facebook_pixel
 
Professional Organic Salon Products

Tag Archives: salon business

6 Things You Must Know When Moving into Your Own Salon Suite

To many stylists, owning a salon is the ultimate goal. Who doesn’t like being your own boss and having the freedom to express your own creativity while making a living? For those starting out, renting a salon suite is a great first step to achieving that dream.

However, it takes more than passion and creativity to become a successful solopreneur. To ensure your success, you must be fully prepared mentally, emotionally, and financially. Below are 6 secrets you must know before moving into your own salon suite.

6 Secrets to Salon Suite Success

Have the right mindset.

salon-suite-owner-tips

Everything begins with the right mindset. Having that drive to succeed no matter what is what separates successful entrepreneurs and those who aren’t.

Being a solo entrepreneur is no easy task. You need to make crucial business decisions and will encounter many challenges. The clearer and stronger your mindset, the more resilient you will become in times of difficulty.

Know your brand.

Developing and maintaining a brand that strongly resonates with your target market helps build customer recognition. If you intend to cater to potential clients who are maintaining a holistic lifestyle, your website, social media, products, and services should be aligned with their values. This helps create an emotional connection that can last a lifetime and earn you more referrals. As an independent hair stylist, having a loyal clientele is essential to your success.

Establish your mission.

In addition, your salon must establish a mission or purpose that represents your goals and values. This should be powerful enough to make you jump out of bed, excited start your day. Are you aiming to be a fully holistic salon? Do you want to be recognized in your local community as a leader in your field?

Having a clear-cut mission and sense of purpose helps establish a solid foundation for your business and guide your professional decisions.

Have a system in place.

As solo suite stylist, you will be working on your own so you need a reliable system that can help you manage all your tasks. From booking, customer relationship management, marketing, to tax planning, there are several business tools that can help you be more productive and efficient.

TIP: As a small, cash-based business, you will be overseeing every aspect of your business. Thus, making you a target of the IRS. We recommend forming a Limited Liability Company (LLC) to give you more flexibility in terms of filing deductions, which include:

  • Hair Care Product and Tools
  • Salon Furniture, Equipment, and Space Rental
  • Training and Continuing Education
  • Advertising and Marketing
  • Licenses and Insurance
  • Meals and Entertainment Deductions
  • Capital Expenses (Start-up Costs, Business Improvements, etc.)
secrets-to-salon-suite-success

Maximize your space.

Your salon suite will be limited in space, so you should maximize every square foot. Keep it clean and organized by displaying select marketing materials and using shelves to display your products.

Furthermore, your space should reflect your brand identity. Using green decors like plants and sustainable, eco-friendly furnishings send a message that you are fully committed to being a holistic hair salon. Diffuse organic essential oils to ensnare the senses and create a relaxing ambience. And lastly, only display products that are made with biodynamic-organic and fair-trade ingredients.

Sell retail.

Selling retail is crucial to your salon’s growth so even if you are limited in space, it is important that you have a dedicated retail display. Take advantage of your vertical space by installing shelves on the walls and using your wash and work station as your retail area.

Another option is signing up for a dropship program. Simply Organic Beauty allows salon owners to place an order in behalf of their clients and then we ship them directly to the client’s door. This method allows you to keep your suite less cluttered without missing out on that extra income.

Tags: ,

5 Essential Steps to Creating an Effective Retail Design for Salons

In the past, salons relied more on their staff to sell products, but as the retail landscape continues to shift, businesses need to rethink how to attract customer attention. Nowadays, people prefer to shop online for its convenience but despite that, one thing remains the same: customers will come back for an engaging, interactive shopping experience.

And that’s where proper visual merchandising and retail design for salons can become the best retail “salesperson” you never knew you had. 😉

With the right design, you can create this ultimate shopping experience by literally putting a retail store inside your salon. But in order for this to be effective and profitable, you’ll need to implement these five essential components of visual merchandising and salon retail design.

5 Ways to Create an Effective Salon Retail Display

1. Plan and assess.

salon-retail-display-tips

As soon as the client enters your salon, you have about five to ten minutes to make your first sale. With proper planning, you can turn those five minutes into gold.

Once you’ve figured out which retail products you would sell in your salon, take time to develop a retail merchandising master plan. This includes assessing whether your display is:

  • Clean. Nobody likes a dirty or dusty space, so be sure to prioritize the cleanliness of your area.
  • Accessible. Your retail area should be in a place that customers can easily access, otherwise they won’t bother looking at it.
  • Informative. Most clients won’t ask about products, so use shelf talkers to inform them about the items, their benefits, and pricing.
  • Abundant. Fully stocked shelves sends a message that you’re fully committed to your retail line.
  • Sensible. Are you merchandising by categories? This makes it easy for them to navigate your retail space.
  • Narrative. Don’t just display. Explain the story behind the products.
  • Interactive. Have a Try Me area so clients can see, smell, and experience the products for themselves.

2. Organize.

By taking appropriate measures to organize your retail space, you encourage shoppers to make purchases. But first, you must identify your salon’s selling zones and take advantage of them. Utilize areas like the lounge, entrance, and window to entice clients and passersby. Then, put your display/promo table near the entrance and your retail shelves in front of the salon. Workstations are also a perfect area to display specific products.

In fact, 80-85% of retail sales happen in the workstation.

Do not forget to incorporate images. It’s a great way to showcase your branding and what your salon is all about.

