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Trending Hair Colors This Week – Vol. 49


With Spring quickly approaching, many clients will be coming to your salon requesting for a new color to welcome the season. Check out these week’s stunning hair colors shared by our #HolisticHairTribe.

See our top picks below!


Celestial Hair Color Formula

Hair by Anthony Fonseca of ARCO New York

According to Anthony, when dealing with vivids, slow and easy does the trick. This helps you maintain the integrity of the hair and remove some warmth.

Prelightened with Oway Hbleach Butter Cream Lightener

Toner: Oway Hcolor 9.1 Ash Very Light Blonde and Oway Hcolor 10.1 Ash Extra Light Blonde (1:1) with Oway Htone 9 Volume Cream Developer

Roots: Oway Hcolor 5.77 Deep Purple Light Brown + Oway Hmelt Blue Charm

Ends: Oway Hmelt Mysterious Purple + Oway Hmilk No Stress Conditioning Treatment


Magnetic Mauve Hair Color Formula

Hair by Sarah Horn

When it comes to super rich reds, you can always count on Oway to deliver. Case in point this gorgeous redhead by Sarah.

Roots: Half Oway Hcolor 6.0 Natural Dark Blonde + Half Oway Hcolor 6.66 Deep Red Dark Blonde + Oway Hcatalyst 20 Volume Cream Developer
Mids + Ends: Oway Hcolor 6.66 Deep Red Dark Blonde and Oway Hcolor 0.6 Red Booster + Oway Htone 9 Volume Cream Developer


Caviar Hair Color Formula

Hair by Meredith Blake

Lightening Asian hair can be a challenge, and sometimes can leave a lot of warmth. But as long as you have Oway and O&M in your arsenal, you’re more confident the hair will remain healthy throughout the process.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Pre-tone at the Bowl: COR 90.11
Rinsed and Colored at the Chair:  5g Oway Hcolor 11.17 Frosted Platinum + 15g Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + 5g Oway Hcolor 1.8 Blue Black + 3g Oway 0.1 Ash Booster 


Sand Dune Hair Color Formula

Hair by Kristina Fetto of Grow Organic Hair Salon

Sometimes a simple balayage can transform a client’s hair. This client had brassy damaged ends, but with some Hbleach and 9.01, the hair turned into a beautiful dimensional, blonde.

Full Balayage with Oway Hbleach Butter Cream Lightener

Toner: Oway Hcolor 9.01 Ash Natural Very Light Blonde + Oway Htone 9 Volume Cream Developer for 5mins


Pecan Roast Hair Color Formula

Hair by Jenn Doppelt

Spring is only a few weeks away and clients will surely be looking for a little change up. This Pecan Roast would be a refreshing option, don’t you think?

Base: Oway Hcolor 6.3 Golden Dark Brown with a shot of Oway Hcolor 0.3 Golden Booster

+ Oway Hcolor 0.6 Red Booster

+ Oway Htone 9 Volume Cream Developer

Zones 2 + 3 (Melted): Oway Hcolor 6.34 Golden Copper Dark Blonde with a shot of Oway Hcolor 5.4 Coppery Light Brown + Oway Htone 9 Volume Cream Developer

Which are your favorites this week?

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This 15-Minute Salon Hack Will Treat Damaged Hair

Every client dreams of having strong, healthy hair that doesn’t turn into a frizzy mess when styled or when there’s a sudden change in weather. Unfortunately, not everyone has the luxury to sit in the salon for an hour and get a hair treatment.

But what if we tell you, there’s a treatment that can bring your client’s tresses back to its optimum condition in just 15 minutes?

With only your Oway Hrestore Protein Treatment Spray and Infrared Remedy Iron, you can transform dry, damaged strands into shiny, healthy hair. This treatment also helps increase the longevity of your client’s hair color as it refills the hair with vegetable plant-based proteins and color protective amino acids.

As stylists, we know that protein and color are heavily attracted to one another. Protein creates the canvas for the color, so without proteins the color will fade in no time.

One way to restore lost proteins in the hair is to do a protein treatment. But unlike other treatments, Oway Hrestore Protein Spray has a light molecular weight, allowing it to penetrate deep into the hair. It has a pH of 4.0 – 5.0, which help balance the hair’s pH level as well.

Meanwhile, the ultrasonic vibrations and the cold fusion technology in Infrared Remedy Iron pushes the nutrients further into the cortex, reinforcing the hair. The iron does not use heat, as heat can cause the cuticles to rise, creating openings for color molecules to escape.


