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Get the latest news and updates from Simply Organic Beauty’s Blog for holistic hair stylists and organic salons.

Oway Stylist Spotlight: Daniel Aydelott


This month, we’re celebrating an Oway stylist whose incredible skill and creativity never fail to inspire us and our #HolisticHairTribe. His unique approach to color and hair design has earned him a loyal client base who consider him as one of the best stylists in San Francisco, CA. Meet Daniel Aydelott of HoxtonTom Salon!

Read his interview below!

Tell us how you started your career as a hair stylist.

My career in hair began 9 years ago, but my love for color has been lifelong.  I have always been very affected by color.  My very first job was at 15, I was painting car parts!  I went to different colleges and majored in different areas of art. I became a freelance makeup artist, then got my cosmetology license to be more “well-rounded.”  I fell in love with hair color!  It could transform a person in a more permanent way than makeup could.

I stayed in the San Francisco area and became a “good” hairstylist.  I wanted to become a “great” hair colorist.  A dear friend of mine went to the renowned diPietro Todd Salons and told me to come along.  There, I started over as an assistant in an intense, 3-year color-specialist program.  After that, I worked as a colorist for them in their Silicon Valley salon in Palo Alto for a while. As blessed as I was, I had developed several allergies and sensitivities, from food, to fragrance, to color!  I would go home and wake up with migraines, rashes, hives and respiratory issues. After an intense car accident, I moved to a salon closer to where I lived. I planned to be my own boss, where I could control what I was exposed to.  Two of my dear friends Glenn Svetich and Jennifer Ross, who are also specialists and educators, opened Hoxton Tom Salon in San Francisco. Their goal was just like mine: to create a salon environment that was nontoxic, and keep the art of hairdressing elevated. I jumped on board with them and have been there since!


How did you discover Oway? What made you decide to switch to the Organic Way of life?

I had already began moving towards an organic and holistic lifestyle. My friends called me the “Bubble Boy” because of all my allergies. I discovered Oway through my friend Jennifer Ross. She began a holistic approach before I did and had already been working with the Simply Organic Beauty family. After research and testing Hcolor, I was blown away that a color line could be so clean and actually work! I leave the salon everyday able to breath, without skin irritations, and happy that I can still give my clients the results they are used to.

Who are the people who have inspired you to become a hair stylist?

At first it was people I had never met!  I knew their imagery: Vidal Sassoon, Annie Humphreys, Antionette Beenders, Vivienne Mackinder, Garren, the Mascolo men and so many more. After joining diPietro Todd and working with a few industry celebrities, they became my mentors and inspirers: Emily Kern, Cares Mills, Erica Campbell, Shelly Mohr, Sarah Classen-Taylor and so many more!  They taught me things I never knew. They taught me to master the rules…and then break them!

If you weren’t a hairdresser, what else would you do?

I would be a baker. I love food, I love to cook, and I LOVE to eat! There are so many parallels between baking and coloring: the precision, the timing, the measuring and quality of your product!


Do you have a signature hairstyle/color that you enjoy doing? Which Oway products are you drawn to the most?

Personally I enjoy doing all colors and techniques, and make sure to keep a variety in my work. I am known for always creating dimension with any tone, and for my blondes. Nothing colored in nature is solid! The Oway products I’m drawn to are Oway Hbleach, Hcolor and the whole Hsystem!

Which 3 Oway products do you think should be a staple in every client’s hair care regimen?


Oway Micro-stimulating Hair Bath, Moisturizing Hair Mask, and Glossy Nectar.  Every client will always need a healthy scalp, hydrated hair, shine and heat protection. Healthy hair holds on to color better too!

What has been the biggest challenge you’ve faced in your career so far?

My biggest challenge has always been balance between work and home life. If you are unbalanced in one, it shows up in the other. Our clients can feel that. I am constantly learning how to improve that balance so that I can be 100% present for each client and avoid becoming disenchanted or burned out.

Your hair color ideas are so unique! Where do you get your inspiration?

My inspirations come from everywhere! Art exhibits, nature, crafts, dreams, food, coworkers, clients, Instagram…You have to be in a state of play to create!

In an industry where following trends is common, what advice can you give to other stylists on how to find their very own style?

Make sure you master the Classic/Foundation Techniques! Trends are great; they will always come and but they will always go. They show us different perspectives. Trends, however, are just variations of Classic Techniques. Trends change – they are recycled, renamed and they are not always appropriate on every face shape, skin type or hair type.

Know the rules before you break them. Know why something reacts the way that it does. By mastering the Classic Techniques, you can be on trend, predict new trends, or make your own!


If you were to do a famous person’s hair, who would it be? Why?

