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Category Archives: Oway

Trending Hair Colors This Week – Vol. 2


Looking for hair inspo? This week, it’s all about reds and blondes for our #HolisticHairTribe. From striking scarlet hues to warm, golden tones, these are the six top hair colors from our talented holistic hair stylists. Make sure to save the formulas so you can try them for yourself and your clients!

Check out their work below!


Scarlet Mauve Hair Color Formula


Still skeptical about the color retention of organic hair colors? This redhead came back to Erica’s salon after four weeks with her color as vibrant as day one. The base color was colormelted with our Hcolor violets and reds!

Colormelt: Oway Hcolor 4.77 Deep Purple Brown (2 oz.) + Oway Hcolor 6.62 Irisee Red Dark Blonde (1 oz.) + a ribbon of Oway Hcolor 0.1 Ash Booster

oway-colorLush Blonde Hair Color Formula


This hazel blonde beauty is definitely an eyecatcher. Just look at that gloss! A good sign of a healthy, well-nourished hair.

Painted: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Vol Cream Developer

Toner: Oway Hcolor 8.0 Natural Light Blonde

Red Velvet Hair Color Formula


Want Ariana Grande circa 2011 red velvet hair? It’s possible with this formula from Kristine. This shade is great for all skin tones and the perfect color for when you want to make a statement.

Roots: Oway Hcolor 6.62 Irisee Red Dark Blonde + Oway Hcolor 5.6 Red Light Brown + Oway Hcolor 5.46 Red Coppery Light Brown + Oway Hcatalyst 20vol

Mids: Oway Hcolor 5.6 Red Light Brown + Oway Hcolor 5.46 Red Coppery Light Brown + an inch of Oway Hcolor 0.6 Red Booster + 25vol

Ends: Oway Hcolor 5.6 Red Light Brown + Oway Hcolor 5.46 Red Coppery Light Brown + an inch of Oway Hcolor 0.6 Red Booster + 10vol

Styling: Oway Bio-Rich Water + Oway Smoothing Fluid

oway-hcolorGolden Goddess Hair Color Formula


Our Holistic Hairstylist of the Month never fails to impress us. Keep an eye out for this beauty because we’re sure you’ll be seeing a lot of this color this spring break.

Base: ½ Oway Hcolor 5.0 Natural Light Brown + ½ Oway Hcolor 6.3 Golden Dark Blonde + ¼ Oway Hcolor 6.4 Coppery Dark Blonde

Balayage: Oway Hcatalyst 30 Vol Cream Developer + Oway Hbleach Butter Cream Lightener

Processing Time: 30 minutes

organic-hair-colorRuby Rose Hair Color Formula


If you’re looking a dramatic effect, this deep, rich red hair color formula is exactly what you need. This tone gives any look an instant update.

Natural Level: 6

Color: Oway Hcolor 90.2 Irisee Super Bleaching Blonde (30 g) + Oway Hcolor 0.0 Bleaching Booster (30 g) + Oway Hcolor 0.7 Purple Booster (30 g)

Developer: Mixed 1:2 with Oway Hcatalyst 40 Volume Cream Developer

oway-hnectarDesert Blonde Hair Color Formula


Oway Hcolor is one of the cleanest hair colors in the market with very minimal amount of PPD. But if you want to take it a step further, Oway also has Hnectar, which has absolutely zero PPD. And the pigment? Just look at this beauty.

Base: Oway Hnectar 8.31 + Oway Hnectar – 9.31 Desert Sand Very Light Blonde + Oway Hcatalyst 20vol

Mids and Ends: Oway Hnectar – 9.0 Natural Very Light Blonde

What do you think about this week's top hair colors? Let us know in the comments!

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OWAY Stylist Spotlight: Maren McKenna


This month, our OWAY Stylist Spotlight is on Maren McKenna of Verde Salon in Chandler, AZ. Maren keeps on surprising us with her killer balayage skills on social media and rightfully deserves a spot in our list of holistic hairstylists to follow. Below she shares with us her go-to OWAY products and why she chose the organic way of life.

Don’t forget to check out some of her amazing work at the bottom!

Who inspires you in your life and why?

