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How To Boost Salon Retail Product Sales

Boost Salon Retail Sales With The 3 Ps!

Whether you’re a booth renter or multi-location salon business owner, knowing how to effectively sell retail products is vital to your success. It’s not just about increasing revenue, it’s an opportunity to build trust with your clientele and ensure their needs are met. 

In this video training, Rebecca Gregory and Tracy Olson will teach you the 3 Pillars of Salon Retail Success and what has and hasn’t worked in their own salons. Spoiler Alert: they also deep dive into an Oway Product Knowledge Session (one of the main factors that will determine your ability to sell salon retail products).

3 Pillars of a Successful Salon Retail Strategy

Promotional Planning

Proper promotional planning is vital component to your salon retail strategy. Not only does it set expectations for your team, it can also help purchasing decisions and your ability to maximize retail product profit. In this training, you’ll learn innovative promotion strategies, and how to effectively plan and implement them.

Psychology & Perception

Communication is both spoken and unspoken. Your client’s perception of you and your business begins the moment they wall in the door. Neglecting sensory details like scent and visual merchandising can be detrimental to your salon’s retail sales without you even knowing it. In this section of our training, you’ll learn how to implement experience merchandising, and how to make sure your salon and staff are speaking the same language.

Product Knowledge

It’s vital for those actively selling salon retail products to exactly what and why they’re selling a specific product, and most importantly, how to use it. In this section, we give our best tips for selecting your ideal retail product line and even a little bonus product knowledge session on our Oway product line.

Can’t get enough retail sales knowledge for your salon? Check out these 8 salon retail sales tips!

Need help implementing your salon’s retail strategy? Customers can give us a call M-F 9a-7p EST at 888-213-4744

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Hair Texture 101: How to Identify Curl Types and Ideal Styling Products

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Many of us Hair Stylists have a tough time determining the needs of curly and textured hair clients. You may even panic when a head of beautiful curls walks through your salon door. Not anymore!

Introducing our Hair Texture 101 Guide!

Now, you’ll be able to easily determine various curl types and patterns, while servicing these clients with poise and confidence. As with all successful hair appointment experiences, it all starts with a thoughtful and thorough consultation. Your approach and questions are the key to gaining a textured client’s trust.

But first, you must know to ask slightly different questions when consulting with your curly clientele. This is due to the various textures (which you’ll learn to identify in this article) and how they hold up to moisture, humidity and your client’s unique lifestyle.

Below are some sample topics and questions to ask during your  consultation:

  1.  Ask them how long their has been free from chemicals.
  2.  What do their daily/weekly activities consist of? This question will probe them to tell you lifestyle choices, like whether they exercise or not and what they do for a living. Which at this point should help you determine the importance of convenience to this client.
  3.  Listen to your client to give them the best experience. If there is a service or technique you are not comfortable with, please let them know… they will most likely appreciate you being upfront about your limitations. You have now become a team in finding a style that you both will love and are capable of achieving.

How to Determine Different Curl and Textured Hair Types

Below, is a handy chart on how to identify different hair textures and curl patterns.

As trained hair stylists, we understand that you not only have to identify texture, but understand how certain hair types react to moisture/humidity and heat. This is the knowledge that the consumer is missing, which has unfortunately, led them down a road to becoming product junkies. Spending hundreds, sometimes thousands of dollars on products they don’t use.

This is where you come in with your new found textured hair knowledge and styling product suggestions.

 

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Images courtesy of Naturally Curly.com

Types of Textured Hair Styling

Straightening/Silk Press:

This method, of course, can be done on all hair types. Textured hair is sought after often times because of its versatility. Straightening is for those that want convenience, professional reasons and/or personal preference. If worn too often, or if iron temperatures are too hot, you may cause heat damage to your clients hair.

That’s why I also recommend using our non-toxic, organic heat protection products.

Oway product suggestions: Thermal Stress Protector, Silk’n Glow line (Hair Bath, Hair Mask, Serum), Nurturing Drops, Glossy Nectar

Wet Setting/Wrapping:

Coils/Comb Twists

Texture Hair Types: 4-8
Oway Product Suggestions: Moisture line (Hair Bath, Mask and No-Rinse Moisture Spray), Flux Potion

Double Strand Twists

Texture hair types: 5-8
Oway Product Suggestions: Moisture line (Hair Bath, Mask and No-Rinse Moisture Spray), PreciousWax, Boho Pomade

Curl Defining

Texture hair types:  3-6
Oway Product Suggestions: Curly line (Hair Bath, Mask and Curly Potion), Shabby Mud, Precious Wax, Boho Pomade, Flux Potion

Roller Wraps

Texture Hair Types: All
Oway Product Suggestions: Flux Potion, Glossy Nectar, Silk’n Glow Serum, Glamshine Cloud Spray

Protective Styling:

Double Strand Twists/Coil Comb Twists

Texture Hair Types: 4-8
Oway product suggestions: Moisture line (Hair Bath, Mask and No-Rinse Moisture Spray), Flux Potion

Locs/ Dreadlocs

Texture hair types: 4-8 (but can be done on all types with manipulation techniques)
Oway Product Suggestions for Starting Locs: Flux Potion (for more coarse textures)
Oway Product Suggestions for Maintaing  Locs: Frozen Glaze, Boho Pomade

Braids & Braids/Twists Combo Styles:

Texture hair types:  4-8
Oway Product Suggestions: Boho Pomade, Frozen Glaze

Disclaimer: The product suggestions are a tool to help stylists. It is not suggested they be layered or to be used separate. The suggestions are merely for ideas only for this article. 
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About The Author

Jennea Dorsey-Gordley

As a Simply Organic Educator, she brings to us years of experience working with textured hair, and more importantly, how to achieve desired results with non-toxic, organic hair products. If you’re interested in bringing Jennea into your salon for an in-depth texture class, please contact us at 888-213-4744

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Ultimate 2016 Fall + Winter Hair Color Trends Guide

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Our ultimate guide to winter and fall hair color trends has officially landed! In this guide, you’ll find a wide spectrum of fall hair color ideas for brunettes, blondes and reds that are sure to keep you inspired all season long.