I can’t answer this one! If they have good energy, and want healthy beautiful color, come and see me!

See his other works with Oway below!

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Trending Hair Colors This Week – Vol. 37


Everything’s coming up roses –  literally! This week’s trending hair colors in our #HolisticHairTribe community are all about bright rosy hues and rich, warm tones. The best part is, we got their formulas right here!

Check out our top picks below!


Blush Crush Hair Color Formula

Hair by Erica Walker of Bleached Salon

Blush Crush is a pretty color for clients who want to add life to their blonde hair. Give it more dimension by balay-ing panels around the face.

Natural Level 9

Balayage: Oway Hbleach Butter Cream Lightener + Oway Htone 9 Volume Cream Developer

Gloss: 3g Oway Hcolor 90.3 Golden Super Bleaching Blonde + 3g Oway Hcolor 11.17 Frosted Platinum + 1g Oway Hcolor 7.35 BT Tobacco Blonde + ribbon of Oway Hcolor 0.6 Red Booster


Neon Peach Hair Color Formula

Hair by Angelo Torres of O&M NYC

To create a seamless transition from roots to ends, Angelo rinsed from roots through ends after applying the color. Then, applied our new O&M Clear Gloss to break the base.

Double Process: O&M Ammonia Free Keratin Powder Lightener + O&M CØR.color 20 vol Activator for 1.5 hours

Roots: 30g O&M CØR.color 0.00 Clear + 10g O&M CØR.color 77.45 Red Intense Blonde + 80g O&M CØR.color 5 vol Activator for 20mins

Mids + Ends: 40mL O&M CØR.color 0.00 Clear + 10mL O&M Liquid.CCT 0/55 Red for 10-15mins


Arctic Fox Hair Color Formula

Hair by Jolie Faulkner of Evergreen Salon & Barbering Company

The secret to achieving this beautiful Arctic Fox hair is to highlight in micro fine partings. Then add a little heat and process for 45 minutes time.

Color: Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + Oway Hcolor 0.0 Bleaching Booster double Oway Hcatalyst 40 Volume Cream Developer

Processing Time: 45mins


Russet Auburn Hair Color Formula

Hair by Heather Ripley of MOSS

That shine though! Heather kept this client’s hair healthy with our Oway Moisturizing Hair Bath and Mask + Silk ‘n Glow Hair Bath and Mask.

Natural Level 8

Color: Oway Hcolor 5.44 Deep Coppery Light Brown + Oway Hcolor 6.44 Deep Coppery Dark Blonde + Oway Hcatalyst 20 Volume Cream Developer


Cocoa Caramel Hair Color Formula

Hair by Rebecca Fiske of The Lotus Room

Would you believe this client used to have dry, damaged hair from overheatstyling? Rebecca only had to paint it with Oway Hcolor and gloss with Oway Hnectar to bring it to life!

Base: Oway Hcolor 5.01 Ash Natural Light Brown + Oway Hcatalyst 20 Volume Cream Developer

Gloss: Oway Hnectar 7.31 Desert Sand Blonde


Sandstone Blonde Hair Color Formula

Hair by Sarah Gedda Finney of Elements Organic Salon & Spa

With Oway Hbleach, you barely need any toner! Case in point: this gorgeous Sandstone Blonde hair color Sarah created with only our butter cream lightener!

Painted: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

No Toner

Which are your favorites this week?

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Greening Hairdressing: How to Cut Waste in the Salon


Every day, the salon industry in North America churns out 421,206 pounds of waste. That’s about over 150 million pounds of trash thrown into landfills and our oceans each year!

As holistic hair stylists, we abide by our Do No Harm mantra, meaning we do no harm to the health of our clients, environment and ourselves. So, our day-to-day operations should also consider the direct impact we’re having on the planet. Are we contributing to the waste problem or are we finding a solution? As stewards of the environment, we should be doing the latter. And it starts in our own salons.

With proper salon waste management, we can actually help reduce the immense amount of trash we are generating. Below are some effective ways on how to cut salon waste.

5 Ways to Cut Salon Waste

Reduce product waste.

Foils, hair treatments, hair colors – these are only three items from a long list of salon-generated waste. From the plastic product containers to the rubber gloves and even the tiniest bit of leftover hair color, all these either find their way into our water supply or end up in landfills.

Fortunately, more and more environmentally conscious salon owners and private organizations are making a huge effort to inform hair stylists on proper waste management. One of them is reducing product waste by encouraging salons to purchase products that use recyclable materials like amber glass and aluminum as containers.

Unlike plastic, glass and aluminum can be recycled over and over without losing their strength, durability, and purity. Furthermore, recycling aluminum, including foils, only takes about 5% of the energy used to produce it, as opposed to plastic which hovers around 30%. Meanwhile, recycling glass releases 40% less carbon in the air and requires less raw materials than plastic. That’s a significant energy savings for the environment!