How to Use Hrestore with Infrared Remedy Iron

  1. Perform the Mist Test to check if the iron is working.
  2. Mist Hrestore onto towel-dried hair so Hrestore doesn’t get diluted and hair absorbs all nutrients.
  3. Section with Oway Straw Clips.
  4. Spray Hrestore again onto section of hair, then pass the iron through the hair three times on each side, making sure to flip the iron so the plate goes on both sides of the hair. You want to make sure the nutrients are thoroughly absorbed by the hair.
  5. Leave it in. You can also perform this treatment before applying your toner on dry hair or over a gloss to lock in nutrients.

With spring and summer coming up, many clients will start their transition to blonde. This is the perfect opportunity to introduce this treatment to clients as ultraviolet radiation risks and environmental stresses are at their peak during this time of year. Furthermore, blonding takes out pigment, which disturbs the porosity of the hair. The Hrestore treatment will help strengthen it and bring back its porosity by refilling gaps in the hair.

Shop the full treatment below!

Behind the Treatment

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Hair Porosity 101: Types, Tests, and Treatments


As holistic hair stylists, we need to understand that no hair fibers are alike. In fact, your clients’ hair may have already changed since you last saw them due to the changes in their styling routine, medication, and weather.

For the hair to get the most out of treatments, you need to determine the hair’s porosity. Doing so ensures that you get beautiful, long-lasting results every time. But what does hair porosity mean?

What is Hair Porosity?

Hair porosity is the hair’s ability to absorb and retain moisture. But while porosity is mostly genetic, factors such as heat, environmental stress, and chemical treatments can cause hair aging and significantly alter its structure.

As the hair fibers “age”, the cuticles begin to crack and unravel, exposing the cortex of the hair to various stresses. This also results in the hair absorbing too much or too little moisture then quickly releasing it.


Types of Porosity

There are three types of hair porosity.

  • Low Porosity – Cuticles are tightly clamped down, preventing moisture from entering the hair. Low porosity hair often take longer to saturate with water, including natural oils. As a result, they sit on the hair, causing buildup.
  • Normal Porosity – A delicate balance between low and high porosity, this type of hair can hold moisture for an extended period of time. Therefore, it hold styles well and accepts color more easily and evenly.
  • High Porosity – Highly porous hair has raised cuticles, allowing moisture to go in and out quickly. This type is often characterized by frizzy, straw-like hair.

The Hair Porosity Tests

There are a few simple ways to determine where your clients’ hair falls on the porosity spectrum.

The Wet Stretch Test

The Wet Stretch Test not only allows you to determine the hair’s porosity but also helps you ascertain what’s missing in the hair – whether protein, moisture, or a combination of both.

  1. Gather about 10 strands of hair and spray with water. We highly recommend doing this in tiny sections from different areas of the head, such as the front hairline, nape, crown and the temple area.
  2. Hold hair firmly with both hands between the thumb and finger.
  3. With hand closest to you, lightly stretch hair away from client’s head.
    1. If the hair stretches and returns then it is BALANCED.
    2. If the hair stretches and does not return to its original form: it is lacking PROTEIN.
    3. If the hair does not stretch at all: it is lacking MOISTURE.
    4. It the hair stretches and breaks; it is lacking both MOISTURE and PROTEIN

Although the Wet Stretch Test will provide you more accurate results, you can also go by feel of the hair when checking for porosity.

  • If hair feels stringy, limp, or even sticky; then it will need PROTEIN.
  • If the hair feels tough and hard, then it has too much PROTEIN.
  • If the hair feels and looks tangled, dry, and/or brittle; it needs MOISTURE.
  • If the hair is overly soft but is breaking and won’t style, it has too much MOISTURE.

The Hair Shed Test

The Hair Shed Test is another useful way to determine hair porosity. Simply drop hair that’s been shed because of you combing their hair into a glass of water.

If the hair floats, it is low porosity. If the hair slowly sinks, it has normal porosity, but if it sinks immediately, the hair is high porosity.

The Water Shed Test

To determine your client’s hair porosity type, spray a small section of the hair with water and observe how the hair reacts.

Water remains on the hair strand in low porosity hair while high porosity hair absorbs water quickly.

Porosity Hair Care Treatments

After testing for porosity, it is important to look into hair balancing treatments for every type. Below are some salon tips and tricks when working with and caring for each porosity level.

Low Porosity Hair Care

  • Be sure to evenly distribute your hair care products throughout the hair. Be sure not to apply too much product either.
    • Apply products to damp, but not soaked hair.
    • Use a sulfate-free shampoo. We also highly recommend using a clarifying treatment to remove any product buildup. Oway Htech Pre-Color Clarifying Shampoo prepares the hair for a technical service by gently removing product residues sitting on the hair.

