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Get the latest news and updates from Simply Organic Beauty’s Blog for holistic hair stylists and organic salons.

7 Major Things You Need to Know about the Organic Way of Skincare

If you missed yesterday’s free online training on Oway’s latest organic skincare products for salons and spas, we rounded up the top 7 facts every holistic beauty provider should know about.

According to market research, organic skincare will comprise almost 1/3 of the total organic beauty market in 2024.

With organic skincare expected to dominate the beauty market in the next few years, this your chance to offer organic skincare services in the salon. Organic skincare products that WORK are rare in our industry, and with Oway launching their Natrue-certified skincare line, there would never be a better opportunity than right now.

Oway’s organic skincare line is certified. is one of the few cosmetic certifying bodies known for its strict criteria and clearly defined procedures in differentiating true natural cosmetic products from greenwashed ones. Being certified by Natrue means that the product contains 98.6% – 100% biodynamic, organic, natural, and naturally derived ingredients. With Oway, you know you are TRULY getting the full botanical benefits and potency of each ingredient.


The Oway Beauty active ingredients are made from raw materials and plants grown biodynamically in Ortofficina.

Ortofficina is Oway’s biodynamic family farm in Bologna, Italy where ZERO pesticides and polluting farm machinery are used. The farm plants and harvests its active ingredients in conjunction with the lunar phases to increase their potency and effectiveness. Ingredients that aren’t grown in Ortofficina are sourced from verified Fair Trade networks in South America and South East Asia.

For example, we source our Pataua Oil and Green Clay from our partners in the Amazon region, while we get our Purple Rice from Southeast Asia.

All products are nickel-tested and dermatologist-tested.

Each production batch of the Oway Skincare line undergoes nickel-testing and monitoring. We make sure that each product complies with regulations and safe for all skin types.

Oway uses twice pure water.

The water in every Oway Skincare product undergoes two purification processes called reverse osmosis and ozonation (or ozone generation). These two processes not only remove foreign substances in the water such as heavy metals and nuclear waste, but they also disinfect the water, creating a microbiologically pure water.

The line contains a collection of about 20+ skin-perfecting products for face and body.

Made for all skin types including those with specific skin concerns, the Oway Facial Remedies collection is composed of:

These facial products contain nourishing plant superactives that protect, hydrate and revitalize the skin.

Similarly, the Oway Body Remedies are great for cleansing the skin of dead skin cells and impurities as well as reverse the signs of aging. These are:


You can combine these products to create the ultimate in-salon beauty treatments.

For instance, the Summer and Winter Solstice Blends can be used as a pre-cleansing ritual, followed by the Oway Perfect Cleansing Cream and Tonic Potion, Gommage, and Mask. If you offer a body wrap service in your salon or spa, the Winter Solstice Blend, Beautifying Body Peeling, Ultra-Rich Body Oil, Slim & Shape Booster, Detox Body Bath, and Velvet Body Fluid are the products you need.

To learn more about the Oway skin care recipes and menus, our Oway Skincare Kits comes with a free Oway Beauty Book. Please call your Account Manager at 888-213-4744 for more information.

Check out the following Organic Skincare Kits and Packages for your salon:

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6 Stunning Ammonia-Free Hair Color Transformations You Must See


Curious about what happens during our Simply Organic certification classes? You don’t only get to learn about our ammonia-free hair color lines, and each brand’s philosophy and green chemistry – but you also get to formulate and play with the colors on real models.

Here are the stunning hair colors our new Holistic Hair Tribe members created during our Certification Class in New York City early this month!

Check them out below!


Honey Bronze Hair Color Formula

Halo Section + Around the Face: O&M Paint Powder Clay Lightener with O&M CØR.color 30 vol Activator

Toner: O&M CØR.color 9.5 Very Light Red Blonde and O&M CØR.color 5 vol Activator

Hair Styling

  1. Use O&M Know Knott Detangling Spray to add nourishment to the hair while taking out excess moisture.
  2. Then, use O&M Know Knott Detangling Spray and O&M Style Guru Styling Cream to blow out and keep the hair nourished while smoothing it out. Perfect for creating a silky effect to thick, course hair.
  3. Spray O&M Atonic Hair Thickening Spritz onto dry hair as a heat protectant, then create a wave with a large barrel curling iron.
  4. Use O&M Frizzy Logic Finishing Shine Spray to lock out moisture and prevent frizz.
  5. Comb through with a large wide tooth basin comb to loosen the wave.

