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Tag Archives: Simply Organic Beauty Blog For Hair Stylists & Organic salons

Get the latest news and updates from Simply Organic Beauty’s Blog for holistic hair stylists and organic salons.

Trending Hair Colors This Week

Organic-Hair-Color

Our #HolisticHairTribe never seem to run out of ideas. This week, we witnessed another set of jaw-dropping work that only creative, passionate hair stylists are capable of pulling off.

Check out these gorgeous hair colors from our community!

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Rose Mauve Hair Color Formula

Hair by Meredith Johnson

Add a modern twist to your brunette client by painting a rosy mauve hue from mids to ends. Meredith’s incredible technique seamlessly blends the roots and colored hair, keeping the hair low maintenance when it grows out.

Painted: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Color/Toner: 20g Oway Hcolor 11.17 Frosted Platinum + 20g Oway Hcolor 8.1 Ash Light Blonde + 0.5g Oway Hcolor 0.7 Purple Booster + 0.2g Oway Hcolor 0.1 Ash Booster

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Indian Purple Hair Color Formula

Hair by Amanda Louise

Peek-a-boos are all the rage right now. If you have an adventurous client who loves trying different styles, this Indian Purple hair color by Amanda is what you need.

Full Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Purple (Foils): Sliced sections of Oway Hcolor 0.7 Purple Booster + a ribbon of Oway Hcolor 0.6 Red Booster with Oway Htone 9 Volume Cream Developer

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Golden Brunette Hair Color Formula

Hair by Maren McKenna

When it comes to hair painting, blending is everything. When done right, this gives a more natural appearance to the hair instead of the old streaked look.

Base: Oway Hcolor 6.1 Ash Dark Blonde + Oway Hcolor 6.01 Ash Natural Dark Blonde + Oway Hcatalyst 20 Volume Cream Developer

Highlights: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Lowlights: Oway Hcolor 6.31 Beige Dark Blonde + Oway Htone 9 Volume Cream Developer

Toner: Oway Hcolor 90.1 Ash Super Bleaching Blonde + Oway Hcolor 9.31 Beige Very Light Blonde + Oway Htone 9 Volume Cream Developer

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Rosewood Hair Color Formula

Hair by Kaila Ward

Kaila’s client used to be a light blond but wanted an unexpected change. Some of the ends came out a little ashy, so she toned them with Hcolor to inject some warmth into the hair color. (Yes, you can use Hcolor as toner.)

Roots & Ends: Oway Hnectar 6.31 Desert Sand Dark Blonde + Oway Hnectar 7.31 Desert Sand Blonde with Oway Htone 9 Volume Cream Developer

Pulled Through (Some Blonde Hair) Last 10mins

Toner: Oway Hcolor 8.3 Golden Light Blonde + Oway Hcolor 6.3 Golden Dark Blonde + a pinch of Oway Hcolor 6.4 Coppery Dark Blonde with Oway Htone 9 Volume Cream Developer

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Golden Glaze Hair Color Formula

Hair by Mikayla Erickson

Iridiscent golden blonde is a classic staple during the summer. It’s rich and screams “healthy hair” – it’s not surprising a lot of clients go for this look.

Lightened: O&M Ammonia Free Pearl White Powder Lightener

Glaze: O&M Mineral.CCT 9/16 Very Light Ash Violet Blonde + a spit of O&M Mineral.CCT 8/81 Light Ash Pearl Blonde

Which is your favorite this week?

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5 Money-Making Features Your Salon Website Must Have

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With many businesses and consumers relying on digital technology, having a well-oiled website is a necessity. But the cost of maintaining a website can be too much for some, not to mention navigating the waters of marketing a salon business online can be very intimidating especially for DIYers.

At Simply Organic Beauty, we strive to help our clients grow their business, so we’re letting you in on our trade secrets! Below are the top 5 money-making strategies you can use to bring in more clients to your salon with minimal marketing effort and expenses.

Must-Have Money-Making Website Features

Newsletter Opt-In

Some people cringe at the thought of creating an email newsletter for their business, but the truth is, it remains as one of the most cost-effective and powerful profit-making machines. In fact, in a 2017 study by B2B Content Marketing Benchmarks, Budgets and Trends, email marketing is still the most successful marketing strategy ahead of social media.1

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And it doesn’t come as a surprise. Newsletters help you grow your client list at a fraction of a cost and time. Clients and prospective clients sign up for this service voluntarily. This means they are truly interested in what your salon has to offer, helping you to easily identify who your target clients are and update them on sales and events in a single swoop.

