Despite the rising demand for stylists skilled in natural hair care, many salon professionals still lack proper training in textured hair. This gap impacts not only the client experience but also limits opportunities for growth and revenue within the salon.
- 65% of people have wavy, curly or coily hair
- The natural haircare industry is expected to grow to $9.89 billion by 2026
- 1 in 4 Black women have difficulty finding suitable products & over half are unable to find anything
Stylists and salons play a key role in making every client feel seen and supported. One of the most effective ways to do that? Diversify your retail and in-salon product offerings!
Clients with curls, coils, and waves are actively searching for products that truly work for their texture. By diversifying your offerings to include moisture-rich, sulfate-free, curl-enhancing products, you serve a broader range of clients more effectively and increase your retail revenue.
What to Look For in a Curly-Friendly Product
When selecting products for curls, coils, and natural texture, you should look for formulas that support moisture retention, definition, and long-term hair health—without compromising on clean, non-toxic ingredients. Here are the key traits to keep in mind:
Moisture-Rich Formulas: Curly and coily hair types are naturally drier because the curl pattern makes it harder for natural oils to travel down the hair shaft. Look for products with humectants to attract moisture, emollients to seal it in and deep conditioning ingredients that nourish without added weight.
Curl-Defining & Frizz-Reducing: Clients want their texture to be highlighted, not flattened. Select styling products that enhance curl definition, offer flexible hold, and smooth the cuticle to limit frizz and flyaways.
Protein-Moisture Balance: Protein strengthens curls and prevents breakage, but too much can cause stiffness. Choose treatments and stylers that support a healthy balance of strength and elasticity, especially for clients who color or chemically treat their curls.
Avoid Harsh Ingredients: Sulfates, drying alcohols, silicones, parabens and synthetic fragrance can be especially drying or damaging for curls.
Check out our top recommendations for curly clients and services!
Cleansing
ARETÉ Heal & Hydrate
The Heal & Hydrate collection enriches the hair with softness, shine, elasticity and strength through a balancing and hydrating blend of butters, oils and resilience-building botanicals.
How to Use: At the bowl, apply the shampoo to wet hair, lather, then rinse. Repeat for extra cleansing. After cleansing, apply the conditioner to the hair, focusing on mid-lengths and ends. Leave on for 2-3 minutes and then rinse.
Treatment
ARETÉ Botanical Bond Hair Repair Masque
This luxurious masque is enriched with some of our favorite potent ingredients–Sweet Basil for hair loss prevention, Sacred Quinoa for moisture retention, Organic Buriti Oil for extra shine and Ethical Olive Oil for deep conditioning. This powerful blend repairs and rebuilds the bonds in the hair, reducing breakage and leaving your locks silky and resilient.
How to Use: After shampooing, gently massage into the hair, focusing on mids and ends. Leave on for 5 minutes.
Intelligent Nutrients Shine Bright Moisture Mask
Harnessing the power of coastal plants, this deep conditioning mask is infused with nutrients and oils to revive and strengthen overworked hair, adding weightless body, shine and softness.
How to Use: After shampooing and squeezing out excess water, distribute a generous amount of the mask evenly through the hair. Leave on for 1-3 minutes and rinse.
Styling
ARETÉ Curl Contour Texture Spray
This formula activates the hairs’ natural pattern formation on all waves, curls and coils with an infusion of Copernicia Leaf Wax to add reworkable shape and natural shine. Ancient Rome cherished Golden Apricot Oil for its healing properties; today, it tames frizz and flyaways and provides resistance to humidity.
How to Use: Shake well and mist lightly on towel-dried hair, focusing on mid-length to ends for desired texture. Use on dry hair to revive and refresh curls.
O&M Know Knott Detangling Spray
Create tangle-free tresses with a nourishing blend of Organic Argan and Macadamia Oil that leaves hair soft, shiny and manageable. It’s consciously formulated with nourishing Australian naturals and non-toxic hold and shine agents to achieve stunning curls without chemical overload.
How to Use: Spray on to damp or towel-dried prior to cutting or styling, comb through and style as usual.
Stephanie Mero Curl-Perfecting Leave-In Conditioner
Inspired by her own curly hair journey and passion for clean beauty, stylist Stephanie Mero’s Curl-Perfecting Leave-In Conditioner compliments any curl care routine. This multi-tasking leave-in conditioner detangles, conditions, and protects curls with intense nutrients for healthy hair.
How to Use: Apply to wet hair, evenly distributing throughout the hair. Can be used on dampened hair to restyle.
Cultivate show-stopping curls with must-have holistic formulas – click here to shop everything curls!