My father is my biggest inspiration in life. He’s always striving to improve not only as a person, but at life as well! I can honestly say I’ve never seen anyone make so many self-improvements. As I’ve watched my parents journey through life, they remind me most that as much as life knocks you down, you can make it through anything as long as you keep persevering. He’s the best.

What are some ways you market yourself?

When it comes to marketing, I have been very fortunate to work for a salon that speaks for itself. Verde Salon is an all-organic salon, that once people find out, they can’t stay away. Working with organic color and products is a huge gift. I believe we are at the forefront of the hair industry and hopefully, all hair products will head in this direction. I’ve also been spending a significant time building my Instagram page to showcase my work. This is how I’ve found some of my favorite artists, and learn lots of tips and tricks from them!


What suggestions do you give your clients before leaving your chair on home care etc.?

I’ve found that when I use products I’m passionate about such as OWAY, my clients see that and trust my recommendations implicitly. I personally use OWAY at home and share that with my clients as well (My hair is actually long again! Hooray!). I always recommend shampoo and conditioner to insure their color lasts and stays vibrant and shiny, particularly the Color Protection line. Styling products sell themselves once I use them in their hair.

What OWAY product is your favorite and who do you primarily use it for?

My favorite OWAY product? There are too many! Glossy Nectar first and foremost. I use it on pretty much every client. I love that it cuts down on drying time pre-blow dry and I love finishing with it to tame fly aways and add some glorious shine! Flux Potion is a close second. I love the lightweight hold and volume it creates. It makes my clients hair feel thicker without that “too much product” feeling. The third is probably the Bio-Rich Water because what’s not to love! I use it as a cutting lotion on every client because I love the fragrance and the added benefits I get from all those essential oils. I tell my clients it’s like vitamins for their hair.

Do you have a go-to formula?

My favorite OWAY formula…this is a tough one as I’ve become so fond of the whole line! I must say I really like breaking the base with the 90 series. Using 90.2/90.11 double 40 vol for no more than five minutes (to avoid exposing too much warmth) is a go-to for me. The mixed tones are wonderful too! I like mixing them together especially for rich lowlights, and I love the 6.62. I try to use it whenever I can.

If you were to travel anywhere in the world, where would that be and why?


If I could travel anywhere, it would probably be back to Ireland. I was fortunate enough to go on a family vacation back in 2007 to learn about my family’s heritage. We learned that the McKennas still reside in Northern Ireland! I fell in love with the miles of rolling green hills and the friendly people. I would love to go back and experience more of it one day. I wouldn’t say no to getting married there either.

Words of wisdom on converting to a Holistic brand and way of life?

Living a more natural way of life is still something I’m striving to get better at day by day. I’m learning to be more aware of what I eat and about the products I use on my body. I must say being more conscious of these things makes me feel better than I ever have. Working with organic hair care is a true gift and is the only way I plan to do hair as I continue with my career. I’m very grateful that I found it early on as a stylist. The great thing about OWAY is that it’s not only a natural, more gentle color line, but it supersedes traditional color lines in my opinion. I always get questions about it, like does it last as long, does it work as well, etc. — the answer is most definitely YES!

Check out Maren's work with OWAY!


Join Maren and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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Oway Hnectar Color Training

Oway Hnectar Hair Color - Live Training!

Join Simply Organic Beauty Education Director, Rebecca Gregory and Technical Manager, Tracy Olson for the latest in organic hair color ingredients innovation. Hnectar is the world’s first nectar based permanent holistic hair color that is both a treatment and color service all in one. Nourishing nectars from organic papamiel, organic mallow and biodynamic elderberry flowers revive and heal hair for instantly healthier hair. This is also a breakthrough hair color for extra sensitive clients! Hnectar is ammonia-free, PPD-free, alcohol-free, mineral oil free, and synthetic fragrance free.

Don't forget your free Oway Hnectar Hair Color Training Materials below!

Oway Henctar Manual


Oway Hnectar Color Chart

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Oway Stylist Spotlight: Abigail Waldrum

Abigail Waldrum

This month, our Holistic Hair Stylist Spotlight is on Abigail Waldrum!

Abigail is a hair stylist at Sepulveda Hair Studio in Deland, FL., and is an active member of our Oway Holistic Hair Stylist Forum on Facebook! She dazzles our community with her beautiful balayage techniques and willingness to help others – and we just love that!

Obviously, we had to get to know Abigail and showcase some of her beautiful work with Oway!