Spanish Red Hair Color Formula

Starting level 5 natural

Desired color: A soft velvet red formula that was rich but not too intense

Formula: 40g Oway Hcolor 6.62 Irisee Red Dark Blonde + 20g Oway Hcatalyst 20 Volume Cream Developer + 20g Oway Hcatalyst 30 Volume Cream Developer

Use a combination of Hcatalyst volumes to lift the level slightly without exposing too much warmth and add a pop of brightness to the red she desired.

Hair Styling

  1. To impart additional shine and additional nourishment, use Oway Glossy Nectar to style the hair on slightly damp hair. Glossy Nectar helps in accelerating the drying time and add a bit of thermal protection too.
  2. Once the hair is almost 100% dry, spritz the hair with Oway Thermal Stress Protector and finish the blow dry. The Thermal Stress Protector protects the hair from hot tools used to add a bit of glamorous vertical curls to the hair.
  3. Then, use a medium barrel curling iron held horizontally about 3 inches from the scalp to add some spice to the style.
  4. Finish the look with light mists of Oway Sea Salt Spray to separate the curls and give a medium hold to the hair style.

Shoreline Hair Color Formula

Roots: 1/2 O&M CØR.color 9.0 Very Light Blonde + 1/2 O&M CØR.color 8.0 Light Blonde with O&M CØR.color 20 vol Activator

Ends: 1/2 Oway Hcolor 8.0 Natural Light Blonde + 1/2 Oway Hcolor 0.0 Bleaching Booster with O&M CØR.color 5 vol Activator

Treatment: O&M The Power Base Protein Treatment

Hair Styling

  1. Spray with O&M Atonic Hair Thickening Spritz and remove moisture at 80%.
  2. Apply O&M Rootalicious Root Lift Spray and use the large O&M Volume Curve Hair Brush to give the hair some bend.
  3. Spray with more Atonic and use a tong to add extra support to the wave.
  4. Finish with O&M Original Queenie Firm Hold Hair Spray to set style. Brush through with a classic styling brush and the look is complete.

Glowing Dune Hair Color Formula

Full Head Paint: O&M Paint Powder Clay Lightener and O&M CØR.color 40 vol Activator for 50 mins

Toner: O&M CØR.color 9.11 Intense Ash Very Light Blonde and O&M CØR.color 5 vol Activator roots first, then ends

Treatment: O&M The Power Base Protein Treatment

Hair Styling Products

  1. Start by spraying some O&M Atonic Hair Thickening Spritz, then spritz some O&M Rootalicious Root Lift Spray from roots to ends
  2. Use the large O&M Volume Curve Hair Brush to add body and wave to the hair taking small sections to keep the volume.
  3. Use Atonic to act as heat protectant onto dry hair and use a large barrel curling iron to add definition to ends
  4. Seal the hair with O&M Frizzy Logic Shine Serum to add moisture with organic Argan and Macadamia Oil.

Truffle Brown Hair Color Formula

Starting Level: 80% resistant white/grey at new growth inch

Ends: A faded level 6

Retouch Application: 20g Oway Hcolor 5.0 Natural Light Brown + 10g Oway Hcolor 6.0 Natural Dark Blonde with 30 grams Oway Hcatalyst 20 Volume Cream Developer

Mids + Ends: 20g Oway Hnectar 6.0 Natural Dark Blonde + 20g Oway Hnectar 5.9 Marron Glace Light Brown + 30g Oway Htone 9 Volume Cream Developer and 20g 10 volume

Hair Styling

  1. Style with Oway Glossy Nectar and Oway Smoothing Cream to add hydration and shine while refurbishing the hair texture and porosity.
  2. After the hair is styled in a sleek polished manner, spray Oway Glamshine Cloud to lock out humidity and smooth any flyaways around the hairline.