If you’re looking to re-create one of these gorgeous hair colors for your hair, be sure to download our 2016 Fall Hair Color Formula Ebook! Here, our contributing hair artists reveal their hair color formulas, and we give you our best tips for achieving and prolonging your favorite fall hair color.

So, grab a warm pumpkin spice latte and get your Pinterest finger ready – these fall hair color trends are going to last right into 2017!


 

Fall Hair Color Trends for Brunettes


 

Chocolate Copper Hair Color

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Hair By: Holly Wiitala, Smoke & Mirrors Salon (Baltimore, MD) with Oway Hcolor

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Hair By: Heather Ford, Ananda Organic Salon (Houma, LA) with Oway Hcolor

Chocolate Copper! This gorgeous fall 2016 hair color trend pairs rich brown tones with ribbons of copper and soft glints of violet.

This is the perfect fall hair color for brunettes looking to embrace those warm, dimensional autumn tones without touching their natural base color. Of course, you can always create a deep chocolate base hair color by choosing either cool, dark chocolate or warm, milk chocolate shades – either way, you can’t go wrong with this color pairing!

 

Cafe Au Lait Hair Color Trend

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Hair By: Meredith Johnson of Abloom Salon (Phoenix, AZ) with Oway Hcolor and Oway Hbleach

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Hair By: Summer Reid of Suite Nectar Organic Salon (Tustin, CA) with Oway Hbleach for Balayage

That blend, though. Cafe Au Lait, this hair color term was coined by Hair Stylist, @meredithabloom and is reminiscent of the hot milk that softly blends into your favorite light or dark coffee base. This fall hair color trend is best achieved with your favorite balayage or handpainting technique and a cool combination of ash and violet colors. Both Summer and Meredith created these seamless looks with Oway Hbleach and toned with some Oway Hcolor – 11.17 (want the entire formula? Download our 2016 Fall Hair Color Formula Ebook)!

Terracotta Hair Color Trend

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Hair By: Kaila Ward with Oway Hcolor for Base and Toner, Oway Hbleach for Highlights

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Hair By: Passang Tsamchoe of Ingenious Organic Concept Salon (San Francisco) with Oway Hbleach for Balayage and Oway Hcolor

Channeling the earthy tones of terracotta clay, this fall hair color trend embraces warm, coppery hues. Another great fall hair color idea for brunettes who want to rock reddish tones without the upkeep that comes with more vibrant shades. Terracotta hair color is also quite versatile – colors can range from burnt orange to delicate peach, depending on your client’s desired hue or level. Both Kaila and Passang used Oway Hcolor’s .35 series to create these gorgeous looks.

Radiant Orchid Hair Color Trend

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Hair by: Heather Ford of Ananda Organic Salon (Houma, LA) with Oway Hcolor

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Hair By: Jessica Austin of Moss Organic Salon & Spa (Phoenix, NY) – toned with Oway Hcolor

Quite possibly one of the most sought after hair colors for winter and fall 2016 – Radiant Orchid! This vibrant purple hair color blooms with absolute confidence that intrigues both the eyes and creative spirit. Notably, high fashion colors like Radiant Orchid can be prone to fading. We recommend a sulfate-free, organic color protection shampoo and using the least amount of hot tools as possible.

If you’re addicted to flat irons and curling wands, then be sure to use thermal heat protection products, as well. Another way to let low maintenance clients embrace Radiant Orchid hair color is to opt for soft, balayaged pieces instead of an all over color (seen right from Jessica Austin). While both interpretations of this fall hair color trend are absolutely stunning, one carries less maintenance than the other

Mulberry Hair Color Trend

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Hair By: Bailey Simon Sagona of Periwinkle Hair Studio (Geismar, LA) with Oway Hcolor

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Hair By: Tyler Fenix of Eco Hair Color Style (Miami, FL) with Oway Hcolor

If there’s one thing we know about 2016 fall hair color trends, it’s this – just about every shade of purple of is in! Mulberry hair color is slightly different than Radiant Orchid, as it’s deep, rich hues are both soulful and enchanting. Both Tyler and Bailey used Oway Hcolor’s 5.77 and 6.77 to create these stunning shades that will stay on trend well into winter 2017.


 

Fall Hair Color Trends for Blondes


 

Butter Blonde Hair Color

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Hair By: Suzanna Kennedy with Oway Hbleach and Oway Hcolor 9.01 for low lights

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Hair by: Jakob Dozen at TMAC’s Hair Studio (Mobile, AL) with Oway Hbleach (no toner!)

Who says you can’t go blonde in the fall? The best way to embrace slightly warmer tones in your blonde hair in fall is going Butter Blonde! What we love most about these Butter Blondes is the health and integrity of the hair. You know what they say, “healthy blondes are the best blondes.”