Once you’ve cleared your salon of plastic, the next logical step is to think about how you can avoid disposing of hazardous chemicals. Many salon products contain reactive and toxic ingredients and thus require proper handling. Always:

  • Keep them at room temperature.
  • Make sure they are properly sealed to prevent contamination.
  • Use a weighing scale when measuring hair color to prevent waste. Through this method, there are no leftovers and therefore no toxic waste finding their way into our water systems.
  • Encourage your clients to take part in your Refill Product Program. Glass products allow clients to reuse the containers and get the same product quality at a lesser cost to them and the environment.

Use salon water efficiently.

As water supplies begin to dwindle and drought in some parts of the country worsens, we need to re-evaluate our water usage and look for ways to cut back.

There are several water-saving practices that you can do to efficiently use water.

  • Recycle water by installing a system that allows you to reuse water from your shampoo bowls and sinks for flushing toilets.
  • Fix leaky faucets and showerheads. Did you know slow drips waste about 150-300 gallons per month?
  • Replace old toilets with the new high-efficiency ones. This will help you save 22,000 gallons of water every year.

Conserve energy.

Hairdressing is considered one of the most energy-intensive business in the industry. Salons typically use 40,000kWhs of electricity annually. According to the International Energy Agency, producing electricity uses 40% of primary energy, like coal and fossil fuel, and produces an equal share of energy-related CO2 emissions.

As we all know, the excess of carbon dioxide in the atmosphere causes the greenhouse effect, which lead to global warming. Fortunately, there are several things we can do to reduce our salon’s carbon footprint.

  • Consider using a tankless water heater. It heats water directly without using a storage tank. It only heats water when needed, thus allowing you to conserve not only water, but also energy.
  • Opt for renewable sources of energy, like solar energy, to produce electricity and power your salon equipment. Renewable sources contribute to about 96-98% LESS greenhouse gases.
  • Use low-energy lighting instead of the traditional incandescent bulbs. Incandescent bulbs emit 90% of the energy it uses as heat. Halogen incandescent, CFL, and LED lightbulbs are far more energy-efficient and cost-effective.
  • Take it up a notch by making the most of natural light. It doesn’t require any energy, not to mention it’s free!

Upcycle salon products.

Upcycling takes recycling a step further. While recycling is great, upcycling transforms an otherwise ordinary material into something more desirable. For example, Oway’s amber glass jars and bottles can be used as beautiful plant holders or shelf décor. Check out this article for more ideas.

Donate. Donate. Donate.

All that hair has to go somewhere. You can donate them to organizations like Locks of Love and Wigs for Kids where they make wigs for people and children with cancer.

Hosting donation drives to support calamity survivors and less fortunate communities is also a great way to safely dispose salon products you no longer need, such as unused shampoo, conditioners, hair styling products, and tools.

Also, hair can be donated to Matter of Trust, where it’s used as an eco-clean up method during oil spills, furthering your salon’s eco-friendly efforts.


The Ultimate Guide To Hair Stylist Hand Health


As hair stylists, many of us still work with products containing harsh chemicals for hours on end, exposing ourselves to various health hazards in the process. Additionally, our wrists and hands are in constant motion and remain wet for long periods of time which reduces the skin’s protective barrier, making it easy for irritating substances to penetrate the skin.

According to Hairfinder, 1 of every 5 hair stylists will suffer an illness related to their occupation. These conditions range from respiratory problems to increased cancer risks in hair stylists,  but these three most common health concerns affect our greatest assets—our hands.

Hair Stylist Hand Conditions to Watch Out For

Contact Dermatitis

A European study revealed that hairdressers are three times more likely to be at risk for occupational skin diseases than other professions. One of them is Contact Dermatitis, which is caused by prolonged water and chemical exposure and frequent wearing of gloves.

Dermatitis can be triggered by chemicals like ammonia, artificial colorants, synthetic fragrance and high amounts of paraphenylenediamine (PPD) in many hair color brands. Unfortunately, once you develop sensitivity to these chemicals, it won’t go away. Even the slightest exposure to allergens can cause dermatitis to flare up. Not to mention, many of us hair stylists require heavy doses of steroids, antihistamines and Benadryl just to do the work we love.

Symptoms may vary, but these are the most common signs that you may have contact dermatitis:

  • Red skin
  • Itchiness
  • Burning and sun sensitivity
  • Localized swelling of the skin, such as blisters and lesions
  • Dryness, flaking, and fissuring may occur.

