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Oway Owave Texture System: What You Should Know

Owave, Oway’s newest hair texturizing system has finally landed in North America. If you missed yesterday’s Launch and Learn Class, here are the 5 things you need to know about this exciting development from Oway.

5 Things You Need to Know About Owave

It’s free from toxic chemicals found in conventional perming systems.

The 80s perm trend may have returned, but there’s one thing that’s keeping many clients from getting it: it’s a chemically loaded treatment. Because perming involves altering the hair’s natural structure, most traditional perm products contain harmful chemicals such as ammonia and thioglycolates.

Ammonia is a caustic substance than not only causes skin irritation, inhaling its gaseous form can destroy our respiratory and endocrine system. On the other hand, thioglycolates, also known as perm salt, is a common formula popular in perming solutions due to its ability to reduce the disulfide cystine bonds in the cortex of the hair, and in so doing, changing its shape and texture.

Oway eliminated these two chemicals in Owave, and replaced it with Cysteamine, an amino acid derived from keratin, the protein that’s naturally present in the hair. Cysteamine acts on the sulphur bridges on the hair to modify its structure. Unlike Ammonia and Thioglycolates, Cysteamine is a much gentler agent that respects the health of the hair.

We added Biodynamic-Organic Botanicals to further protect and nourish the hair during the treatment.

We did not stop there. We also added Biodynamic Helichrysum Hydrolates, Ethical Chia and Flax Oil and Organic Blackthorn Extract to keep the hair strong and hydrated throughout the process. Some perm solutions can suck the moisture out of the hair, leaving it weak and brittle. These nourishing botanicals give the hair that extra layer of protection by delivering polysaccharides to the strands and wrapping them in a film to ensure elastic, flexible curls.

Owave has waving treatments for both resistant and treated hair.


Owave 1A is ideally used for super resistant hair, while Owave 1B is perfect for treated hair. Both solutions have a pH of 8.2-9, which are common for thioglycolate-free perm treatments. And because it uses Cysteamine and a concoction of botanical ingredients, it elasticizes the hair while safely altering the shape.

Both solutions can be customized depending on the technique (see below).

The system comes with neutralizer that helps rebalance the hair’s pH.

The Owave 2 neutralizer is a fortifying fluid that reconstructs the sulphur bridges of the hair fiber, stabilizing the curl and preventing breakage. The biodynamic-organic botanicals also present in the formula give added strength and elasticity to the hair.

Owave is fully customizable.

Does your client want luscious body waves? How about natural beach waves and defined spiral curls? Owave is formulated to help you create every shape and texture you desire. Below are some formulas you can use to create the aforementioned looks.

Beach Waves


Luscious Curls


Spiral Coils


With the proper after-care, Owave Treatments can last from 4-12 weeks, depending on the curl. All Oway hair care and hairstyling treatments, particularly the Oway Curly Line, are designed to work with Owave and help prolong its healthy, beautiful results.

Check out our new Owave Texturizing System from Oway below!

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Trending Hair Colors This Week – Vol. 65


With Summer being halfway over, many clients will surely be opting for fiery, richer hues to transition their hair color to Fall. So this week, we’re taking inspiration from fashion fabrics abound during this time of transition.

Check out this week’s community favorites!


Purple Suede Hair Color Formula

 Hair by Angela Owens

Get the best of both worlds when you go for this Purple Suede. It’s vibrant like summer and cool like the purple sunsets in the fall.

Prelightened to Pale Yellow

Root: 20g O&M CØR.color 6.11 Intense Ash Dark Blonde +4g O&M CØR.color 0.66 Violet Pure Color +38g O&M CØR.color 5 vol Activator

Ends: 10g O&M CØR.color Charcoal Toner +10g O&M CØR.color Lilac Toner + 2g O&M CØR.color 0.66 Violet Pure Color +33g O&M CØR.color 5 vol Activator

Processing Time: 20 Minutes


Cashmere Pink Hair Color Formula

Hair by Kornél Herbert

The summer heat can be unbearable at times, but what’s exciting about it is you get to experiment on colors more. After all, the season isn’t over yet.

Lightener: Keratin Blue Lightener + O&M CØR.color 30 vol Activator

Toner: O&M CØR.color Pale Pink Toner + O&M CØR.color 10 vol Activator

Processing Time: 15mins


Royal Velvet Hair Color Formula

Hair by Kristina Fetto

You know Fall is coming when you start to get multiple purple hair requests in a week. But we can’t complain though. Why should we when it’s as perfect as this Royal Velvet?

Color: Oway Hcolor 5.66 Deep Red Light Brown with Oway Htone 9 Volume Cream Developer + 30 Drops of Oway Hmelt Playful Rose and a Drop of Oway Hcolor 0.7 Purple Booster/Tone Corrector


Rayon Red Hair Color Formula

Hair by Lindsay Kotay

Another sign of Fall arriving is the slew of stunning red hair color shades being posted online every day. Case in point: This Rayon Red, which obviously did not escape our attention.