3. Tell a story.

We process and retain information when it’s in a form of a story. When creating that story, you will have to carefully choose the products that you are going to display. Consider the color and theme you would like to showcase. Ideally, your salon should have 6 themes per year with no more than 3 colors per display.

Once you’ve figured all that out, it’s now time to tell your story. You need to think like a designer and create a visual experience in order to convey your narrative effectively. A successful design follows the following principles:

  • Repetition. Repeat themes and objects.
  • Unity. Use like-minded objects or props.
  • Contrast. Create visual interest by highlighting different retail areas with the use of colors, textures, and shapes.
  • Rhythm. Incorporate movement by using a variety of shapes and sizes.
  • Balance. Distribute products, objects, colors, and space evenly throughout the retail area.
  • Harmony. Be sure that the props and colors create an overall cohesive effect.
salon-retail-design

4. Connect with clients.

So you’ve got your merchandising master plan and your story figured out. But how do you showcase those in a way that speaks to the client?

According to a 2015 study by Event Marketing Institute, about 75% of clients say they’re more likely to buy a product being promoted if a store offers an engaging shopping experience.1 This includes displays and promotions that appeal to all the senses, including the use of proper lighting.

salon-merchandising-tips

5. Convert and measure.

It is recommended that 20% of your salon’s area be dedicated to retail with a goal of turning over your inventory four and a half times a year. For example, converting your waiting area into your retail store allows clients to interact more with the products, which increases the chances of them purchasing.

Of course, all these are tips are futile if you are not getting any returns on your investment. So make sure to measure your ROI to determine the success of your retail space or if there are any changes you need to make.

Source:

1Event Marketing Institute. 2015. EventTrack 2015: Forecast and Best Practices Study. Available: http://www.eventmarketer.com/wp-content/uploads/2015/05/2015EventTrackExecSummary.pdf

Tags: , ,

Hair Stylists: These 3 Questions Will Help You Charge What You Are Worth

Hair-Stylist-Charge-What-Youre-Worth

Charging what you are worth as a hair stylist is such an important part of professionalism in our industry. Some stylists start the game with confidence and a deeper understanding and comfort with charging for their skills, time, and product. Many stylists, however, struggle with charging what they are worth.

Why is there such disparity in the hair world? Why is charging what you’re worth so hard for so many? Some of this comes from our own sense of professional worth, our beliefs about the clientele we can attract, and the culture around the products we use.

Are You Worthy?

Do you know your stuff? If you want to charge what you’re worth, you need to be worthy and feel worthy.

charging-your-worth

Being worthy starts with the basics: graduating cosmetology school, maintaining your license in good standing, then taking continuing education every chance you get.

As Holistic Hair Stylists, we take ourselves seriously when it comes to skill and expertise. We take classes to enhance our craft, our skills, and to stay contemporary, inspired, advancing our art.

One of the fundamental aspects of being a holistic hairstylist is INTEGRITY. Continually striving for excellence is a part of that. You are doing the work, you got the skills, you are worthy!

Is Your Vibe Worthy?

Your-vibe-attracts-your-tribe.

As they say, your vibe attracts your tribe. Are you cultivating a clientele that wants what you specifically offer? Are you putting out the vibes to attract what you want?

We are all wonderfully unique and we each have our own special vibe. The vibe you have can either attract or not attract what you want. That energy around us can come from who we are as a person, issues affecting our lives or even what happened to us on the way to work. Having an awareness of what our vibe is in person, online, even on the phone can really be helpful when trying to cultivate a specific professional identity.

Our vibe is connected to our artistic voice.

It is the energy of our personality signature. It is worth exploring and worth nurturing. You have permission to indulge. Do the things that help you feel like the awesome stylist you know you are. Set goals. Participate in self-care. When you show up to work all full of love for yourself and what you do, it’s hard NOT to be attracted to that. Love yourself! You are worthy!

Is Your Product Worthy?

Being a colorist is a magical combination of chemistry, color theory, practical skills, knowledge based on education and experience, and your own personal artistry. You can be limited or given wings to fly with the products you choose. Holistic Hair Stylists who use products that perform at the highest level, enhance the health of the client’s hair and scalp, and provide an environment free of toxins guarantee themselves success in any market.

As an Oway user and stylist, I find extreme benefit in the ability to truly meet my clients’ needs ethically and in a healthy way, for all of us. And how impressed are they when they learn these products aren’t just gorgeous, effective, and organic? The ingredients are farm to chair from Bologna, Italy or fair traded globally!

The more my clients learn about the layers of awesome that is Oway, and how fabulous their hair and scalp feel over time, the more invested they are in me as a stylist and the products they are using. As cheesy as it sounds, the products really do sell themselves. All we need to do as stylists is educate clients on what we are using and why and they happily purchase what they need.

Knowing your product, how it works, why it works, and using it to the best of your professional ability creates value in you as a stylist and helps your clients long term with hair and scalp health. Win-win.

Know Your Worth

You have the skills. You got them good vibes. You are using fabulous products. Now, check in with other professionals in your area, and around the country and set your price points.

You know what you need. You know what you are worth. And you know you are providing an unparalleled experience with the products you have chosen. Charge what you are worth with confidence and pride. And check in each year to see what needs to change.

You are a holistic hairstylist. You are going to grow and change, so price accordingly.

