forum on Facebook! She dazzles our community with her beautiful balayage techniques and willingness to help others – and we just love that!

Obviously, we had to get to know Abigail and showcase some of her beautiful work with Oway!

Get to know Abigail!

Oway Hair Stylist

How do you think that hair relates to a person’s confidence?

Hair can drastically change a persons appearance. When you can help someone feel beautiful or attractive you can directly impact their self esteem. I think as stylists we often underestimate the impact we have on our clients.

We touch, we enhance, we nurture and we strengthen. We physically, emotionally and sometimes even spiritually enhance our clients lives.

It is a gift to do what we do. We blend artistry with nurturing. I love it!

Who has been the biggest influence in your career?

Oddly enough, it was probably a therapist I saw years ago who nudged me forward to pursue my passions. I used to be a clinical social worker and was very comfortable in that world.

But something big was missing.

I so admired Vidal Sassoon even as a child. I was enamored by designers and stylists. But I pursued a more traditional education and went on to graduate school and a career. When I finally gave myself permission to be an artist, it’s like the floodgates opened. I have never once looked back or regretted that decision.

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What accomplishment are you most proud of?

I am most proud of investing my time and energy into being my authentic self. It has lead me to my career and my passion.

It has lead me to the most beautiful salon I have ever worked at. And it’s lead me to products that are in line with my personal beliefs. I truly believe that like attracts like. I fell into meeting David Sepulveda, the owner of Sepulveda Hair Studio. I have learned so much from him including falling in love with Oway.

It’s so exciting to know you can be successful and holistic in the beauty industry. I did not think that was possible before.

Check out Abigail's work with Oway!

Join Abigail and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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