Base: O&M CØR.color 4.1 Ash Brown

Colormelted into: O&M CØR.color 5.6 Light Violet Brown


Pure Cotton Hair Color Formula

Hair by Maren McKenna

With many people turning to richer hues for Fall, some clients will want to get something different. A rooty platinum in Fall? Why not.

Prelightened to a Very Pale Yellow

Toner: Oway Hcolor 9.1 Ash Very Light Blonde + Oway Hcolor 10.1 Ash Extra Light Blonde + Oway Hcolor 90.2 Irisee Super Bleaching Blonde and Oway Htone 9 Volume Cream Developer for 5mins


Tuscan Silk Hair Color Formula

Hair by Kristel White of Studio 0087

It’s amazing how adding our new O&M 0.00 can add shine to the hair. This is especially useful when a client wants natural-looking glossy hair.

Prelightened to a Pale Yellow

Toner: 11g O&M CØR.color Pale Pink Toner + 8g O&M CØR.color 0.00 Clear + 2g O&M CØR.color Lilac Toner + 0.6g O&M CØR.color 0.55 Red Pure Color

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Trending Hair Colors This Week – Vol. 64


Summer just became hotter with this week’s Trending Hair Colors! Inspired by colorful herbs and spices, we proudly share our favorite works by our very own #HolisticHairTribe.

Check them out below!


Caraway Hair Color Formula

Hair by Katie Karlo

If your brunette client wants dimension, this Caraway hair color formula might just be what you need. The shine from Oway Hcolor also adds another layer of texture to the hair.

Roots: Oway Hcolor 3.17 Dark Frosted Brown with 15vol

Melted into Ends: Oway Hcolor 6.62 Irisee Red Dark Blonde with Oway Hcatalyst 20 Volume Cream Developer


Saffron Red Hair Color Formula

Hair by Erica Walker

When it comes to creating a beautiful hair color such as this, it all boils down to proper development. It also helps that Oway Hcolor’s Copper series is so rich and vibrant.

Natural Level 8

Color: Oway Hcolor 8.43 Copper Golden Light Blonde + Oway Hcatalyst 20 Volume Cream Developer


Vanilla Bean Hair Color Formula

Hair by Kima Johnson McSwain

From drab to fab. Kima transformed this client’s ash blonde hair to a stunning Butter Blonde, thanks to her incredible hairpainting skills and the tips and tricks shared by our O&M Brand Director, Wayne Lewis, during our O&M COR Certification Class last week.

Prelightened with O&M Paint Powder Clay Lightener + O&M CØR.color 40 vol Activator

Root Shadow: Half O&M CØR.color 8.81 Light Pearl Ash Blonde + Half O&M CØR.color 8.0 Light Blonde with Double O&M CØR.color 5 vol Activator

Ends: O&M CØR.color Platinum Toner + O&M CØR.color 5 vol Activator for 20mins


Paprika Hair Color Formula

Hair by Heather Lee Weiler

Who says ammonia-free hair color can’t cover grey? With a proper formula, you can achieve 100% grey coverage with Oway Hcolor. Case in point: This beautiful Paprika Red by Heather.

Grey Coverage: 20g Oway Hcolor 6.0 Natural Dark Blonde + 15g Oway Hcolor 6.34 Golden Copper Dark Blonde + 20g Oway Hcolor 7.44 Deep Coppery Blonde

Balayage Lightened to Level 8

Toner: 20g Oway Hcolor 7.44 Deep Coppery Blonde + 10g Oway Hcolor 8.44 Deep Coppery Light Blonde + Oway Htone 9 Volume Cream Developer

Processing Time: 20mins


Indian Cloves Hair Color Formula

Hair by Heather Leigh Ford

Rose Brown is one of the most highly requested hair colors this year. Here’s another formula to add to your book!

Lifted to Level 9: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Colormelt: Oway Hcolor 5.56 Red Mahogany Light Blonde  (Roots) + Oway Hcolor 6.62 Irisee Red Dark Blonde (Mids) with 30g Oway Hcolor 11.17 Frosted Platinum + 10g Oway Hcolor 6.77 Deep Purple Dark Blonde


Habanero Blonde Hair Color Formula

Hair by Heather Leigh Ford

Blondes may be all the rage this season, but if your client wants to change it up – how about a Rose melt? That’s something you don’t see everyday!

Color: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 6.77 Deep Purple Dark Blonde + Oway Hcolor 6.66 Deep Red Dark Blonde with Oway Hcatalyst 20 Volume Cream Developer

Melted into Mids

Toner: O&M CØR.color 10.0 Lightest Blonde

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Four Types of Difficult Clients & How to Handle Them, According to Hairstylists


As holistic hairstylists, we do not only cut and color hair. We create experience. But no matter how much we strive to provide a positive atmosphere and preserve healthy stylist-client relationships, once in a while we come across people who will put our patience and mettle to the test.