Crimson Bliss Hair Color Formula

Partial Foils: O&M Ammonia Free Keratin Powder Lightener + O&M CØR.color 20 vol Activator

Roots: O&M CØR.color 4.0 Brown + O&M CØR.color 20 vol Activator

Shampoo + Conditioner: O&M Original Detox Shampoo and O&M Fine Intellect Conditioner

Toner: O&M CØR.color 66.46 Dark Red Intense Blonde + O&M CØR.color 5 vol Activator

Hair Styling

  1. Layer with O&M Know Knott Detangling Spray and remove moisture until 80% dry.
  2. Use O&M Project Sukuroi Gold Smoothing Hair Balm and smooth hair until 100% dry.
  3. Place more Sukuroi through hair and iron small sections to act as an intense keratin treatment, lock moisture in, and defrizz hair.
  4. Then finish with a spray of O&M Frizzy Logic Finishing Shine Spray onto hair to give incredible shine.
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How to Create the Perfect Classic Chignon for Weddings

Chignon is a French word that means ‘bun’. This classic updo is generally done by creating a bun at the back of the head, but there are several ways of doing this wedding hair favorite. We teamed up with Becky Huffman of Wildflower Hair Studio to demonstrate how you can create this popular bridal ‘do using our O&M Spring Wedding Kit.

How to Create a Bridal Chignon

1. Prep the hair with O&M Atonic Thickening Spritz to give the hair some volume and texture. This non-toxic thickening spray is perfect for setting a nice foundation for building the chignon, especially for fine and medium-density hair.

PRO TIP: Always be mindful of the hair texture when prepping the hair to ensure the longevity of the chignon.

2. Part the hair according to what your client desires with a tail comb. Then separate the hair in front starting from the end of the part down to the ear, and clip away.

3. Next, take a small section at the crown and carefully backcomb the hair, then take another section right behind it, joining it with the previous section.


Repeat the backcombing and spritz some O&M Original Queenie in between to create some height and softness through the crown.

4. Gently smooth the surface with the O&M Detangler Brush, making sure not to take away the height and cushion you’ve created.

5. Spray the top layer with O&M Frizzy Logic Shine Spray to smooth and control flyaways, as well give the hair some hold and a gorgeous luster.

6. Once that’s done, gather the rest of the hair to create a nice and tight low ponytail.


PRO TIP: We recommend using two elastics for the ponytail. This ensures that the ponytail stays in place in case the other elastic breaks.

7. Take small sections of the ponytail, gently clipping up the rest.

8. Then, backcomb each section halfway down to create shape. Spray O&M Original Queenie in between sections.

PRO TIP: The O&M Original Queenie is a firm hold spray that doesn’t leave any undesirable flakes on the hair. Some stylists use a sock bun or donut bun, and lay the ponytail over it to create the shape. But if you don’t have any of those, don’t worry – because O&M Original Queenie is perfect for giving the volume needed to create a chignon.

9. Smooth out the flyways, then gather the bottom of the ponytail, tying it with two elastics.
10. Flip the ponytail and secure the ends using a few bobby pins. Spritz the hair with O&M Frizzy Logic Shine Spray once again to tame some flyaway pieces and add shine.

11. To make sure there are no gaps in the bun, use the tail of of your comb to go in and fix any splits and gaps.

12. Next, take the hair in front of the ear and spray a little bit of Original Queenie in the direction of the hair. Comb and pull that panel across the top of your chignon, then pin. Repeat on the other side.

13. Hide the remaining tails by tucking them underneath the bun with a bobby pin.

14. Add some floral or sparkles and voila! Your bride is ready to walk the aisle.


Re-create this elegant chignon using these products from O&M!

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Trending Hair Colors This Week – Vol. 53


Spring may be a season for vivids and pastels, but this week we’re paying homage to blondes, brunettes and redheads. If your clients are looking for something more I-lowkey-had-my-hair-done this season, then these trends are for you!

Check out our favorite hair colors this week!


Du Jour Hair Color Formula

Hair by Kaila Ward

Platinum blonde is high maintenance but keeping the roots (if the client has a beautiful base) makes it so much easier to manage.

Regrowth to Ends: Oway Hbleach Butter Cream Lightener + 15vol

Toner: Equal Parts Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 10.1 Ash Extra Light Blonde with Oway Htone 9 Volume Cream Developer for 10-15mins


Sly Fox Hair Color Formula

Hair by Tassja Lisle of Sweetwater Hair & Bodyworks

Sunkissed brunettes are in season once again! When doing balayage, lighten strokes when at the blending area to create a seamless transition.