Nude Blonde Hair Color Trend

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Hair By: Lori Babb of Wildflower, an Organic Hair Studio (Chesapeake, VA) with Oway Hbleach and Oway Hcolor

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Hair By: Kristin Kneeland of Simply Hair with Oway Hcolor and Hbleach

The perfect blend of warm, cool and neutral tones – Nude hair color for blondes is definitely on trend this fall. This look is best achieved using your favorite balayage or handpainting technique, making it exceptionally low maintenance for most blondes. The seamless blend of varying tones, while dimensional, also has a gorgeous unifying effect. This blonde hair color trend is also quite versatile, allowing both you and your clients to customize a look that can channel more coolness or warmth depending on the desired result.

Honey Bronze Hair Color Trend

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Honey Bronze Hair By: Kaila Ward Hair with Oway Hcolor

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Hair By: Debra Pedraza of Biologique Organic Beauty  with Oway Hcolor and Hbleach on Natural Level 4, Latin Hair

What better way to transition your summer blondes into a fall hair color trend that’s low maintenance, but also doesn’t make it difficult for them to go lighter in future months (as you know they will). Honey Bronze is the perfect blend of honey hues and bronze/bronde tones. Debra Pedraza did a double-process with our plant butter-based ammonia-free lightener to lift her client’s Natural Level 4 hair to a 9. Then she depositing the colors needed for her flawless colormelt.

Want the entire formula? Be sure to download our 2016 Fall Hair Color Formula Ebook that showcases these amazing Holistic Hair Stylists at the bottom of this article!

Vintage Rose Hair Color Trend

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Hair by: Kristine Hartman in Burlingame, CA with Oway Hcolor

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Hair By: Anne Henn from Hello Gorgeous Salon (Breda, IA) with Oway Hcolor

We haven’t been able to get enough of the rose gold hair color trend for a few seasons now, and we love to see how it evolves! Introducing Vintage Rose Gold hair color – the perfect winter hair color trend. Vintage Rose is different from your conventional rose gold hair color, as it channels more smokey violet tones.

Rose Quartz Hair Color Trend

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Hair By: Leah Taylor of Smoke and Mirrors Salon (Baltimore, MD) with Oway Hbleach and Oway Hcolor

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Hair By: Stephanie Cencibaugh with Oway Hcolor for Toner

Chosen as Pantone’s Color of the Year, it’s no wonder Rose Quartz had made its way on the strands of so many clients. This delicate, light pink pastel hair color’s gentle essence embodies the qualities of the rose quartz stone: compassion, peace and love – qualities our world was in dire of need of this year.


 

Red Hair Color Trends for Fall 2016


 

Merlot Hair Color Trend

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Hair by: Erica Stevens at Artist Endeavor (Statesville,NC) with Oway Hcolor

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Hair By: Molly Kuhl, Rock Paper Scissors Salon (SantaRosa, CA) with Oway Hcolor

Hello, Merlot! Speaking of our favorite fall wine, Hair Stylist, Erica Stevens called this fall hair color trend early, and rightfully named her gorgeous work after the iconic red wine. This red hair color is stunning, as it exudes a variety of tones – ranging from violet to copper.

Ronze Hair Hair Color Trend

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Hair by: Tatyana Kosogina of Ingenious Organic Salon (San Francisco) with Oway Color

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Smokey Ronze Hair Color By: Erin Stevens of Modest Peacock Salon (Marietta, OH) with Oway Hcolor

The perfect blend of copper red and bronze brown, Ronze hair color is right on trend for fall! We’re loving the smokey ronze tones created with our Hcolor line by Tatyana and Erin. Want the formula for their stunning ronze hair color formula? All is revealed in our 2016 Fall Hair Color Formula Ebook!

Pumpkin Spice Hair Color

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Hair By: Erica Stevens of Artistic Endeavor (Statesville, NC) with Oway Hcolor

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Pumpkin Spice Hair By: Alice Muradyan with Oway Hcolor

Pumpkin spice has seemed to find its way into just about everything these days, but how could you not FALL in love these gorgeous copper tones? We love the tonal reflections achieved above, and could you guess that both Erica and Alice used 8.44 from our ammonia-free Oway Hcolor line? What can we say? We have some beautifully talented hair artists in our Holistic Hair Tribe!

If you enjoyed our 2016 Fall and Winter Hair Color Trends Guide, please SHARE! You’ll be giving well-deserved attention to all of the gifted Hair Stylists who contributed to this article. They even went ahead and shared their fall hair color formulas with you in this Ebook below! So, go ahead, download the Ebook and spread the love and creative inspiration!

Download the 2016 Fall Hair Color Formula Ebook Below (it will be e-mailed to you)!

 

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8 “Tried and True” Retailing Tips for Salons

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1. Your Attitude Will Determine Your Altitude.

Many Hair Stylists and Salon Owners ask “how can I increase salon retail sales?” Meanwhile, you cringe at the word “selling,” and repeatedly tell yourself, “I’m not a salesperson.”

This is mistake #1.

First, the phrase “to sell,” is clearly in need of a definition makeover, so here it goes:

Selling is the identification and fulfillment of a need – nothing less, nothing more.

Many of you have the same clients for years, even decades. You do their hair (maybe even their kids’ hair). You know secrets about them you’ll take to the grave, and you’re the only person they trust to come near them with a pair of scissors.

What does this tell you?

You’re trusted, and for good reasons!

Remind yourself, you’re not a scammy used car salesman, who will do ‘whatever it takes’ to get someone into a Ford Pinto, today – you are a consummate beauty professional. You know you know the wants and needs of your clients’ hair better than anyone.

Have confidence in yourself and your position of power, and use it to send your clients home with products you know they’ll need and love. You’re more than qualified to make these recommendations, so don’t feel guilty or scared to do so!

Which brings us to our next tip for a successful salon retail strategy.

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2. Product Selection

Choose products you believe in!