How-to-Charge-Salon-Clients
Oway Hair Stylist

About The Author

Abigail Waldrum

Abigail Waldrum is a Simply Organic Beauty Educator and Holistic Hair Stylist at Sepulveda Hair Studio in Deland, FL. An active member of our #HolisticHairTribe, she continues to inspire our community with her techniques, wisdom, and willingness to help others. If you want to learn more how to bring organic, eco-friendly hair products to your salon, please contact us at 888-213-4744

Tags: , , ,

5 Easy Ways to Retain Salon Clients & Transform Them Into Lifelong Fans

Attracting salon clients takes a lot of work, but the true challenge lies in retaining them. All too often we see many salons looking virtually empty, which sends a bad message to onlooking potential customers. Empty Salon = Bad Service.

And so you have your salon’s website and salon’s social media marketing down pat, but you can’t seem to re-book and keep clients. What could possibly be wrong? It might have something to do with your client retention system. If you don’t have one in place, then we suggest creating one.

Below are 5 tried-and-tested ways on how to retain your salon clients and create loyalty!

Tips for Retaining Salon Clients

measure-client-retention

Measure Your Retention

As a business owner, you need to have a system in place to measure your client retention. Keep track of the dates and how frequent your new and existing clients come to your salon. Doing so helps you set retention goals based on the data that you have and allows you to identify clients that you need to focus on.

Reward Your Staff & Clients

Everyone responds positively to a reward. When you provide incentives to your staff in exchange for improving their client retention, they’ll be more motivated to work. Rewards like giving them a raise or throwing them a mini-party are excellent strategies to inspire your team to reach your business goal.

The same can be said about client rewards. Clients who are offered referral/next-visit discounts or personalized welcome kits are more likely to book a service again. These rewards make them feel that you value their loyalty, thus reinforcing repeat behavior. Programs like Point Rewards, Punch Card, and VIP Tiers have also been proven to be effective in encouraging clients to continue visiting their local salon.

Pre-book Clients

Pre-booking your clients for the next appointment before they leave your salon is an effective way to increase the possibility of them returning. Emphasize the benefits of maintaining their look or booking ahead of time during the busy holiday season.

This is also the perfect opportunity to mention your Pre-Pay Program. This guarantees that they will keep coming and frequent your salon since they’ve already paid for it. Aside from that, it’s also been statistically proven that clients who’ve pre-paid the service tend to spend more afterwards, adding to your sales goals.

Sell Retail

First-time clients tend to return when they purchase retail, especially if they liked the product. And once that happens, you’ve just earned their trust. This is the only opportunity you need to start building a relationship with a new client.

Have them test new products you’re thinking of bringing to your salon and ask for their opinion. This will send a message that you don’t only see them as a client but also a part of your salon family.

Tips-for-Retaining-Salon-Clients

TIP: Carry salon exclusive products like Oway so clients have no option but to visit you to get what they need.

Be Consistent

salon-client-retention-tips

Hairdressing is an experience-driven industry.

Clients come to you to relax and have a great time. So when they consistently receive excellent service, they’re sure to book again and again.

Forge friendships with them by sending personal notes, listening to their concerns, and creating a pleasing customer experience each time they visit. The next thing you know, they’ll be telling their friends and family how amazing your salon is.

Tags: , ,

5 Untold Secrets of Social Media Marketing For Salons

Years ago, social media marketing was totally unheard of. Facebook and Instagram started off as fun, alternative way to share photos and experiences. But as they gained more popularity, people quickly realized the untapped opportunities available online.

And it’s true. Social media is probably one of the greatest gifts to entrepreneurs. It’s free and you can reach hundreds (even thousands) of potential salon clients with a click of a button – if you know what to do. Luckily, we’ve taken the mystery out of social media marketing for hair salons with our latest salon business training!

Firstly, Facebook has the largest social network in the world, with over 2 billion users. Meanwhile, Instagram has reached over 700 million users this year. Among the many social media platforms available, these two provide the most efficient way to reach and engage current clients and potential customers.

facebook-marketing-facts

Below are some useful tips on how you can leverage your salon’s social media pages to attract people to your business.

How to Effectively Use Social Media for Your Salon Business

1. Complete Your Profile

To many online users, your social media page is their first point of contact with your business – so be sure all the important information are there. Once you’ve created your Facebook and Instagram page, check to see if you have these on your profile pages:

a. Name, Address, Phone (NAP)

Having these three on your profile helps potential clients know more about your business. Aside from that, Google crawls these pieces of information to verify your business website, so make sure your social media NAP is consistent with your website and Google My Business page.

b. Photos

Photos provide a face to your business, so it’s important that you’re making a positive impression. Upload a professional photo of your salon and a cover picture to add more personality to your page.

c. About

The About section is the soul of your social media page. It’s often the first thing visitors check to see if your salon is worth their business.

d. Website URL

Don’t forget to add your salon website! Doing so helps boost your site’s ranking and verifies your business on Google. Take advantage of the gray verification badge offered by Facebook for businesses as well. This legitimizes your business and helps users discover your page easily in search results.

2. Know Your Target

As small business owners, knowing who your target audience is important as it will set the tone and overall personality of your social media page.

Consider the age bracket of your target audience when posting. Are they 18 – 29-year-olds? Posting fun, colorful hair colors is a great way to attract younger people. Tag those who you want to check out your post, and use relevant hashtags.

salon-social-media-marketing

Or are they 30-49-year-olds trying to maintain a holistic lifestyle? Sharing articles that are helpful to them will keep them coming back to your page – which brings us to our next tip.

