Professional Organic Salon Products

Category Archives: Oway

50W Salons 2018: Oway North America Salons of the Year


Every year, we scour the globe with Oway to find the most beautiful Oway salons. This year, 5 green salons from North America have been chosen as one of the best 50W Salons in 2018.

If you’re looking for interior design and retail display ideas, these beautiful spaces will definitely inspire you to begin creating your own.

Join us in congratulating these holistic hairstylists and salon owners!

Periwinkle Beauty Studio


Owned by Simply Organic Beauty Educator Bailey Lyn Simon, Periwinkle Beauty Studio is the most charming holistic hair salon you will ever find in Geismar, LA. From treating hair loss concerns to making magic with color, this rustic studio is where she treats her clients to a multi-sensorial experience behind the chair.

Her use of soft colors and adorable decors truly complements her personality as a holistic hair stylist and the Organic Way of life aesthetic.

ARCO New York


Tucked into the bustling streets of Brooklyn, ARCO New York is an eco-salon that offers holistic hair services unlike any other salons in the neighborhood. The space combines modern luxury with sustainability – a place where, according to Owner Gary Levin, “you get glamour and chic-ness of a Manhattan salon with a non-pretentious approach.”

Bigsby House Salon


Nestled between Downtown San Jose and the historic Rose Garden District, Bigsby House is a visionary hair salon known for their space’s understated sophistication and minimalist lifestyle.

The salon was founded in 2012 by Lisa and Leti Marquez, and has since attracted quite a following of passionate and eco-conscious stylists and clients.

Ever Green Salon & Barbering Co.


Known as a farm-to-table salon and barbershop, Ever Green Salon & Barbering Co. is built by Jolie and Michael Faulkner after failing to find a salon space that offers ethical, holistic hair products.

Now, Ever Green Salon & Barbering Co. is one of the most prominent eco-friendly salon and barbershop in Portland, OR.

Studio RōZ


Located in New Brunswick, Canada, Studio RōZ opened to the holistic hair community in July 2017. Owned by Joline Langis, the salon combines industrial elements with natural influences to create an eco-friendly design aesthetic.

Apply to be a featured 2019 Oway Salon!

Are you an Oway salon and proud of your space?

This could be your chance to be featured in Oway’s 50W Salons Book in 2019! Simply fill out the form below and attach 5 high-resolution photos of different areas of your salon.

Deadline for submission is on November 26, 2018. Winners will be notified by Simply Organic Beauty in Winter 2019.

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To changing salons for the better!


The Organic Way of Men’s Hair Care & Grooming — What You Should Know

Now more than ever, men have become more mindful of their appearance, health and the environmental effects of their personal care choices. The rise of the “well-groomed and informed man” has market research predicting the men’s grooming market to explode to the tune of $29.14 billion dollars by 2024.

We’ve rounded up the facts and figures, and these are mind-blowing facts about the booming men’s grooming market you just can’t ignore. Plus, we share how you can help and service and better this rapidly growing segment of the personal care industry.

#1) Men demand natural & organic hair products more than women

In a shocking 2017 study, researchers found men are requesting natural and organic hair and styling products more than women.

Men Demand Organic and Natural Hair Products More than Women.

Clearly, there’s a great opportunity to fulfill the growing demand for organic hair products for men.

This next fact about men’s grooming products shows just how big of an opportunity salons and hair stylists really have in this segment.

#2) 80% of men's grooming product sales are generated from brick and mortar stores.

Unlike most personal care products, which are seeing most of their growth happen online, men’s grooming product sales are booming offline! This marks an amazing opportunity for retailers and service providers – like salons, spas and barbershops – to prosper with an exclusive, organic product line for men.

The facts are in, tribe.

So, we’ve answered with the launch of our Oway Men’s Collection — a complete range of men’s organic products for hair, beard, body and skin. Explore our products below!

Organic Hair Products For Men

While there’s a growing demand for male-focused items, our timeless collection of products won’t isolate your female and gender fluid clientele, either.

Meet our inclusive collection of professional organic hair care and styling products that are ideal for men, but great for most everyone.