PRO TIP: Our favorite email marketing services for your salon website are MailChimp and Constant Contact. They’re free to start and simple to use. They also offer nice templates if you’re worried about designing your own.

Online Booking

Gone are the days when clients have to personally visit and wait for businesses to open before they can book an appointment. Now clients can do that from the comfort of their own home at any time. By having an Online Booking system in place, you can receive reservations 24/7.

User-friendly Online Booking apps like Vagaro, Square, and Schedulicity allow you to embed their widget on your salon website so clients can view your calendar and book an appointment without having to go to another website. They’re convenient, take the workload off your shoulders, and make for great customer service.

Unlike phone and in-person reservations, Online Booking systems also allow clients to check out what other customers have to say about your salon’s services and products. Which brings us to our next money-making feature.

Testimonials

Here’s a fact: 92% percent of consumers read online reviews and 84% of this number trust online reviews as much as personal recommendations.

Yankelovich, a market research firm, found that 75% of people have negative perceptions about advertising2, meaning they are savvy enough to know when a brand is being dishonest. Hence, they turn to online testimonials to validate claims.

By adding a Testimonials page to your salon website, you are “humanizing” your business and providing prospective customers a glimpse into your salon, which helps convince them to book your services. You can either activate Testimonials on your website or embed reviews from sites like Yelp, Google+, and even Facebook. This way, you get to keep clients on your site and increase your conversions.

Portfolio

Portfolios aren’t just for writers, photographers, and graphic artists anymore. In the age of social media, you’re more likely to encounter a potential client asking about a hair color they saw online. Take advantage of this by including a gallery of your work on your website.

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There are hundreds of website plug-ins that allow you to embed pictures (even your Instagram page) on your website. This way you can show your skills and increase your online visibility at the same time.

Gift Cards

e-gift-cardsGift Cards are powerful sales and relationship-building strategy every business should adopt. Unlike discount coupons, pre-paid gift cards have greater perceived value. They provide instant revenue and motivate clients to purchase your products and services immediately. In fact, 2 out of 3 consumers tend to spend more than 40% of the card’s value, and would almost always do repeat business.

Electronic Gift Card tools like Giftly and Yiftee allow your clients to buy gift cards through your site and send it to people they love. It’s one the most underestimated salon website design features!

Learn more here:

Sources

1 Content Marketing Institutes. 2017. B2B Content Marketing Benchmarks, Budgets and Trends. Available: http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf

2 Elliott, S. THE MEDIA BUSINESS: ADVERTISING; A survey of consumer attitudes reveals the depth of the challenge that the agencies face. Availanle: http://www.nytimes.com/2004/04/14/business/media-business-advertising-survey-consumer-attitudes-reveals-depth-challenge.html

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Salon Website 101: Elements of a Successful Salon Website

In the age of Google and social media, having a website is crucial for your business. It enables potential customers to find and learn about your salon. But it doesn’t just end in having a website. To take advantage of the incredible benefits of having an online presence, your website should have all the necessary features that will make them feel confident about doing business with you.

Think of a website as an extension of your salon. It should have all the important information about you, your team, and your company. This allows potential customers to know you and trust you with their hair.

We rounded up 4 essential elements of a salon website to help you develop and gain new customers.

Elements of a Successful Salon Website

CONTACT

First and foremost, the main goal of having a website is to provide a convenient way for potential clients to get in touch with you. But if your website does not highlight your contact information, you will most likely lose their business.

  • Putting your Contact Information on BOTH your Home and Contact Page is essential. There are clients who don’t like navigating menus, so having your information in a prominent place on the home page allows them to easily find it and reach you.
  • Contact Forms do not cut it anymore. Clients today prefer immediate information. Whether it is a phone call, text message, social media, or email, your website should display multiple points of contact. This also includes your complete mailing address.
  • Use a Call to Action (CTA). CTAs entice a visitor take an action that’s beneficial to your business. Phrases as simple as “Call Us” or “Book an Appointment” can help convert a regular web browser into a paying client.
  • The Internet is here to stay, so whether you like it or not – we must move with the times. Having an Online Booking System allows your salon to receive reservations 24/7 and immediately notify your clients of your availability in seconds. It minimizes your workload and, at the same time, keeps your clients happy. It’s a WIN-WIN!

CULTURE

Your salon culture is critical to your success. It shapes and influences your clients’ attitudes and behaviors toward your business. Many clients go to salons to relax and feel comfortable and welcome. If your website showcases that, earning their business is going to be easy.