3. Provide Valuable Content

To attract potential clients, you need to give them a reason to keep following you. Does your page offer any value or benefit to them? You can do this by creating useful content, such as:

a. Inspirational Quotes

Everyone likes to see and hear motivational words before starting their day. Posting inspirational quotes will help increase your salon page engagement.

facebook-marketing

b. Ingredient Information

As holistic hair stylists, your prospective clients will be looking for a salon that offers products with safe and healthy ingredients. Sharing useful information about the ingredients used in each of the products you use and highlighting their benefits will help generate interest in your business.

c. Promotions/Discounts/Rewards

Everyone loves to get rewards. It’s classic human behavior. Promotions in the form of discounts and rewards will not only entice new customers to buy your products and services but it will also reinforce repeat behavior.

d. Transformation Pictures or Videos

Your social media page is an extension of your portfolio. Many clients who book online are often people who’ve seen a beautiful hair color on Instagram or Facebook. Share before-and-after pictures and videos to show potential clients what you and your team can do for their hair.

TIP: Take pictures with clean, uncluttered background. They often receive the most love on social media because they’re easy on the eyes and put the focus on the hair. Watermarks are great, but make sure they don’t take attention away from the work.

hair-transformation

4. Post Regularly

To forge relationships with your clients and potential clients, you must be consistent in posting updates. This signals that you are up to date with the current trends and willing to interact with your community.

Facebook allows you to schedule posts ahead of time, and there are a number of Instagram schedulers available. Apps like Planoly, Hootsuite, Plann, and Later offer free basic plans that allow you to upload, schedule, and curate your posts ahead of time.

TIP: Facebook and Instagram business pages have built-in analytics that will tell you when your audience is online. Post during peak hours for maximum exposure.

5. Engage Your Audience

Many people like sharing their thoughts on social media. Use that to your advantage by creating conversations with your clients. Join and create Facebook groups. Ask questions that might interest them. Give away products that they might like and possibly, repost (free advertising!). And most importantly, respond to comments and inquiries. This sends a message that you value their voice. Doing these will not only boost your social media authority, but also help you build long-term relationships with clients.

Tags: , ,

6 Tried-and-Tested Strategies to Master Your Salon’s Online Reputation

Marketing your salon business today is not as simple as it once was. These days, getting your salon’s name out there will require some cutting-edge online salon marketing strategies and a plan. When done right, this can instantly give your hair salon an advantage over your competitors. But one erroneous move (or lack thereof) can ruin everything you’ve worked hard for.

While we cannot please every client, as salon owners, it is important that we address any issues immediately. Bad news can spread like wildfire, but learning how to manage your salon’s online reputation can help you grow and protect your business at the same time.

Below are some steps you can take to keep your salon’s Internet reputation glowing and intact.

Strategies to Manage Your Salon's Online Reputation

Salon Businesses Should Focus on Local SEO

As a small business owner, being visible to your target market is crucial to success. Salons are a local business type that requires ample foot traffic, so focusing your SEO (Search Engine Optimization) efforts on solidifying your placement on local search engine pages can put you ahead of the competition.

Fun Fact: Local Searches Lead 50% Of Mobile Visitors To Visit Businesses Within One Day

As you can see, potential clients are looking for local businesses daily. Staying on top of Google and other search engines will lead to a steady flow of clients to your chair.

local-search-engine-optimization

Ninety-four percent of searchers don’t go beyond the first page of Google, therefore being in that highly coveted #1 spot will instantly translate to sales and new clients. There are various factors that affect Local SEO ranking, but being listed in Local Business Directories and mentioned in Local Citations are the most important ones.

  • Local Business Directories

Local Business Directories play a key role in getting instant ranking, but these three search engines are the major players.

  1. Google My Business
  2. Bing Places
  3. Yahoo Local

These search engines have the most users (with Google getting 63.4% audience share) – listing your salon in these search engines will help put it at the top of the list. Recently, Google has added salon and spa bookings as part of Reserve with Google, another free service of the search engine juggernaut that allows customers to discover and book appointments (so be sure to sign up for Google My Business!).

Aside from that, potential clients tend to trust businesses more if their Business Name, Address, and Phone Number are available online. This makes your business look legitimate and allows them to get in touch with you easily.

  • Local Citations

The average consumer reads about 11 reviews before making a purchase decision. These reviews come from the following:

  1. Review Sites like Yelp, Angie’s List, Facebook, among others
  2. Blogs
  3. Local Newspapers

Being mentioned in Local Citations help search engines like Google verify your business. When multiple credible sources have the same accurate information about your business, it signals to search engines that your business is legitimate. So, be sure your Business Name, Address, and Phone Numbers are correct and consistent.

Salon’s & Hair Stylist Should Market on Social Media

To this day, many entrepreneurs still regard social media as a marketing fad with no real returns. But statistics say otherwise. Sixty-eight percent of all U.S. adults use Facebook, 28% use Instagram, and 21% use Twitter.1 That’s millions and millions of potential clients online.

Being on social media allows clients to easily find your salon and vice versa. Aside from marketing and customer service, having accounts on those three platforms helps boost your salon website’s Google reputation. Google crawls social pages as it would any other website. Meaning, social media can greatly influence your website’s page rank and Google search results, enhancing your salon’s online presence.

Track Your Business Mentions Online

Once you’ve finished submitting your business name to local directories and creating your social media accounts, start tracking your business mentions online. Waiting for a wave of bad reviews to come in before taking an action can be detrimental to your business. One negative review can send potential clients to another salon.