Normal Porosity Hair Care
Environmental stresses can still alter the hair’s porosity. Performing regular in salon deep-conditioning treatments helps keep the hair balanced and healthy.


High Porosity Hair Care

  • Always use minimal heat or none at all when dealing with high porosity hair. Dry the hair naturally if possible.
  • Heat keeps the cuticles raised so rinse hair with cold water instead to seal and smooth the cuticles.
  • Refrain from over-combing the hair with fine-toothed combs. Instead, use a large-toothed comb to detangle when hair is damp.
  • Before or after a color or lightening service, spritz some protein treatment spray infused with vegetable proteins to replenish lost keratins and lipids in the hair. Protein treatments like Oway Hrestore give the hair the strength it needs to undergo a technical service. It can also be used with our Infrared Remedy Iron as a standalone hair treatment to seal cuticles.

With these information in hand, you can now properly assess the health of your clients’ hair and what products best suit their needs. Most importantly, these tips and methods will help prolong the effects of hair treatments and color, leaving your clients satisfied with your salon services and forge a stronger client-stylist relationship.

Rebalance your client's hair porosity with these professional salon products!

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Trending Hair Colors This Week – Vol. 48


Over the past year, many of our holistic hair stylists have shared their most beautiful work using Oway and Original Mineral. But with the stunning hair colors shared this week, it’s pretty clear our #HolisticHairTribe community has no shortage in talent, creativity and skill.

Check out our favorites below!


Aquamarine Hair Color Formula

Hair by Kai Fujimoto

Kai has truly outdone himself with this gorgeous Aquamarine. His secret to healthy vivids? Oway Hmilk No-Stress!

Pre-lightened with Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Shadow Root: 40g Oway Hmilk No Stress Conditioning Treatment + 120 drops Oway Hmelt Blue Charm + 40 drops Oway Hmelt Mysterious Purple


1) 60g Oway Hmilk No Stress Conditioning Treatment + 40 drops Oway Hmelt Blue Charm + 20 drops Oway Hmelt Mysterious Purple

2) 60g Oway Hmilk No Stress Conditioning Treatment + 20 drops Oway Hmelt Blue Charm + 10 drops Oway Hmelt Mysterious Purple

3) 40g Oway Hmilk No Stress Conditioning Treatment + 10 drops Oway Hmelt Green Harmony + 10 drops Oway Hmelt Blue Charm

Processing time: 30min


Malibu Sunset Hair Color Formula

Hair by Christen Papasso of Grow Organic Hair Salon

It seems that more and more holistic hair stylists are getting the hang of our new Oway Hmelt Pure Pigments. Christen, one of last year’s Stylist of the Month, has been posting vivids after vivids and we’re not even complaining! How could we when they’re this stunning?

Prelightened: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Root: Oway Hcolor 0.7 Purple Booster + Oway Htone 9 Volume Cream Developer

Midshaft: 40g Oway Hmilk No Stress Conditioning Treatment + few droppers of Oway Hmelt Playful Rose

Ends: 30g Oway Hmilk No Stress Conditioning Treatment + 2 droppers full Oway Hmelt Divine Gold + 1 dropper Oway Hmelt Playful Rose


Navy Rum Hair Color Formula

Hair by Andrea Cooper

What to do when you got a client who has 4 inches of roots and a faded blonde copper ombre? Transform her into a gorgeous copper redhead!

Color: 20g Oway Hcolor 7.4 Coppery Blonde + 30g Oway Hcolor 5.44 Deep Coppery Light Brown + 3 inches Oway Hcolor 0.6 Red Booster + Oway Hcatalyst 20 Volume Cream Developer

Ends last for 5mins


Blonde Espresso Hair Color Formula

Hair by Gracie Brandt

It’s amazing how balayage can completely transform a look, don’t you think? Gracie gave her best friend a blonde makeover using our plant butter cream lightener Hbleach.

Open-air Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 40 Volume Cream Developer

Toner (1:1): Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 10.1 Ash Extra Light Blonde


Peach Bellini Hair Color Formula

Hair by Emily Panter of THE STYLING ROOMS

If you think the Rose Gold trend is over, check out this beautiful Peach Bellini by Emily. No wonder the trend is not showing any signs of disappearing yet. It’s just too pretty!

Babylights: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Colorwash: ½ Oway Hcolor 8.44 Deep Coppery Light Blonde + ½ Oway Hcolor 11.17 Frosted Platinum + a few drops of Oway Hmelt Playful Rose


Hennessy Hair Color Formula

Hair by Briana of Green + Anchor Salon

Drinks show varying shades when light hits. Briana’s alternating formula below is the perfect way to replicate your favorite drink’s color.