Having the following on your website will help:

  • Your Salon Logo & Colors. Believe it or not – keeping your website’s colors and logos consistent with your brand plays a major role in decision-making.

Neuroscientiest Bevil Conway believes that humans are hardwired for certain hues.1

Greens, for example, can have a balancing and harmonizing effect, which is perfect for a Holistic Salon website.

  • Unique and Professional Salon Photos. As much as you can, avoid using generic stock photos. Clients have unique needs, and by using stock photos, your salon will look pretty much the same as the next salon. Investing in professional pictures will help set your business apart from all the others on your street.
  • Your Salon’s Story, Team, and Values. This will help determine if you’re a good fit for them. As Holistic Hair Stylists, we cater to clients who are trying to maintain a sustainable, healthy lifestyle. Highlighting that on your website by sharing your team’s story and values will help attract more clients who are looking to do the same.

COSTS

Admit it – walking into a salon and asking for the cost of a service can be very intimidating, especially for new clients. Disclosing your services and pricing helps alleviate their worry, and thus are more likely to set up an appointment now that they know they can afford your services.

However, be sure to include proper disclosure regarding your salon policies and procedures to avoid any misunderstanding.

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For instance, include in the fine print that prices posted on your website are base prices, and total cost of service will vary depending on the treatments needed as well as the length of hair. We don’t want to lose their business over a simple mix-up.

CONTENT

Never underestimate the power of an up-to-date website. This can be in the form of a Blog, Testimonials, Portfolio, and Service/Product pages.

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  • Even though you offer outstanding services, prospective clients want to hear an unbiased opinion. They want reviews from real people to validate your claim, and this is where Testimonials/Reviews page come in. Like personal recommendations, people nowadays turn to online reviews before making a purchase. 2 Testimonials provide a human element to your business, bridging the gap between you and your potential clients.
  • Having a Blog can help you drive more traffic to your website, increasing your website’s SEO performance. This puts you at the top of the search results on Google as well as positions your salon as the expert in your field. A monthly or quarterly blog post is recommended.
  • As Holistic Hair Stylists, our work is our business card. Before-and-Afters are an excellent way to showcase your skills and your ability to improve your client’s hair.
  • For customers, nothing can be more annoying than finding out that their favorite product is sold out. Or when a service had a price increase. This can lead to negative reviews and can cost you to lose their business, so be sure to keep your Product and Service pages updated.

Sources:

1 Jaffe, E. (2014). The Fascination Neuroscience of Colors. Available: https://www.fastcodesign.com/3027740/evidence/the-fascinating-neuroscience-of-color

2 Anderson, M. (2013). 2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations. Available: http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565

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Trending Hair Colors This Week

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Time and again, our #HolisticHairTribe has proven that organic hair color is as effective as conventional hair dyes. And this week is no exception.

See our favorite hair colors from our community below!

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Silver Denim Hair Color

Hair by Courtney Curtis

Don’t you think it’s amazing how a few streaks of silver can make violet look like denim? This swoon-worthy hair color began cropping up two years ago and people are still loving it. It’s both edgy and gorgeous so we’re not surprised!

Color: 15g O&M Mineral.CCT 6/11 Double Ash Dark Blonde +15g O&M Mineral.CCT 9/11 Double Ash Very Light Blonde with little O&M Mineral.CCT 0/66 Violet Tone Booster with O&M Mineral.CCT 10 Volume DEPOSIT Cream Activator

Lowlights: O&M Mineral.CCT 5/1 Light Ash Brown with O&M Mineral.CCT 5/0 Light Brown with O&M Ammonia Free Pearl White Powder Lightener

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High Noon Hair Color Formula

Hair by Gracie Brandt

After a week of work, there’s nothing better than getting a new balayage. Balays are a great way to freshen up a client’s hair with very little maintenance.

Base: Oway Hcolor 6.0 Natural Dark Blonde + Oway Hcolor 5.32 CDI Irisee Golden Light Brown equal parts with Oway Htone 9 Volume Cream Developer

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 40 Volume Cream Developer

Toner: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 10.1 Ash Extra Light Blonde with Oway Htone 9 Volume Cream Developer

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Soft Pearl Hair Color Formula

Hair by Lizzie Keegan

Icy blondes and platinums aren’t exactly easy to maintain. But with a shadow root and the right toner formula, you can soften the starkness of hair and make it look more natural.