As every client is different, there’s no one-size-fits-all solution to such situations. However, it does not mean you can’t prepare for it.

We reached out to our #HolisticHairTribe to chat about their encounters with different types of difficult clients and how they handle them. Check them out below!

Types of Difficult Clients & Scenarios

The Indecisive Client

Don’t we love it when our clients trust our abilities as their hairdresser? But at the same time, we also want them to leave our space satisfied by our service so it’s also important that they clearly communicate their expectations. Unfortunately, not all clients know what they want.

“This incident happened about seven months after opening my salon,” according to Mariatu “Tu” Brown, founder of Tu Organics LLC. “I had just finished up with my last client and cleaning up because I was done for the day. Then a car pulled up in front of my salon, and saw an older gentleman and woman turning around to walk back to their car. I asked them how I can help them, and the gentleman told me he wanted a buzzcut all around. I told him since a buzzcut is quicker than scissor and clipper cuts, I’ll cut his hair for $15.00. He agreed to the price and I started to cut his hair. Half way through the cut, he said that’s not what he wanted. I was shocked! This man and I spoke for five minutes about his haircut and the price, now he is telling me everything I heard was completely wrong.

“I finished his hair cut and told him I won’t charge him for the cut. That it was Sunday and my blessing for his hair cut will come from above. After I said that, that is when he offered to pay me, but I refused and politely told him to please never come to my salon again.”


“Consultation is very important. Take more than five minutes to actually consult with your clients. Having a clear understanding about what your clients want will ensure you meet their needs, not to mention protect you from a lawsuit in the future.”

The Color Correction Nightmare

As creatives, there’s nothing in the world that would make us happy than giving our clients the hair of their dreams. But as holistic hair stylists, the health of the hair comes first.

When clients come in for an appointment with a picture of the hair they want, they only see the end result, and not the process. This is an all-too-common dilemma that many of us face, one that Kai Fujimoto had to endure for 16 hours.

“My client has been coloring her hair with box black dyes for over 10 years, but stopped dying because she wanted to have pastel blue hair. I have been cutting her hair for 3 years but never colored her. Her hair was about 20” long, natural level 4 with a 2-inch regrowth.


“I told her even if we did color removal treatment and bleach so many times, her hair would be compromised before she got to that level I could show pastel blue on her hair. I suggested that it would be in her best interest to have dark blue instead of pastel blue, so we can lift her hair to a level 6-7.

“But she declined to the dark blue and wanted to know of any other alternatives. After talking it over with her, we decided to have Balayage and have Dark Brown Balayage and wait for her hair to grow more. That was 2 years ago.

“After she had the Balayage hair for a year, she told me she still couldn’t give up on getting pastel blue hair. She was willing to have her hair cut to shoulder length if she needed to. Her new growth was only 5-7 inches long. We had talked many times on what other options I could do for her, but she wanted to give it a try anyways with the possibility of getting pastel blue. After I agreed to do what she asked, she also voiced her concern about the total cost of the service. She knew it would be an intense color correction. For these types of services, I usually charge hourly since it was going to be quite a lengthy session to do what she wanted. Because she is a regular client of mine and I knew her budget, I quoted a regular price instead. I quoted her the price of how it would be as if she was getting color removal treatment, a whole head bleach, and toner.

Suffice to say, the client changed her mind midsession and wanted to keep her hair as long as possible, which took Kai more than 16 hours. “As I expected, the mid-level ends were lifted at a level 6-7, so I told her there was no choice left but to have all dark blue or pastel blue into dark blue colormelt. We ended up doing pastel blue – dark blue – dark violet colormelt.”


“In the end, the regular price I quoted barely covered the cost I spent for the colors and the bonder and foils I used on her… I also ended up getting sick as a result from overworking myself. That was a turning point for me to switch to hourly charge for any color corrections, as well.”

Lost in Translation

What makes hairdressing such a rewarding career for us hairstylists is we get to make people happy by simply transforming their look. Unfortunately, it can also turn into a very stressful situation for all involved if there’s a communication problem.

Tyler Fenix of Beelay Hair Design had a client who had just moved from Venezuela and had done her hair 2 times within the first year she came. “I had not seen her for maybe 8 or more months since her second visit. Her accent and English were difficult to understand, but I feel like I am pretty thorough in consultations, so we seemed to have good communication in the first two sessions. On those visits we did traditional foil highlight-bleach/tone, from her NL- 3, toned to an ashy 7. Then a “V” cut with lots of texturizing.

“I was happy to see her. I made tea, consulted and found she wanted Balayage. I explained this was a technique, but might not be best for her since she was showing me a photo from Pinterest of a Platinum level 20 – Super Blonde – which I am sure was photo enhanced.

