Oway Certified Cruelty-Free By PETA


Certified Cruelty Free Salon Products

A professional beauty company without cruelty-free certifications always raises questions about the claims of their brand. Are they truly cruelty-free? How can we ensure their ethical approach to product testing?

Oway has never tested on animals, but in a effort to provide this confidence, we are happy to announce Oway’s new Cruelty Free PETA Certification!

PETA Certified Salon Products

PETA (People for the Ethical Treatment of Animals) is a nonprofit organization that fights for animal rights. In fact, with over 3 million members and supporters, they are the largest animal rights organization in the world. The animal activist group is a widely accepted source in the vegan and cruelty free community, and we’re happy to reassure our customers through this certification.

Oway, or Organic Way, is a professional organic salon brand with a complete lineup of biodynamic, fair trade, eco-friendly and cruelty-free hair products. They’re the world’s first organic hair color, care and styling line to embody all of these qualities. The products begin with their family-owned biodynamic farmland, nestled away amongst the rolling green hills of Bologna, Italy.

Insiders call these farms OrtOfficina.

This is where Oway grows, picks, and distills over 12 medicinal plants without the uses of chemicals, machinery or animal cruelty. After the purest organic ingredients are hand picked, Oway’s Green Chemistry Team selects the highest quality formulations to achieve professional salon products without common toxins.

But there’s more to know about biodynamic ingredients and animal wellness.

Biodynamic farming is what puts Oway above the rest. This method focuses not only on potent and pure organic ingredients, but also on unity and ethical growing standards for plants and animals.

Oway does not rely on Earth’s resources, but rather contributes to them. They create harmony and respect between land, animals, and people. Free range donkeys roam OrtOfficina during the warm months, where they graze on farmland that hasn’t seen a drop of chemicals in over 100 years.

Yes, even Oway’s donkeys eat organic food.

Biodynamics ensures animals, humans, and nature work in symbiotic harmony to ensure the highest quality salon products.

Does Oway’s parent company test on animals?

Our customers will be proud to know Oway does not distribute to China, as this country requires animal testing. We should also note that Oway’s parent company, Rolland, does not test on animals either.

Registering one brand instead of an entire company is a common way for companies to have a cruelty-free label, but still participate animal testing. For example, Aveda’s parent company is Estee Lauder, a company that tests on innocent animals.

While Aveda does not test on animals, the company that earns profit from Aveda’s sales does partake in these unethical practices. Why support one branch of a company that still tests on animals? Your money is still supporting animal testing when you choose to use a brand whose parent company is not cruelty free.

Is Oway Vegan?

A few Oway products contain non-vegan ingredients. These ingredient are honey, silk, and beeswax. Although these ingredients are acquired through ethical means, we could not certify Oway as 100% vegan.

However, Oway consists of 98% vegan products, only 2% of products contain honey, silk or beeswax.

Why Choose Cruelty-Free Salon Brands?

The horrors of animal testing are being exposed to the public more and more everyday.

Choosing a cruelty-free professional salon brand such as Oway, will ensure you’re providing you and your clients with the most ethical salon products. Products that respect the planet and it’s all inhabitants. Products that choose the well-being of plants and animals over profit.

You can view Oway’s new Cruelty-Free PETA Certification Here.

Promote what you love, instead of bashing what you hate. Your cruelty-free salon can use these images to announce Oway’s new Cruely-Free PETA certification.