Once you choose to only sell products you personally believe in, the idea of retailing in your salon becomes a lot easier. You will no longer feel like you’re selling anything – you’re just simply recommending products you know will fulfill your clients hair needs.

Before taking on an entire line in your salon, have every stylist try the products and give an in-depth review. That way, you’ll know if it’s a line that you want to fully commit to and you’ll have different talking points. Hair Stylists with very good client relationships are even encouraged to give their clients a sample to test.

Mauricio of Mauricio’s Hair Studio in New York says, “I give my most loyal clients the opportunity to test and try any new products I am considering. That way, I hear it straight from the source of my sales – they also appreciate the fact that they have a say in which products I carry.”

Say no to salon product diversion!

All of your friendly retail suggestions will come to a screeching halt as soon as your client says, “I can buy it cheaper at Ulta or online.”

Too many companies exploit the expert knowledge and influence of Hair Stylists to gain brand affinity with their clients, then once it becomes profitable enough, they divert their products to large retail stores.

Can you think of a brand that was once salon exclusive, but are now sold directly to consumers?

We can.

So, when selecting the right products for your salon we suggest asking yourself these 3 questions:

  • Do I believe in these products?
  • Are these products unique enough to set my salon apart?
  • Are these products diverted?

 

retail tips for salons

3. Educate Yourself on Your Products

While it’s great to have an aesthetically pleasing retail shelf, you shouldn’t rely on just the look of your products to make a sale.

There’s a lot of great information to share about the products you carry that goes beyond, “it smells good.”

Hair products at Wal-Mart smell good. Tell them why they’re really investing the money in high-quality salon products.

For example, explain to them the importance of pH, and how your products work at the optimal level to prolong color and improve the health of their hair. If you’re one of our organic Stylists, there are a multitude of talking points that help your products stand out – not just from a beauty perspective, but also from a health and eco-conscious standpoint.

Once you’re able to make well-educated recommendations, you’ll start building a trusting retail relationship with your clients. Which brings to our next retail tip for salons.

4. Consultation is Key: Press for the Yes

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A solid, honest consultation is vital for not just retailing products, but for fully understanding your client’s wants, needs, and lifestyle. As a stylist, it is our job to lead the conversation and make sure the client will be happy with their service.

Be sure to listen closely and help your client decide why they want a certain look. Do they keep bringing in a picture of a certain celebrity because they like hair or because they like the idea of being that celebrity? Do they bring in a picture of them at a wedding because they actually liked their hair, or the nostalgia of happy times?

There’s a reason why Hair Stylists often get the reputation of being therapists or psychologists. Our job is to listen and translate our clients’ thoughts and ideas into a look that radiates beauty from the inside out.

Here are a few basic guidelines for conducting a good consultation:

Ask questions!

  • How often do you plan on returning to the salon?
  • What is your styling routine like?
  • What do you like and dislike about your hair?
  • What challenges do you have when styling it?
  • Are you looking to try out a new look or style? Or do you want to enhance what you already have?

Do the Wet Stretch Test!

The Wet Stretch Test will determine the integrity of your client’s hair, and more importantly, tell you what is missing from the healthy hair equation. Not to mention, it keeps your client engaged with you during the service, as you are educating them on what their hair truly needs and why.

However, understand the consultation does not stop just before your service.

After you’ve completed your cut and/or color, you should have accurate insight into what kind of hair your client has and where their issues lie.

This is where we tell you to softly press for the yes.

Getting a person to say, “yes” a few times before a purchase, is a proven technique to increase the likelihood of a sale.

Here’s an example of some dialogue between a Hair Stylist and her client in salon retail sale situation:

Hair Stylist: You said you use a flat iron and blow dryer almost every day, right?
Client: Yes, I need to or my hair is a mess.
Hair Stylist: I understand, but you are also trying to grow your hair out and hate all of the split ends from your flat iron?
Client: Yes, it’s so annoying.
Hair Stylist: You should try this heat protectant and gloss serum. It will protect your hair from intense heat, and the gloss serum will help smooth down any split ends or frizz. It also contains no plastics, so you won’t have to worry about artificial waxes and petrochemicals that only make the hair appear healthy.

This is just one example. The more you know about your products, the easier it will be to make recommendations that will help build trust between you and your salon clientele!

This brings us to our next tip for selling salon retail.

5. Build Trust

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Trust is at the heart of every successful relationship.

Many of you already know that special connection between a Hair Stylist and his/her client is more of a friendship than anything else. Moreover, most true friendships do not occur over night, and must be steadily earned in time.

It is very important in the beginning stages of your friendship with your clients, to focus on earning their trust.

Instead of pushing multiple products on a new client, start with just the basics to enhance and maintain their service. If it’s color, shampoo and conditioner; if it’s a hair cut, just a styling product. If they still show uncertainty, perhaps extend to them a discount they are able to use during their next visit (that is only redeemable with you).

You gain trust through listening to your clients’ problems, you keep trust by solving them!

Once you solve one hair problem, that opens the doors of opportunity to solve more. So, build that trust and be a good friend to your client!

6. Back Bowl/Styling Opportunity

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The time at the shampoo bowl is the perfect opportunity to acquaint your client with the products you are using. Tell them what the products will do to help their hair.

Once you’ve done the Wet Stretch Test, your client should be aware of what their hair is lacking. So, while giving them a nice head massage, explain that this shampoo and conditioner/treatment will add moisture/protein and will heal the hair from the inside out.

Washing your client’s hair should be a relaxing experience, and is an opportune time to stimulate the senses.

Paint a picture for your clients – you are the artist, after all.