“I had to express this in many variations due to the language difference. I even went to a woman a few suites down to help me translate the concept of golden and not platinum, as well as using swatches and exhaustively explaining that she had previous color (which I knew was not from our last visit, leading me to think there had been a color elsewhere in the time she was missing) all over which would cause much, much warmth to be revealed. I told her in several ways, how it would take several visits to safely get her past a level 7/8, but I would always be concerned more about the health of her hair. She became increasingly irritated, then said “Let’s just do the balayage.” She shook her head yes when I asked once more if she understood it would be gold. It took me 3 hours for a full head of Balayage, then Toner.

“As soon as she got to the chair she complained it was gold! She began to escalate in her manner and level of anger.

“At this point I was completely without any energy left. I had no more capacity to explain anything else. She threatened not to pay, among other things. It took me hours but I had successfully achieved a level 8.3 natural looking blended highlight. She was still going on about the photo with the platinum blonde.”

“Sadly, I knew in those last moments that I should have never said yes to this situation. That I had made my first mistake accepting the job knowing there was a wall around her preventing her from understanding reality, and based on her personal unattainable visual goal. Of course I said all of this at the beginning, but I didn’t listen to my intuition because I am also in business to make money.

“So I told her this was the end of the road. She didn’t understand and I had no translator at this point. I told her we could no longer have a successful working relationship. I also strongly suggested she find a colorist who was able to communicate with her in Spanish in order for her to understand fully. It was not fun, pretty or pleasant.”


With social media dictating the trends these days, you would often come across clients with unrealistic expectations. Tyler adds, “Today balayage has morphed into an end result that seems to be almost the same as pulling lightener through the entire mids/ends.

“Because of social media, the expectation is often not reasonable for everyone.

“I am seeing so much out there looking like a double process was done, with heavy damage that I have to fix before being able to do anything else (and most do not want to pay for that). So ultimately it is a technique that I feel has been misrepresented by a plethora of practitioners, making more work where it may not be needed.”

Unrealistic Expectations

Unrealistic expectations are the root of many stylist-client misunderstandings. Oftentimes, they don’t end well. Abigail Waldrum of Lucky Cat Salon knows this all too well.

“My worst scenario, as they often are, was with a lovely person who was unrealistic in their expectations. The people pleaser in me jumped on board and ignored reality to try and make unrealistic dreams come true. I set myself up for failure.

“I went with the client’s desires and chased hard, too hard after something the hair could not do. Neither of us were happy in the end.

“In hindsight, I should have discussed realistic options that were achievable and healthier for the hair.”


“I learned that we see people pleasing as a form of niceness. It most certainly is not. I am the professional. If a client comes to me with unrealistic goals it is my job to say so… So, my consultations have gotten more thorough. I continue to take classes every opportunity I can to improve my technical skills and consultation skills. And I say no when something is too risky. I take my job seriously even as much fun as it is. Integrity is an important part of building trust with clients. By saying what is and isn’t possible you show that integrity. Backing that up with skill seals the deal. Lesson learned.”

Mindset is everything.

Difficult clients are a normal part of being in the business of making people happy. More often than not, these types of clients are only difficult because they are seeking out help to fix something that they feel isn’t going right for them, according to Bailey Simon of Periwinkle Beauty Studio.

“That may not be only pertaining to their appearance, it could be something on the inside that they don’t want to see as a positive aspect about themselves. When in fact that aspect is actually a wonderful characteristic. I feel it is my place to help them to recognize that there isn’t actually a problem that they are having, but to help them see they are the creator of their ‘problem’. It is my job to help them focus not on the negative perception that they have of themselves, but to help them find a solution to love themselves for all of who they are inwardly and outwardly,” she adds.


So what’s the best way to handle such clients? Bailey suggests being that positive light and voice. “Look at them with love, and help them find ways to accentuate their inner and outer beauty.

“Wayne Dyer once said, “The difference between a flower and a weed is a judgment.” It applies to stylists everyday with every client. It is our job to bring our clients more than just an outwardly joy, we should be stirring up joy inside of them that is lasting and impacts their soul.

After all, we are holistic hair stylists and we are responsible for tending to the whole self of our clients: mind, body and soul.”

In the end, it’s all about finding that healthy balance between self-love and service to others. Make your clients happy, but always trust your judgment as the professional.

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Trending Hair Colors This Week – Vol. 63


Summer is the perfect time to experiment with new hairstyles and colors. Get all the new ideas you need to breathe life into your client’s hair in this week’s trending hair colors!

Check out our favorites here!


Blood Orange Hair Color Formula

Hair by Melissa Lunde of the The Change Hair Salon

Would you believe this hair color contains green pure pigments? Melissa found that adding a few drops of Oway Hmelt Green Harmony helps neutralize copper tones. A perfect solution for clients who like a true red!

11/2″ Regrowth + Faded Vivid Red

Color: 75g O&M CØR.color 66.46 Dark Red Intense Blonde with O&M CØR.color 20 vol Activator (1:1.5) + 3 full droppers of both Oway Hmelt Red Energy and Oway Hmelt Green Harmony


Blueberry Crush Hair Color Formula

Hair by Janelle Parsons

This client wanted to change her black ombre hair so she got blue! Janelle started by doing a Full head of diagonal back foils and the rest is history.

