BORATO
BORATO: Weightless Lift. Amplified Volume.
Inspired by bold, architectural fabrics, Borato lifts, builds, and supports hair without stiffness. From pre-styling prep to finishing texture, every product in this collection is engineered for volume that lasts.
Pronunciation: boh-RAH-toh
The Fabric: A bold, architectural fabric known for lift and contour.
Ideal for: BORATO is ideal for fine, flat, limp, or volume-seeking hair.
The Science & Nature of SEVEN
Every SEVEN formula draws on over 70 natural botanicals and antioxidants for hair that feels nourished, not processed. Every product is SLS-free, SLES-free, paraben-free, and color-safe. Natural ingredients like avocado oil, Brazil nut oil, and coconut oil deliver slip, softness and shine without buildup.
Fragrance Discolsure: One of the hallmarks of the SEVEN experience, the scents within the products are phthalate-free and crafted to meet rigorous global safety benchmarks, including the International Fragrance Association, and free from commonly restricted ingredients without compromising the experience of professional haircare.
Meet the BORATO Collection
BORATO SHAPE Volume Blowout Gel
Forget everything you know about blowout gels. Inspired by the lift and contour of Borato fabric, this airy styling gel is lighter than any traditional cream but delivers the body, volume, and hold of a full blowout. Ginger root and organic glycerin condition as you style, leaving fine to medium hair looking full, glossy, and completely natural. Work it through damp hair, reach for your round brush, and get ready to go big.
BORATO FIBRE Matte Paste
Whether you want soft definition in a longer style or a piecey, undone finish in a short cut, this is the paste that does it. Inspired by the lift and contour of Borato fabric, beeswax and lanolin blend together to create flexible, medium hold with a natural matte finish that works on any length. Emulsify a small amount in your palms, apply to hair for texture or to the roots for lift, and restyle throughout the day without it budging.
Coming Soon