Men's Organic Hair Styling


Organic Pomade

Oway Water Resin is a medium-hold, satin finish hair styling pomade and stem-strengthening treatment for creating versatile hairstyles. Clear and water-based, this pomade hydrates and re-plumps the hair with Phyto-Peptides and botanical extracts to lightly soften and shape the hair.

Perfect for all types of hair, but great for shaping and defining curls.

For wholesale pricing, go here.


Organic Hair Clay

Oway Raw Mud is a strong-hold matte styling clay made with Kaolin Clay, making it great for creating sculpted looks on medium and thick hair. Infused with Biodynamic Laurel, Organic Black Cumin, Ethical Bacuri and Phyto-peptides, this styling wax conditions the hair while protecting it from external aggressors.

Ideal for creating definitive texture and sculpted hair styles.

For wholesale pricing, go here.


Organic Hair Wax

Oway Bungee Fiber is a strong-hold hair styling paste for creating soft, tousled looks on wavy and curly hair.

Rich in Phyto-peptides and natural moisturizers from Biodynamic Laurel, Organic Black Cumin and Ethical Bacuri, its fibrous texture gives the hair enviable shape and volume without weighing it down.

For wholesale pricing, go here.

Men's Organic Hair & Body Care


Organic Silver Shampoo

Oway Silver Steel Hair Bath is a brass-banishing shampoo to neutralize unwanted yellow and golden tones, enhancing the hair’s vibrance and shine. Biodynamic Rice, Organic Agrimony, Ethical Carambola and Phyto-Peptides cleanse and nourish the hair from the inside out to keep it looking healthy and strong.

Ideal for clients with grey, blonde and white hair.

For wholesale pricing, go here.


Organic Body Wash For Men

Oway Hair & Body Invigorating Body Wash is a revitalizing hair and body wash that hydrates and detoxifies the skin and scalp from harmful pollutants. Biodynamic Juniper, Organic Maqui, Ethical Carambola and Plant-Derived Hyaluronic Acid draws out excess oil, dirt and and toxins, giving the scalp and skin a burst of freshness and energy.

Ideal for daily use and post-workout.

For wholesale pricing, go here.


Organic Hair Loss Treatment For Men

Our Oway Nocturnal Hair Remedy contains a synergy of hair-fortifying proteins from Biodynamic Anise, Organic Hops and Ethical Carambola that strengthens the hair bulbs.

Plant Stem Cells from Basil inhibit the production of 5-alpha reductase – the enzyme responsible for the conversion of testosterone to DHT. Excess DHT is known to be one of the most common causes of male hair loss. 

Ideal for treating men’s hair loss and promoting hair growth.

For wholesale pricing, go here.

Men's Organic Grooming Products


Organic Face & Beard Wash

Oway Face & Beard Hydrating Cleanser is an organic cleansing mousse that washes away excess sebum and impurities, leaving the skin fresh and smooth. The rejuvenating blend of Biodynamic Juniper, Organic Maqui, Ethica Bacuri and plant-derived Hyaluronic Acid calms and relieves skin from shaving stress and tension.

Ideal for all skin types, with or without beard

For wholesale pricing, go here.


Organic Shaving Cream

Our Oway Softening Shave Cream preps and softens the hair for fuss-free shaving. It contains a blend of soothing plant-derived emollients which enables razors to gently glide closely and effortlessly over the skin, preventing nicks and cuts.

Biodynamic Juniper, Organic Maqui, Ethical Bacuri and Bio-ferments strengthens the skin’s immune system to fight off any possibilities for infection or irritation.

Ideal for all skin types, especially for sensitive skin

For wholesale pricing, go here.


Organic Aftershave Balm

Complete your shaving ritual with our Oway Repairing Aftershave Balm. This ultra-soothing cream provides immediate relief and calms any shaving irritation and cuts. Made with Biodynamic Juniper, Organic Maqui, Ethical Bacuri and Siberian Ginseng to even out and smooth the skin.

Ideal for all skin types.

For wholesale pricing, go here.


Organic Beard Balm

Soften and tame. Blended with Biodynamic Laurel, Organic Black Cumin, Ethical Bacuri and Safflower, our Oway Lip & Beard Salve nourishes the beard and lips with vegetable extracts, keeping them hydrated and moisturized all day without an overly greasy feel.