Full Head Foils: O&M Pearl Blue Lightener + O&M CØR.color 20 vol Activator

Zone 1 around Foils (1:1): O&M CØR.color 2.11 Blue Black + O&M CØR.color 6.11 Intense Ash Dark Blonde + O&M CØR.color 10 vol Activator

Freehand Paint: O&M Pearl Blue Lightener + O&M CØR.color 20 vol Activator

Processing Time: 35mins

Dried + Applied: O&M CØR.color Charcoal Toner and O&M CØR.color 0.11 Ash Pure Color equal parts with O&M CØR.color 10 vol Activator to zone 1-2

Zone 2-3 Formula 1:  3/4 O&M CØR.color Ice Toner + 1/4 O&M CØR.color 0.00 Clear + a dot of O&M CØR.color 0.11 Ash Pure Color + O&M CØR.color 10 vol Activator

Formula 2: Half O&M CØR.color Ice Toner + Half O&M CØR.color 0.00 Clear + a dot of O&M CØR.color 0.11 Ash Pure Color with O&M CØR.color 10 vol Activator

Processing Time: 40mins


Apricot Punch Hair Color Formula

Hair by Maren McKenna

A sister of Rose Gold, this vintage apricot shade is a great hair color for clients who want to transition into Fall already. It has both the playful aspects of summer and the warmth of autumn – perfect combination, isn’t it?

Prelightened with Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: 2 Droppers Oway Hmelt Divine Gold + Oway Hmelt Playful Rose + Oway Hmilk No Stress Conditioning Treatment


Peach Melba Hair Color Formula

Hair by Meredith Blake

If you’re looking for rose gold formula that’s not too pink, here’s a tip from Meredith: “A nice way to get rose gold without it looking too copper/red is to deposit gold first then pink.” This will allow you to adjust your formulation accordingly.

Balayage to a level 9 Melting to a 10

Deposit on Wet Hair at the Bowl: Oway Hcolor 10.33 Extra Light Deep Golden Blonde

Processing Time: 5-10 mins

Rinse + Deposit: O&M CØR.color Pale Pink Toner


Sparkling Ice Hair Color Formula

Hair by Kaehler Hope Reitz

These days, more and more people are opting for low-maintenance cuts and hair colors. Many grey clients, for example, want to embrace their natural hair. Kaehler’s grey blending technique is good to keep in mind for such clients.

Balayage: Oway Hbleach Butter Cream Lightener + 25vol

Toned Towel-dried Hair at Bowl: 20g O&M CØR.color Platinum Toner +10g O&M CØR.color Ice Toner + O&M CØR.color 5 vol Activator


Pink Lemonade Hair Color Formula

Hair by Stacey Blair of The Styling Rooms

Got clients who used to box-dye their hair? A great way to reintroduce them to professional hair color is to play with Oway’s Hmelt Pure Pigments.

Previously Lightened Hair

Color: 30 drops Oway Hmelt Playful Rose + 30mL Oway Hmilk No Stress Conditioning Treatment

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5 Hairstyle Trends That Are Ruling 2018


Hairstyles, colors and cuts can change yearly, or even seasonally and oftentimes it can be difficult to keep up with what is in versus what is out. We know this can be stressful, but don’t worry we have you covered!

2018 has been all about the low-maintenance styles. Clients are opting for styles that don’t require monthly visits to the hair salon, or a morning hair routine that takes more than a few minutes. Here’s a list of some of our favorite hairstyles of 2018!

2018 Hairstyle Trends

Low-Maintenance Bangs


These are not your middle school bangs. This trend involves longer strands of hair and a shaggy cut. The results are eyelash-grazing and light and fluffy. This is a great option for those looking to dip their toes into a hairstyle with bangs since it is so low-maintenance, not to mention it makes you look instantly stylish.

Pro Tip: Take a small amount of organic pomade and run it through your bangs. This will ensure they keep their feathery look.

The New Shag


Like the bangs mentioned above, this year’s haircuts are all about longer layers and low-maintenance ends. Our favorite versions of this trend include the modern shag haircuts. These hairstyles look best on healthy hair, so make sure to invest in some nourishing hair care products.

Pro Tip: No need to use heat styling tools on these haircuts. Simply dry, spritz some sea salt spray and done!

Long Bob


This trend just doesn’t seem to be going away! Whether this is a style by choice, or you’re in between haircuts, a long bob is a maintenance free way to enjoy shorter hair. As opposed to the shag haircut, long bobs can be kept straight and sharp, so it just depends on what look you’re going for.

Pro Tip: Dress up the style of your long bob by styling it sleek and straight.

Natural Highlights


Contrary to the platinum blonde locks Kim Kardashian wore early this year, most people are opting for a more natural look. This means babylights, highlights and balayage – as opposed to bleach all over. Not only do these methods of coloring provide more depth and dimension, but they also require less maintenance, the theme of 2018 hair trends.

