Roses are red. Violets are blue. If you’re not planning your Valentine’s Day promotions yet, you might lose a few (dollars, that is).
Did you know: Valentine’s Day is the third largest consumer-spending holiday in the US, just behind the winter holidays and Mother’s Day?
In fact, this year Americans are expected to drop a collective $30 billion for gifts on February 14th, averaging $220 per person. Although this number is slightly lower than last year’s statistics, it’s a huge opportunity to get in on the promotions right now to capture those potential sales and clients.
So, here are some Valentine’s Day salon marketing ideas that will help you win the hearts of your holistic community.
Valentine’s Day Salon Marketing Ideas
1. Bundle up.
According to statistics, Valentine’s Day is when most spas make the most profit. With more couples opting for services like massage and spa treatments as presents, this is a great time to score some product sales as well.
Do you have Oway skincare products that need some push? Try bundling them with your couple’s massage service. How about offering a discount on your O&M hair styling products when your client comes in for a new ‘do for her date? The possibilities are endless.
2. Make it a Galentine’s Day.
What’s a Galentine’s Day you ask? Usually celebrated on the 13th of February, it’s a special day when you and your girl friends get together and celebrate each other!
All you have to do is organize a spa party or a blowout-with-your-bestie kind of day where clients get to bring the special ladies in their lives and get a discount on services.
3. Nothing says ‘I love you’ like roses (or champagne).
Some clients may not have plans on Valentine’s Day and this is a perfect opportunity to show them how much they mean to you. As soon as they come in, greet them with a rose or a glass of champagne. Be sure to diffuse some relaxing essential oils and play your V-Day music playlist to set the mood in the salon.
Trust us when we say these small gestures of appreciation will never be forgotten.
TIP: Check with your state laws before offering wine or champagne. Some states require a license for alcohol consumption on their premises.
4. Gift cards galore.
Say what you will about gift cards but they’re actually a lifesaver for so many people. Especially men. Instead of accidentally buying something their significant others won’t like, gift cards can be transformed into something worthwhile.
Apart from that, gift cards are amazing marketing tools for your salon. Because they are passed on to people, they increase your business visibility and as a result, will expand your clientele.
Be sure to make your gift cards accessible though. Offering a digital option or e-gift card will not only ensure fast delivery, it’s good for the environment too! Not to mention, clients get to personalize their gift cards by choosing a design they like. If you don’t offer this option – we highly recommend that you do.