Apply to clean dry beard and lips for maximum results.

For wholesale pricing, go here.


Organic Skincare For Men

Our Oway Face & Eye Energizing Texture Cream is a 2-in-1 emulsion that reverses signs of skin aging on the delicate face and eye area. Biodynamic Juniper, Organic Maqui and Ethical Bacuri keep the skin smooth and supple without an oily feeling or residue, while Resurrection Plant helps stimulate cell regeneration and fight free radicals.

Ideal for all skin types.

For wholesale pricing, go here.

Get started with Oway's Men's Collection in your salon, spa or babershop below!

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7 Major Things You Need to Know about the Organic Way of Skincare

If you missed yesterday’s free online training on Oway’s latest organic skincare products for salons and spas, we rounded up the top 7 facts every holistic beauty provider should know about.

According to market research, organic skincare will comprise almost 1/3 of the total organic beauty market in 2024.

With organic skincare expected to dominate the beauty market in the next few years, this your chance to offer organic skincare services in the salon. Organic skincare products that WORK are rare in our industry, and with Oway launching their Natrue-certified skincare line, there would never be a better opportunity than right now.

Oway’s organic skincare line is certified. is one of the few cosmetic certifying bodies known for its strict criteria and clearly defined procedures in differentiating true natural cosmetic products from greenwashed ones. Being certified by Natrue means that the product contains 98.6% – 100% biodynamic, organic, natural, and naturally derived ingredients. With Oway, you know you are TRULY getting the full botanical benefits and potency of each ingredient.


The Oway Beauty active ingredients are made from raw materials and plants grown biodynamically in Ortofficina.

Ortofficina is Oway’s biodynamic family farm in Bologna, Italy where ZERO pesticides and polluting farm machinery are used. The farm plants and harvests its active ingredients in conjunction with the lunar phases to increase their potency and effectiveness. Ingredients that aren’t grown in Ortofficina are sourced from verified Fair Trade networks in South America and South East Asia.

For example, we source our Pataua Oil and Green Clay from our partners in the Amazon region, while we get our Purple Rice from Southeast Asia.

All products are nickel-tested and dermatologist-tested.

Each production batch of the Oway Skincare line undergoes nickel-testing and monitoring. We make sure that each product complies with regulations and safe for all skin types.

Oway uses twice pure water.

The water in every Oway Skincare product undergoes two purification processes called reverse osmosis and ozonation (or ozone generation). These two processes not only remove foreign substances in the water such as heavy metals and nuclear waste, but they also disinfect the water, creating a microbiologically pure water.

The line contains a collection of about 20+ skin-perfecting products for face and body.

Made for all skin types including those with specific skin concerns, the Oway Facial Remedies collection is composed of:

These facial products contain nourishing plant superactives that protect, hydrate and revitalize the skin.

Similarly, the Oway Body Remedies are great for cleansing the skin of dead skin cells and impurities as well as reverse the signs of aging. These are:


You can combine these products to create the ultimate in-salon beauty treatments.

For instance, the Summer and Winter Solstice Blends can be used as a pre-cleansing ritual, followed by the Oway Perfect Cleansing Cream and Tonic Potion, Gommage, and Mask. If you offer a body wrap service in your salon or spa, the Winter Solstice Blend, Beautifying Body Peeling, Ultra-Rich Body Oil, Slim & Shape Booster, Detox Body Bath, and Velvet Body Fluid are the products you need.

To learn more about the Oway skin care recipes and menus, our Oway Skincare Kits comes with a free Oway Beauty Book. Please call your Account Manager at 888-213-4744 for more information.

Check out the following Organic Skincare Kits and Packages for your salon:

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Trending Hair Colors This Week – Vol. 2


Looking for hair inspo? This week, it’s all about reds and blondes for our #HolisticHairTribe. From striking scarlet hues to warm, golden tones, these are the six top hair colors from our talented holistic hair stylists. Make sure to save the formulas so you can try them for yourself and your clients!

Check out their work below!