Be proactive by monitoring your social media channels and responding to both compliments and complaints with carefully though-out responses. This sends a message that you care about them and are willing to improve the way you do business. Below are some of the ways businesses track their online mentions:

  • Google Alerts. This free tracking tool from Google notifies you via email whenever your salon is mentioned on the Internet.
  • Social Media. When you regularly check your salon hashtag and tags on Facebook, Instagram, and Twitter, you get instant feedback and insights from clients.
  • While Hootsuite is mainly used for scheduling posts across social media channels, one major perk of this tool is you get to monitor what people are saying about your business.
Salon-Online-Reputation

Turn Your Salon Team into Brand Ambassadors

You have talented stylists in your team – they make the perfect brand ambassadors because they have first-hand experience and genuine understanding of what your salon is all about. Furthermore, they use the products and have personal connections with clients. Leverage that relationship by having them create their own professional social media pages where they can promote their work and their favorite products.

Their social media activity will not only help position your salon as an active member of the beauty industry, but also help dispel any negative opinions about your business.

Encourage them to put your salon’s website on their social media bios as well to drive more leads to your site.

Expand Your Network

Your salon’s online reputation is as important as your offline reputation. Many potential clients out there either don’t have social media or are not in your network. Sponsoring local events like meetups can help you tap into a wide network of like-minded individuals. Sites like meetup.com are always looking for people who can sponsor food, gifts, and venues.

Bonus Perk: When you sponsor, your salon website will be linked in the event page, bringing more traffic to your site.

Gather and Respond to Reviews

importance-of-testimonials

Businesses nowadays live or die by their online reputation, especially salons. Over 90% of consumers look up online reviews before booking a service or buying a product, so be sure to get as many reviews as you can. Encourage clients to leave a review on your Facebook or Yelp page and embed them on your website so prospective clients can see them.

Review Management Tips

  1. Cultivate real and authentic reviews. Hand out biz cards before your clients leave to remind them to leave a review on your website.
  2. Respond to good and bad reviews. Acknowledging BOTH positive and negative reviews shows that you appreciate their feedback and opinion. Call them if you must – this way the client will feel how much you value them as a customer.
  3. Maintain and uphold professionalism. Respond in an honest, professional manner. Whatever happens on the Internet stays on the Internet, so make sure to always put your business in the best possible light.

Source:

1 Pew Research Center. (2016). Social Media Update 2016. Available: http://www.pewinternet.org/2016/11/11/social-media-update-2016/

Tags: , ,

5 Money-Making Features Your Salon Website Must Have

salon-website-ideas

With many businesses and consumers relying on digital technology, having a well-oiled website is a necessity. But the cost of maintaining a website can be too much for some, not to mention navigating the waters of marketing a salon business online can be very intimidating especially for DIYers.

At Simply Organic Beauty, we strive to help our clients grow their business, so we’re letting you in on our trade secrets! Below are the top 5 money-making strategies you can use to bring in more clients to your salon with minimal marketing effort and expenses.

Must-Have Money-Making Website Features

Newsletter Opt-In

Some people cringe at the thought of creating an email newsletter for their business, but the truth is, it remains as one of the most cost-effective and powerful profit-making machines. In fact, in a 2017 study by B2B Content Marketing Benchmarks, Budgets and Trends, email marketing is still the most successful marketing strategy ahead of social media.1

Top-Salon-Websites

And it doesn’t come as a surprise. Newsletters help you grow your client list at a fraction of a cost and time. Clients and prospective clients sign up for this service voluntarily. This means they are truly interested in what your salon has to offer, helping you to easily identify who your target clients are and update them on sales and events in a single swoop.

PRO TIP: Our favorite email marketing services for your salon website are MailChimp and Constant Contact. They’re free to start and simple to use. They also offer nice templates if you’re worried about designing your own.

Online Booking

Gone are the days when clients have to personally visit and wait for businesses to open before they can book an appointment. Now clients can do that from the comfort of their own home at any time. By having an Online Booking system in place, you can receive reservations 24/7.

User-friendly Online Booking apps like Vagaro, Square, and Schedulicity allow you to embed their widget on your salon website so clients can view your calendar and book an appointment without having to go to another website. They’re convenient, take the workload off your shoulders, and make for great customer service.

Unlike phone and in-person reservations, Online Booking systems also allow clients to check out what other customers have to say about your salon’s services and products. Which brings us to our next money-making feature.

Testimonials

Here’s a fact: 92% percent of consumers read online reviews and 84% of this number trust online reviews as much as personal recommendations.

Yankelovich, a market research firm, found that 75% of people have negative perceptions about advertising2, meaning they are savvy enough to know when a brand is being dishonest. Hence, they turn to online testimonials to validate claims.

By adding a Testimonials page to your salon website, you are “humanizing” your business and providing prospective customers a glimpse into your salon, which helps convince them to book your services. You can either activate Testimonials on your website or embed reviews from sites like Yelp, Google+, and even Facebook. This way, you get to keep clients on your site and increase your conversions.

Portfolio

Portfolios aren’t just for writers, photographers, and graphic artists anymore. In the age of social media, you’re more likely to encounter a potential client asking about a hair color they saw online. Take advantage of this by including a gallery of your work on your website.

Salon-Website-Design

There are hundreds of website plug-ins that allow you to embed pictures (even your Instagram page) on your website. This way you can show your skills and increase your online visibility at the same time.

Gift Cards

e-gift-cardsGift Cards are powerful sales and relationship-building strategy every business should adopt. Unlike discount coupons, pre-paid gift cards have greater perceived value. They provide instant revenue and motivate clients to purchase your products and services immediately. In fact, 2 out of 3 consumers tend to spend more than 40% of the card’s value, and would almost always do repeat business.