Get to know Abigail!

Oway Hair Stylist

How do you think that hair relates to a person’s confidence?

Hair can drastically change a persons appearance. When you can help someone feel beautiful or attractive you can directly impact their self esteem. I think as stylists we often underestimate the impact we have on our clients.

We touch, we enhance, we nurture and we strengthen. We physically, emotionally and sometimes even spiritually enhance our clients lives.

It is a gift to do what we do. We blend artistry with nurturing. I love it!

Who has been the biggest influence in your career?

Oddly enough, it was probably a therapist I saw years ago who nudged me forward to pursue my passions. I used to be a clinical social worker and was very comfortable in that world.

But something big was missing.

I so admired Vidal Sassoon even as a child. I was enamored by designers and stylists. But I pursued a more traditional education and went on to graduate school and a career. When I finally gave myself permission to be an artist, it’s like the floodgates opened. I have never once looked back or regretted that decision.


What accomplishment are you most proud of?

I am most proud of investing my time and energy into being my authentic self. It has lead me to my career and my passion.

It has lead me to the most beautiful salon I have ever worked at. And it’s lead me to products that are in line with my personal beliefs. I truly believe that like attracts like. I fell into meeting David Sepulveda, the owner of Sepulveda Hair Studio. I have learned so much from him including falling in love with Oway.

It’s so exciting to know you can be successful and holistic in the beauty industry. I did not think that was possible before.

Check out Abigail's work with Oway!

Join Abigail and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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Oway Stylist Spotlight: Jenn Kidd


At Simply Organic Beauty, we  strive to create a community of Holistic Hair Stylists who can share their passion, experience, and endless creativity.

Once a month we put the spotlight on one of our community members and let them share their story with you.

Our July 2016 Oway Hair Colorist is Jenn Kidd! She’s a Hair Stylist at Apotheclaire Salon in Akron, Ohio – where they take an eco-responsible approach to hair, beauty and personal care. Learn more about Jenn in our exclusive interview with her below!

Get to know Jenn!

How did you become interested in becoming an organic hair colorist?

Quite simply, I became sick.

I developed serious allergies in the salon that were escalating into other symptoms. After years of trying everything, including using steroids on my hands every night and covering them with gloves, I knew it was time to make some changes. Because of the severity of my sensitivities, I knew my only two options were to find a space where I was in complete control of what was being used or to quit doing hair.

That is how Apotheclaire came to be and that is how I discovered Oway. I was immediately drawn to Oway because of the packaging, let’s be honest – it’s fantastic. I did lots of due diligence and research and testing of other “organic hair color” lines. None of them fit what we were looking for like Oway did.

On a side note – I used to have to take a prescription antihistamine on a daily basis to be able to work. I have not had to take one since making the switch!

You have posted some beautiful balayage work. Do you have any tips or tricks for using Hbleach when lightening? Do you have some “go to” Hcolor formulas for when you’re toning?

Thank you! I am crazy about hbleach. I love the consistency of it and how soft in both color and feel the results are. I am a cautious bleacher and I refuse to compromise anyone’s hair, ever. Using hbleach allows me to push the lightening process a little bit further without the need of any -plex products, knowing how gentle the process is.

When doing balayage, I always like to keep a dry tint brush on my tray and use it at an angle to diffuse and blend any strong lines. This gives extra control and adds extra detailing.

I’m not finding toners as necessary for correcting as much as I am loving the way they can enhance. I have always loved a warm / cool balance with hair color and the .31 series provides perfect tone for that dimension!

Oway has an extensive retail line. Can you tell us your top three picks?

Glamshine Cloud– I spray it on my hands to put in the hair and it gives me extra control over placement.
Flux Potion – That is our swiss army knife of products at the shop.
Scuplting Mist – We do not use aerosols in the shop. So thankful for this non-aerosol gem

non-aerosol hairspray

Do you have any predictions for 2016 Fall Trends in hair color and hair style?

Always! I think that people are looking for new ways to change up their look with ease. Playing with texture will be huge coming into the fall, on both short and long hair. There are a million ways to get great texture without using heat tools and I love sharing them with clients.

Long hair? Sleep in a braid or twist hair into a bun before going to sleep. Wake up and shake it out. Throw some boho pomade in there and voila! Playing with an extreme side part or adding in vintage accessories are also a fun way to change it up.