Scarlet Mauve Hair Color Formula


Still skeptical about the color retention of organic hair colors? This redhead came back to Erica’s salon after four weeks with her color as vibrant as day one. The base color was colormelted with our Hcolor violets and reds!

Colormelt: Oway Hcolor 4.77 Deep Purple Brown (2 oz.) + Oway Hcolor 6.62 Irisee Red Dark Blonde (1 oz.) + a ribbon of Oway Hcolor 0.1 Ash Booster

oway-colorLush Blonde Hair Color Formula


This hazel blonde beauty is definitely an eyecatcher. Just look at that gloss! A good sign of a healthy, well-nourished hair.

Painted: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Vol Cream Developer

Toner: Oway Hcolor 8.0 Natural Light Blonde

Red Velvet Hair Color Formula


Want Ariana Grande circa 2011 red velvet hair? It’s possible with this formula from Kristine. This shade is great for all skin tones and the perfect color for when you want to make a statement.

Roots: Oway Hcolor 6.62 Irisee Red Dark Blonde + Oway Hcolor 5.6 Red Light Brown + Oway Hcolor 5.46 Red Coppery Light Brown + Oway Hcatalyst 20vol

Mids: Oway Hcolor 5.6 Red Light Brown + Oway Hcolor 5.46 Red Coppery Light Brown + an inch of Oway Hcolor 0.6 Red Booster + 25vol

Ends: Oway Hcolor 5.6 Red Light Brown + Oway Hcolor 5.46 Red Coppery Light Brown + an inch of Oway Hcolor 0.6 Red Booster + 10vol

Styling: Oway Bio-Rich Water + Oway Smoothing Fluid

oway-hcolorGolden Goddess Hair Color Formula


Our Holistic Hairstylist of the Month never fails to impress us. Keep an eye out for this beauty because we’re sure you’ll be seeing a lot of this color this spring break.

Base: ½ Oway Hcolor 5.0 Natural Light Brown + ½ Oway Hcolor 6.3 Golden Dark Blonde + ¼ Oway Hcolor 6.4 Coppery Dark Blonde

Balayage: Oway Hcatalyst 30 Vol Cream Developer + Oway Hbleach Butter Cream Lightener

Processing Time: 30 minutes

organic-hair-colorRuby Rose Hair Color Formula


If you’re looking a dramatic effect, this deep, rich red hair color formula is exactly what you need. This tone gives any look an instant update.

Natural Level: 6

Color: Oway Hcolor 90.2 Irisee Super Bleaching Blonde (30 g) + Oway Hcolor 0.0 Bleaching Booster (30 g) + Oway Hcolor 0.7 Purple Booster (30 g)

Developer: Mixed 1:2 with Oway Hcatalyst 40 Volume Cream Developer

oway-hnectarDesert Blonde Hair Color Formula


Oway Hcolor is one of the cleanest hair colors in the market with very minimal amount of PPD. But if you want to take it a step further, Oway also has Hnectar, which has absolutely zero PPD. And the pigment? Just look at this beauty.

Base: Oway Hnectar 8.31 + Oway Hnectar – 9.31 Desert Sand Very Light Blonde + Oway Hcatalyst 20vol

Mids and Ends: Oway Hnectar – 9.0 Natural Very Light Blonde

What do you think about this week's top hair colors? Let us know in the comments!

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OWAY Stylist Spotlight: Maren McKenna


This month, our OWAY Stylist Spotlight is on Maren McKenna of Verde Salon in Chandler, AZ. Maren keeps on surprising us with her killer balayage skills on social media and rightfully deserves a spot in our list of holistic hairstylists to follow. Below she shares with us her go-to OWAY products and why she chose the organic way of life.

Don’t forget to check out some of her amazing work at the bottom!

Who inspires you in your life and why?

My father is my biggest inspiration in life. He’s always striving to improve not only as a person, but at life as well! I can honestly say I’ve never seen anyone make so many self-improvements. As I’ve watched my parents journey through life, they remind me most that as much as life knocks you down, you can make it through anything as long as you keep persevering. He’s the best.

What are some ways you market yourself?