Electronic Gift Card tools like Giftly and Yiftee allow your clients to buy gift cards through your site and send it to people they love. It’s one the most underestimated salon website design features!

Learn more here:

Sources

1 Content Marketing Institutes. 2017. B2B Content Marketing Benchmarks, Budgets and Trends. Available: http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf

2 Elliott, S. THE MEDIA BUSINESS: ADVERTISING; A survey of consumer attitudes reveals the depth of the challenge that the agencies face. Availanle: http://www.nytimes.com/2004/04/14/business/media-business-advertising-survey-consumer-attitudes-reveals-depth-challenge.html

Tags: , ,

Salon Website 101: Elements of a Successful Salon Website

In the age of Google and social media, having a website is crucial for your business. It enables potential customers to find and learn about your salon. But it doesn’t just end in having a website. To take advantage of the incredible benefits of having an online presence, your website should have all the necessary features that will make them feel confident about doing business with you.

Think of a website as an extension of your salon. It should have all the important information about you, your team, and your company. This allows potential customers to know you and trust you with their hair.

We rounded up 4 essential elements of a salon website to help you develop and gain new customers.

Elements of a Successful Salon Website

CONTACT

First and foremost, the main goal of having a website is to provide a convenient way for potential clients to get in touch with you. But if your website does not highlight your contact information, you will most likely lose their business.

  • Putting your Contact Information on BOTH your Home and Contact Page is essential. There are clients who don’t like navigating menus, so having your information in a prominent place on the home page allows them to easily find it and reach you.
  • Contact Forms do not cut it anymore. Clients today prefer immediate information. Whether it is a phone call, text message, social media, or email, your website should display multiple points of contact. This also includes your complete mailing address.
  • Use a Call to Action (CTA). CTAs entice a visitor take an action that’s beneficial to your business. Phrases as simple as “Call Us” or “Book an Appointment” can help convert a regular web browser into a paying client.
  • The Internet is here to stay, so whether you like it or not – we must move with the times. Having an Online Booking System allows your salon to receive reservations 24/7 and immediately notify your clients of your availability in seconds. It minimizes your workload and, at the same time, keeps your clients happy. It’s a WIN-WIN!

CULTURE

Your salon culture is critical to your success. It shapes and influences your clients’ attitudes and behaviors toward your business. Many clients go to salons to relax and feel comfortable and welcome. If your website showcases that, earning their business is going to be easy.

Having the following on your website will help:

  • Your Salon Logo & Colors. Believe it or not – keeping your website’s colors and logos consistent with your brand plays a major role in decision-making.

Neuroscientiest Bevil Conway believes that humans are hardwired for certain hues.1

Greens, for example, can have a balancing and harmonizing effect, which is perfect for a Holistic Salon website.

  • Unique and Professional Salon Photos. As much as you can, avoid using generic stock photos. Clients have unique needs, and by using stock photos, your salon will look pretty much the same as the next salon. Investing in professional pictures will help set your business apart from all the others on your street.
  • Your Salon’s Story, Team, and Values. This will help determine if you’re a good fit for them. As Holistic Hair Stylists, we cater to clients who are trying to maintain a sustainable, healthy lifestyle. Highlighting that on your website by sharing your team’s story and values will help attract more clients who are looking to do the same.

COSTS

Admit it – walking into a salon and asking for the cost of a service can be very intimidating, especially for new clients. Disclosing your services and pricing helps alleviate their worry, and thus are more likely to set up an appointment now that they know they can afford your services.

However, be sure to include proper disclosure regarding your salon policies and procedures to avoid any misunderstanding.

Salon-Website-Tips

For instance, include in the fine print that prices posted on your website are base prices, and total cost of service will vary depending on the treatments needed as well as the length of hair. We don’t want to lose their business over a simple mix-up.

CONTENT

Never underestimate the power of an up-to-date website. This can be in the form of a Blog, Testimonials, Portfolio, and Service/Product pages.

salon-testimonials
  • Even though you offer outstanding services, prospective clients want to hear an unbiased opinion. They want reviews from real people to validate your claim, and this is where Testimonials/Reviews page come in. Like personal recommendations, people nowadays turn to online reviews before making a purchase. 2 Testimonials provide a human element to your business, bridging the gap between you and your potential clients.
  • Having a Blog can help you drive more traffic to your website, increasing your website’s SEO performance. This puts you at the top of the search results on Google as well as positions your salon as the expert in your field. A monthly or quarterly blog post is recommended.
  • As Holistic Hair Stylists, our work is our business card. Before-and-Afters are an excellent way to showcase your skills and your ability to improve your client’s hair.
  • For customers, nothing can be more annoying than finding out that their favorite product is sold out. Or when a service had a price increase. This can lead to negative reviews and can cost you to lose their business, so be sure to keep your Product and Service pages updated.

Sources:

1 Jaffe, E. (2014). The Fascination Neuroscience of Colors. Available: https://www.fastcodesign.com/3027740/evidence/the-fascinating-neuroscience-of-color

2 Anderson, M. (2013). 2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations. Available: http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565

Tags: , ,

How To Boost Salon Retail Product Sales

Boost Salon Retail Sales With The 3 Ps!

Whether you’re a booth renter or multi-location salon business owner, knowing how to effectively sell retail products is vital to your success. It’s not just about increasing revenue, it’s an opportunity to build trust with your clientele and ensure their needs are met. 