I believe color is going to start shying away from all of the bold, direct dyes and steer more towards emulating nature. More gingers, softer blondes and dimensional browns with both warm and cool tones combined. Warm for the winter and cool in the summer!

As a member of our Oway Holistic Hair Stylist Forum Group on Facebook, can you tell us how it has helped or benefited you with your craft?

It has been a great tool to help myself and my co-stylist learn the line. I love that we have such a valuable real-life, in-salon resource to look at and learn from. I’ve been doing this for ten years and switching color lines was intimidating, no matter how well I knew color. I called Rebecca Gregory one day when I was especially freaking out and she talked me through it. The Facebook group and technical support offered by Simply Organic has been priceless. We look at it and are inspired by everyone’s work on a daily basis!

How does your personal style influence your work on clients?

I wear what I want without ever giving a thought to what others will think of my style, because I like it. I truly believe that if you feel great, you can pull anything off with your look. I am not a fan of the “if you’re this size you can’t have short hair” or “if you’re this age you can’t have long hair” rules that some people believe. I hope that I can inspire people to be a little more carefree and wear whatever makes them feel their best!

Check out Jenn's work with Oway!

Join Jenn and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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Organic Way Texture Specialist: Jennea Dorsey-Gordley

Jennea Dorsey-Gordley


Meet our new Texture Specialist!

We’re ecstatic to introduce you to Simply Organic Educator, Jennea Dorsey-Gordley!

She brings to us years of experience working with textured hair, and more importantly, how to achieve desired results with non-toxic, organic hair products.

She takes a holistic approach to beauty and wellness,  so whether she’s relaxing with Oway’s Waveshaper or teaching clients how to embrace their natural curl, Jennea is our go-to Textured Hair Expert!

Get to know Jennea below!

Introduce yourself! What should everyone know about you?

My name is Jennea Dorsey-Gordley (pronounced Jen’ ay). As a young adult, I started out in corporate America in the fields of Finance and Property Management. After the recession in 2007/2008, I began to explore my childhood passion to open a Wellness Center and Spa. I attended The Baltimore School of Massage and Aveda Fredric’s Institute in Cincinnati. I had been styling hair for family and friends since junior high. At that time, I didn’t really appreciate my gift as a stylist. Both of my parents were educators, but I couldn’t see myself teaching until I got married and raised a family.

Later as an adult, I had the opportunity to work in a salon that specialized in texture in the Washington DC Metropolitan area. I had the pleasure of cutting the locs of Ms. Iyanla Vanzant and styling hundreds of others.

Gaining that experience led me to understand that HAIR was what I wanted to do for the rest of my life. It was the first time in my life where I awakened daily EXCITED to go to work!


As Simply Organic Beauty’s new Organic Way Texture Specialist, what do you hope to accomplish?

My hope is to help other stylists feel more comfortable when it comes to servicing the textured client. For the last decade or so, I have witnessed a myriad of textured consumers finding solutions to service themselves. They have become very accustomed to using social media as a resource, (which led many to become product junkies). As my research and analysis continued, I discovered that textured consumers lost trust in the professional cosmetologist.

So, my goal is not only to help give our industry a voice when it comes to texture, but also to help usher in a healthier line of product that is truly organic.


Why is introducing the textured hair world to organic, non-toxic products important to the community?


First off, let me say that hair textured clients come in all shades and nationalities, (some in European cultures as well). In my research, I have found that when is comes to Afro-Decentians, there is a higher rate of various types of cancers.

Personally, I have known two stylists that have died of lung cancer, and neither were smokers. I have known others to have died from very aggressive breast, ovarian and cervical cancers, stylists and consumers alike.

After being raised in a holistic household, and my training in massage therapy, I’ve learned how important it is not to put anything on or in your body that you cannot pronounce. That foundation has led me to the road of wanting others to become more aware of harmful ingredients.

Let’s be frank. Chemicals in salons are a big issue, but especially when it comes to managing textured hair. What myths about organic hair products do you hope to dispel?

Thats a great question, because up until I found OWAY, I was very skeptical about other products out there that claimed to be ‘natural’ relaxers. In fact, when I researched some of those products, I found that they were either not totally natural and/or gave unpleasant ongoing results that consumers were not happy with.

