Yesterday, we, together with Original & Mineral Australia’s brand ambassador Wayne Lewis, have officially launched O&M CØR.COLOR in North America!
We named it CØR because color is the core of our brand. The Ø represents our long-standing commitment to keeping O&M clear of harsh chemicals.
Missed yesterday’s Launch & Learn session? Don’t worry – we got all the juicy details right here! Here are the top 10 things you need to know about one of the industry’s cleanest professional hair color:
1. It has ZERO Ammonia, Resorcinol, and PPD.
O&M is one of the first brands to exclude professional-grade Ammonia, Resorcinol, and PPD from their formula. CØR.COLOR stays true to that commitment and uses very minimal levels of MEA, PTDS, and 2-Methylresorcinol or 4-Chlororesorcinol – which are much gentler, safer, and kinder to the stylist, client, and the environment.
O&M is serious about low-chemical solutions for today’s conscious salon clients and committed hair stylists.
2. It’s gluten and soy-free!
We’ve kept the common hair color allergens out of our formula – then we removed some more! CØR.color’s formula contains zero gluten and soy so more clients can safely experience and enjoy a hair color session without the itching and tingling.
3. It comes in 102 beautiful shades.
From cool to neutral naturals to stunningly vibrant copper and violet hair colors, there’s more than 100 shades to mix to your hearts content (plus a new 0.00 Clear)! View the entire CØR.color shade range here.
3. Which includes Pre-Mixed Pastel Tones.
Unicorn hair lovers – rejoice! Designed specifically for pre-lightened hair, CØR.Pastels are composed of 9 flexible toners that can be used for creating soft natural colors or reflective fashion colors.
4. The formula is powered by O&M’s Molecular Blend Technology (MBT).
MBT is a revolutionary new hair color technology developed by O&M after years of research and in-salon testing. This technology allows for superior coverage and less or zero scalp irritation by pre-linking base and reflect color pigments. This process ensures that all pigments are fully developed and oxidized during the color process.
5. Its active Desert Harvest Botanical Blend was used by Aboriginal Australians for more than 40,000 years.
Our Desert Harvest Botanical Blend is a traditional food that combines exotic fruits and seeds from the Australian desert: Quandong or Desert Peach, Desert Lime, and Wattle Seed. These food sources once consumed by the Aboriginal Australians due to their nourishing and healthful benefits, give CØR.COLOR its protective and hydrating properties.
6. Nourishing, New CØR.color Activators
The new ultra-rich and creamy CØR.color activators use less water and more conditioning agents, driving the color into the hair shaft more effectively without compromising the integrity of the hair. Rice protein has been added as a plant protein to strengthen the hair shaft, while our Signature Oil Blend of Organic Coconut and Macadamia Oils provide cell regeneration and synthesis of keratin, while providing nourishment to the hair and scalp. Oh, and the shine!
Bonus: This new formula allowed O&M to reduce its mixing ratio to 1:1.5 – even in grey coverage scenarios. This provides more cost-savings to salons and stylists, and because they’re Ammonia-free, stylists can use them for hybrid color range offering for both permanent and semi-permanent shades.
8. O&M Signature Oil Blend in Hair Color & Activators.
Our CØR.color and Activators use a special blend of certified Organic Coconut Oil and Macadamia oil to deliver enhanced vibrancy, color longevity, and deep hydration and conditioning benefits. This nourishing blend also ensures enhanced scalp comfort and amazing shine.
CØR.color Activators are available in 5, 10, 20, 30 and 40 volume strengths.
9. Timing color is made easier.
With the new O&M CØR.COLOR, there’s no need for confusing timing charts. All you have to do is add +15 to the activator you’re using. You won’t ever have to worry about over-processing hair ever again!
Example: 4.13 + 4.0 mixed with CØR. Activator 20vol (20vol + 15mins = 35mins processing time).
10. CØR.COLOR is certified vegan and cruelty-free.
O&M CØR.COLORr has no animal-derived ingredients and are not tested on animals. All colors are tested on human hair before they go out in the market.