In this video training, Rebecca Gregory and Tracy Olson will teach you the 3 Pillars of Salon Retail Success and what has and hasn’t worked in their own salons. Spoiler Alert: they also deep dive into an Oway Product Knowledge Session (one of the main factors that will determine your ability to sell salon retail products).

3 Pillars of a Successful Salon Retail Strategy

Promotional Planning

Proper promotional planning is vital component to your salon retail strategy. Not only does it set expectations for your team, it can also help purchasing decisions and your ability to maximize retail product profit. In this training, you’ll learn innovative promotion strategies, and how to effectively plan and implement them.

Psychology & Perception

Communication is both spoken and unspoken. Your client’s perception of you and your business begins the moment they wall in the door. Neglecting sensory details like scent and visual merchandising can be detrimental to your salon’s retail sales without you even knowing it. In this section of our training, you’ll learn how to implement experience merchandising, and how to make sure your salon and staff are speaking the same language.

Product Knowledge

It’s vital for those actively selling salon retail products to exactly what and why they’re selling a specific product, and most importantly, how to use it. In this section, we give our best tips for selecting your ideal retail product line and even a little bonus product knowledge session on our Oway product line.

Can’t get enough retail sales knowledge for your salon? Check out these 8 salon retail sales tips!

Need help implementing your salon’s retail strategy? Customers can give us a call M-F 9a-7p EST at 888-213-4744

how-to-sell-salon-retail-products
Tags: , ,

8 “Tried and True” Retailing Tips for Salons

tips-for-selling-retail

1. Your Attitude Will Determine Your Altitude.

Many Hair Stylists and Salon Owners ask “how can I increase salon retail sales?” Meanwhile, you cringe at the word “selling,” and repeatedly tell yourself, “I’m not a salesperson.”

This is mistake #1.

First, the phrase “to sell,” is clearly in need of a definition makeover, so here it goes:

Selling is the identification and fulfillment of a need – nothing less, nothing more.

Many of you have the same clients for years, even decades. You do their hair (maybe even their kids’ hair). You know secrets about them you’ll take to the grave, and you’re the only person they trust to come near them with a pair of scissors.

What does this tell you?

You’re trusted, and for good reasons!

Remind yourself, you’re not a scammy used car salesman, who will do ‘whatever it takes’ to get someone into a Ford Pinto, today – you are a consummate beauty professional. You know the wants and needs of your clients’ hair better than anyone.

Have confidence in yourself and your position of power, and use it to send your clients home with products you know they’ll need and love. You’re more than qualified to make these recommendations, so don’t feel guilty or scared to do so!

Which brings us to our next tip for a successful salon retail strategy.

strategies-for-selling-salon-retail

2. Product Selection

Choose products you believe in!

Once you choose to only sell products you personally believe in, the idea of retailing in your salon becomes a lot easier. You will no longer feel like you’re selling anything – you’re just simply recommending products you know will fulfill your clients’ hair needs.

Before taking on an entire line in your salon, have every stylist try the products and give an in-depth review. That way, you’ll know if it’s a line that you want to fully commit to and you’ll have different talking points. Hair Stylists with very good client relationships are even encouraged to give their clients a sample to test.

Mauricio of Mauricio’s Hair Studio in New York says, “I give my most loyal clients the opportunity to test and try any new products I am considering. That way, I hear it straight from the source of my sales – they also appreciate the fact that they have a say in which products I carry.”

Say no to salon product diversion!

All of your friendly retail suggestions will come to a screeching halt as soon as your client says, “I can buy it cheaper at Ulta or online.”

Too many companies exploit the expert knowledge and influence of Hair Stylists to gain brand affinity with their clients, then once it becomes profitable enough, they divert their products to large retail stores.

Can you think of a brand that was once salon exclusive, but are now sold directly to consumers?

We can.

So, when selecting the right products for your salon we suggest asking yourself these 3 questions:

  • Do I believe in these products?
  • Are these products unique enough to set my salon apart?
  • Are these products diverted?
retail tips for salons

3. Educate Yourself on Your Products

While it’s great to have an aesthetically pleasing retail shelf, you shouldn’t rely on just the look of your products to make a sale.

There’s a lot of great information to share about the products you carry that goes beyond, “it smells good.”

Hair products at Wal-Mart smell good. Tell them why they’re really investing the money in high-quality salon products.

For example, explain to them the importance of pH, and how your products work at the optimal level to prolong color and improve the health of their hair. If you’re one of our Holistic Hair Stylists, there are a multitude of talking points that help your products stand out – not just from a beauty perspective, but also from a health and eco-conscious standpoint.

Once you’re able to make well-educated recommendations, you’ll start building a trusting retail relationship with your clients. Which brings to our next retail tip for salons.

 4. Consultation is Key: Press for the Yes

A solid, honest consultation is vital for not just retailing products, but for fully understanding your client’s wants, needs, and lifestyle. As a stylist, it is our job to lead the conversation and make sure the client will be happy with their service.

Be sure to listen closely and help your client decide why they want a certain look. Do they keep bringing in a picture of a certain celebrity because they like the hair or because they like the idea of being that celebrity? Do they bring in a picture of them at a wedding because they actually liked their hair, or the nostalgia of happy times?

There’s a reason why Hair Stylists often get the reputation of being therapists or psychologists. Our job is to listen and translate our clients’ thoughts and ideas into a look that radiates beauty from the inside out.

Here are a few basic guidelines for conducting a good consultation:

Ask questions!