Balayage (1:2): Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Toner: 15g Oway Hcolor 7.1 Ash Blonde + 15g Oway Hcolor 8.31 Beige Light Blonde with Oway Htone 9 Volume Cream Developer + a pump of Oway Glossy Nectar


Decadent Red Hair Color Formula

Hair by Hannah Millsy of The Salon California

Many brunettes are predicted to go richer this Spring and Summer. And what’s richer and more vibrant than O&M COR.color’s intense reds?

Base: O&M CØR.color 66.46 Dark Red Intense Blonde with O&M CØR.color 10 vol Activator

Ends: O&M CØR.color 66.46 Dark Red Intense Blonde + O&M CØR.color 77.45 Red Intense Blonde with O&M CØR.color 20 vol Activator


Cocoa Hair Color Formula

Hair by Jessica Mattevi of Hustle + Heart Salon

Give dimension and brightness to your brunettes by taking some pieces and lightening them up with Oway Hbleach. Tone with 8.16 for a more natural look.

Full Foilage: Oway Hbleach Butter Cream Lightener + O&M CØR.color 40 vol Activator

Glaze: O&M CØR.color 8.16 Light Ash Violet Blonde with O&M CØR.color 5 vol Activator for 15mins


Tomcat Hair Color Formula

Hair by Meredith Blake

Curly hair is probably one of the most difficult hair types to color due to its delicate composition. Oway Hbleach is the perfect lightener to use for curls as it contains zero ammonia and infused with organic hydrating botanicals.

Painted & Foiled: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Lowlight Toner: Oway Hcolor 7.3 Golden Blonde

Lightened Pieces Toner: Oway Hcolor 6.1 Ash Dark Blonde

Which are your picks this week?

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How to Create a Salon Refill Product Program


Now more than ever, consumers are becoming more aware of the environmental impact of the goods they are buying. Today’s savvy clients are leaning towards businesses who are making valid efforts in cutting their environmental impact. And as holistic hair stylists, we are in the best position to turn their awareness into action.

Research shows that compared with other recyclable materials, plastic takes the longest to decompose. Thus, experts are predicting that in 2050, plastic packaging will outnumber marine life if we don’t make changes to our plastic consumption soon.

Our solution: A Salon Refill Product Program. Implementing this Program will not only benefit your business sales-wise but, more importantly, it also allows you to become a more sustainable, eco-friendly salon.

Grab our ultra useful Salon Refill Product Program Tips!


Create an eye-catching product refill station.

Your display area is often the first and last thing your clients see when they enter and exit your salon, so it is important to create an eye-catching display area for your Refill Station. This helps generate enough curiosity and interest to get your clients to check out how it works and jump on your newest initiative.

You can either make your own shelves or purchase from thrift stores and craft stores, then neatly arrange the products.

Limited on space? Not a problem! You can use your back bar area as your Refill Station area by simply stocking up on your best-selling products that come in professional sizes, like Hair Baths and Conditioners.

Create an attention grabbing Refill Station Sign.

A Refill Station Sign or shelf talkers are integral to the success of your Refill Station, so make sure they stand out. Place a “Refill Station” sign above the products so clients immediately know what the shelf is for. You can also add business cards and product labels that your clients can read while waiting to be serviced, but be sure to keep the message short and simple. Many salons use Green as font color for their shelf talkers as it’s often associated with being Eco-Friendly.

Make it interactive.

Allow your clients to experience refilling their own salon containers, or watch their stylist do so. This makes them an active participant in solving environmental problems, thus keeping them involved and invested in your initiative.

The Program is also a great opportunity to introduce other Oway and O&M products and their benefits to your clients. Let them smell and test the products and you’ll be surprised how this practice can boost your salon retail sales.

Explain your eco-initiative.

Highlighting the benefits of the Refill Station to your clients and how they’re helping the environment by participating is a sure-fire way to get them on board. Below are some of the Program’s benefits to your clients and the environment:

Benefits For Your Clients

  • Decrease Product Cost by 15%
  • Feel Good About Being More Eco-Friendly
  • Have Fun Interacting with Refill Station Display

Benefits For the Environment

  • Decrease Carbon Emissions
  • Decrease Consumption of Finite Resources
  • Increase Natural Purity of Animal Habitats

The production, transportation, and consumption of  a single plastic container produces an estimated carbon footprint equal to 82.8 grams (about 3 ounces) of carbon dioxide. Multiply that to the billions of tons of plastic waste in our landfills and we got astronomically high quantities of greenhouse gases crowding the Earth’s atmosphere, resulting in global warming.