For example, if you’re using a lightly floral scented shampoo, try to relax the client further and say, “I love this shampoo – not only does it make the hair shiny, it makes you feel like your lying in a bed of roses.”

The same opportunity that exists at the bowl, also exists when you style their hair.

So, show off your styling products!

Instead of just jumping in and styling your clients hair, let them know what you’re using and why. Teach them how to properly use the product and style their hair – they’ll appreciate the tip and be more apt to purchase the product you used!

Another great place to expose your clients to your amazing products is at your retail display.

7. Retail Display Optimization and Visual Merchandising

 

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Whether your retail display is large or small, shopping and browsing for products should be an experience!

Try following these guidelines for a successful salon retail display:

We always suggest having a few shelf talkers – little labels that highlight the ingredients and benefits of your products. If you’re having a sale on certain items, have a tasteful sale label on the your shelf, as well.

Keep your retail shelf organized and clean!

No one wants to buy a product that is dusty – not only is it visually unappealing, it also looks like no one else liked the product enough to buy it.

Try not to have a cluttered retail display, and try organizing the products by color, shape, or brand.

If you want to encourage clients to test products, make sure that they are between 22 and 66 inches; these are proven heights for easy accessibility. Also, try an inviting “try me!” label.

If space and design allows, try creating an “arena effect.” Having the products surround your clients can give them the opportunity to browse (if they are waiting) from any angle.

If your salon allows, try moving your reception desk away from the front door. This forces walk-ins and clients to look at the products before talking to to the receptionist.

Make your retail area inviting.

Having a simple tea and coffee area by your retail area is a perfect opportunity to incentivize clients to rise out of their chairs and to your retail shelves! Notice we said shelves, not cupboards or bookcases – people tend to not like to reach into to these types of displays.

If you only have one wall for retail (not a big deal), try making it stand out with a nice wall color or art that compliments the bottles. Also, be sure your products are well lit – if they can’t see or read your products and shelf talkers, then what’s the point?

8. Retail Training – Practice Makes Sales

If you’re still uncomfortable retailing, we suggest starting off by trying to sell a product to your friend or another stylist in the salon. Have them give you objections to the products, so when a client actually does this, you’re prepared with an insightful and professional response.

Try product flashcards!

Other than using the product, the best way to educate yourself is to put your knowledge to the test. Try remembering unique facts about each item you sell. The more you know about your products, the better able you are to make recommendations based off client concerns and needs.

Do you have any tips for selling salon retail? If so, feel free to comment below!

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5 ‘Must Try’ Bob Hairstyles for Fall

Whether’s it’s textured and tousled or prim and polished, bob hairstyles are the perfect option for those who are looking to lose the long locks this fall.

While there are many bob hairstyles to choose from, here are our top 5 ‘must consider’ bob hairstyles for fall and winter 2016.

Bob Hairstyle #1: “The Julianne”

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We’ve deemed this bob, “The Julianne,” after Julianne Hough, who rocks this wavy bob flawlessly!

Characterized by it’s ability to be worn straight or wavy, this bob is both versatile and adorable. So, get ready to break out those razors and texturizing shears, because this bob’s popularity is about to make a WAVE!

Bob Hairstyle #2: “The Kloss Bob”

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Inspired by Karlie Kloss’ bang + bob combo, this haircut is ideal for those trendy clients types who aren’t afraid to lose a little length, and add a little fringe!

Karlie Kloss’ bob is another versatile beauty, that can be worn sophisticated and straight or wild and wavy.

Bob Hairstyle #3: “The Inverted Extrovert”

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Inverted or A-line bobs, can come in all different lengths and layers. Depending on your client’s face shape; you should tailor your inverted bob to accommodate your client’s best and least favorite features (yep, we all have ’em).

In addition, if your client is really craving a change, consider adding an asymmetrical aspect to your inverted bob.

Which brings us to our next super chic bob hairstyle…

Bob Hairstyle #4: “The Queen Bey Bob”

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Spice up that a-line bob with a little asymmetric action!

Beyonce’s bob is chic and sleek, and perfect for those clients looking to add a little edge. However, don’t get it twisted (or do), because with a heavy side bang and some curls, you can really pump up the volume on this bob hairstyle for fall.

Bob Hair Style #5: “Long Like Paltrow”

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Here’s the thing about long bobs…

If they are too blunt they can tend to be bland, and nobody wants that.

Ensuring the hair is properly layered in the back and slightly texturized will keep this hair cut from looking less like a “lob” and more of like the long, elegant bob it should be.

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Oway Stylist Spotlight: Abigail Waldrum

Abigail Waldrum

This month, our Holistic Hair Stylist Spotlight is on Abigail Waldrum!

Abigail is a hair stylist at Sepulveda Hair Studio in Deland, FL., and is an active member of our Oway Holistic Hair Stylist Forum on Facebook! She dazzles our community with her beautiful balayage techniques and willingness to help others – and we just love that!

Obviously, we had to get to know Abigail and showcase some of her beautiful work with Oway!

Get to know Abigail!

Oway Hair Stylist

How do you think that hair relates to a person’s confidence?

Hair can drastically change a persons appearance. When you can help someone feel beautiful or attractive you can directly impact their self esteem. I think as stylists we often underestimate the impact we have on our clients.

We touch, we enhance, we nurture and we strengthen. We physically, emotionally and sometimes even spiritually enhance our clients lives.

It is a gift to do what we do. We blend artistry with nurturing. I love it!

Who has been the biggest influence in your career?

Oddly enough, it was probably a therapist I saw years ago who nudged me forward to pursue my passions. I used to be a clinical social worker and was very comfortable in that world.