Roots: O&M CØR.color 6.43 Dark Copper Gold Blonde + O&M CØR.color 5.4 Light Copper Brown with O&M CØR.color 10 vol Activator

Mids-Ends Alternating: O&M CØR.color 6.4 Dark Copper Blonde + O&M CØR.color 5.4 Light Copper Brown with O&M CØR.color 20 vol Activator and O&M CØR.color 6.43 Dark Copper Gold Blonde + O&M CØR.color 8.43 Light Copper Gold Blonde

with O&M CØR.color 20 vol Activator

Which are your top picks this week?

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9 Hair Maintenance Hacks to Prolong Hair Color


Everyone loves to have their hair colored, but not everyone is aware of the maintenance required to keep it looking fresh and vibrant. So, it’s not surprising that many clients would come back to the salon after a wash or two, complaining about their hair color fading so quickly.

How Hair Color Works

In order for hair color to work, it needs an alkaline to open the hair cuticles and allow hair color molecules to penetrate the cortex of the hair. Some traditional professional hair colors contain ammonia, which act as the alkalizing agent, but because of its negative health effects more holistic brands like Oway and Original Mineral chose to eliminate ammonia from their formula and use a milder, safer alkalizing agent in its place, a non-gaseous substance called Monethanolamine (MEA). Compared to ammonia which blasts open the hair cuticles causing hair damage, MEA slowly opens the cuticles.

Permanent Hair Color Molecules

Tips to Prolong Hair Color

1. Wash hair less frequently.

Most permanent hair colors can last for about six weeks as hair is continuously exposed to color-fading elements like UV radiation, heat, and toxins that weaken the hair. Washing the hair frequently will only strip away the hair’s natural oils that lock in the pigments. Shampooing 2-3 times a week is advised.


2.  Go sulfate-free.

Sulfates, also known as sodium lauryl sulfate or SLS, contain salt that strip away the hair’s natural moisture. When the hair is dehydrated, the hair cuticles are raised which make it easy for hair color pigments to escape. We highly recommend using an organic sulfate-free shampoo specifically formulated for color-treated hair to help cleanse the hair and guard color from fading.

3. Use color-conditioning hair masks with phytopigments.

Some shampoos can be acidic, which dries out the hair. Following with a conditioner made for color-treated hair will help neutralize the hair’s pH and bring back lost moisture and shine. Using hair masks with phytopigments, like Oway Hmelt Mask, doesn’t hurt as well. These kinds of color-conditioning treatments contain plant-based pigments extracted from antioxidant-rich botanicals which help boost the hair color’s vibrancy and longevity.

4. Avoid using heat as much as you can.

Heat is the hair’s enemy, especially dyed hair. Color-treated hair is susceptible to damage and fading – adding heat to the equation makes it more fragile. Heat leeches color molecules out of the hair as it opens up the cuticles. If your clients must use heat, using the lowest heat setting while showering and styling are highly recommended.

5. Choose hair products that offer UV and heat protection.

Heat and ultraviolet radiation are detrimental to the health of the hair. Give the strands another layer of protection by using a heat protectant like Oway’s Thermal Stress Protector. It does not only prevent heat damage but it also helps lock in shine and moisture.

6. Eat a balanced diet.

Sometimes, the hair’s ability to retain color vibrancy is not only because of external aggressors like heat and environmental toxins. It can also be because of your clients’ diet and health. Are they consuming enough iron and vitamin B-rich foods? These nutrients help keep the hair strong, healthy, and lustrous.

7. Don’t forget your vitamins.

Are they getting enough vitamins and minerals from the food they eat? The good news is, there’s always supplements. Essential vitamins like Biotin, Iron, and Vitamin C strengthen weak hair and improve texture by supplying the body with antioxidants that fight free radicals.

8. Exercise. Exercise. Exercise.

Exercise helps burn stress hormones and keeps blood and oxygen flowing throughout the body (and that includes the scalp). As a result, the hair looks super shiny and healthy.


9. But remember to moisturize your hair after a workout.

All that sweat from working out can dry out the hair, so after taking a shower, make sure they moisturize their hair by incorporating some organic serums into their styling routine to re-hydrate the hair.

Prevent hair color fading with these holistic hair products!

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11 Ways to Tell Your Clients You Appreciate Them the Stylist Way


With Valentine’s Day coming up tomorrow and clients rushing in for last-minute hair cuts and treatments, it’s the perfect time to let your them know how much you appreciate them – the stylist way, of course. We pooled together 11 charming Valentine’s Day sayings and added some #HolisticHairTribe twist to them.