Encouraging clients to participate in your Refill Program allows them to cut their plastic consumption and reduce their carbon footprint in the process.


Reward your clients.

Offering rewards is a proven way to entice clients into participating in your Refill Program. Put up signs like: “Bring me back to be refilled and receive 15% OFF” and you won’t even have to convince them.

Start your own Refill Station with these kits!

Ready to create your own Salon Product Refill Program?

Grab our FREE Salon Product Refill Program Guide below!


Get helpful tips on how to jumpstart your own Refill Product Station for your eco-friendly salon!

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Hair Stylist + Salon 2018 Tax Deduction Checklist


Tax Day is upon us, and if you’re reading this – chances are you’re still struggling with your taxes. But fret not because we have you covered! Below are some acceptable deductions for salons that will help you get more back on your taxes.

What are acceptable deductions?

Generally, deductions are the things you spent on for your business to make money. This can either be the most mundane objects or absolute necessities for your salon to run smoothly. However, it is important to remember that these things should be appropriate for business.

Because hair stylists are categorically self-employed, we are often a target for IRS audits. Declaring items that are not part of your salon’s expenses will only trigger an audit.

Below are some acceptable expenses you can declare on your tax return

Hair Care Products and Tools

• Shampoo, conditioner, styling products, hair color and wax removal
• Styling tools
• Salon supplies like towels, caps, clips, among others

Salon Furniture, Equipment and Space

• Chairs, stools, carts and trays
• Waiting room area items including furniture and magazines
• Salon space is deductible whether it is owned or rented
• You can also deduct if space in home is used (portion deducted of house expenses such as cooling, heating and insurance)


Training and Continuing Education

• You cannot deduct for education expenses “to qualify you for a new trade or business”. However, after you are licensed, you can deduct the cost of classes to improve your job skills or that your employer requires.
• Subscriptions to trade magazines and journals
• Online CD’s and videos
• Trade shows and certifications (if you traveled to attend, you can deduct travel expenses to include transportation, meals, mileage and hotel)


Employee Expenses

• Salon owners with employees can deduct salaries, benefit plans and uniform expense


• Deduct any expenses associated with advertising your business in trade magazines, cards, flyers, and social media, as well as business cards, business website.

Capital Expenses

• Make sure to keep records of your capital expenses as you can write off your business start-up costs, business assets and improvements. Portion of start-up costs are written off in the first year with the remainder depreciated annually over the next 15 years.
• With Section 179, can write off new purchased equipment up to $500,000. This includes furniture, salon equipment and office equipment like computers, scanners and printers.


• Clothing, such as beauty tunics and salon uniforms, is deductible if they cannot be worn off the job.


• Both business and professional license


• Services that you utilize to keep your business running smoothly, like sharpening scissors and salon cleaning services, are also deductible.


• Liability insurance and healthcare

Charitable Deductions

• If your business donates to the community which include out-of-pocket costs, you can also deduct them from your return.


Meals and Entertainment Deductions

• To qualify, be sure to keep detailed records that document for each expense the amount, the place, the people attending and the business purpose. Without that documentation, you get no deduction.
• Receipt scanner can be your best friend. Scan receipts and save on Dropbox or any online cloud storage services. Backup on thumb drive. You can sort receipts by date or class. Be sure to make note on receipt the people who attended the event and the business purpose.


Energy Efficiency Improvements

• Are you using solar technology for your business? Being an eco-friendly salon has its benefits. If you’ve made energy improvements to your salon or building before 2016, you may qualify for a tax credit. While different from a tax deduction, tax credit allows you to get a dollar-for-dollar discount on your federal taxes.

Ready to file your taxes? Download your Hair Stylist/Salon Tax Deduction Checklist below!

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How To Banish Brass The Non-Toxic Way [VIDEO]

With Spring season heating up and clients spending more time outdoors, you’ll be definitely getting a lot of inquiries on how to fight the brass. While we’ve got Original & Mineral Conquer Blonde Silver Shampoo to get the job done, a conditioner is essential to lock in the moisture and nutrients that help keep the blonde looking pristine.