  • How often do you plan on returning to the salon?
  • What is your styling routine like?
  • What do you like and dislike about your hair?
  • What challenges do you have when styling it?
  • Are you looking to try out a new look or style? Or do you want to enhance what you already have?

Do the Wet Stretch Test!

The Wet Stretch Test will determine the integrity of your client’s hair, and more importantly, tell you what is missing from the healthy hair equation. Not to mention, it keeps your client engaged with you during the service, as you are educating them on what their hair truly needs and why.

However, understand the consultation does not stop just before your service.

After you’ve completed your cut and/or color, you should have accurate insight into what kind of hair your client has and where their issues lie.

salon-retailing-tips

This is where we tell you to softly press for the yes.

Getting a person to say, “yes” a few times before a purchase, is a proven technique to increase the likelihood of a sale.

Here’s an example of some dialogue between a Hair Stylist and her client in salon retail sale situation:

Hair Stylist: You said you use a flat iron and blow dryer almost every day, right?
Client: Yes, I need to or my hair is a mess.
Hair Stylist: I understand, but you are also trying to grow your hair out and hate all of the split ends from your flat iron?
Client: Yes, it’s so annoying.
Hair Stylist: You should try this heat protectant and gloss serum. It will protect your hair from intense heat, and the gloss serum will help smooth down any split ends or frizz. It also contains no plastics, so you won’t have to worry about artificial waxes and petrochemicals that only make the hair appear healthy.

This is just one example. The more you know about your products, the easier it will be to make recommendations that will help build trust between you and your salon clientele!

This brings us to our next tip for selling salon retail.

5. Build Trust

tips for selling salon retail
Trust is at the heart of every successful relationship.

Many of you already know that special connection between a Hair Stylist and his/her client is more of a friendship than anything else. Moreover, most true friendships do not occur over night, and must be steadily earned in time.

It is very important in the beginning stages of your friendship with your clients to focus on earning their trust.

Instead of pushing multiple products on a new client, start with just the basics to enhance and maintain their service. If it’s color, shampoo and conditioner; if it’s a hair cut, just a styling product. If they still show uncertainty, perhaps extend to them a discount they are able to use during their next visit (that is only redeemable with you).

You gain trust through listening to your clients’ problems, you keep trust by solving them!

Once you solve one hair problem, that opens the doors of opportunity to solve more. So, build that trust and be a good friend to your client!

6. Back Bowl/Styling Opportunity

salon retail tips
The time at the shampoo bowl is the perfect opportunity to acquaint your client with the products you are using. Tell them what the products will do to help their hair.

Once you’ve done the Wet Stretch Test, your client should be aware of what their hair is lacking. So, while giving them a nice head massage, explain that this shampoo and conditioner/treatment will add moisture/protein and will heal the hair from the inside out.

Washing your client’s hair should be a relaxing experience, and is an opportune time to stimulate the senses.

Paint a picture for your clients – you are the artist, after all.

For example, if you’re using a lightly floral scented shampoo, try to relax the client further and say, “I love this shampoo – not only does it make the hair shiny, it makes you feel like your lying in a bed of roses.”

The same opportunity that exists at the bowl also exists when you style their hair. So, show off your styling products!

Instead of just jumping in and styling your client’s hair, let them know what you’re using and why. Teach them how to properly use the product and style their hair – they’ll appreciate the tip and be more apt to purchase the product you used!

Another great place to expose your clients to your amazing products is at your retail display.

7. Retail Display Optimization and Visual Merchandising

visual-merchandising-for-salons
Bloom Hair Design - Canton, GA

Whether your retail display is large or small, shopping and browsing for products should be an experience!

Try following these guidelines for a successful salon retail display:

  • We always suggest having a few shelf talkers – little labels that highlight the ingredients and benefits of your products. If you’re having a sale on certain items, have a tasteful sale label on your shelf, as well.
  • Keep your retail shelf organized and clean! No one wants to buy a product that is dusty – not only is it visually unappealing, it also looks like no one else liked the product enough to buy it. Try not to have a cluttered retail display, and try organizing the products by color, shape, or brand.
  • If you want to encourage clients to test products, make sure that they are between 22 and 66 inches; these are proven heights for easy accessibility. Also, try an inviting “try me!” label.
  • If space and design allows, try creating an “arena effect.” Having the products surround your clients can give them the opportunity to browse (if they are waiting) from any angle.
  • If your salon allows, try moving your reception desk away from the front door. This forces walk-ins and clients to look at the products before talking to the receptionist.
  • Make your retail area inviting. Having a simple tea and coffee area by your retail area is a perfect opportunity to incentivize clients to rise out of their chairs and to your retail shelves! Notice we said shelves, not cupboards or bookcases – people tend to not like to reach into to these types of displays.

If you only have one wall for retail (not a big deal), try making it stand out with a nice wall color or art that compliments the bottles. Also, be sure your products are well lit – if they can’t see or read your products and shelf talkers, then what’s the point?

8. Retail Training – Practice Makes Sales

If you’re still uncomfortable retailing, we suggest starting off by trying to sell a product to your friend or another stylist in the salon. Have them give you objections to the products, so when a client actually does this, you’re prepared with an insightful and professional response.

Try product flashcards! Other than using the product, the best way to educate yourself is to put your knowledge to the test. Try remembering unique facts about each item you sell. The more you know about your products, the better able you are to make recommendations based on client concerns and needs.

Do you have any tips for selling salon retail? If so, feel free to comment below!

Tags: , ,