When it comes to marketing, I have been very fortunate to work for a salon that speaks for itself. Verde Salon is an all-organic salon, that once people find out, they can’t stay away. Working with organic color and products is a huge gift. I believe we are at the forefront of the hair industry and hopefully, all hair products will head in this direction. I’ve also been spending a significant time building my Instagram page to showcase my work. This is how I’ve found some of my favorite artists, and learn lots of tips and tricks from them!


What suggestions do you give your clients before leaving your chair on home care etc.?

I’ve found that when I use products I’m passionate about such as OWAY, my clients see that and trust my recommendations implicitly. I personally use OWAY at home and share that with my clients as well (My hair is actually long again! Hooray!). I always recommend shampoo and conditioner to insure their color lasts and stays vibrant and shiny, particularly the Color Protection line. Styling products sell themselves once I use them in their hair.

What OWAY product is your favorite and who do you primarily use it for?

My favorite OWAY product? There are too many! Glossy Nectar first and foremost. I use it on pretty much every client. I love that it cuts down on drying time pre-blow dry and I love finishing with it to tame fly aways and add some glorious shine! Flux Potion is a close second. I love the lightweight hold and volume it creates. It makes my clients hair feel thicker without that “too much product” feeling. The third is probably the Bio-Rich Water because what’s not to love! I use it as a cutting lotion on every client because I love the fragrance and the added benefits I get from all those essential oils. I tell my clients it’s like vitamins for their hair.

Do you have a go-to formula?

My favorite OWAY formula…this is a tough one as I’ve become so fond of the whole line! I must say I really like breaking the base with the 90 series. Using 90.2/90.11 double 40 vol for no more than five minutes (to avoid exposing too much warmth) is a go-to for me. The mixed tones are wonderful too! I like mixing them together especially for rich lowlights, and I love the 6.62. I try to use it whenever I can.

If you were to travel anywhere in the world, where would that be and why?


If I could travel anywhere, it would probably be back to Ireland. I was fortunate enough to go on a family vacation back in 2007 to learn about my family’s heritage. We learned that the McKennas still reside in Northern Ireland! I fell in love with the miles of rolling green hills and the friendly people. I would love to go back and experience more of it one day. I wouldn’t say no to getting married there either.

Words of wisdom on converting to a Holistic brand and way of life?

Living a more natural way of life is still something I’m striving to get better at day by day. I’m learning to be more aware of what I eat and about the products I use on my body. I must say being more conscious of these things makes me feel better than I ever have. Working with organic hair care is a true gift and is the only way I plan to do hair as I continue with my career. I’m very grateful that I found it early on as a stylist. The great thing about OWAY is that it’s not only a natural, more gentle color line, but it supersedes traditional color lines in my opinion. I always get questions about it, like does it last as long, does it work as well, etc. — the answer is most definitely YES!

Check out Maren's work with OWAY!


Join Maren and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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Oway Hnectar Color Training

Oway Hnectar Hair Color - Live Training!

Join Simply Organic Beauty Education Director, Rebecca Gregory and Technical Manager, Tracy Olson for the latest in organic hair color ingredients innovation. Hnectar is the world’s first nectar based permanent holistic hair color that is both a treatment and color service all in one. Nourishing nectars from organic papamiel, organic mallow and biodynamic elderberry flowers revive and heal hair for instantly healthier hair. This is also a breakthrough hair color for extra sensitive clients! Hnectar is ammonia-free, PPD-free, alcohol-free, mineral oil free, and synthetic fragrance free.

Don't forget your free Oway Hnectar Hair Color Training Materials below!

Oway Henctar Manual


Oway Hnectar Color Chart

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Oway Stylist Spotlight: Abigail Waldrum

Abigail Waldrum

This month, our Holistic Hair Stylist Spotlight is on Abigail Waldrum!

Abigail is a hair stylist at Sepulveda Hair Studio in Deland, FL., and is an active member of our Oway Holistic Hair Stylist Forum on Facebook! She dazzles our community with her beautiful balayage techniques and willingness to help others – and we just love that!

Obviously, we had to get to know Abigail and showcase some of her beautiful work with Oway!

Get to know Abigail!

Oway Hair Stylist

How do you think that hair relates to a person’s confidence?