Introducing Original & Mineral Conquer Blonde Silver Masque. This vegan, non-toxic purple conditioner completes the O&M blonde hair care system, specifically formulated to restore the health and brilliance of blonde and grey hair by eliminating those unsightly yellow tones.

How does the O&M Conquer Blonde Silver Shampoo & Conditioner Work?

To understand how purple shampoos and conditioners work, it’s important to know first what causes blonde hair to look dull or brassy.

People with light-colored hair are more susceptible to discoloration due to various reasons. Frequent heat styling, product buildup and exposure to elements (like sun, salt, chlorine and pollution) all play a factor on the hair’s condition and brightness.

To neutralize unwanted yellow tones, you need a color that’s on the opposite end of the hair color spectrum wheel: PURPLE. But unlike commercial brass-eliminating hair care products, O&M’s Conquer Blonde Silver Shampoo and Masque formula is infused with deep, non-toxic violet pigments and organic Australian naturals like Coconut Oil, Macadamia Oil, and Quandong Fruit. These additional ingredients not only eliminate brassiness, but they also keep the hair moisturized and protected from free radicals that dull the hair.


How to Use O&M Conquer Blonde Silver Shampoo & Conditioner

1. Cleanse the hair first to remove dirt and product buildup.

2. Next, depending on the thickness of the hair, take 2-3 pumps of O&M Conquer Blonde Silver Shampoo and run through the hair.

3. Gently massage the hair and scalp to lather up and evenly distribute the product.

4. Rinse well, making sure there are no purple shampoo left.

5. Using a towel, squeeze the moisture out of the hair for even consistency. Comb the hair with O&M Detangler Brush to prepare the hair for the next step.

6. Follow with O&M Conquer Blonde Masque to bring back the scalp’s natural balance and tone the hair, working your way through the mids and ends.


PROTIP: If you’re toning cool, you can layer in the O&M Conquer System first before applying your toner. Doing so will help improve the porosity of the hair, shift the brassiness and revitalize the color you’ve just done.

7. Depending on the fabric of the hair and the shift you want to make, leave the Masque on for 3-10 minutes, brushing the hair with the Detangler Brush to evenly distribute the product. You can also do a little massage while waiting for the masque to work its magic for a more holistic experience.

8. Rinse, blowdry and style to finish. Your blonde client is ready for a fun-filled Spring season.

Here’s a before-and-after shot of the O&M Conquer Blonde Treatment:


Shop our blonde hair care kit here!

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Trending Hair Colors This Week – Vol. 52


Springtime is the best season to take your creativity and technical skills to the next level. Here are some Spring hair colors to give you some ideas.

Check out our top picks below!


Sea Nymph Hair Color Formula

Hair by Kai Fujimoto

Here’s a useful tip from Kai: “Using a primer helps neutralize all the warmth and slows down fadage. Additionally, Hmelt shows even nicer pastel colors on a prepped canvas.”

Pre-lightened: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 30 Volume Cream Developer

Primer: 40g Oway Hmilk No Stress Conditioning Treatment + 20 drops Oway Hmelt Blue Charm + 20 drops Oway Hmelt Mysterious Purple

Processing time: 20mins

Rinse: Oway Hrestore Protein Treatment Spray + Oway Hmilk No Stress Conditioning Treatment in the bowl

Blue Shadow Root: 40g Oway Hmilk No Stress Conditioning Treatment + 120 drops Oway Hmelt Blue Charm + 80 drops Oway Hmelt Mysterious Purple

Colormelt into 3 formulas

  1. Aqua Blue: 60g Oway Hmilk No Stress Conditioning Treatment + 20 drops Oway Hmelt Blue Charm + 10 drops Oway Hmelt Mysterious Purple
  2. Sea Green: 60g Oway Hmilk No Stress Conditioning Treatment + 15 drops Oway Hmelt Green Harmony + 15g Oway Hmelt Blue Charm
  3. Neutral Blue: 60g Oway Hmilk No Stress Conditioning Treatment + 30 drops Oway Hmelt Blue Charm + 30 drops + 30 drops Oway Hmelt Mysterious Purple

Processing time: 30mins


Nordic Blonde Hair Color Formula

Hair by Evelyne Pink

Opal is a huge trend this season. And if your blonde babes are looking to get hints of that color on their hair, Evelyne’s formula would be very useful.