Download and display them in your salon or create a V-Day card out of them. Whichever way you choose, your client will surely appreciate them.

Check out these holistic hair stylist quotes!

1. Sometimes it’s not just words and actions that make you fall in love but the first Hbleach experience you shared together.


2. Or your shared love for organic serums.


3. Let her know she’s your one great love.


4. For that favorite client who always gives you the creative freedom to do whatever you want.


5. And always goes for the boldest cuts.


6. Or the funkiest hair colors.


7. When she deserves props for following your hair maintenance program.


8. When she enters the salon and you instantly fall in love with her energy.


9. When she needs some pep talk from her trusted (hair) therapist for her date tonight.


10. When she’s obsessed with Oway as you are.


Learn more about Oway.

11. Finally, you want to let her know how much you enjoy having her in your chair.


Which are your favorite hair stylist quotes? Sound off in the comments!

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Trending Hair Colors This Week – Vol. 47


Valentine’s Day is fast approaching. If you need hair color inspiration for this weekend’s pre-VDay appointments, our #HolisticHairTribe got you covered.

Check out our favorite hair colors this week!


Poppy Red Hair Color Formula

Hair by Meg O’Neill of The Styling Rooms

There’s no other color that screams Valentine’s Day than this vibrant Poppy Red by Meg. To give it a more laid-back feel, do an infinity braid.

Pre-lightened: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 40 Volume Cream Developer + Oway Hcolor 6.66 Deep Red Dark Blonde + Oway Htone 9 Volume Cream Developer

Zone 2 & 3 (Ends): Oway Hcolor 8.66 Deep Red Light Blonde + Oway Hmelt Red Energy + Oway Hmelt Playful Rose + Oway Htone 9 Volume Cream Developer


Camouflage Hair Color Formula

Hair by Meredith Blake

According to Meredith, this client wanted balayage and babylights near her scalp, so she decided to do balayage first before applying the base tone. Then, starting from the back, she dragged down the base tone in the crown but not as much near the face and applied 11.17 to tone the balayage.

Base: Oway Hcolor 6.1 Ash Dark Blonde + Oway Hcolor 4.1 Ash Brown + Oway 0.8 Blue Booster + Oway Htone 9 Volume Cream Developer

Tone Balayage: Oway Hcolor 11.17 Frosted Platinum


Pennywise Hair Color Formula

Hair by Bridgette D’Angelo of Head Rush Salon

Got a client who’s tired of her highlights? This hair color formula by Bridgette is a great way to spice things up for Valentine’s Day.

All-Over Color over Previous Highlights: Oway Hcolor 7.34 Golden Copper Blonde + a little Oway Hcolor 6.34 Golden Copper Dark Blonde + Oway Hcatalyst 20 Volume Cream Developer


Raucous Copper Hair Color Formula

Hair by Jolie Faulkner

Painting the regrowth area of redheads can be challenging. Jolie swears by Oway’s .34 series when touching up the roots of her clients.

Regrowth (1:1): Oway Hcolor 5.34 Golden Copper Light Brown + Oway Hcolor 6.34 Golden Copper Dark Blonde + Oway Hcatalyst 20 Volume Cream Developer

Mids and Ends: Oway Hcolor 7.44 Deep Coppery Blonde + Oway Htone 9 Volume Cream Developer


Twilight Hair Color Formula

Hair by Maureen Fox-Meyer of The Change Organic Hair Salon

Would you believe this client used to have green hair? Use the formula below to give your client a purple makeover.

Color Cleanse (10mins): O&M Ammonia Free Keratin Powder Lightener + Oway Hmilk No Stress Conditioning Treatment

Balayage: O&M Paint Powder + O&M CØR.color 40 vol Activator + Oway Hmilk No Stress Conditioning Treatment

Color Melt

Roots: 23g Oway Hcolor 4.56 Red Mahogany Brown + 7g Oway 0.6 Red Booster + Oway Hcatalyst 20 Volume Cream Developer

Mids + Ends: 16g Oway Hcolor 11.17 Frosted Platinum + 4g Oway 0.7 Purple Booster + Oway Htone 9 Volume Cream Developer


Chocolat Hair Color Formula

Hair by Jo DeSerio Jones of Haircraft by Jo

Got redheads who wish to be more brunette this spring? They would absolutely love this color by Jo!