Why Oway? Aren’t there a million organic beauty brands to choose from? What about their philosophy and products makes them great for textured hair?

Yes, there are countless products on the market aforementioned above when it pertains to ‘product junkying’ consumers. There are so many people that have spent thousands of dollars on products searching for the perfect formula without professional guidance.

This is the FIRST line that met my approval that was high quality, farm to chair ingredients and the high-end sleek look I was looking for in comparison to some other big names in the industry. Its a well thought out line!

So far, I am happy to see that they have pretty much thought of every texture in mind when it comes to hair care.

I want to help represent a brand/ product that truly cares about the integrity of the market they serve. If you are marketing an organic line, all of its products should be 100% organic…and OWAY has accomplished that mission!

Which Oway products are your favorite for creating certain looks and why?

Right now, I am really loving the Silk N Glow line and combining Precious Wax and Boho Pomade for twists and loc maintenance. Glossy Nectar and Silk N Glow Serum is my best friend for scalp care on some my clients that have a hard time retaining moisture.

If you could give one piece of advice to those wishing to learn more about textured hair and organic beauty what would you say?

I would tell them to really research ingredients thoroughly before trying/buying. Also, to come to one of my classes to see how best to consult with the textured client, in addition to learning some styling techniques using OWay. Its important to have an open mind and understand that having more experience with highly textured hair is more fun to explore and keeps you fresh!

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Educator Spotlight: April Gumbert

April Gumbert

April Gumpbert

Simply Organic Education

We’re ecstatic to introduce you to Simply Organic Educator, April Gumbert! She’ll be teaching our Oway Certification Class in Charlotte, NC on June 12th, and we wanted you to learn all about her expertise and passion for professional organic beauty.

Tell us about yourself! How long have you been in the beauty industry?

I have been in the industry for almost 30 years now, even though saying that is hard to believe.I have never gotten tired of this business of beauty; in fact my passion for it is even greater than it was when I first began.

What do you love most about working in our industry?

One thing that I love about this industry is that there is room for the artistic and the mathematical parts of my brain to work in harmony. I see many people who have a flair for the artistic side of the work. They envision and create from their heart. Then there are those whoare rule followers, the ones who read all the manufacturer’s directions and weigh and measure all of their color formulas. Happily, I am both. I combine the rules with the passion and creativity to invent something new each day!

How would you explain your own personal style?

Marrying my two sides together is what results in my own style. I would consider both my personal and professional/work style to be a combination of fun and classic getting along nicely. I love taking a solid classic style and adding a bit of flair to set it apart. A fun, surprising element thrown in the mix is always a good thing. I think that starting with something timeless and bringing in something “fresh and now” is the best of both worlds.

How do you create your best work?

My best work is produced when I take the time needed to know and understand my guests and can make him or her feel their absolute best. When I listen and learn what is important to them I am doing my best work. I could do what I may think is my best work ever, but if my guests aren’t happy with the results, then I haven’t done my job.

Who were/are your mentors?

Many years ago when I went to my first hair show, my professional world changed. I loved watching these people on stage and leading the classrooms who were sharing their ideas and passions with the rest of us. Even now, one of my favorite things to do is to take classes. I have been honored to learn from people like John and Suzanne Chadwick and Martin Parsons while taking classes and hands-on workshops with them.

Then I can’t wait to use and share these ideas with my guests and co-workers. This flowed naturally into becoming an educator. I have been an educator in a variety of capacities; in my own salon, in beauty schools, in front of small to medium sized groups, and now with Simply Organic Beauty assisting and leading groups of organic-minded stylists to learn more about healthy hair color options with Oway!

Why are you excited to be a Simply Organic Educator?

I firmly believe that we can change this industry for the better by educating stylists on options that are better for themselves, their work and their guests. Many stylists and consumers still aren’t even aware that they have such options. If I can have even a small impact on this industry of ours by sharing holistic hairstyling, then I will have been rewarded for my efforts!

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Oway Stylist Spotlight: Serena Jarvis


Serena Jarvis

Our May 2016 Organic Way Hair Colorist is Serena Jarvis!

Not only is Serena a certified Organic Hair Colorist, but an inspiring young entrepreneur who knew from a very young age what she was destined for! Below you’ll learn about Serena and why she chooses the Organic Way!

