If your clients have been seeking a holistic approach to enhancing density, ARETÉ’s new Density Renewal collection is taking a more communicative approach through the Six Pillars of Scalp & Hair Longevity: Signal, Reactivate, Stimulate, Support, Strengthen and Soothe.
Where most density products focus solely on stimulation, this collection takes a different starting point by optimizing follicle-to-cell communication. This allows the ingredients applied to the scalp to actually get received and used.
Density Renewal, At a Glance
Density Renewal Hair Wash
A cleansing and stimulating first step, this shampoo awakens the scalp and clears the way for subsequent head spa or at-home treatments. It is gentle, color-safe, and contains no alcohol, eliminating the stripping effect commonly found with density shampoos.
Density Renewal Scalp Serum
A lightweight and fast-absorbing leave-in treatment, it balances the scalp biome and creates the optimal environment for growth. The formula harnesses a multi-pathway approach to scalp longevity, addressing scalp concerns head-on through the Six Pillars of Scalp & Hair Longevity philosophy.
Let’s break down each step of the Six Pillars and which ingredients drive the results!
The Six Pillars of Scalp & Hair Longevity
1. Signal
As mentioned before, this is where the Density Renewal collection starts, setting it apart from similar products and giving you the strongest client talking point.
In both the Density Renewal Hair Wash and Density Renewal Scalp Serum, exosomic plant peptides sourced from turmeric take center stage, opening the cell pathways to receive the additional active ingredients.
2. Reactivate
Once the communication is open, the anagen, or growth phase of the hair cycle, is reactivated via AnaGain, a natural active ingredient derived from organic pea sprouts. This popular ingredient is enhanced when paired with Maca Root in the Hair Wash and peptides in the Serum.
3. Stimulate
Stimulation takes two forms in this collection with the goal of invigorating the scalp and supporting an energized scalp environment. A combination of Organic Rosemary and Wild Spearmint within the Hair Wash creates a gentle, tingly sensation on the scalp and enhances microcirculation. In addition to Rosemary, the scalp serum employs a light Mint and Caffeine to invigorate the follicles.
4. Support
Falling perfectly into the “scalp care as skincare” trend, the support stage sees Niacinamide as the leading ingredient that reinforces the scalp’s skin barrier. In the hair wash, this is paired with Inulin for added hydration. For the scalp serum, Red Clover Flower works to balance DHT (dihydrotestosterone), the hormone that can result in thinning hair.
5. Strengthen
Thinning, compromised hair is fragile and breaks easily, which is exactly what this pillar addresses. In the Hair Wash, botanical biotin and hydrolyzed rice protein fortify the hair shaft and improve elasticity. In the Scalp Serum, the approach shifts slightly to an amino acid complex with vitamin B5, working at the keratin-chain level to support strand resilience.
6. Soothe
Every formula closes the loop by calming what the stimulating ingredients wake up. The Hair Wash uses French lavender and green tea; the Scalp Serum uses aloe vera and rosemary hydrolate. This pillar is a big part of why the line doesn’t leave hair feeling stripped. No alcohol is present in the formula, and no added fragrance means it’s suitable for all scalp types, including sensitive.
Ready to bring the Density Renewal collection to your salon? Click here to place your order!
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