Fungal, Bacterial & Viral Infections

As hairdressers, we spend a lot of time handling tools and hair, which can be reservoirs of infection whether fungal, bacterial or viral. Diseases such athlete’s foot, yeast, staphylococcus, streptococcus, and pseudomonas are just a few of the many infections that can be transmitted into our salons.

Fungal and bacterial infections are far easier to spot than viral ones. For example, viral infections like herpes, Hepatitis C and even HIV can find their way into our system without detection. Therefore, taking extra precautions, especially when there’s a broken skin involved, is needed to prevent contamination and transmission of disease.

If we fail to identify any symptom and impose proper safety measures, we (including our other clients) become susceptible to diseases.


Carpal Tunnel Syndrome


Many hair stylists are plagued by Carpal Tunnel Syndrome – a painful ailment that affects the nerves and muscles in the hands. In fact in 2014, Modern Salon’s Healthy Hairdresser Survey has found that 15% of hairdressers have Carpal Tunnel Syndrome, while 35% are worried they might have this issue in the near future.

We subject our hands to repetitive stress and motions, causing damage to tissues of the wrist. While it can be fixed through surgery, there still can be a lot of complications which, in severe cases, can cut short your beauty career.

How to Avoid These Common Hair Stylist Ailments

These health issues are pretty alarming for sure, but there are a few pre-emptive measures we can do to prevent them from happening, such as:

1. Make sure your tools are regularly cleaned and sterilized, especially when a client with fungal, viral, or bacterial infection enters your salon.

2. Avoid salon products that contain harsh chemicals like ammonia, synthetic fragrance  and high amounts of PPD. Here at Simply Organic Beauty, all our professional organic salon products are completely free of ammonia, and PPD-free hair color alternatives are available for those sensitive to this ingredient.

3. Keep your hands nourished by applying protective creams that contain vitamin E and Omega-3, like Oway Remedy Hand Balm. They help strengthen the skin’s lipid barrier function while restoring its vital moisture levels.

4. Massage your arms and hands whenever you feel tired to keep the blood flowing. Moderate exercise like yoga is also perfect for relieving stress from pain points and joints.

5. Visit your physician for regular checkups. After all, prevention is still better than consuming heavy amounts of medications.

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Trending Hair Colors This Week – Vol. 36


The holidays are almost here and clients will soon come flocking to your salon. We know inspiration can be hard to come by sometimes, but don’t worry because our #HolisticHairTribe has you covered!

Check out our favorite hair colors this week!


Purple Ombre Hair Color Formula

Hair by Christen Papasso

How can you not love ombres? It’s a very low-maintenance hair color because clients can just let it grow out naturally. Perfect for busy clients!

Previously Balayaged Level 8

Mids + Ends: 30g Oway Hcolor 6.77 Deep Purple Dark Blonde + 5g Oway Hcolor 5.6 Red Light Brown  with Oway Htone 9 Volume Cream Developer


Honey Almond Hair Color Formula

Hair by Alisa Owen

This luscious hair color got us grinning from ear to ear! Needless to say, we’re absolutely smitten.

Handpainted: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Gloss: Oway Hcolor 8.3 Golden Light Blonde + a dash of Oway Hcolor 6.4 Coppery Dark Blonde + Oway Htone 9 Volume Cream Developer


Platinum Blonde Hair Color Formula

Hair by Meg O’neill of The Styling Rooms

Forget about balayage, this Icy Platinum Blonde is definitely one of the coolest hues to ever surface this season. But it’s not as easy to achieve as one might assume. Depending on the client’s natural level, it can take several sessions.

Natural Level: 5

Foils: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Zone 1: Oway Hcolor 90.2 Irisee Super Bleaching Blonde + Oway Hcolor 9.1 Ash Very Light Blonde with Oway Htone 9 Volume Cream Developer

Zone 2&3: Oway Hcolor 90.0 Natural Super Bleaching Blonde with Oway Htone 9 Volume Cream Developer


Sandy Blonde Hair Color Formula

Hair by Summer Reid

We don’t get to hear a lot about Sandy Blonde, but this hue is actually one of the prettiest shades of blonde to ever exist. It looks slightly identical to honey blonde but it has more of a cool beige undertone. Clients who don’t like too much warmth in their hair color may find this a suitable alternative.

Balayage: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 40 Volume Cream Developer

Balayage (Some Ends): Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer + Oway Hmilk No Stress Conditioning Treatment

Toner: O&M CØR.color 10.16 Lightest Ash Violet Blonde


Midnight Blue Hair Color Formula

Hair by Ashton Thoms

Isn’t it amazing when you get to play with your client’s grown out highlights? You can easily do an ombre look by simply painting some Oway Hcolor on them!

