GOODNESS
No Nasties, Just Goodness
Born in New Zealand and backed by 20 years of expertise, this plant-powered brand has mastered the art of making great skin simple. No overwhelming routines, no wild promises, just clean formulas that reveal your clients’ best skin.
Goodness believes clean beauty is about more than what does (and doesn't) go into your skincare products. Their pledge to be clean means they are committed to using sustainably sourced, certified natural ingredients at efficacious levels.
A HIGH INGREDIENT STANDARD MAKES ALL THE DIFFERENCE
Everyone says NO to these:
- PEGs
- Parabens
- Mineral Oil
- EDTA
- Silicones
- Synthetic Fragrance
But Goodness also says YES to these:
- Certified natural ingredients
- Sustainably sourced ingredients
- Active ingredients at efficacious levels
- Functional ingredients for younger skin
- GMP, Natrue & Bio Grow Standards
Goodness keeps it simple: the very best naturally derived ingredients, plant actives that work overtime, and zero sketchy chemicals. No harsh sulfates, parabens, silicones, or mineral oil hiding in their formulas. Just pure, honest ingredients.
Translation: Clean formulas that don't compromise on results.
They've never tested on animals and neither do their suppliers. Goodness is committed to looking after you, the planet, and all our furry friends.
They're not just talking the talk - we're actively working toward a cleaner future. Better choice packaging is used where possible, including FSC paper, sugar cane-based tubes, recycled plastic bottles, glass jars and metal lids.
Good skincare shouldn't cost the earth (literally).
All Goodness products are crafted in their GMP-certified facility in Christchurch, New Zealand. That means every single formula meets the kind of high standards that New Zealand is famous for - pure, clean, and no cutting corners.
Fun fact: New Zealand has some of the highest beauty standards in the world.
Get Started with Goodness in Your Salon!
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