Prelighten: Oway Hbleach Butter Cream Lightener

Toner: Equal Parts Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 10.1 Ash Extra Light Blonde + 5 drops Oway Hmelt Mysterious Purple


Imperial Blonde Hair Color Formula

Hair by Amy Miller

Amy has only recently started with Oway but her toning game is already on point! Check out the dimensions in this Imperial Blonde she created with the formula below.

Babylights: Oway Hbleach Butter Cream Lightener + Oway Hcatalyst 20 Volume Cream Developer

Toner: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 9.1 Ash Very Light Blonde with Oway Htone 9 Volume Cream Developer + Oway Hmilk No Stress Conditioning Treatment


Heirloom Red Hair Color Formula

Hair by Miranda Bouffanie

Reds are great for Spring too! Oway Hcolor scarlet shades are perfect for adding some richness and intensity to your client’s hair this season.

Roots: Oway Hcolor 7.43 Copper Golden Blonde + an inch of Oway Hcolor 6.4 Coppery Dark Blonde

Blended into: Oway Hcolor 8.44 Deep Coppery Light Blonde + Oway Hcolor 8.43 Copper Golden Light Blonde (half and half) with Oway Hcatalyst 20 Volume Cream Developer


True Champagne Hair Color Formula

Hair by Siobhan Blair of SPAtacular Escapes

Pass the champagne, please. This sparkling wine inspired hair color is a great hair color for clients who want blonde that’s not to cool but not too golden as well.

Prelightened: Oway Hbleach Butter Cream Lightener with half Oway Hcatalyst 20 Volume Cream Developer and Oway Hcatalyst 30 Volume Cream Developer

Toner: Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde with Oway Htone 9 Volume Cream Developer diluted with Oway Hmilk No Stress Conditioning Treatment for 10-15mins

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Oway Hydro-dhara: Healing Ayurvedic Treatment for Salons [VIDEO]

It’s springtime and everything is fresh and new. What better way to help your clients reset and recharge than offering them a truly holistic wellness experience?

Inspired by the healing rituals of Ayurveda, Oway Hydro-dhara means ‘constant flow of water’. This treatment uses essential oil distillates from Biodynamic Rosemary (stimulating), Lavender (relaxing), Rose, Lemon (antioxidant) and Fair Trade Araza to create an aromatherapeutic atmosphere for relaxation and rejuvenation. These essential oil distillates are collected and transformed into Flowerfall, active waters filled with anti-aging and chakra-balancing benefits.

With the use of the Oway Hydro-dhara Holistic Wellness Service Kit, these active waters flow over the head and through the hair, relieving the hair and scalp of tension and stress by indirectly stimulating the pituitary glad – our center of health and well-being.


Depending on the needs of your client, the Oway Hydro-dhara Holistic Wellness service can take about 5-15 minutes. And we’re going to walk you through the steps to ensure you and your clients get the maximum benefits of this revolutionary treatment.

Step-by-Step Hydro-Dhara Treatment

  1. Have your client lay back on the bowl and relax, then do a soft massage so she feels your presence. This also helps keep all her energy together and balanced.
  2. The next step is to CLEANSE the hair with Oway Frequent Use Hair Bath and Conditioner or any Oway hair bath and mask to remove impurities on the hair and scalp. First, take the hair bath down the center of the scalp, massaging it in. Next, work through the sides of the head and behind the ears to the base of scalp in circular motion.

PRO TIP: We recommend washing the hair first without water to allow the biodynamic ingredients in the hair bath to work their way into the scalp, then continue to slowly add water while massaging the head. Don’t forget to work through the mid-lengths and ends of the hair as well.

3. Rinse the hair thoroughly, making sure to wash the hair bath and conditioner off completely to prepare the hair for the next step.

