Mother’s Day is only a few weeks away so it’s time to start planning your salon’s Mother’s Day Specials.
Here’s a fact: Clients are more likely in a gift-buying mood on Mother’s Day than Valentine’s Day. Therefore, it’s important that you have your promotional campaign already in place.
If you have not started planning yet, we rounded up 5 tried-and-tested Mother’s Day salon marketing ideas that will surely make your mommy clients or their loved ones smile on their special day.
Mother’s Day Salon Marketing Ideas
Tip #1. Run a Mother’s Day offer.
Everyone loves getting freebies or a discount. But what makes an offer EVEN more appealing is if it comes with an added value. An added value is a benefit that clients receive that they may not be able to get anywhere else. It can be anything that the client can’t necessarily buy, such as an experience.
Promos such as offering to upgrade your client and her mom with a free hair cut if they book a hair treatment together not only allows them to get a free service, but they also get to spend quality time together.
Tip #2. Create Mother’s Day Gift Baskets.
Mother’s Day gifts are arguably the hardest to find. Creating Mother’s Day gift baskets, like the Oway Skincare Grab ‘N Go Bag and Oway Body + Mind Care Gift Box, takes the guesswork out of gift-giving. These Oway gift sets come in eco-friendly gift packaging as well, which holistic moms will surely appreciate.
Tip #3. Spread the word through email marketing.
While social media is a great tool for putting the word out at lightning speed, email marketing remains to be one of the most effective ways to reach your clients. It gives you more space to discuss your Mother’s Day promos in detail and send traffic to different parts of your website or online shop.
PRO TIP: Always include an eye-catching visual and/or heartwarming quote to generate more interest.
Tip # 4. Go social.
Utilize all your social media accounts to get the word out: Facebook, Instagram, Twitter – you name it. But make sure to keep your social media campaign fun and engaging. Many potential clients are easily put off when they see a very salesy post. You can post funny “bad childhood haircut” memes or do a throwback of their favorite retro hair do’s and seamlessly insert your ad in the caption.
Tip #5. Appeal to men as well.
Did you know: According to statistics, men actually spend more on Mother’s Day gifts than daughters. This is a great opportunity to tap into a whole new demographic. You can partner with a business dedicated to men and create a campaign together. Then, provide an incentive that will allow them to come back to your business on another day, like Father’s Day.
Is your salon ready for the Mother’s Day rush? Having a well thought-out Mother’s Day campaign will not only help your business, but dedicating this special day to your clients will also strengthen your relationship with them.