But something big was missing.

I so admired Vidal Sassoon even as a child. I was enamored by designers and stylists. But I pursued a more traditional education and went on to graduate school and a career. When I finally gave myself permission to be an artist, it’s like the floodgates opened. I have never once looked back or regretted that decision.

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What accomplishment are you most proud of?

I am most proud of investing my time and energy into being my authentic self. It has lead me to my career and my passion.

It has lead me to the most beautiful salon I have ever worked at. And it’s lead me to products that are in line with my personal beliefs. I truly believe that like attracts like. I fell into meeting David Sepulveda, the owner of Sepulveda Hair Studio. I have learned so much from him including falling in love with Oway.

It’s so exciting to know you can be successful and holistic in the beauty industry. I did not think that was possible before.

Check out Abigail's work with Oway!

Join Abigail and other like-minded stylists in our Organic Way Holistic Hair Colorist Group here!

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5 Air Purifying Plants To Detoxify Your Salon

air-purifying-plants-indoors

If the idea of an eye-catching new salon plant didn’t grab your attention, just wait until you hear the detoxifying benefits of these indoor air purifying plants! For a plant to make our list, it must meet the following requirements:

  • Hard to Kill
  • Eliminate Common Salon Air Pollutants
  • Aesthetically Pleasing Salon Decoration

In case you are wondering which airborne chemicals decrease salon air quality the most, we made this handy chart for you below:

5 Most Common Salon Air Toxins
INGREDIENT FOUND IN FACTS
Formaldehyde Permanent Straightening Treatments, Keratin Treatments, Nail Polish, Nail Polish Hardeners Known Human Carcinogen
Ammonia Hair Color, Perm Systems, Window Cleaners, Floor Waxes Corrosive, damages cells upon breathing, swallowing or skin contact, Respiratory Irritant
Benzene Hair Colors, Plastics, Pesticides, Detergents, Synthetic Fibers Known Human Carcinogen, especially Leukemia
Trichloroethylene Hair Extensions Glue, Lace Wig Glue Long term exposure causes liver, kidney and skin damage

 

Best Indoor Air Purifying Plants for the Salon

 

air-purifying-plants-NASA
 

Peace Lily

Eye-catching and easy-to-care for, Peace Lily’s would look beautiful in a salon of any size. Their elegant white spathes and low maintenance care routine, make them an all-around all-star plant to have on display at the salon.

Removes: formaldehyde, trichloroethylene, benzene and ammonia.
Care Tips: Low light or medium, indirect sunlight – soil: evenly moist; water weekly
 
indoor-plants-hard-to-kill

Aloe Vera

This healing succulent has multiple uses in the salon. It removes formaldehyde and benzene from the air, but it’s soothing gel can come in handy when you get the occasional hot tool burn. Tip: Our tribe of holistic hair stylists love to mix freshly cut aloe into fruit water for an extra kick of Vitamin E, or on clients with sensitive scalps!

Removes: formaldehyde, benzene
Care Tips: Loves sunlight, allow soil to dry between waterings
 
air-purifying-plans-indoor

English Ivy

 

These mesmerizing, vine-like plants can make a striking statement in any organic salon. Not only does it remove benzene, formaldehyde and trichloroethylene, it removes airborne mold and feces. Yes, feces. So, don’t be afraid to put English Ivy in your salon restroom.

Removes: benzene, formaldehyde, trichloroethylene, mold, feces
Care Tips: moist, even soil – water weekly, thrive in bright to low light

 

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Azalea

If you prefer a pop of brightly colored blooms for the salon, look no further than azaleas! This evergreen plant can thrive in salon without direct sunlight and even eliminates formaldehyde from the air. However, you’ll want to opt for greenhouse azaleas, as they’ll be able to survive indoors.

Removes: formaldehyde
Care Tips: prefers moist, even soil, humidity, cooler temps

 

best-indoor-air-purifying-plants

Weeping Fig

The Weeping Fig requires a bit more tender love and attention, but it’s intricately twisted trunk makes a beautiful statement in the salon.

Removes: Benzene, formaldehyde, ammonia

Care Tips: bright light, allow soil to dry between waterings, sensitive to temp changes

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Step-By-Step: How To Do A Smooth Rituals Keratin Treatment

keratin-treatment-before-and-after

For those with frizzy, hard to manage hair, keratin smoothing treatments can be the ultimate remedy.

However, for some smoothing products, those results came at a price none of us can afford – our health. In this step-by-step, we show you can create smooth, frizz free hair that lasts 3-4 months with our Smooth Rituals Keratin Treatment! Smooth Rituals doesn’t contain common keratin treatment toxins like formaldehyde, methylene glycol, parabens or animal testing.

Step 1: Hair Preparation

Smooth-Rituals-Keratin-Treatment-Tutorial

Cleanse the hair TWICE with the Clarity Pre-­Treatment Shampoo. This will help to remove any residue and soften the hair’s cuticle for better absorption of the Smooth Rituals Keratin Treatment.

Step 2: Rough Dry

in-salon-keratin-treatment

Rough dry the hair to 75-­80% so that the water will not displace the keratin treatment, but the hair is still left slightly damp. This is best accomplished with a blow dryer. After the rough dry, you will be able to see where the hair appears most unruly and frizzy.

Step 3: Section Hair

keratin-treatment-steps

Divide the head into 4 sections. This will ensure ease of product application. Then select your application method.

Keratin Treatment Application Method Types

Spray Bottle Technique (recommended): 

Using the spray nozzle sent with the Smooth Rituals Treatment or one that has a fine mist and not a stream, spray the product with a downward motion. Then, working in small, thin sections continue with the application and comb through the hair.