Pro Tip: To prevent your highlights from fading or going brassy, incorporate a purple shampoo into your weekly hair care routine.

The Lioness


Whether this is curly or wavy, clients are loving using their natural texture to their advantage. This is very different from years past where flat irons reigned supreme. 2018 has been focused on ‘not styled’ hairstyles which are a lot easier to achieve by playing with your hair’s natural texture.

Pro Tip: Prep the hair with a volumizing shampoo and conditioner to give the hair more shape and body. Try using a curl-enhancing potion as well to encourage the hair to embrace its natural texture and to provide some definition to your waves.

Would you add any other hairstyles to this list? Let us know in the comments below!


About the Author

Brandy Marshall is the owner and head stylist of one of the best salons in Bee Cave, TX. She is on a mission to ensure that everyone loves their hair – no matter the color, cut or texture.

We recommend:

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Trending Hair Colors This Week – Vol. 62


We know Summer is the slowest season of the year. Why not learn some new tricks and formulas with the help of our #HolisticHairTribe?

Check out this week’s popular hair colors below!


Alexandrite Hair Color Formula

Hair by Kai Fujimoto

Have you tested our new Oway Silver Steel Hair Bath? Our new purple shampoo aids in creating beautiful mermaid hair, like this creation by Kai.

Pre-lightened with Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Shadow Root (Right on the Roots): 10g Oway Hcolor 0.1 Ash Booster/Tone Corrector + 10g Oway Htone 9 Volume Cream Developer

Blue Shadow Root on Mid-Roots: 20g Oway Hmilk No Stress Conditioning Treatment + 20 drops Oway Hmelt Mysterious Purple + 40 drops Oway Hmelt Blue Charm

Colormelt into 2 Formulas

Mids: 40g Oway Hmilk No Stress Conditioning Treatment + 40 drops Oway Hmelt Mysterious Purple + 20 drops Oway Hmelt Blue Charm

Ends: 40g Oway Hmilk No Stress Conditioning Treatment + 10 drops Oway Hmelt Blue Charm + 10drops Oway Hmelt Mysterious Purple

Processing Time: 30mins


Ametrine Rose Hair Color Formula

Hair by Leah Michael Taylor

Having a slow season? Add some pop of color to your summer when you try this gorgeous Ametrine Rose hair color by Leah!

Retouch: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer/40vol

Color: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 9.1 Ash Very Light Blonde + Oway Hcolor 0.7 Purple Booster + Oway Htone 9 Volume Cream Developer


Mystic Quartz Hair Color Formula

Hair by Ashley Saccomano & Christen Papasso of Grow Organic Hair Salon

When two artists collaborate, a masterpiece is born. We’re living for this stunning quartz-inspired hair color created using our Oway Hmelt Pure Pigments.

Balayage: Oway Hbleach Butter Cream Lightener

Glaze: Oway Hmelt Playful Rose + Oway Hmelt Divine Gold + Oway Hmelt Blue Charm


Carnelian Gem Hair Color Formula

Hair by Cara Robertson

Client box-died her hair? Here’s a wonderful solution from Cara: Balayage and tone using the formula below for that soft, natural finish.

Balayaged with Oway Hbleach Butter Cream Lightener + 25vol

Toner: Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + Oway Hcolor 9.1 Ash Very Light Blonde with Oway Htone 9 Volume Cream Developer for 15mins at the shampoo bowl


Citrine Hair Color Formula

Hair by Abigail Waldrum

Isn’t it amazing what a little balayage can do? Glaze with our new O&M CØR.color and you get shiny, healthy hair!

Balayage: O&M Paint Powder Clay Lightener + O&M CØR.color 20 vol Activator

Glaze: O&M CØR.color 9.16 Light Very Ash Violet Blonde + O&M CØR.color 5 vol Activator


Precious Pearl Hair Color Formula

Hair by Meredith Blake

Many clients do not like seeing warmth in their hair color. If you encounter one, Meredith’s formula below might help you give the client the color she wants.

Lifted with Oway Hbleach Butter Cream Lightener

Toner: Oway Hcolor 11.17 Frosted Platinum + a dot of Oway Hcolor 1.8 Blue Black

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SPF for Hair? 4 Reasons Why Your Hair Needs Sun Protection, Too


Do you ever wonder why your hair is more fragile during the summer? Even though our locks are comprised of keratinized, non-living cells, it is still prone to various issues caused by the harmful rays of the sun.

Hence why it is important that the hair and scalp are completely protected, and steps are taken to care for those delicate strands after exposure. Still not convinced? Below are major reasons your hair needs sunscreen, too.

Why Your Hair Needs Sun Protection

It fades hair color, fast.

Whether you have virgin hair or color-treated hair, you will notice that your hair slightly changes in shade during the summer. This is because the sun’s rays combine with the oxygen in the air, which causes the melanin in the hair to react and fade.

