Curlstate was born from the desire to create luscious, effortless curls without the chemical overload. Rooted in a passion for clean beauty, expertise in textured hair, and a desire to create effortless curls, their clean, curl-first formulas prove that natural beauty can be achieved without compromise. Backed by science and real results, Curlstate is cultivating a community that celebrates confidence, empowerment, and inclusion.
Meet Our Curl Consultant
Curlstate was designed in partnership with Stephanie Mero, a cosmetologist and content creator with a passion for clients who have struggled with severe hair damage and hair loss.
She’s been an integral part of creating Curlstate’s curly-first product line – focusing on incorporating the cleanest ingredients that don’t sacrifice results.
The Key to Luscious Curls Lies in the Ingredients
Curl Peptides are advanced copper peptides that boost collagen and elastin, strengthening the scalp for healthy curl growth. This ingredient is present throughout the Curlstate line.
Apple Cider Vinegar gently removes product and oil buildup, restoring natural shine and improving manageability.
Flaxseed is infused with omega-3 fatty acids and vitamin E to help strengthen hair, reduce breakage, enhance elasticity, and define curls.
Organic Aloe Vera Leaf Juice strengthens the hair, soothes itchy scalps, and increases softness and manageability.
Shea Butter deeply conditions, reduces frizz, and helps define and soften curls.
Clean, Conscious Care for Every Curl
The easy three-step, Curly Girl Method-approved routine is ideal for encouraging healthy, effortless curls.
Balance Gentle Purifying Shampoo
The ideal cleanser for lifting impurities, rebalancing moisture and porosity, and renewing curls to a state of softness, shine and vitality.
Step 1: Apply Balance to wet hair. Massage into the scalp for 30 seconds, then rake through the rest of the hair. Detangle. Rinse. Repeat once if a deeper clean is needed.
Define Hydrating Styling Gel
This weightless styling gel awakens your client’s natural curl pattern with long-lasting definition and hydration.
Step 2: Apply to damp hair by distributing evenly throughout. Concentrate more product in areas that are prone to dryness. Diffuse or air-dry.
Recover Nourishing Styling Treatment
This curl complex oil restores hydration and shine, while creating a lightweight protective barrier that locks in moisture and style.
Step 3: On dry hair, rub a small amount between your hands, then separate curl clumps caused by styling products. Massage any residual oil into the roots to support scalp health and volume.
Bring the Beauty of Curlstate to Your Salon
Soft, effortless and defined, Curlstate is here to help your clients experience their best curl day every day. From in-salon use to retailing, we’ve got packages at every level, making integrating Curlstate into your salon a breeze. Save up to 30% with our exclusive professional packages!