Shadow Root: 25cc Oway Hnectar 6.1 Nordic Dark Blonde, 5cc Oway Hnectar 9.1 Nordic Very Light Blonde, 1 drop Oway Hnectar 3.0 Natural Dark Brown + 30cc Oway Htone 9 Volume Cream Developer

Foils (Mohawk): Oway Hbleach Butter Cream Lightener + Oway Htone 9 Volume Cream Developer

Toner: Washed with O&M Conquer Blonde Silver Shampoo, then 20cc Oway Hcolor 11.17 Frosted Platinum + 10cc Oway Hcolor 90.1 Ash Super Bleaching Blonde + 45cc Oway Htone 9 Volume Cream Developer

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Smokey Lavender Hair Color Formula

Hair by Kristine Hartman

To achieve hair color this stunning, dimension is everything. That smokey goodness can’t pop without a good base, and this is something Kristine does so well.

Prelightened Roots: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Prelightened Mids: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 40 Volume Cream Developer

Prelightened Ends: Oway Hbleach Butter Cream Lightener with 15 vol

Roots: Oway Hcolor 8.1 Ash Light Blonde + Oway Hcolor 0.1 Ash Booster + dot of Oway Hcolor 0.7 Purple Booster

Mids to Ends (Alternating Formula of Oway Htone 9 Volume Cream Developer and 15vol):

3:1 ratio of Oway Hcolor 11.17 Frosted Platinum and Oway Hcolor 9.1 Ash Very Light Blonde + Oway Hcolor 0.7 Purple Booster + Oway Hcolor 0.1 Ash Booster + small amount of Oway Hcolor 0.6 Red Booster

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Silver Champagne Hair Color Formula

Hair by Cara Robertson

Champagne blonde has been all the rage lately. Ideally, it’s meant for people with pale, porcelain skin tones but with this Silver Champagne hair color formula by Cara, even those with yellow and orange undertones can now hop on the trend!

Back Foils: Oway Hcatalyst 20 Volume Cream Developer

Front Foils: Oway Hcatalyst 30 Volume Cream Developer

Toner (1:1 ratio): Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde and Oway Hcolor 11.17 Frosted Platinum with the Oway Hcolor 0.1 Ash Booster (Applied to Roots for 10 mins, then Ends for Another 10).

Processing Time: 25 mins

Rooty Platinum Hair Color Formula

Hair by Christen Papasso

Going platinum is a scary change for brunette clients – not to mention the maintenance can be a lot to handle. But with a root melt, they can grow out their roots gracefully and get the hair color of their dreams.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Root Melt: Oway Hcolor 6.1 Ash Dark Blonde + Oway Hcolor 0.1 Ash Booster

Ends: Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde

Which is favorite this week?

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Hydrolates: Healing Water Distillates That Invigorate the Mind, Body, & Hair

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Many people think Essential Oils are only used for aromatherapy, when in fact it’s just part of the big picture. For thousands of years, people have turned to essential oils for several medicinal and health purposes. Even the essential oil hydrolates, popularly known as hydrosols, were also used for the same purposes, dating as far back as 7000 years.

What are Hydrolates?

oway-bio-rich-waterHydrolates are by-products of the essential oil making process. When botanical plants are steam distilled, they release microscopic vapor droplets which are then collected and made into invigorating sprays like Oway’s Bio-Rich Water and Flowerfall.

Depending on the essential oil used during the distillation process, below are some of the many benefits of using Hydrolates in your salon.

Eliminates Toxins in the Air

Many people have a mistaken belief that commercial room sprays are more effective than natural-based ones. But nothing can be further from the truth. In fact, chemical-laden air fresheners can even cause more harm than good, such as allergies and respiratory issues.

Unlike commercial room sprays, hydrolates neutralize then eliminate odors instead of simply masking them with another chemical – not to mention hydrolates do not contain Volatile Organic Compounds (VOCs) that cause adverse health effects. Instead, hydrolates offer aromatherapeutic benefits from essential oils.

Cleanses the Hair and Skin

Everyday pollutants are easily absorbed by our hair and skin. Constant exposure to these harmful elements immediately take a toll on our body’s normal functions. Hence, we experience hair loss, aging, among others. A spray of hydrolates with citrus essence provides astringent and cleansing effects, thoroughly clearing the hair and skin of any pollutants.

Fights Bacteria

Hydrolates from plants like citrus fruits and geranium have natural antiseptic and disinfectant properties, which help fight off bacteria. Furthermore, they’re known for their ability to treat skin irritations and inhibit bacteria growth, which speeds up healing.