Natural Level 6 with Coppery Red + Golden Copper Highlights

Root: 20g Oway Hcolor 5.17 Light Frosted Brown + 12g Oway Hcolor 4.0 Natural Brown + Oway Hcatalyst 20 Volume Cream Developer

Midshaft Lowlights: Oway Hcolor 5.17 Light Frosted Brown + Oway Htone 9 Volume Cream Developer for 15mins

Highlights Toner: 10g Oway Hcolor 7.03 Mocha Blonde + 3g Oway 0.3 Gold Booster for 10 mins

Which are your top picks this week?

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6 Signs Your Hair Desperately Needs a Protein Treatment


Protein deficiency is a topic you rarely hear clients complain about. Many clients think that when they have dry, damaged hair, they immediately think they only need a moisturizing treatment to address the issue. Until they end up having worse hair than they started off.

Protein and How It Affects the Hair

Our hair is primarily made up of chains of amino acids and proteins called keratin. Think of the hair as a building with keratin as the bricks. Because of overstyling, chemical treatments, and environmental stressors, keratins become worn out, creating gaps in the hair which eventually leads to damage and breakage.

Below are some of the blatant signs your client’s hair is in dire need of protein.

Does the hair need protein? Here are the telltale signs!

Hair is super porous.

Image Source: No Poo Method

Does her hair always look frazzled, coarse, and dry? Highly porous strands have tears and gaps in the hair, exposing the cortex to stressors. This causes the hair to absorb and release moisture faster than normal, leading to frizzy, tangled hair.

Hair looks limp and stringy.

Is the hair not as full and bouncy as they used to? Dull and limp hair is a sign of protein deficiency. Most clients will think it just needs a bit of hair styling product to bring it back to life, but this practice actually compromises the health of the hair significantly. Layering more products on already weak hair will weigh it down, causing it to look stringy.

Hair has low elasticity.

Perform the Wet Stretch Test. Take about 10 strands and spray some water. Make sure to hold them tight then gently pull the hair. If the hair stretches and bounces back to its normal length without breaking, it means the hair is healthy. If it stretches and doesn’t return or stretches and breaks, then chances are your hair is missing protein.

Hair has been colored recently.

Hair color, bleach, and treatments contain chemicals that alter the bonds of the hair, leading to damage. These chemicals elevate the pH of the hair and causes the cuticles to rise. The longer the cuticles are raised up, the longer the cortex of the hair is exposed and, therefore, makes the hair more susceptible to protein loss and breakage.

There’s increased shedding and breakage.

We normally lose up to 100 strands a day. But if your client is losing more hair that doesn’t come from the root, then it is a protein issue and needs to be addressed immediately. Note: increased hair loss could be caused by many things: a hormonal imbalance, vitamin deficiencies, stress, auto-immune disorders, medications, chemotherapy and more.

It’s important to thoroughly consult and analyze the scalp and hair before deciding a lack of protein is the culprit. Learn how to identify specific types of hair loss when you watch our Holistic Scalp Treatments Training Video.

Hair feels gummy.

Does the hair feel mushy and sticky? This could mean the client’s hair’s support system is weak and has been over-moisturized, causing the texture to change and feel funny. Or worse, the hair has suffered from far too much lightening, causing it to feel like bubblegum.


While protein deficiency can be treated by simply changing your diet and lifestyle, there are several in-salon treatments you can do to replenish lost proteins in the hair.


Original Mineral’s The Power Base Treatment is great at restoring chemically damaged hair by repairing it from the inside out. It contains Hydrolyzed Rice Protein, Apricot Kernel Oil and Sweet Almond Oil which work together to give the hair the moisture and minerals it needs to remain healthy.

Choosing less aggressive hair color and lighteners like Oway’s ammonia-free Hcolor and Hbleach is also a great way to protect the hair from damage. They DO NOT contain chemicals that put a lot of physical stress on the hair, which is often the reason strands become prone to split ends, breakage and protein loss.

Bring back lost proteins and nutrients to the hair with these products!

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Valentine’s Day Gift Ideas for the Holistic Beauty-Obsessed


Valentine’s Day is just around the corner and what better way to let your beauty-obsessed loved ones know you care about them (and their well-being) than giving them gifts without toxic chemicals?

We rounded up 7 of our highly coveted beauty products that make great Valentine’s Day gifts for your holistic-minded loved ones.

Check out our Valentine’s Day gift guide below!

Oway OWN Way

For many fragrance lovers, nothing beats the scent of fresh flowers and herbs. With OWN Way, you get both minus the toxic chemicals. And because Oway grows and harvests all the ingredients in their family farms in Bologna, Italy, only 999 fragrance bottles have been made available all over the world. Due to its rarity, OWN Way makes for a unique Valentine’s Day gift for both men and women in your life.


