Whether you’re a booth renter or multi-location salon business owner, knowing how to effectively sell retail products is vital to your success. It’s not just about increasing revenue, it’s an opportunity to build trust with your clientele and ensure their needs are met. 

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In this video training, Rebecca Gregory and Tracy Olson will teach you the 3 Pillars of Salon Retail Success and what has and hasn’t worked in their own salons. Spoiler Alert: they also deep dive into an Oway Product Knowledge Session (one of the main factors that will determine your ability to sell salon retail products).

3 Pillars of a Successful Salon Retail Strategy

Promotional Planning

Proper promotional planning is vital component to your salon retail strategy. Not only does it set expectations for your team, it can also help purchasing decisions and your ability to maximize retail product profit. In this training, you’ll learn innovative promotion strategies, and how to effectively plan and implement them.

Psychology & Perception

Communication is both spoken and unspoken. Your client’s perception of you and your business begins the moment they wall in the door. Neglecting sensory details like scent and visual merchandising can be detrimental to your salon’s retail sales without you even knowing it. In this section of our training, you’ll learn how to implement experience merchandising, and how to make sure your salon and staff are speaking the same language.

Product Knowledge

It’s vital for those actively selling salon retail products to exactly what and why they’re selling a specific product, and most importantly, how to use it. In this section, we give our best tips for selecting your ideal retail product line and even a little bonus product knowledge session on our Oway product line.

Can’t get enough retail sales knowledge for your salon? Check out these 8 salon retail sales tips!