Gives a Mood-Elevating Aroma

Various studies have already proven the therapeutic benefits of essential oils. From relieving stress to reducing anxiety levels1, essential oils have helped with various nervous and emotional disorders. Since hydrolates contain all the healing components of essential oils, this miracle water is great for when you need to soothe and calm the nerves.

To create a relaxing ambiance in your salon, a few spritz of hydrolates containing Lavender, Bergamot, and Rose Essence is what you need.

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Hydrates Skin and Hair

oway-flowerfallSeveral botanical oils offer amazing moisturizing benefits to the hair and skin. These benefits are infused in hydrolates during the distillation process; therefore, spraying these active waters can help improve the hair’s combability and the skin’s moisture levels. They can even be used in place of leave-in conditioners and lotions.

It is important to note that certain precautions must be observed when using hydrolates. Like some essential oils, these aromatic waters may also cause irritation. Although they are considered generally safe for topical use, we highly recommend doing a patch test before using them.

Source:

1 Saiyudthong S and Marsden CA. Acute effects of bergamot oil on anxiety-related behaviour and corticosterone level in rats. Available: https://www.ncbi.nlm.nih.gov/pubmed/21105176

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Trending Hair Colors This Week

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Fourth of July has just passed and it looks like our #HolisticHairTribe is still in a festive mood. And this week’s trending hair colors is proof of that.

Check out our top picks below!

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French Roast Hair Color Formula

Hair by Tara Dawn Studios

Brunette client needing a hair update? This auburn hair color is a great option. Rich and totally breathtaking, this hue will bring out the eyes and skin tone.

Previous Level: 3

Lift (Midshaft, Ends, and Roots): O&M Ammonia Free Keratin Powder Lightener with O&M Mineral.CCT 20 Volume COVERAGE Cream Activator

Shampoo: O&M Original Detox Shampoo

Flash Fill: O&M Mineral.CCT 0/43 Copper Tone Booster + water

Root: 10g O&M Mineral.CCT 5/0 Light Brown + 20g O&M Mineral.CCT 5/4 Light Copper Brown + 10g O&M Mineral.CCT 6/75 Dark Chocolate Blonde with O&M Mineral.CCT 10 Volume DEPOSIT Cream Activator

Ends (1:2): 20g O&M Mineral.CCT 5/4 Light Copper Brown + 20g O&M Mineral.CCT 6/4 Dark Copper Blonde + 30g O&M Mineral.CCT 6/75 Dark Chocolate Blonde + 5g O&M Mineral.CCT 0/43 Copper Tone Booster with O&M Mineral.CCT 5 Volume SEMI Cream Activator

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Silver Lilac Hair Color Formula

Hair by Deb Pedraza

We love platinum blondes but this unicorn hair trend holds a special place in our hearts. This trend offers a mix of silver tones with lilac hues mixed in. It’s fun and refreshing to look at. No wonder millennials on the Internet are going crazy over this color.

Full Balayage: Oway Hbleach Butter Cream Lightener + Oway Hmilk No Stress Conditioning Treatment + Oway Hcatalyst 30 Volume Cream Developer

Toner (Ratio 1:1.5): Oway Hcolor 9.0 Natural Very Light Blonde + Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 0.1 Ash Booster + Oway Htone 9 Volume Cream Developer

Lavander Highlights (Ratio 1:1.5): Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 0.1 Ash Booster + Oway Hcolor 0.7 Purple Booster a touch of Oway Hcolor 0.8 Blue Booster + Oway Htone 9 Volume Cream Developer

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Golden Brunette Hair Color Formula

Hair by Maren McKenna

Who doesn’t love a natural multi-dimensional color? Cool, tawny hues combined with ribbons of highlights help break up dark streaks of hair, creating dimension and subtle contrast.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: Oway Hcolor 8.31 Beige Light Blonde + Oway Hcolor 9.01 Ash Natural Very Light Blonde with Oway Htone 9 Volume Cream Developer

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Taupe Blonde Hair Color Formula

Hair by Lindsey Rae Crosby

Highlights can make a dramatic difference to any look, especially to those who haven’t tried coloring their hair at all. Doing a soft, natural highlight will help them ease into a new style and not worry so much about maintaining it.