Simply Organic Lip Balm

Sometimes the best gifts come in small packages. February is often the coldest month and dry, cracked lips is an issue many of us deal with during this time of year. Gifting your significant others with a nourishing lip balm is a very thoughtful present to help them survive the dry, winter days.

Oway Hmelt Masks

Got a loved one or a client who absolutely enjoys playing with different colors? Oway Hmelt Masks is a perfect gift for unicorn hair and pastel hair lovers! Our color conditioning products help prolong vivid hair colors and keep the hair healthy and moisturized. By sending them one of our Oway Hmelt Masks, you’ll be saving them a trip to salon – and trust us, they will certainly be grateful for it.


Simply Organic Essential Oils

Nothing says Valentine’s Day quite like spending the day with loved ones at home while the sweet, relaxing aromas of citrus oils, lavender, and chamomile fill the air. Diffuse one of our Simply Organic Essential Oils while preparing your Valentine’s Day dinner or while eating to set a romantic mood.

Oway Body Care Kit

Whether you’re looking for the perfect V-Day gift for your most loyal client or that niece who’s currently obsessed with everything skincare, you can’t go wrong with Oway’s Body Care Kit. It contains our Oway Detox Body Bath, a revitalizing body wash that’s perfect for washing away all the impurities from the body; our Oway Materia, which make luxurious bath melts; our Oway Fabulous Body Oil, our lightweight body oil that easily penetrates the skin without leaving a greasy feel; and our Natural Beauty Sponge to buff away dead skin cells – all packaged in a 100% birchwood gift box.

Image Source: @7thlevelsalonandspa IG

O&M Power Base Treatment

As Valentine’s Day rolls around, many clients will be requesting to refresh their highlights or a simple hair treatment to smooth frizz and repair damaged ends. This is the best time to introduce your O&M Power Base Treatment to your clients. Infused with the strengthening blend of Plant Proteins, Apricot Kernel Oil and Sweet Almond, this treatment binds broken strands and repairs damaged cuticle scales, making the hair look shiny and new again just in time for your client’s Valentine’s Day date. Send them away with our O&M Power Base Treatment retail size so they can maintain the treatment until their date or next salon appointment.

Oway Materia

Whether you’re looking to spoil yourself, a loved one, or a bestie on February 14th, Oway Materia is exactly what you need. Materia treats the skin to a complete cleansing and pampering experience with the ultra-moisturizing mix of Biodynamic Extra Virgin Olive Oil and Fair Trade Babassu Oil, while gently purifying the skin with Organic Poppy Petals. You’ll come out with glowing, refreshed skin just in time for V-Day!


Have you done your Valentine’s Day shopping yet? Shop our suggestions below!

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Get the Look: The Best 2018 Grammy Awards Hair & Hairstyles


If there’s one thing that the Grammy Awards is known for, it’s the red carpet arrivals. Unlike the other awards shows, musicians and celebrities are not afraid to go over the top when it comes to their outfit, makeup, and hair style at the Grammys, which makes it one of the most highly anticipated shows by hairdressers and salon owners. It’s a great place to find inspiration and stay current on the latest trends.

Check out favorite looks from the 2018 Grammy Awards Red Carpet!

Hailee Steinfeld


For clients with long hair, keep it simple. Use O&M CØR.color 4.0 Brown and O&M CØR.color 0.00 Clear with O&M CØR.color 5 vol Semi Activator from roots to ends to create a super shiny and glass-like reflection on her dark hair. Then, use the O&M Seven Day Miracle Moisture Masque to add extra moisture and settle any fly away hair.


Start with O&M Know Knott Detangling Spray to add a kick of argan oil to the hair while removing 80% of the moisture. Then layer O&M Atonic Hair Thickening Spritz throughout the hair and dry fully using a large round brush to smooth (but not straighten). You would want to use the hair’s natural texture. Then, using a large barrel tong/iron, twist hair around the barrel 2 inches from scalp and twist to 2 inches from the bottom to create a modern wave.

Once done, give the waves a shake and spray with O&M Original Queenie Firm Hold Hair Spray to set style.

Image Source: E! Online/Christopher Polk/Getty Images

Chrissy Teigen



After using the O&M Paint Powder Clay Lightener to give texture to the hair, add depth to the roots with O&M CØR.color 4.1 Ash Brown, and O&M CØR.color 7.13 Cool Beige Blonde to the ends. Then, use the O&M The Power Base Protein Treatment to strengthen and soften the highly colored hair.


Create a soft wave by using the O&M Atonic Hair Thickening Spritz to nourish the hair while removing the moisture. Then, place a mix of O&M Rootalicious Root Lift Spray and O&M Frizzy Logic Shine Serum in the hair. Round brush the hair in small sections and place it in rollers to cool down and keep the wave. Let all the hair cool down to set the curl.