Color: Oway Hcolor 1.8 Blue Black + 15 vol 1:1.5 over grown out Level 9 Highlights

Processing Time: 25mins


Platinum Blonde Hair Color Formula

Hair by Courtney Curtis

Create some dimension to your platinum blonde with a root smudge. Plus, it’s also a great way to seamlessly blend highlights.

Highlights: Oway Hbleach Butter Cream Lightener

Smudge: O&M Mineral.CCT 7/13 Cool Gold Blonde

Toner: O&M CØR.color 10.16 Lightest Ash Violet Blonde and O&M CØR.color 10.0 Lightest Blonde

Which hair color do you like best? Let us know in the comments!

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Oway Hmelt Launch & Learn Online Training: 8 Things You Missed

Oway Hmelt has finally landed in the United States! With this innovative product from Oway, creating those stunning Pastel and Unicorn-inspired hair colors will be so much easier. Specifically made for formulating fashion tones, Oway Hmelt harnesses the power of natural pigments to add vibrancy and life to your hair color.

If you missed the Launch and Learn online training yesterday, then read on because we got the juicy details right here!

8 Facts about Oway Hmelt

The pigments are harvested from biodynamic-organic phytoactive ingredients.

Oway Hmelt’s ingredients are cultivated and harvested in our family farm in Bologna, Italy. Called Ortofficina, our 50,000-square meter piece of land uses the biodynamic farming method.

A step above organic, biodynamic farming is a holistic form of agriculture that does away with the use synthetic mineral fertilizers, heavy machinery, and chemical pesticides. Instead we use natural fertilizers like humus, earthworms, and insects; and enlisted the help of our free-range donkeys Spritz and Fulmine to mow vegetation and produce fertilizer for the farm. To manage the land and harness our ingredients’ potent benefits, we base our operations on an astronomical calendar. Cosmic and lunar cycles are closely monitored to determine the best time for planting and harvesting, like what ancient farmers used to do back when polluting chemicals and machinery aren’t a thing.


Hmelt DOES NOT contain questionable chemicals such as synthetic fragrance, parabens, phthalates, petroleum, ammonia, GMOs, formaldehyde, among others.

These chemicals will continue to be in Oway’s no-fly list. Preserving the health of the client, stylist, and planet has always been the core of our mission. It’s simply something we cannot compromise.

Hmelt is powered by phytoactives derived from Biodynamic Curly Dock and Organic Mullein.

Oway’s ability to preserve the integrity of the hair during color and lightening treatments is what separates the brand from other salon products in the market. With Oway Hmelt, we’ve added more nourishing ingredients into the mix to keep the hair in top shape throughout the treatment.

Biodynamic Curly Dock is rich in magnesium, iron, potassium, and calcium – which are necessary for improving the hair’s sheen, softness, and combability. Meanwhile, Organic Mullein, which is known for its brilliant flowers, absorbs light and transforms it into stunning brightness, leaving the hair with enhanced color radiance.


Each Hmelt shade contains phytopigments from Fair Trade botanicals.

Our green chemists at Oway have developed a way to obtain color-intensifying pigments from plants. Each Oway Hmelt Pure Pigment Concentrate contains pigments derived from Turmeric, Saffron, Rhatany, Broom, Walnut, and Lycopene. Moreover, these botanicals are acquired from verified Fair Trade networks to support less fortunate communities.

Hmelt features a collection of 9 direct color pigments.

You asked for hair color for creating bold, fashion tones – and we listened. Hmelt features 9 stunning shades to help you unleash your creative potential. They are Blue Charm, Green Harmony, Mysterious Purple, Sunny Orange, Red Energy, Playful Rose, Divine Gold, Glamour Copper Gold, and Authentic Chestnut.

These shades are fully customizable, so you can now explore a ton of formulation options that weren’t possible in the past!

You client’s choice of Hmelt shade reflects their mood and energy.

As holistic hair stylists, the service we provide goes beyond coloring hair. Unlike regular salons, we aim to provide them the most relaxing and pleasant experience. This is why with Oway Hmelt, we highly encourage doing the 5-Point Hmelt Alchemic Consultation, a process that aims to hone the strength of your relationship with your client.

  • It starts with showing your clients the Hmelt Chromatic Color Chart and asking which color they’re usually drawn to.
  • Each Hmelt color conveys a specific meaning that reflects their mood and energy. After the reveal, observe their micro facial expressions, body language, and speech to see if the color’s energy resonates.
  • Continue the consultation until you’ve identified the shade and intensity your clients want.
  • Afterwards, discuss with them the process needed to achieve the color they desire. How many lightening sessions is required? How much will it cost? How long will the color last? Doing this will avoid any future misunderstanding and complaints.
  • Proceed with the corresponding Hmelt color they’ve selected.

