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Sell your Client on the Features, not the Benefits

When speaking with a client regarding a new hair color procedure, speak to them about the benefits not the features. While features are important, benefits relate…

admin December 5, 2011

Top 10 Salon Resolutions for 2011

1. Get rid of the ammonia based hair color in my salon. It's 2011 in the 21st century! Isn't it about time the industry lets go of the notion that ammonia…

admin December 31, 2010

Does INOA stand for INACCURATE No Ammonia?

Click here for a list of specific locations where L'Oreal INOA hair color is sold. Click here for L'Oreal INOA's ingredients list. Click here to read what the New…

admin July 8, 2010