Bowl and Brush Application:

Start by weighing out 1 to 1 1⁄2 oz of the Smooth Rituals Keratin Treatment into a bowl. If needed, add more product in 1⁄2 oz increments to avoid any waste. Remember you MUST discard any unused treatment with this method.

Tip: Wear gloves during the application so that the treatment is absorbed by the hair and not your hands to ensure there is no waste of the product.

Step 4: Keratin Treatment Application

Keratin-Smoothing-Treatment-Application

Begin treatment application where the hair appears most unmanageable, frizzy, and/or coarse. The sub­-sections should be about the 1/16” thick (similar to the width of a credit card). Apply the Smooth Rituals Keratin Treatment using your preferred method choice from above.

Note: ​If using spray bottle application method, be sure to close nozzle by pressing button after use.

keratin-treatment-tutorial

Use a fine tooth tail comb to pass through the hair to ensure coverage.

There should be very little to no excess product or residue coming off onto the comb. Continue to comb through the hair until little to no residue remains on the comb as you work through each section.

It is important in either application method to ensure even coverage and to NOT oversaturate the hair as it could hinder optimal results. Part the hair the way the client likes it and comb straight down.

Do not twist or clip the hair up once the product has been applied.

Tip: ​Oversaturation of the Smooth Rituals Keratin Treatment can make the finish feel sticky and hard.

Step 5: Processing

Allow 5 minutes to process at room temperature.

Step 6: Blow Dry Treatment Into Hair

Professional Keratin Treatment for Hair

Using thin sections and a round brush, blow dry the hair straight using medium heat until the hair is completely dry.

Tip: Use a concentrator nozzle attachment on the blow dryer to best direct air flow over the brush. Point the dryer in a downward direction at the section of hair you are drying, sealing the cuticle for smoothest results. Blow drying correctly is equally as important as proper flat ironing.

Step 6: Finish & Seal Keratin Treatment

Use a professional ceramic flat iron that is temperature controlled and heats up to 450 degrees F. Any temperatures lower than the following guidelines will not properly seal the Keratin properly, and the hair may appear dull.

  • For fragile, damaged, or fine hair: Iron temperature should be at 400­ 420 degrees F. Flat iron over the hair no more than three times.
  • For chemically treated hair in good condition: Iron temperature should be 430 degrees F. Flat iron the hair with four passes.
  • For virgin or thick, coarse hair: Iron temperature should be at 450 degrees F. Flat iron the hair with five or six passes.

Tip: If the ends of the hair are severely damaged or split, flat iron them less to prevent futher damage. Use appropriate flat iron width for hair length (1 1⁄2 “ maximum). The 1⁄2” flat iron works well for roots and around the hairline. Starting at the nape, using 1/8” sections, move the iron slowly from scalp to hair ends using the appropriate number of passes listed above. This is what seals the Keratin completely.

Keratin-Smoothing-Treatment-Salons

Keratin Treatment After Care

Smooth-Rituals-Keratin-Treatment-Review

Wait 3­-4 days minimum before shampooing the hair or getting the hair wet. This allows the service to cure.

  • During the curing phase and prior to the first shampoo, do not wet the hair.
  • Do not use styling products or clip/tie the hair back.
  • Keep the hair dry and straight.

If the hair does get wet or damp from rain or perspiration, etc. blow dry and flat iron the hair immediately.

Clients may also touch up any kinks or curls with a flat iron and/or blow dryer as often as necessary before the first shampooing. This will only help to seal the cuticle and expose soft, manageable, frizz free hair with shine.

After day 4, it is important that the clients use the Smooth Rituals Awakening Shampoo and Smooth Rituals Calming Conditioner at home. This will continually enhance the Keratin Treatment, where others may strip the keratin from the hair and be too aggressive.

Keratin Treatment Care Products

Tip: The Smooth Rituals Renewal Treatment is an optional follow up service that can be performed at the salon in between Keratin treatments to extend the life of the service.

Bring Smooth Rituals Keratin Treatments to your salon!

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Even Wal-Mart Is Demanding Safer Beauty Products – Shouldn’t You?

toxic-beauty-ingredients

When a common consumer store like Wal-Mart is demanding safer beauty products, you know times are a-changin’ and for the better!

Wal-Mart has asked their suppliers to remove 8 chemicals believed to have “certain properties that can affect human health or the environment.” This request is all too telling and represents a new wave in clean beauty – one we’ve been crusading for since 2001!

Let’s explore which harmful chemicals made the list!

Wal-Mart Eliminates 8 Controversial Chemicals From Products

 

  • Propylparaben – an inexpensive preservative found in many shampoos, conditioners and personal care products.
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  • Butylparaben – another type of inexpensive preservative commonly found in cosmetics.
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    In 2008, a study on women with breast cancer found parabens in 98% of breast tissue tested. Parabens are thought to mimic estrogen in the human body, causing an imbalance of hormones and damage to the human endocrine system.

     

  • Diethyl phthalate – an ingredient used to increase flexibility of plastic bottles.
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  • Dibutyl phthalate – another plasticizer used to make plastic bottles more flexible.
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    Just like parabens, phthalates are known human endocrine disruptors. What’s worse? Many of your current plastic shampoo and conditioner bottles are made with these harmful chemicals. Phthalates leach estrogen-mimickers into your products, which are readily absorbed by your body when applied to the skin or scalp.