This phenomenon gives a highlight effect to untreated hair, while color-treated hair will notice some fading. To prevent this from happening, apply a sun protective product that contains ingredients that act as UV filters, like Biodynamic Green Anise.

Exposure to UV rays makes the hair brittle and prone to damage.

More than color fading, the summer also brings free-radical producing elements that attack the hair and cause oxidative stress.

Elements like saltwater, chlorine and environmental aggressors weaken the hair’s structure, causing brittle strands. Going out without sun protection can be a kiss of death, especially for those with already compromised hair.

It dehydrates the hair.

Extreme temperatures can suck the moisture out of the hair. But what many people are not aware of is that elements like saltwater, chlorine and hair products can build up on the hair and scalp, which worsens the situation.

Unless washed off, these elements can suffocate the hair and disrupt its natural pH, leading to dry, dehydrated hair. Using an after-sun shampoo and conditioner filled with antioxidants and vitamin C after a day in the sun will effectively remove all the buildup in the hair and restore it to its former health.


The scalp is composed of living cells that need to be protected.

Much like our skin, the scalp is comprised of living cells that are prone to oxidative stress. Even though the scalp is basically covered with hair, without ample protection, UV rays can target those living cells causing sun burn or worse, skin cancer.


Wearing a hat is great for filtering the ultra-violet radiation, but adding an extra layer of protection is never a bad thing. If possible, style the hair in a way that doesn’t expose the scalp. But if you’re in the mood for a new hairstyle, make sure to spray some sun protection like Oway’s Sun Protective Elixir to any exposed parting.

In the summer, damage is an all-too-common problem. Apart from wearing sun protective accessories, there are also many non-toxic hair care products that will help shield the hair and scalp from harmful UV rays.

Check out our Sun Protective Hair Products from Oway below!

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6 Ideas to Beat Your Salon’s Summer Slowdown


They don’t call it the summer blues for nothing.

More no shows, less appointments. This time of year can be frustrating at salons. However, with the right promotions and plans in place, you could make this season your most productive, yet!

Here are 6 Ideas to Beat the Salon Summer Slowdown!

1.   Change your service menu by adding summer solutions.

Just like a restaurant changes their menu according to season, salons should, too.

Think about the beauty woes of summer and how you – the professional – can offer a solution to unruly frizz and increased dryness and damage caused by over exposure to environmental aggressors, such as UV rays, heat, pool minerals, etc.

Take a look at some of the most common summer hair stresses below (plus, some holistic-minded remedies)!

Problem: Frizz & Dryness

Solution: Non-Toxic Keratin Smoothing Treatment


Problem: Color Fading & UV Damage

Solution: Oway Sunway – A Professional Collection of Sun Protective Products


2.   Attend a class.

Summer marks the calm before the holiday storm — now’s the time to attend classes and brush up on any skills before the busiest time of year.

Pro Tip: If traveling for education, take a few extra days to explore the area and use the entire trip as a tax write-off! Check out some upcoming Education classes we have going on around the country below:


Mobile, AL

Seattle, WA

Sacramento, CA

Atlanta, GA

New York City, NY

Sunday, July 29th

Monday, August 6th*

Sunday, August 12th

Monday, August 13th*

Monday, August 20th*


Minneapolis, MN

Seattle, WA

Atlanta, GA

New York City, NY

Sunday, July 22nd

Sunday, August 5th*

Sunday, August 12th

Sunday, August 19th*

*Indicates 2-day class pass available (SAVE 50%)!

3.   Improve your business skills.

We’re over half way through 2018, are you meeting all of the salon business goals you set for yourself? If not, that’s okay – summer is a great time to re-visti some of your goals.

Take this extra time to do a full audit of your salon’s operations. Is your salon website up to date? Are you keeping up with your social media? How long has it been since you’ve raised your prices?

We have tons of free salon business education waiting for you!


4.   Follow up early.

With many clients going on holiday this season, many of them would forget to show up for an appointment. The best way to prevent no-shows and habitual tardiness is to remind them days in advance.

A cancellation window is great, but anything can happen in 48 or 24 hours. Send them text alerts one to two weeks early and the day before to allow you and your client to make appropriate changes to the schedule, or let you know they can’t make it. For a more personal touch, ask your receptionist to follow up on appointments days ahead by phone to get a verbal confirmation from the client. This way, you would also know straightaway if the client is planning to cancel or not.

Pro Tip: Having a cancellation fee in place is an effective way to reduce no-shows. Emphasize this detail during your conversation and watch them think twice about not showing up 😊

5.   Join or organize a Green Event.

What better way to beat the summer slump than dedicating your time to a good cause? Organize green events like the newest fitness craze “plogging” with your fellow holistic hair stylists and salons within your local community. Plogging is an environmental workout event that began in Sweden wherein people would go out for a run with a trash bag and plastic gloves, picking up litter along the way.