Nape to Crown: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Top + Sides: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

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Golden Blonde Hair Color Formula

Hair by Caitlin Helle

It’s no surprise many consider this Golden Blonde hair color as the ultimate blonde. This sublime hue looks effortlessly luxurious, even without styling.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 40 Volume Cream Developer

Toner: Oway Hcolor 10.3 Golden Extra Light Blonde + Oway Htone 9 Volume Cream Developer

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Sunkissed Brunette Hair Color Formula

Hair by Christen Papasso

It’s a common misconception that sunkissed hair only looks good on blondes. It’s great for brunettes as well! Using the balayage technique, you can give the hair some shine and highlights reminiscent of soft, natural sunkissed strands.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: Oway Hcolor 9.01 Ash Natural Very Light Blonde

Which one is your favorite?

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Trending Hair Colors This Week

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We’re only a few days into Summer and we’re already seeing this season’s biggest trends. And judging by the looks of it, blondes no longer rule the season. From soft balayages to fashion tones, we’ve rounded up the best hair colors from our #HolisticHairTribe this week.

Check out our top picks below:

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Fairy Dust Hair Color Formula

Hair by Angela Owens

Bored of blonde hair? Add some pixie magic by color melting Original and Minerals’ violet and red boosters for gorgeous fairy-like locks.

Prelighten to Pale Blonde

Base: 28g O&M Mineral.CCT 0/66 Violet Tone Booster + 6g O&M Mineral.CCT 0/45 Red Tone Booster with O&M Mineral.CCT 5 Volume SEMI Cream Activator

Color Melt (Mids + Ends): 28g O&M Mineral.CCT 9/8 Very Light Pearl Blonde  and 4g O&M Mineral.CCT 0/45 Red Tone Booster with O&M Mineral.CCT 5 Volume SEMI Cream Activator

Processing Time: 15 mins

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Purple Mermaid Hair Color Formula

Hair by Carolanne Hair

With the biodynamic ingredients in Oway Hcolor, you can use it even on children without worrying about toxic fumes and damage. This precious client by Carolanne finally made her mermaid hair dream come true!

Prelighten: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Rose Color: 30g Oway Hcolor 90.2 Irisee Super Bleaching Blonde + 3g Oway Hcolor 0.6 Red Booster + 3g Oway Hcolor 0.1 Ash Booster

Purple Color: Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + 5g Oway Hcolor 0.7 Purple Booster + 3g Oway Hcolor 0.8 Blue Booster + 3g Oway Hcolor 0.1 Ash Booster

Processing Time: 30 mins

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Unicorn Blonde Hair Color Formula

Hair by Serena Rose

Serena’s client was a Level 7-8 naturally but wanted a white/silver blonde. It took them about a year of lifting, treatments, and home care regimen to arrive at this level. But because of Oway’s nourishing properties, they achieved this color without damaging the hair.

Lifted: Oway Hbleach Butter Cream Lightener

Color: 1 oz Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + 1 oz Oway Hcolor 11.17 Frosted Platinum with a strip of Oway Hcolor 0.1 Ash Booster + Oway Htone 9 Volume Cream Developer

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Silver Solstice Hair Color Formula

Hair by Erica Walker

The gray hair color trend began as a popular Pinterest board and blew up from there. And with Instagram, this trend won’t be going away anytime soon. But we’re not complaining.

Balayage + Babylights (Level 10): Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Root Smudge: Oway Hcolor 6.1 Ash Dark Blonde + Oway Hcolor 0.1 Ash Booster

Gloss: Oway Hcolor 11.17 Frosted Platinum + (Half a Tube) Oway Hcolor 0.1 Ash Booster

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Copper Waterfall Hair Color Formula

Hair by Meredith Johnson

There’s a reason copper is still slaying after all these years. It’s a classic hair color and great for people who want to instantly transform their look.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Toner: Oway Hcolor 9.3 Golden Very Light Blonde + Oway Hcolor 7.4 Coppery Blonde + Oway Hcolor 0.6 Red Booster

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Caramel Balayage Hair Color Formula

Hair by Cristina Williams

Every hair stylist’s dream is to have a client with a natural base as gorgeous as this. All you need to do is a bit of balayage and glaze to give the hair more dimension and character, and your job is done!

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Glaze: Oway Hcolor 11.17 Frosted Platinum

Which are your favorites this week?

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Naturally Occurring Proteins That are Great for the Hair

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While it’s normal to shed hair daily, you will notice extra strands clogging your shower drain during this time of the year. Hair loss is typically attributed to iron deficiency, but it can also be brought about by lack of protein in the hair.

Protein is the building block of hair. Without it, hair can become weak and brittle, leading to hair loss.

