Now more than ever, consumers are becoming more aware of the environmental impact of the goods they are buying. Today’s savvy clients are leaning towards businesses who are making valid efforts in cutting their environmental impact. And as holistic hair stylists, we are in the best position to turn their awareness into action.
Our solution: A Refill Station Program. Implementing this Program will not only benefit your business sales-wise but allows you to become a sustainable, eco-friendly salon. Plus, it enables you to extend this eco-friendly opportunity to your guests, along with a great discount.
- Increase retail profits by 20%
- Increase client loyalty & retention
- Decrease waste & carbon emissions
- Add to your salon’s sustainability initiatives
Check out our tips for starting your own Refill Station!
Create an Eye-Catching Display
Your display area is often the first and last thing your clients see when they enter and exit your salon, so it is important to create an eye-catching display area for your Refill Station. This helps generate enough curiosity and interest to get your clients to check out how it works and jump on your newest initiative.
You can either make your own shelves or purchase from thrift stores and craft stores, then neatly arrange the products.
Limited on space? Not a problem! You can use your back bar area as your Refill Station area by simply stocking up on your best-selling products that come in professional sizes, like ARETÉ shampoos and conditioners.
Use Attention-Grabbing Shelf-Talkers
Shelf talkers are integral to the success of your Refill Station, so make sure they stand out. Place a “Refill Station” sign above the products so clients immediately know what the shelf is for. You can also add business cards and product labels that your clients can read while waiting to be serviced, but be sure to keep the message short and simple. Many salons use Green as font color for their shelf talkers as it’s often associated with being Eco-Friendly.
Make It Interactive
Allow your clients to experience refilling their own salon containers, or watch their stylist do so. This makes them an active participant in solving environmental problems, thus keeping them involved and invested in your initiative.
The Program is also a great opportunity to introduce other holistic products and their benefits to your clients. Let them smell and test the products and you’ll be surprised how this practice can boost your retail sales.
Explain Your Eco-Initiative
Highlighting the benefits of the Refill Station to your clients and how they’re helping the environment by participating is a sure-fire way to get them on board. Below are some of the Program’s benefits to your clients and the environment:
For Your Clients
- Decrease Product Cost by 15%
- Feel Good About Being More Eco-Friendly
- Have Fun Interacting with Refill Station Display
For the Environment
- Decrease Carbon Emissions
- Decrease Consumption of Finite Resources
- Increase Natural Purity of Animal Habitats
Reward Your Clients
Offering rewards is a proven way to entice clients into participating in your Refill Program. Put up signs like: “Bring me back to be refilled and receive 15% OFF” and you won’t even have to convince them.
Ready to create your own Refill Station? Download this quick guide on how to jumpstart your Refill Station and save up to 30% with exclusive backbar packages!
