The Science & Nature of SEVEN
How Does SEVEN Meets the Simply Organic Beauty Standard?
Simply Organic Beauty has been in business for over 25 years, working to change salons for the better. We consciously curate our catalog based on our four criteria: purity, planet, people, and professionals. Here's how SEVEN measures up!
Purity
Every SEVEN formula draws on over 70 natural botanicals and antioxidants for hair that feels nourished, not processed. Every product is SLS-free, SLES-free, paraben-free, color-safe, and certified cruelty-free by Leaping Bunny. Natural ingredients like avocado oil, Brazil nut oil, and coconut oil deliver slip, softness and shine without buildup.
Planet
Sustainability is an evolution and with SEVEN recently revamped line, they have made some exciting upgrades to their packaging that reflect the beauty of the formulas inside. Their packaging is now up to 50% Post-Consumer Recycled Plastic, with DIAMOND Hair Treatment Serum and the OPTI Triple-Action Scalp Serum housed in infinitely recyclable glass.
People
SEVEN has professionalism, ethics and community empowerment close to their hearts, working to continue charitably and toward their community. Recently, SEVEN and Simply Organic Beauty partnered to create a limited edition DIAMOND serum with $1 from every bottle sold benefiting the Professional Beauty Association's Cut It Out initiative.
Pros
Just like Simply Organic Beauty, SEVEN was created for salons from the very beginning. In fact, SEVEN was born in 7 Salon on 7th Avenue in Seattle, Washington. Over twenty years of stylist and client feedback has gone into evolving the line to best meet their needs. No product is released without a stylist stamp of approval.
SEVEN Fragrances
One of the hallmarks of the SEVEN experience, the scents within the products are phthalate-free and crafted to meet rigorous global safety benchmarks, including the International Fragrance Association, and free from commonly restricted ingredients without compromising the experience of professional haircare.
What you'll NEVER find in SEVEN fragrances:
- Animal fats & oils
- Benzalkonium chloride
- Bisphenol A (BPA)
- Butoxyethanol
- Coal tar & coal tar-derived ingredients
- EDTA
- Ethanolamines
- Formaldehyde
- Hydroquinone
- Methyl cellosolve
- Methylisothiazolinone (MI)
- Mercury & mercury compounds (including thimerosal)
- Mineral oil
- Parabens
- PEGs (polyethylene glycols)
- Retinyl palmitate
- Sodium lauryl sulfate (SLS)
- Sodium laureth sulfate (SLES)
- Triclosan
- Triclocarban
Seven Collections. Seven Fabrics. Seven Solutions.
Named after fine fabrics, each collection is inspired by the qualities of its namesake and created to support a specific hair need. Find the right solution for every client in your chair!
GAZAR
Deep Hydration. Lasting Softness.
Inspired by the richness of silk Gazar fabric, this collection deeply nourishes dry, brittle hair while restoring softness, shine, and manageability.
The Fabric: A crisp silk fabric known for its richness and softness.
Ideal for: Coarse, dry, or unruly hair in need of softening hydration
KENTE
Strengthen. Rebuild. Restore.
Built to repair and fortify damaged hair, Kente infuses strength into every strand with intelligent repair technology. The KENTE BOND System is clinically proven to reduce breakage by 60%.
The Fabric: A bold, hand-woven fabric originating from West Africa, celebrated for its strength and structure.
Ideal for: Damaged and weakened hair
SATARA
The Fountain of Youth for the Hair & Scalp.
The SATARA OPTI® System is a targeted regimen for hair that is thinning, shedding, or losing density. Powered by patented, plant-based ingredients like Procapil®, Capixyl®, and Agreynist®, our formulas energize follicles, support a healthy hair growth cycle, and help restore optimal function.
The Fabric: A foundational fabric with a clean hand and quiet refinement.
Ideal for: Thinning, shedding, or greying hair
RINZU
Lasting Color. Vibrant Shine.
Like a Rinzu jacquard's intricate weave, color-treated hair deserves lasting beauty. This collection protects vibrancy while enhancing softness and shine.
The Fabric: A Japanese jacquard with intricate woven patterns and luminous sheen.
Ideal for: Color-treated, dull, dry hair
CUBICA
Effortless Care. Everyday Luxury.
Like your favorite fabric, this daily collection is breathable, versatile, and made to support the routine of everyday styling. From clarifying and conditioning to prep and finishing, CUBICA covers the essentials with ease.
The Fabric: A lightweight, breathable fabric valued for its versatility and easy comfort.
Ideal for: All hair types needing light, everyday care
MEZZO
Definition. Moisture. Movement.
From waves to curls to zig-zag patterns, artfully woven Mezzo celebrates the natural rhythm of textured hair with definition, moisture, and movement.
The Fabric: An artfully woven fabric celebrating rhythm and pattern.
Ideal for: All curl types & textures
BORATO
Weightless Lift. Amplified Volume.
Inspired by bold, architectural fabrics, Borato lifts, builds, and supports hair without stiffness. From pre-styling prep to finishing texture, every product in this collection is engineered for volume that lasts.
The Fabric: A bold, architectural fabric known for lift and contour.
Ideal for: Fine or flat hair seeking volume and movement