Hair can drastically change a persons appearance. When you can help someone feel beautiful or attractive you can directly impact their self esteem. I think as stylists we often underestimate the impact we have on our clients.

We touch, we enhance, we nurture and we strengthen. We physically, emotionally and sometimes even spiritually enhance our clients lives.

It is a gift to do what we do. We blend artistry with nurturing. I love it!

Who has been the biggest influence in your career?

Oddly enough, it was probably a therapist I saw years ago who nudged me forward to pursue my passions. I used to be a clinical social worker and was very comfortable in that world.

But something big was missing.

I so admired Vidal Sassoon even as a child. I was enamored by designers and stylists. But I pursued a more traditional education and went on to graduate school and a career. When I finally gave myself permission to be an artist, it’s like the floodgates opened. I have never once looked back or regretted that decision.


What accomplishment are you most proud of?

I am most proud of investing my time and energy into being my authentic self. It has lead me to my career and my passion.

It has lead me to the most beautiful salon I have ever worked at. And it’s lead me to products that are in line with my personal beliefs. I truly believe that like attracts like. I fell into meeting David Sepulveda, the owner of Sepulveda Hair Studio. I have learned so much from him including falling in love with Oway.

It’s so exciting to know you can be successful and holistic in the beauty industry. I did not think that was possible before.

Check out Abigail's work with Oway!

Join Abigail and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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Oway Stylist Spotlight: Jenn Kidd


At Simply Organic Beauty, we  strive to create a community of Holistic Hair Stylists who can share their passion, experience, and endless creativity.

Once a month we put the spotlight on one of our community members and let them share their story with you.

Our July 2016 Oway Hair Colorist is Jenn Kidd! She’s a Hair Stylist at Apotheclaire Salon in Akron, Ohio – where they take an eco-responsible approach to hair, beauty and personal care. Learn more about Jenn in our exclusive interview with her below!

Get to know Jenn!

How did you become interested in becoming an organic hair colorist?

Quite simply, I became sick.

I developed serious allergies in the salon that were escalating into other symptoms. After years of trying everything, including using steroids on my hands every night and covering them with gloves, I knew it was time to make some changes. Because of the severity of my sensitivities, I knew my only two options were to find a space where I was in complete control of what was being used or to quit doing hair.

That is how Apotheclaire came to be and that is how I discovered Oway. I was immediately drawn to Oway because of the packaging, let’s be honest – it’s fantastic. I did lots of due diligence and research and testing of other “organic hair color” lines. None of them fit what we were looking for like Oway did.

On a side note – I used to have to take a prescription antihistamine on a daily basis to be able to work. I have not had to take one since making the switch!

You have posted some beautiful balayage work. Do you have any tips or tricks for using Hbleach when lightening? Do you have some “go to” Hcolor formulas for when you’re toning?

Thank you! I am crazy about hbleach. I love the consistency of it and how soft in both color and feel the results are. I am a cautious bleacher and I refuse to compromise anyone’s hair, ever. Using hbleach allows me to push the lightening process a little bit further without the need of any -plex products, knowing how gentle the process is.

When doing balayage, I always like to keep a dry tint brush on my tray and use it at an angle to diffuse and blend any strong lines. This gives extra control and adds extra detailing.

I’m not finding toners as necessary for correcting as much as I am loving the way they can enhance. I have always loved a warm / cool balance with hair color and the .31 series provides perfect tone for that dimension!

Oway has an extensive retail line. Can you tell us your top three picks?

Glamshine Cloud– I spray it on my hands to put in the hair and it gives me extra control over placement.
Flux Potion – That is our swiss army knife of products at the shop.
Scuplting Mist – We do not use aerosols in the shop. So thankful for this non-aerosol gem

non-aerosol hairspray

Do you have any predictions for 2016 Fall Trends in hair color and hair style?

Always! I think that people are looking for new ways to change up their look with ease. Playing with texture will be huge coming into the fall, on both short and long hair. There are a million ways to get great texture without using heat tools and I love sharing them with clients.

Long hair? Sleep in a braid or twist hair into a bun before going to sleep. Wake up and shake it out. Throw some boho pomade in there and voila! Playing with an extreme side part or adding in vintage accessories are also a fun way to change it up.