Doing this event will not only help you and your colleagues stay fit, but it will also help reduce garbage in your area. Plus, you and your salon might also get extra brownie points for being an eco-friendly business. It’s win-win situation for you, your business and the planet.

6.   Run a FREE Summer Haircut Contest.

Are your social media pages facing a slump in engagement as well? Doing an online campaign will not only increase your social media engagement but will also help increase awareness of your brand and business.

Giveaways and contests like FREE haircuts or treatments as prizes always draw a crowd. For example, you can ask your audience to like and share the contest on Facebook or Instagram, and choose a winner at the end of the promo period.

Everyone loves getting a new look during the summer, so you’ll never know how many of your contest participants will become a lifelong client. 🙂

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Trending Hair Colors This Week – Vol. 61


Blondes may be the un-official queen of the season, but there’s another hair color that’s slowly taking over our newsfeeds. Whether you’re team blonde or team redhead, you know you can trust our #HolisticHairTribe to deliver stunningly fabulous hair colors using our ammonia-free lines, Oway and Original & Mineral!

See our favorite hair colors this week!


Dahlia Fever Hair Color Formula

Hair by Maren McKenna

How about some fiery red for summer? It’s Maren’s first time to try our new Oway Hmelt Pure Pigments and we’re already loving her work.

Base: 1oz Oway Hcolor 7.34 Golden Copper Blonde + ½ oz Oway Hcolor 8.4 Coppery Light Blonde + 1 inch ribbon of Oway Hcolor 0.3 Golden Booster + 25vol

Prelightened Ends: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Rinsed and Applied Hmelt Randomly Throughout:

Formula 1: 3 Droppers Oway Hmelt Divine Gold with Oway Hmilk No Stress Conditioning Treatment

Formula 2: 3 Droppers Oway Hmelt Mysterious Purple + 1 Dropper Oway Hmelt Playful Rose  + ½ Dropper Oway Hmelt Blue Charm with Oway Hmilk No Stress Conditioning Treatment

Formula 3: 2 Droppers Oway Hmelt Sunny Orange + Oway Hmelt Red Energy with Oway Hmilk No Stress Conditioning Treatment


Pansy Copper Hair Color Formula

Hair by Megan Rae Bailey

It seems copper is a summer favorite this year. Because of its rich, vibrant hue, copper is the perfect transition color from Summer to Fall. Keep it interesting by following Megan’s formula below!

Natural Level 6/7 with New Growth and Faded Copper Gold Ends

New Growth + Some Mids: 20g Oway Hcolor 6.66 Deep Red Dark Blonde + 10g Oway Hcolor 4.4 Coppery Brown + 10g Oway Hcolor 7.34 Golden Copper Blonde with 40g Oway Hcatalyst 20 Volume Cream Developer + 20g Oway Htone 9 Volume Cream Developer

Processed for 20 mins

Wet Ends with Water and Melted Root Color for 15 mins


Sola Hair Color Formula

Hair by Belinda Mills

Got a client with grown out highlights? Doing an ombre is a great way to try out a new look without cutting the hair.

Natural Level 7

Mids: O&M CØR.color 12.0 Super Natural Blonde + O&M CØR.color 30 vol Activator

Roots: O&M CØR.color 10.0 Lightest Blonde + O&M CØR.color 20 vol Activator

Ends: O&M CØR.color 0.00 Clear and O&M CØR.color 10 vol Activator


Willow Hair Color Formula

Hair by Lisa Liptak of Nurture Green Salon & Spa

Despite red, copper hues dominating the season this year, bombshell blondes will never go out style. If it looks as gorgeous as this, why would it be?

Natural Level 7

Previous Color: O&M Mineral.CCT 10/0 Lightest Blonde  + O&M CØR.color 20 vol Activator with O&M Mineral.CCT 0/19 Ash Matte Tone Booster

New Color: Half and Half O&M CØR.color 10.0 Lightest Blonde + O&M CØR.color 10.1 Lightest Ash Blonde with O&M CØR.color 20 vol Activator


Sienna Rose Hair Color Formula

Hair by Angela Owens

Another trend that seems to be growing stronger season after season is Dusty Pink. To create this with O&M CØR.color, all you have to do is combine our Pale Pink and Silver Toners!

Prelightened to Pale Yellow

Toner: 40g O&M CØR.color Pale Pink Toner + 4g O&M CØR.color Silver Toner with Double O&M CØR.color 5 vol Activator

Processing Time: 20 mins


Chocolate Cosmos Hair Color Formula

Hair by Maureen Fox-Meyer of The Change Salon

Give your solid redheads a makeover this season by transforming their hair color into charming chocolate red. Maureen shares her formula below,

Root melt: Oway Hcolor 4.05 CL Milk Chocolate with Oway Hcatalyst 20 Volume Cream Developer

Mids to Ends: Oway Hcolor 8.66 Deep Red Light Blonde with Oway Hcatalyst 30 Volume Cream Developer with a few drops of Oway Hmelt Blue Charm

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