     

  • Formaldehyde – recognized as a known human carcinogen (cancer-causing ingredient) by WHO (World Health Organization) and IARC (International Agency For Research on Cancer). Remember all of the controversy surrounding keratin treatments using formaldehyde as an active ingredient? Let’s make sure that stays out of our products.
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  • Triclosan – a synthetic chemical used in shampoos and conditioners as an anti-bacterial agent. Just like phthalates and parabens, this ingredient also disrupts the delicate hormone balance of humans.
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  • Toluene – a colorless liquid found in nail polish and fragrance that has been linked to nervous system damage.

 

How did Wal-Mart choose which toxic ingredients to AVOID?

The Environmental Defense Fund advised them to identify harmful chemicals that had significant science backing.

Not only is Wal-Mart rewarding those who remove these chemicals from their products, they are requiring transparency. For those companies refusing to eradicate these targeted chemicals, they will be forced to add them to their warning labels by 2018.

Note: Since phthalates are not in the product itself (but rather the plastic container), many companies get away without listing them in their ingredients list.

Luckily, that’s all about to change.

While this is a giant leap in the right direction, we shouldn’t stop here. Keep demanding safer products and more transparency from these companies.

Especially in the professional beauty industry, as our vertical is even less regulated than the consumer market.

Tell us what other ingredients you hope get exposed next in the comments!

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Organic Way Texture Specialist: Jennea Dorsey-Gordley

Jennea Dorsey-Gordley

textured-hair-expert

Meet our new Texture Specialist!

We’re ecstatic to introduce you to Simply Organic Educator, Jennea Dorsey-Gordley!

She brings to us years of experience working with textured hair, and more importantly, how to achieve desired results with non-toxic, organic hair products.

She takes a holistic approach to beauty and wellness,  so whether she’s relaxing with Oway’s Waveshaper or teaching clients how to embrace their natural curl, Jennea is our go-to Textured Hair Expert!

Get to know Jennea below!

Introduce yourself! What should everyone know about you?

My name is Jennea Dorsey-Gordley (pronounced Jen’ ay). As a young adult, I started out in corporate America in the fields of Finance and Property Management. After the recession in 2007/2008, I began to explore my childhood passion to open a Wellness Center and Spa. I attended The Baltimore School of Massage and Aveda Fredric’s Institute in Cincinnati. I had been styling hair for family and friends since junior high. At that time, I didn’t really appreciate my gift as a stylist. Both of my parents were educators, but I couldn’t see myself teaching until I got married and raised a family.

Later as an adult, I had the opportunity to work in a salon that specialized in texture in the Washington DC Metropolitan area. I had the pleasure of cutting the locs of Ms. Iyanla Vanzant and styling hundreds of others.

Gaining that experience led me to understand that HAIR was what I wanted to do for the rest of my life. It was the first time in my life where I awakened daily EXCITED to go to work!

 

As Simply Organic Beauty’s new Organic Way Texture Specialist, what do you hope to accomplish?

My hope is to help other stylists feel more comfortable when it comes to servicing the textured client. For the last decade or so, I have witnessed a myriad of textured consumers finding solutions to service themselves. They have become very accustomed to using social media as a resource, (which led many to become product junkies). As my research and analysis continued, I discovered that textured consumers lost trust in the professional cosmetologist.

So, my goal is not only to help give our industry a voice when it comes to texture, but also to help usher in a healthier line of product that is truly organic.

 

Why is introducing the textured hair world to organic, non-toxic products important to the community?

texture-hair-education-for-salons

First off, let me say that hair textured clients come in all shades and nationalities, (some in European cultures as well). In my research, I have found that when is comes to Afro-Decentians, there is a higher rate of various types of cancers.

Personally, I have known two stylists that have died of lung cancer, and neither were smokers. I have known others to have died from very aggressive breast, ovarian and cervical cancers, stylists and consumers alike.

After being raised in a holistic household, and my training in massage therapy, I’ve learned how important it is not to put anything on or in your body that you cannot pronounce. That foundation has led me to the road of wanting others to become more aware of harmful ingredients.

Let’s be frank. Chemicals in salons are a big issue, but especially when it comes to managing textured hair. What myths about organic hair products do you hope to dispel?

Thats a great question, because up until I found OWAY, I was very skeptical about other products out there that claimed to be ‘natural’ relaxers. In fact, when I researched some of those products, I found that they were either not totally natural and/or gave unpleasant ongoing results that consumers were not happy with.

Why Oway? Aren’t there a million organic beauty brands to choose from? What about their philosophy and products makes them great for textured hair?

Yes, there are countless products on the market aforementioned above when it pertains to ‘product junkying’ consumers. There are so many people that have spent thousands of dollars on products searching for the perfect formula without professional guidance.

This is the FIRST line that met my approval that was high quality, farm to chair ingredients and the high-end sleek look I was looking for in comparison to some other big names in the industry. Its a well thought out line!

So far, I am happy to see that they have pretty much thought of every texture in mind when it comes to hair care.

I want to help represent a brand/ product that truly cares about the integrity of the market they serve. If you are marketing an organic line, all of its products should be 100% organic…and OWAY has accomplished that mission!

Which Oway products are your favorite for creating certain looks and why?

Right now, I am really loving the Silk N Glow line and combining Precious Wax and Boho Pomade for twists and loc maintenance. Glossy Nectar and Silk N Glow Serum is my best friend for scalp care on some my clients that have a hard time retaining moisture.

If you could give one piece of advice to those wishing to learn more about textured hair and organic beauty what would you say?

I would tell them to really research ingredients thoroughly before trying/buying. Also, to come to one of my classes to see how best to consult with the textured client, in addition to learning some styling techniques using OWay. Its important to have an open mind and understand that having more experience with highly textured hair is more fun to explore and keeps you fresh!

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