I believe color is going to start shying away from all of the bold, direct dyes and steer more towards emulating nature. More gingers, softer blondes and dimensional browns with both warm and cool tones combined. Warm for the winter and cool in the summer!

As a member of our Oway Holistic Hair Stylist Forum Group on Facebook, can you tell us how it has helped or benefited you with your craft?

It has been a great tool to help myself and my co-stylist learn the line. I love that we have such a valuable real-life, in-salon resource to look at and learn from. I’ve been doing this for ten years and switching color lines was intimidating, no matter how well I knew color. I called Rebecca Gregory one day when I was especially freaking out and she talked me through it. The Facebook group and technical support offered by Simply Organic has been priceless. We look at it and are inspired by everyone’s work on a daily basis!

How does your personal style influence your work on clients?

I wear what I want without ever giving a thought to what others will think of my style, because I like it. I truly believe that if you feel great, you can pull anything off with your look. I am not a fan of the “if you’re this size you can’t have short hair” or “if you’re this age you can’t have long hair” rules that some people believe. I hope that I can inspire people to be a little more carefree and wear whatever makes them feel their best!

Check out Jenn's work with Oway!

Join Jenn and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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Organic Way Texture Specialist: Jennea Dorsey-Gordley

Jennea Dorsey-Gordley


Meet our new Texture Specialist!

We’re ecstatic to introduce you to Simply Organic Educator, Jennea Dorsey-Gordley!

She brings to us years of experience working with textured hair, and more importantly, how to achieve desired results with non-toxic, organic hair products.

She takes a holistic approach to beauty and wellness,  so whether she’s relaxing with Oway’s Waveshaper or teaching clients how to embrace their natural curl, Jennea is our go-to Textured Hair Expert!

Get to know Jennea below!

Introduce yourself! What should everyone know about you?

My name is Jennea Dorsey-Gordley (pronounced Jen’ ay). As a young adult, I started out in corporate America in the fields of Finance and Property Management. After the recession in 2007/2008, I began to explore my childhood passion to open a Wellness Center and Spa. I attended The Baltimore School of Massage and Aveda Fredric’s Institute in Cincinnati. I had been styling hair for family and friends since junior high. At that time, I didn’t really appreciate my gift as a stylist. Both of my parents were educators, but I couldn’t see myself teaching until I got married and raised a family.

Later as an adult, I had the opportunity to work in a salon that specialized in texture in the Washington DC Metropolitan area. I had the pleasure of cutting the locs of Ms. Iyanla Vanzant and styling hundreds of others.

Gaining that experience led me to understand that HAIR was what I wanted to do for the rest of my life. It was the first time in my life where I awakened daily EXCITED to go to work!


As Simply Organic Beauty’s new Organic Way Texture Specialist, what do you hope to accomplish?

My hope is to help other stylists feel more comfortable when it comes to servicing the textured client. For the last decade or so, I have witnessed a myriad of textured consumers finding solutions to service themselves. They have become very accustomed to using social media as a resource, (which led many to become product junkies). As my research and analysis continued, I discovered that textured consumers lost trust in the professional cosmetologist.

So, my goal is not only to help give our industry a voice when it comes to texture, but also to help usher in a healthier line of product that is truly organic.


Why is introducing the textured hair world to organic, non-toxic products important to the community?


First off, let me say that hair textured clients come in all shades and nationalities, (some in European cultures as well). In my research, I have found that when is comes to Afro-Decentians, there is a higher rate of various types of cancers.

Personally, I have known two stylists that have died of lung cancer, and neither were smokers. I have known others to have died from very aggressive breast, ovarian and cervical cancers, stylists and consumers alike.

After being raised in a holistic household, and my training in massage therapy, I’ve learned how important it is not to put anything on or in your body that you cannot pronounce. That foundation has led me to the road of wanting others to become more aware of harmful ingredients.

Let’s be frank. Chemicals in salons are a big issue, but especially when it comes to managing textured hair. What myths about organic hair products do you hope to dispel?