The Wet Stretch Test

So how do we determine if our hair suffers from protein deficiency? The Wet Stretch Test will help you find the answer:

  1. Separate about 10 strands of hair and spray with water.
  2. Hold the strands tight with both hands and gently pull the hair.
  3. Hair that stretches in returns to its normal length is a sign of healthy hair. But if it doesn’t return to its normal length and breaks is a clear indication of hair lacking protein.

The good news is – protein naturally occurs in food and plants, and is available to consumers mostly in hydrolyzed form.

Hydrolyzed means it’s broken down into smaller units. Some proteins (such as the ones below) can be extremely large and needs to be broken down so the hair can absorb them better. Check out the 5 common naturally occurring proteins that you can incorporate in your client’s treatment.

Natural Sources of Protein

Hydrolized Wheat Protein

Hydrolyzed Wheat Protein is a water-soluble protein derived from wheat that’s highly sought-after for its strengthening and moisturizing benefits. It helps reduce the hair’s porosity and increase its ability to retain moisture, resulting in smooth, shiny locks.

Present in: Oway Phytoprotein Mist

Hydrolyzed Silk Protein

Silk is one of the strongest natural fibers in the world, making it a popular source of protein. The hydrolyzed components of silk protein help improve the hair’s elasticity and increase its resiliency by forming a crystalline barrier on the strands. Silk is also credited for its ability to hold 10,000 its weight in water, thus increasing the hair’s ability to retain moisture.

Present in: Oway Hbleach Butter Cream Lightener

Hydrolized Soy Protein

Like Wheat Protein, hydrolyzed soy protein is water soluble. Due to its moisturizing and protective properties, this vegetable-sourced protein increases each strand’s ability to bind moisture, adding shine and manageability to the hair. It also contains cysteine, a proteinogenic amino acid that penetrates the hair shaft and help improve its tensile strength.

Present in: Oway Rebuilding Serum

Hydrolyzed Vegetable Protein

This type of protein works like other popular animal-based proteins, only better. Due to its humectant qualities, it absorbs into the hair faster and more easily without leaving any build up.

Present in: Oway Color Protection Hair Bath

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Keratin Protein

Formaldehyde-Free-Hair-Smoothing-TreatmentKeratin naturally occurs in the human body. It is the essential protein that make up our hair, skin, and nails. And while Keratin cannot be found in plants, we can always eat food that will help boost keratin production in our body. These are foods rich in proteins, biotin, and vitamin A. However, hair products containing Keratin Complex source this protein from animal hair.

Present in: Smooth Rituals Keratin Smooth Treatment (Keratin Complex sourced ethically, cruelty-free)

 

While these types of protein are readily available everywhere, using protein should be done in moderation. When used improperly and excessively, it can lead to over-proteinized hair – which also leads to hair loss and breakage. This is why we recommend seeking a hair professional’s opinion before sticking with a regimen.

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Oway Phytoprotein Mist: The Healthy Vegan Treatment for Summer-Starved Hair

phytoprotein-mist-benefits

Without the right protection, the harsh summer heat can be very unforgiving on the hair. And if your client already has dry hair, excessive sun exposure and heat can cause even more damage if not treated in time.

Organic Way offers solutions to hydration and strength issues in their treatment options, and one favorite is the Phytoprotein Mist. The Phytoprotein Mist is part of the Frequent Use line and is formulated to be gentle and effective for everyday use.

Benefits of Oway Phytoprotein Mist

  1. The pH of the Phytoprotein Mist lies between 5.5 and 6.5 and therefore, a great way to restore the hair’s pH balance after it has been through stresses such as mechanical, external, or chemical damage. A combination of organic chestnut, soy, and wheat proteins form a barrier against external aggressors while increasing moisture content and renewing shine.
  2. It instantly detangles knotted hair and protects the hair from forming split ends. The soy and wheat proteins offer added protection, easier comb-ability, and hydration.
  3. This miracle mist is not only a hair damage solution, but it can also be used regularly to maintain healthy hair. When hair feels dry, dull or limp, simply use the mist to give the hair the nutrients and energy it needs. The organic chestnut proteins in the mist provide the strength, vitality, and shine the hair needs. These nutrients are harnessed from the biodynamic organic ingredients in the formula – a no-rinse formula which allows the active ingredients to penetrate the hair and scalp effectively.
  4. Phytoprotein spray is also effective in assisting in hair color services. It locks the color molecules into the hair once the hair has professionally been colored. Color molecules bind with proteins, making the hair color richer and longer lasting.
  5. This is a must-have for any professional stylist as it functions as both a unique treatment and a styling aid at the same time. It performs like a two-in-one protein mist: treat and style!