Get to know Serena!

Tell us about yourself! How many years have you been a Stylist?

Last year, I decided to make a big leap and open my own business: Serena Rose Styles.

The passion and love I have for my craft has carried over into the business side of things too. It is hard to believe that I started working for a beauty salon when I was 14, and now I am an entrepreneur! Before I finished high school, I started an apprenticeship and embarked on a career path that has groomed me for the past 11 years into where I am today!

Now, I am a certified organic hairstylist, an up-do’s specialist, an award winning make-up artist, and a beauty coach!

What prompted you to adopt non-toxic, organic salon products?

My preference to obtain a healthy lifestyle started with the choice to become vegetarian at the age of 12. From there, my awareness and desire to better myself grew. The change to non-toxic, organic salon products was natural and effortless! The healthier option, is always the route I choose to take!

What’s your favorite Oway product?

One would think this question would be the easiest to answer, however, I pondered this one the longest!

If I HAD to pick one, I would say Glamshine Cloud is my favorite Oway product. I use it on every person before they leave my chair, and utilize it every weekend during wedding season! It steps up every look and each color shade with a few simple spritz’s!


Why Oway? What about their philosophy and products make it the perfect fit for Serena Rose Styles?

Honestly, I didn’t realize how good of a decision I was making when I chose Oway!

There were so many decisions to be made, and I knew this was one that would shape the rest of my business. Customer service and educating my clients, are 2 things that I pride myself in. They also are 2 (of the many) things that Oway is best at! Patricia (my representative) was so kind, informative, patient, understanding, and happy to be serving me – she sold me on the line! Later, I learned how deeply the company cares for it’s patrons and the environment, without jeopardizing the quality of the product!

In my experience, Oway’s philosophy and products trump all other lines out there and every stylist should be using them!

Do you have any go-to formulas or tips you can give new Oway users?

We all have clients that ask for highlights when they are not booked for them, and with summer approaching everyone wants to ‘be a bit lighter’ before the season starts! I have found a fun and easy way to satisfy customers that takes NO EXTRA TIME!

Pop in a few highlights on top, and pull through the ends (surrounding the highlights and elsewhere) 50% 0.0 and 50% 8.1 or 9.1 with 9V or 20V. Every single person has left happy!

What’s your life quote?

You can only change yourself!

Check out Serena's work with Oway!

Join Serena and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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Oway Organic Stylist Spotlight: Kaila Ward

Kaila Ward

Kaila Ward is Oway Colorist of the Month for April 2016!

She has been sharing everything from subtle balayage to bold fashion shades in our Oway Holistic Stylist Forum. She has even shared her fun updos and styles created with Oway’s styling range.

Obviously, we had to interview her to find out more about how Kaila became an organic hair stylist and what her favorite formulas are. Below she shares her story with us and some pictures of her awesome work!

Get to know Kaila!


How did you become interested in organic hair color?

I think it started when I became more aware of the food I was consuming and understanding the benefits of putting good food in my body versus the dangers of consuming bad food with harmful chemicals. That journey quickly led to the products I was using and being exposed to on a daily basis. The biggest one being a chemical service.

And not just for me, but for my clients, as well. I got to a point where I had had enough of the chemical burns in my nose and difficulty breathing during a color service that I finally switched entirely to a cleaner line and never looked back!

We’re loving the hairstyles you share as well, from subtle waves to braids and updos. What are your favorite Oway products to create these fun looks?


Sea Salt Spray is my ultimate go-to to add the texture I need for waves. And finishing those styles off with the Sculpting Mist…it’s perfection.

For my braids and updos I am forever hooked on Precious Wax! It allows me to have flexibility and slip when styling while also taming the fly aways without making the hair greasy. It’s great to be able to use products that not only contain amazing ingredients but actually work!


We’ve seen you post some great balayage looks. Do you have any tips for using the Hbleach butter lightener?

I’ve been using the suggested 1:2 ratio (lightener to developer), and it’s been great for free hand painting and inside foils. It coats every part of the hair, so I never worry about spots.

Do you have any frequently used or favorite formulas you have done that you would like to share?

Well, who doesn’t love 11.17 with 9 vol to tone with? Am I right? Seriously, that’s my absolute favorite when toning blonde hair to cancel out that yellow and make it nice and cool.