Afterwards, you can use a paddle brush to brush the wave behind the ear and create the face frame flick on her face. Set the style with O&M Surf Bomb Sea Salt Texture Spray to give a less shiny finish to the hair while setting it in place.

Lana Del Rey


Glaze is the key word. To do this, layer color through the hair. Start with O&M CØR.color 4.7 Brunette Brown (demi), then lay the O&M CØR.color 0.00 Clear over the top for a true color glaze effect. Layering color like this creates major shine and smoothness on the hair.


Apply O&M Know Knott Detangling Spray and O&M Project Sukuroi Gold Smoothing Hair Balm onto the hair to deliver a poker straight finish. Use a natural bristle round brush to stretch hair smooth. Use small sections and make sure your tension is consistent. Add more Project Sukuroi to dry hair and use a flat iron to lock in moisture and prevent any moisture from getting into the cuticle to prevent frizz.

Once the part is in place, use a metal end tail comb to create a perfectly straight line from forehead to crown. Finish with the new O&M Frizzy Logic Finishing Shine Spray.

Image Source: E! Online

Erin Lim

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Start with a base color of O&M CØR.color 6.8 Dark Pearl Blonde using O&M CØR.color 20 vol Activator to lighten the hair without creating warmth. Next, add a few face-framing foils using O&M Ammonia Free Pearl White Powder Lightener with O&M CØR.color 10 vol Activator (lift on lift to prevent toning). A clear gloss in O&M CØR.color 0.00 Clear will seal color and coat the hair to increase the size of each hair with more shine and added thickness.


Start by applying O&M Frizzy Logic Shine Serum into damp hair and using a large flat brush to smooth out the hair. Once dry, spray with O&M Atonic Hair Thickening Spritz which will act as a heat protectant while you add texture with a curling iron. Pull the hair to the nape, allowing the hair to fall softly onto the face around the cheek bone. Twist and secure hair at nape in a soft ballerina bun. Bobby and fringe pins are ideal.

Spray bun with O&M Original Queenie Firm Hold Hair Spray to secure and set the bun. This look is designed to be soft and natural, so if a few hairs fall out, even better! Softness is the key.

Kristin Cavallari


It’s all about the warm-toned blondes for Kristin Cavallari. To achieve this rich warm blonde, use Oway Hbleach Butter Cream Lightener with Oway Hcatalyst 30 Volume Cream Developer to create a heavy highlight along with a lowlight throughout with Oway Hcolor 7.31 Beige Blonde  and Oway Htone 9 Volume Cream Developer. Add babylights around the face with Htone brighten and frame the face.


To replicate Kristin Cavallari’s red carpet Grammy look, do a voluminous blow out with an extra-large round brush and a cocktail of Oway Flux Potion with Oway Glossy Nectar on her ends to cut blow drying time and add shine. After blowdrying each section, pin up the hair until it cools to maintain and set the curl for a waved ponytail. After all cooled, comb the hair with a soft-bristled brush using Oway Glamshine Cloud to control fly-aways. Then, pull the hair up to create a high pony.

Image Source: Hola!

Next, take a small section of hair underneath the pony and wrap around the base to cover the elastic. Secure with a pin. Finish with Oway Sculpting Mist for hold and a final spritz of Glamshine Cloud for shine and control.

Lady Gaga

Image Source: Popsugar/Kevin Mazur


Lady Gaga came to the Grammy’s with a bright elegant style. To recreate her look, use Oway Hbleach Butter Cream Lightener and Oway Hcatalyst 40 Volume Cream Developer on scalp to achieve the lift and brightness. Freshen ends with Hbleach and Oway Htone 9 Volume Cream Developer. After lightening the hair to desired level, do an Oway Hmilk No Stress Conditioning Treatment to adjust the hair’s porosity and prep hair for toning. Finally, tone with Oway Hcolor 10.1 Ash Extra Light Blonde and Htone to neutralize any warmth.


Prep the hair with Oway Volumizing Root Spray to give volume and hold prior to drying. Then, apply Oway Smoothing Fluid to add softness without weight while protecting the hair during the drying stage.

Next, part the hair down the middle, taking a section of hair near the hairline on both sides. Create a fishtail braid on either side, securing them with an elastic tie once finished braiding. Then, take a black a string and weave through the braids to create a corset-like pattern. Using the remaining section of hair underneath, do another fishtail braid and tuck the woven braids into it to merge them together. Finish with Oway Sculpting Mist and the ends with Oway Precious Wax to add some texture.

Recreate these looks with these products!

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