And it comes with 6 Hmelt masks, in-salon and take-home hair conditioners that preserve hair color.

You read that right. The Hmelt Pure Pigment Color Concentrates come with 6 Hmelt Masks that you can use to prolong your clients’ hair colors. This is also a great take-home product for clients who need a quick fix for their fading hair color. The Organic Mullein included in the formula helps to revive and enrich the pigments in the hair.

The masks are intermixable with Hmelt pure pigments, and even Oway Hmilk.

Our Hmelt Masks are so versatile – you can create custom conditioners and toners by simply mixing it with our Oway Hmelt Pure Pigments and even Oway Hmilk No-Stress! There has been an increasing demand for color-specific conditioners that clients can take home and these Hmelt Masks are exactly the kind of product they will want to have.


Check out the Oway Hmelt packages to get you started!

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Goal Setting: How to Prepare for Your Salon’s Best Year Ever


November has just begun, but it’s never too early to start planning your business goals for next year. In fact, studies have shown that people who set goals far in advance are more successful than those who don’t. It’s what pushes us to wake up in the morning and do great things.

On a financial standpoint, solo entrepreneurs like us hairdressers depend our income on regular clients, retail, and gratuities. One no-show client or cancellation can leave a big hole in our profits. We have to constantly think of innovative ways to attract and retain clients, and the only way to do this is through proper goal-setting.


But goals are nothing without an action plan to help you achieve them. Here are some strategies we’ve found helpful in accomplishing your salon’s 2018 goals.

How to Successfully Set & Achieve Your Salon Goals

Be S.M.A.R.T.

Developed by Kenneth Blanchard and Spencer Johnson, SMART is a system that helps develop achievable goals. The acronym stands for:

  • Specific – Are your goals precise and clear enough? Specifying your goals helps you determine where to focus your resources and efforts. Instead of saying “I want more clients”, give it a number. Aim for 5 new clients a week. Quantifying it will be so much easier to measure as opposed to general goals, which brings us to the next indicator.
  • Measurable – In order to measure your progress, you have to quantify it in some way. Specify the amount and numbers you wish to achieve – this way, you’ll know if your efforts are paying off.
  • Attainable – While it’s important to try to exceed your personal and professional expectations, you must do it in a way that you’re not setting yourself up for failure. You goals should motivate you, not demoralize you. For example, don’t expect to earn $20,000 in a month in retail when you barely earn that much in a year. Instead, set goals that will allow you to slowly achieve that. For instance, aim to increase your retail profits by 20% each month. Once you’ve attained this goal, you can aim for larger ones. Baby steps.
  • Relevant – Make sure they align with your values and your salon’s philosophy. If the goals you’re setting don’t matter to you and your business, you will be less motivated to work.
  • Time-Bound – Give a realistic timeframe for each goal to create some sense of urgency. You’ll notice that once you’ve set a deadline, you start to think of the small steps you need to take to reach a particular goal. Without a deadline, it’s highly unlikely for you to produce a relevant outcome. For example, you aim to attract 20 clients before the month ends. What are the short-term goals you need to do to reach that number within that specific timeframe?

Write your goals.

According to a study done by the Dominican University of California, those who write their goals accomplished significantly more than those who didn’t. What does this tell us?

The act of writing down your goals and aspirations makes them feel more tangible and allows you to hold yourself accountable to your goals. Post them in the break room or office so you and your team are always reminded of the things your salon needs to accomplish. You’ll be surprised at what you and your team can achieve.

Track your progress.

Goal setting is pointless if you’re not tracking your progress. This step allows you to look back into the setbacks you’ve had and think of the adjustments you need to do in the future to prevent them from happening again.

Furthermore, it also allows you to evaluate your staff’s performance. For instance, she isn’t hitting her retail targets. This means she needs to be coached on how to be an effective salesperson.

Reward yourself/your staff.

Did you hit an important milestone? Make sure to reward yourself and your team for a job well done. It’s easier to stick to a goal when you have something to look forward to.


What are your goals for your salon in 2018? Share it in the comments below!

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Trending Hair Colors This Week – Vol. 35


Chilly days are here again, and we got the hair colors to match them. If you love cool, ashy hues – you’re in for a treat!

See our favorite hair colors from our #HolisticHairTribe!


Frosty Platinum Ash Hair Color Formula

Hair by Stacey Blair of The Styling Rooms

Platinum hair for Fall? Why not! It matches the weather and a perfect choice for clients who don’t want to go the red hair route this season.