Thats a great question, because up until I found OWAY, I was very skeptical about other products out there that claimed to be ‘natural’ relaxers. In fact, when I researched some of those products, I found that they were either not totally natural and/or gave unpleasant ongoing results that consumers were not happy with.

Why Oway? Aren’t there a million organic beauty brands to choose from? What about their philosophy and products makes them great for textured hair?

Yes, there are countless products on the market aforementioned above when it pertains to ‘product junkying’ consumers. There are so many people that have spent thousands of dollars on products searching for the perfect formula without professional guidance.

This is the FIRST line that met my approval that was high quality, farm to chair ingredients and the high-end sleek look I was looking for in comparison to some other big names in the industry. Its a well thought out line!

So far, I am happy to see that they have pretty much thought of every texture in mind when it comes to hair care.

I want to help represent a brand/ product that truly cares about the integrity of the market they serve. If you are marketing an organic line, all of its products should be 100% organic…and OWAY has accomplished that mission!

Which Oway products are your favorite for creating certain looks and why?

Right now, I am really loving the Silk N Glow line and combining Precious Wax and Boho Pomade for twists and loc maintenance. Glossy Nectar and Silk N Glow Serum is my best friend for scalp care on some my clients that have a hard time retaining moisture.

If you could give one piece of advice to those wishing to learn more about textured hair and organic beauty what would you say?

I would tell them to really research ingredients thoroughly before trying/buying. Also, to come to one of my classes to see how best to consult with the textured client, in addition to learning some styling techniques using OWay. Its important to have an open mind and understand that having more experience with highly textured hair is more fun to explore and keeps you fresh!

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Educator Spotlight: April Gumbert

April Gumbert

April Gumpbert

Simply Organic Education

We’re ecstatic to introduce you to Simply Organic Educator, April Gumbert! She’ll be teaching our Oway Certification Class in Charlotte, NC on June 12th, and we wanted you to learn all about her expertise and passion for professional organic beauty.

Tell us about yourself! How long have you been in the beauty industry?

I have been in the industry for almost 30 years now, even though saying that is hard to believe.I have never gotten tired of this business of beauty; in fact my passion for it is even greater than it was when I first began.

What do you love most about working in our industry?

One thing that I love about this industry is that there is room for the artistic and the mathematical parts of my brain to work in harmony. I see many people who have a flair for the artistic side of the work. They envision and create from their heart. Then there are those whoare rule followers, the ones who read all the manufacturer’s directions and weigh and measure all of their color formulas. Happily, I am both. I combine the rules with the passion and creativity to invent something new each day!

How would you explain your own personal style?

Marrying my two sides together is what results in my own style. I would consider both my personal and professional/work style to be a combination of fun and classic getting along nicely. I love taking a solid classic style and adding a bit of flair to set it apart. A fun, surprising element thrown in the mix is always a good thing. I think that starting with something timeless and bringing in something “fresh and now” is the best of both worlds.

How do you create your best work?

My best work is produced when I take the time needed to know and understand my guests and can make him or her feel their absolute best. When I listen and learn what is important to them I am doing my best work. I could do what I may think is my best work ever, but if my guests aren’t happy with the results, then I haven’t done my job.

Who were/are your mentors?

Many years ago when I went to my first hair show, my professional world changed. I loved watching these people on stage and leading the classrooms who were sharing their ideas and passions with the rest of us. Even now, one of my favorite things to do is to take classes. I have been honored to learn from people like John and Suzanne Chadwick and Martin Parsons while taking classes and hands-on workshops with them.

Then I can’t wait to use and share these ideas with my guests and co-workers. This flowed naturally into becoming an educator. I have been an educator in a variety of capacities; in my own salon, in beauty schools, in front of small to medium sized groups, and now with Simply Organic Beauty assisting and leading groups of organic-minded stylists to learn more about healthy hair color options with Oway!

Why are you excited to be a Simply Organic Educator?

I firmly believe that we can change this industry for the better by educating stylists on options that are better for themselves, their work and their guests. Many stylists and consumers still aren’t even aware that they have such options. If I can have even a small impact on this industry of ours by sharing holistic hairstyling, then I will have been rewarded for my efforts!

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