How to Use Oway Phytoprotein Mist

Spray into dry or damp hair daily to give nutrition to thin, dry, and damaged locks. Do not rinse. It detangles, while also helping to coat the hair fiber to protect from split ends. Phytoprotein Mist is your daily energizing and revitalizing solution for limp and lifeless hair without weighing the hair down.

Phytoprotein Mist vs. Hrestore

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Like Phytoprotein Mist, Hrestore aids in repairing and restoring damaged hair to health with the use of multiple plant proteins. But unlike Phytoprotein Mist, Hrestore is a professional-only backbar protein treatment that’s strictly used by stylists during chemical services.

oway-hrestoreWith a pH between 4 and 5, this spray is the perfect spray after lightening or color services to bring protein and structure back to the hair strands. It acts as a porosity-balancing agent, locking protein into the places it is missing and allowing the color to take more deeply and evenly.

To use, spray evenly over wet or dry hair, focusing more on mid-lengths and ends. Do not rinse, style as desired. It is not recommended to use more than five times in 72 hours.

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Trending Hair Colors This Week

Hair-Color-Formulas

Bright summer days are here! At least judging by the rainbow-inspired hair colors our #HolisticHairTribe showed us this week. From silver to very berry hair colors, you’ll definitely want to save these formulas for your salon.

Check out our top picks this week:

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Blueberry Splash Hair Color Formula

Hair by Deb Pedraza

Take heed: This hue is not for the faint of heart. But if your clients are looking to stand out from the sea of blondes and vibrant hair colors, this deep blueberry might just be the one they’re looking for.

Previous Color: Old Balayage with Oway Hcolor 6.43 Copper Golden Dark Blonde

Retouch: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: 30g Oway Hcolor 90.1 Ash Super Bleaching Blonde + 10g Oway Hcolor 0.7 Purple Booster + 5g Oway Hcolor 0.8 Blue Booster + 3g Oway Hcolor 1.8 Blue Black + 70g Oway Htone 9 Volume Cream Developer (Ratio: 1:1.5)

oway-hairstylist

Desert Peach Hair Color Formula

Hair by Heather Leigh Ford

Combat the summer heat with a refreshing hair color. This Desert Peach formula by Heather will help you achieve that effortless cool girl vibe your clients will surely love.

Balayage: Oway Hbleach Butter Cream Lightener with Oway Hcatalyst 40 Volume Cream Developer

Color (Alternating Vertical 4 Inch by 4 Inch Sections)

Section 1: Oway Hcolor 9.31 Beige Very Light Blonde with Oway Htone 9 Volume Cream Developer

Section 2: Oway Hcolor 9.43 Copper Golden Very Light Blonde with Oway Htone 9 Volume Cream Developer

Processing Time: 30 min

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Cherry Bomb Hair Color Formula

Hair by Deb Pedraza

Hair color this perfect takes time. This babe had to be in Deb’s chair for two sessions for balayage, toning, Smooth Rituals Keratin Treatment. If this were us, we won’t mind coming back for a third time if it’s going to be this stunning.

Balayage (2 sessions): Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Toner: 10g Oway Hcolor 10.3 Golden Extra Light Blonde + 25g Oway Hcolor 90.0 Natural Super Bleaching Blonde + 10g Oway Hcolor 0.6 Red Booster + 2g Oway Hcolor 0.7 Purple Booster + 90g Oway Htone 9 Volume Cream Developer

Second Session: Smooth Rituals Keratin Treatment

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Vintage Rose Hair Color Formula

Hair by Meredith Johnson

When you have a client that allows you to experiment, beautiful things happen. Just look at this gorgeous Vintage Rose-inspired hair color by Meredith.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Toner: Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + Oway Hcolor 0.1 Ash Booster + Oway Hcolor 7.6 Red Blonde

oway-hcolor

Warm Copper Hair Color Formula

Hair by Lisa of KRH Salon

If your clients have pale to medium skin tone and want to change up their look this season, this warm copper hair color is a great choice. It’s not too “out there” but vibrant enough to make a statement.

Roots: O&M Mineral.CCT 7/0 Blonde + O&M Mineral.CCT 6/34 Dark Warm Copper Blonde + 2g O&M Mineral.CCT 0/43 Copper Tone Booster + O&M Mineral.CCT 20 Volume COVERAGE Cream Activator

Ends: O&M Mineral.CCT 7/34 Warm Copper Blonde + O&M Mineral.CCT 0/43 Copper Tone Booster + O&M Mineral.CCT 20 Volume COVERAGE Cream Activator

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