Pre-lightened Hair

Zone 1: Oway Hcolor 7.1 Ash Blonde + drop Oway Hcolor – 0.7 Purple Booster + Oway Htone 9 Volume Cream Developer

Zone 2 & 3: 1/2 Oway Hcolor 11.17 Frosted Platinum + 1/2 Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + Oway Htone 9 Volume Cream Developer


Purple Ash Hair Color Formula

Hair by Angela Owens of Lunatic Fringe Salons

How to achieve the perfect Purple Ash hair color? Check out Angela’s work! She has been our go-to hair stylist lately for drool-worthy pastel shades.

Lightening: O&M Ammonia Free Pearl White Powder Lightener + O&M Mineral.CCT 30 Volume LIFT Activator

Color: 20g O&M Mineral.CCT 10/8 Lightest Pearl Blonde + 20g O&M Mineral.CCT 8/16 Light Ash Violet Blonde  + 5g O&M Mineral.CCT 0/66 Violet Tone Booster with O&M Mineral.CCT 10 Volume DEPOSIT Cream Activator

Processing Time: 15 mins


Ash Grey Hair Color Formula

Hair by Cara Robertson of SPAtacular Escapes

To give the color some dimension, Cara painted babylights through the client’s part and around the hairline. Then, she did a shadow root over the fresh highlights to diffuse and soften any lines of demarcation.

Root Smudge: Oway Hcolor 5.0 Natural Light Brown + Oway Hcolor 6.1 Ash Dark Blonde + Oway Htone 9 Volume Cream Developer

Babylights + Shadow Root over Highlights

Toner: Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + Oway Hcolor 0.1 Ash Booster + 5vol


Baby Blonde Hair Color Formula

Hair by Megan Rae Bailey of Apotheclaire

This particular client is 100% grey and wanted a hair color that will allow her to wear her grey hair gracefully. Megan Rae ended up creating this gorgeous Baby Blonde and we couldn’t be more thrilled with the results.

Highlights: 20g Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde + 10g Oway Hcolor 90.1 Ash Super Bleaching Blonde  + 60g Oway Hcatalyst 20 Volume Cream Developer

Foils: 15g of Oway Hcolor 11.17 Frosted Platinum + 15g of Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde with 45g Oway Htone 9 Volume Cream Developer


Flaming Red Hair Color Formula

Hair by Cindy Koder

Coloring and styling curly hair requires a special talent (and product). Pro Tip: Mix Oway Hmilk No-Stress with any Oway hair bath and conditioner to tame the curls and give them a softer, more nourished look.

Root: 15g Oway Hcolor 7.0 Natural Blonde + 40g Oway Hcolor 7.4 Coppery Blonde  + Oway Hcatalyst 30 Volume Cream Developer

Mids: Oway Hcolor 7.4 Coppery Blonde + 10vol

Painted on Previously Lightened: Oway Hcolor 6.4 Coppery Dark Blonde + 10vol


Butterscotch Hair Color Formula

Hair by Serena Rose Jarvis

Whether your client has dark or light hair, they will fall in love with this color. It’s stunning but, at the same time, so natural-looking. It perfectly marries the warmth of brunettes and the coolness of blondes.

Reverse Balayage (Root): Oway Hcolor 7.32 BA Havana Blonde + Oway Hcatalyst 20 Volume Cream Developer

Toner (Ends): Oway Hcolor 11.17 Frosted Platinum + Oway Htone 9 Volume Cream Developer

Processing Time: 10mins

Which hair color do you like best? Let us know in the comments!

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7 Salon Marketing Ideas for a Fun, Rewarding Holiday Season


The holidays are the most anticipated season of the year for entrepreneurs. People are more open to trying out products and services, so it’s the perfect opportunity to step up your salon’s marketing game. Even though it’s still over a month before the holiday cheer is in full motion, it’s better to be prepared.

Whether you’re a chair renter or a salon owner, these holiday marketing ideas will surely help boost your salon’s brand and profits this festive season.

Salon Marketing Ideas for the Holidays

Create special gift packages.

We don’t know about you, but picking out gifts is a tough task, especially for men. Having special gift packages ready for purchase takes away the guesswork and time from choosing the most fitting present for their loved ones. Plus, this is also a great strategy to sell your remaining inventory with little discount.

Set up a photo booth corner.

People love taking selfies and having content to post on social media, so having a photo booth corner where they can take pictures after they’ve had their hair done is a brilliant way to promote your business. Don’t forget to tell them to give your salon a shout out in their caption to give your business that extra exposure.


PRO TIP: Strategically place your brand logo, social media, and products as backdrops for your selfie station. But make sure they look elegant and subtle, so the photo doesn’t look like an advertisement when your clients post it online.

Image Credit: Refinery29

Hashtag it.

To succeed as a small business owner in this digital age, you must learn how to use the internet and social media to your advantage. Instagram and Facebook are currently social media platforms with almost 3 billion active users combined.