I recently tested out Hnectar on myself. My natural level is a 6. I used equal parts of 5.0 and 7.35 with 9 volume for about 20-25 minutes. I can’t tell you how many compliments I got on the color and shine. It was the perfect “brunette”. I will definitely be using that formula on myself again and clients.

What advice do you have for hairstylists that are new to Organic Way hair color?

Just jump right in! The benefits out way all the hesitation or fears you might have of trying something new. And the amount of support and passion that everyone has using it is overwhelmingly awesome! I can’t even express how much richer the experience of using Oway has been with people behind it that believe in it so much. Not to mention the color line is just down right amazing. I feel like I found my color line soul mate.

Check out Kaila's work with Organic Way Color + Styling!

Join Kaila and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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Secrets from the Garden Party: Spring 2016 Collection with American Salon


To kickoff Earth Month, we’re couldn’t be more excited to share our Spring 2016 Collection: Garden Party. These captivating photos by Robert Lynden, grace the cover and inside pages of American Salon Magazine. The collection was completely inspired by our newest line and partners in the professional organic beauty movement, Organic Way (Oway).

“From Oway’s beautiful biodynamic botanicals to their unwavering commitment to environmental sustainability – these were just some  ofthe values that helped guide our creative vision for the shoot,” says our Education Director, Rebecca Gregory.

“We wanted to show non-toxic, organic products are both effective for your every day client and even on set of major photoshoots and TV productions. We also wanted to show off the versatility of the line, by embracing different hair textures,” continues Jennifer Andrews, our Creative Director. “We hope you enjoy the collection and are inspired by the products and company as much as we are.”

The Cover

To create these voluminous, spring happy curls, Rebecca set the hair on the smallest iron available from CoCr8 – think of a pin afro. She used Sculpting Mist, Oway’s strong hold, eco-hair spray to create her hard-hold set, while keeping the volume inside and around the root.

The hair was then heavily backcombed with a few bits and pieces allowed to escape around the face. Finished off with Glameshine Cloud Spray on the ends for a little sheen and shine.


Free Spirit

To create these tousled waves, Jennifer looked to Oway’s Flux Potion. It’s a fabulous alternative to mousse prior to blow drying to create a full, flexible style.

She added shine, while sealing split ends with Nurturing Drops. A highly concentrated styling and restorative serum made with organic black quinoa and fair trade aamla.

Age of Innocence

For texture and volume, Jennifer looked to Oway’s Sea Salt Spray. It’s a fabulous texturizer made with Balinese Sea Salt and pure essential oils for anyone who doesn’t like a structured blowout. She used it to add a little “grit” to the hair before crimping it all over.

The waves were then brushed out, and she pinned the hair back using Sculpting Mist, which actually treats and moisturizes the hair, while holding it in place


Sexy, Sustainable Waves

The key to creating this look was Oway’s Glossy Nectar. All of Oway’s products are made with 100% pure essential oils, biodynamic and organic botanicals, as well as fair trade ingredients. Jennifer worked in this restorative serum from roots to ends to give the hair polished appearance before locking it in with Sculpting Mist.

Sculpting Mist is a non-aerosol, eco-friendly hair spray that truly delivers without adversely affecting the environment or health of the stylist and client.

Wild Flower Child

To create this maxed-out curl that looks healthy and hydrated, Jennifer once again looked to Glossy Nectar to get the job done. This product actually penetrated the cuticle to repair, strengthen and hydrate even the most unruly strands from the inside out.

Before using a double-barrel curling iron iron to set the small curls, she applied Oway’s Thermal Stress Protector. It’s a medium-hold, heat protection spray that guards the cuticle up to an astounding 437 degrees Fahrenheit.

After finger coming the curls, she applied Scuplting Mist to set the style.


Waves of Eco Beauty

For these glamorous waves, Rebecca applied Flux Potion before blow drying the hair. Sculpting Mist provided the support she needed to hold a set, which was created with a medium-barrel curling iron.

After, she used her fingers to “brush out” the curls, and applied Glamshine Clould Spray. This high shine, finishing spray adds lightweight moisture and reflective properties without weighing the hair down.

Go Behind the Scenes at the Garden Party shoot

Thank you to the American Salon team for providing the video and support to make all of this possible.

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