4. Squeeze moisture out of the hair so it’s not too damp for the next step.

5. Mix 500mL of warm water with 30mL of Flowerfall and no more than 6 drops of Oway Essential Oil Blends into the Oway Flowerflask. Depending on the needs of your client, you can use any or all of the following Oway Essential Oils:

6. Take the mixture and slowly pour the content into the Hydro-dhara. It should slowly drip down onto the pituitary gland. The pituitary gland is the center of our well-being and health, so making sure that the Flowerfall is flowing through that area is essential to stimulate the body. During which you can either softly massage the head or let the Flowerfall flow.

PRO TIP: Massaging the scalp outwards helps release the stress and tension from the body.

7. Comb through the hair to make sure the hair and scalp are absorbing all the nourishing benefits of Flowerfall. Then, style and make sure to send your client home with Oway Flowerfall Spray for an instant energy boost while at home or traveling.

Limited on space? You don’t have to have the complete Oway Hydro-dhara Set to offer this rejuvenating treatment. You can use the Oway Flowerfall Retail + Service Starter Kit and gently pour the recipe over the pituitary gland down to the center of the head and around the hairline using the Oway Flowerflask.


Get started with these Oway Hyrdro-dhara + Flowerfall Starter Kits!

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Spring 2018 Hair Color Trend: Ultra Violet Colormelt [Tutorial]

One of the most exciting parts of being a colorist is coming up with new formulations, especially when it comes to vivid/fashion colors. I was given the challenge to come up with a formula that matched Pantone’s Color of the Year which is Ultra Violet.


Because I like a challenge, I started experimenting with all oxidative color. My co-worker Holly came up with some amazing formulations using Oway’s Pure Pigment Concentrate Hmelt. I love the way her formulations turned out, but I wanted to come up with something a little less pastel. Through a lot of trial and error I came up with a formula that used Simply Organic Beauty’s Ultra Violet Spring Color Kit.

Once I had a formula that I liked, I wanted a blank canvas to work with. The model that I used was already platinum blonde with a little bit of level 6 regrowth.

I started by using 25 volume with Oway Hbleach Butter Cream Lightener in the back and worked my way to the front, eventually using Oway Hcatalyst 30 Volume Cream Developer. I put a cap on her to trap all of the heat from her scalp to speed up the process. Then I let her process for about 30 minutes before rinsing her out. She had some old toner on her ends so I went through with a combination of Oway Hmilk No-Stress Conditioning Treatment and Oway Hcatalyst 20 Volume Cream Developer with Hbleach to lift out some of the old color. That sat on the hair for about 5-10 minutes. Once that was lifted out, I used Original Mineral Conquer Blonde Silver Shampoo followed by Hmilk as to not close the cuticle.

Now that her hair was at the blank canvas that I wanted, I could start doing the fun stuff. My goal for the final look was a color melt. One of the most important things to remember while doing this look is to always start in the back. The hair around the front hairline is the most porous and will give you a much darker look then you want. You want to start in the back while the hair is still damp (towel-dried). Having the hair still a little damp will make sectioning easier and quicker and will also allow the color to melt together more seamlessly.

I did all of the roots in the back with my first formula then went through with my second formula and melted it together. I then started applying my first formula to the roots in the front section, starting with vertical sections closest to the ear. Again, this will ensure that the hair around the face won’t get too dark. Once all of the roots were done up front, I went through and melted them with the second formula. I let everything process for 20 minutes.

When she was ready to rinse out, I started by wetting everything down and emulsifying really well. The reasoning was to ensure everything melted together well and for the root color to slightly tone the ends. I did a light shampoo and followed with a moisturizing conditioner.


About the Stylist


Caitlin Helle

Caitlin Helle is a hairstylist at Smoke + Mirrors in Baltimore, MD. Caitlin started her career in 2009, when she worked as an assistant at Sam Wong Salon. This is where she was first introduced to organic and natural hair care products. Through taking classes and a lot of late night mentoring sessions, she realized education was something she wanted to be a part of.

In 2012 she became a certified educator for Simply Organic Beauty and began teaching classes to hairstylists throughout the region afterwards.

As a color specialist, Caitlin was featured in The Colorist magazine’s “30 Under 30 Colorists to Watch”. Although she enjoys all aspects of coloring, balayage and color corrections have a special place in her heart.

Outside of the salon, Caitlin has been involved with New York Fashion Week 2017 and regularly does hair and makeup for THE Artist Agency. She also gives back to the community by doing haircuts for local recovery programs.

Recreate this Ultra Violet color with these products!

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