In order for clients and potential clients to easily find your business, create a unique and memorable hashtag for your salon’s holiday campaign. This will help set you apart from the many salons in your area and allow you to keep track of your campaign.

Post live tutorials.

Post a live tutorial of this season’s hottest hair styles and colors. By doing so, your clients and prospective clients will know how skillful you are and what you have in store for them this season.

According to research, users who watched an explainer video to learn more about a product or service subsequently bought it. Buyers nowadays do not have much time to read long reviews and product descriptions. They want to see the product in action. Videos can do those and more in only a few minutes.

PRO TIP: While painting and styling the hair, make sure the products you’re using are displayed in full view. Describe to the viewers how to use them, their benefits, and how it makes the hair feel to entice them to purchase.

Organize charity events.

The holiday season is a great time to show much you care for your community. As holistic hair stylists, our purpose extends far beyond making money. Organizing and joining charity events will show your clients how committed you are to your mission. For instance, you can donate beauty products you no longer use to local women’s shelters and non-profit organizations like The Beauty Bus or Project Beauty Share.

PRO TIP: Make it a collaborative effort by encouraging your clients to join your gift-giving event. Set up a box at the reception area where clients can drop off unused beauty products.

Simply Organic Beauty Technical Education Director Rebecca Gregory with Hannah's Homeless rep for our #GreenGiftProject event last year,

Partner with other organizations.

The holidays are a great time to expand your reach. Plenty of organizations and businesses will be holding special events during this time of year. Connect with holistic health groups, environmental organizations, theater communities, or any group that may need the services of a salon professional. Doing so will help you tap into a new client base.

Update your voicemail greeting.

Nothing beats a nice greeting to get your clients excited for the holidays. Do not forget to include in your voicemail an invitation to book online in case clients call during closed hours. This will help prevent your client from going to other stylists in case of hair emergency.

Have you done any successful holiday promotions in the past? Share them below!

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4 Quick-and-Easy Fixes for Dry, Damaged Hair


As the weather gets colder, many of our clients would come into our salon with dry, damaged hair. When the temperature starts to drop, the humidity in the air decreases as well. This leads to frizzy, dry hair – and eventually, damaged locks. While we cannot do anything about the humidity, there are a few quick-and-easy fixes we can suggest to them to protect their hair from dehydration and damage.

Ways to Prevent Dry, Damaged Hair

Cleanse and Condition


We do these regularly, but the secret lies in the ingredients of the shampoo and conditioner we’re using. Are they using sulfate-free products? Are they filled with synthetic chemicals that strip the hair of its natural oils?

The best way to maintain the balance of moisture in the hair is to use shampoos and conditioners containing zero sodium laureth sulfate (SLS). SLS wash away even the natural proteins and oils that keep our hair healthy and moisturized. Furthermore, SLS contain an anionic charge that causes frizz and flyaways, and further dehydration.

Pick products that contain nourishing organic ingredients such as MuruMuru Butter, Honey, Macadamia Oil, and Citrus Oil. These ingredients contain rich amounts of vitamins and antioxidants that protect the hair from external aggressors while keeping it moisturized. You can find these ingredients in Oway Moisturizing Hair Bath and Conditioner.

Minimize Blow-drying

The cold temperature is already very damaging to the hair, and using heat styling tools can only worsen it. Heat causes the cuticles to rise and moisture to escape, leaving the hair prone to breakage. We highly recommend air-drying the hair instead. But if it’s really necessary, make sure to use a heat protectant before styling.

Treat with a Repair Mask

Let’s be real. Most of us only use deep-conditioning treatments like repair masks as last resort when it comes to hair care, thinking our daily conditioner offers the same benefits as masks do. But unlike conditioners, hair masks penetrate the cortex of hair fiber instead of simply resting on the shaft.

Masks that contain extracts from hazelnuts and macadamia, like Oway Moisturizing Hair Mask, are great for filling voids in the cuticles and reconstructing the hair shaft due to their high fatty acid and nutrient composition. Leaving them on for a good 15 minutes and doing this at least once a week will help restore moisture to the hair.

Snip, Snip!

Unfortunately, damage like split ends can never be revived, and the only solution is to get a trim. If your client is not into the whole pixie cut and bob trend, a nice trim with layers will help give the hair more body and volume. Follow with a lightweight leave-in serum to make the hair easier to comb and style.

But of course, all these fixes only work temporarily if they are not taking care of their health. Everything we put in our body is absorbed by the hair. During the consultation, ask your client’s water, vitamin and mineral nutrient intake. A diet rich in proteins and essential fatty acids like Omega-3 can help get their hair on the road to recovery.

Do you follow a specific hair care regimen during fall and winter? Share them below!

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