The Future is Intelligent™: Introducing Intelligent Nutrients

We are so excited to introduce you to the newest member of the Simply Organic Beauty family, Intelligent Nutrients!

I-N™ was founded in 2008 by the “father of safe cosmetics,” Horst Rechelbacher,  Horst’s daughter, Nicole Rechelbacher, and longtime partner, Kiran Stordalen. Since its creation, I-N™ has been at the forefront of efficacious plant-based products, next-level scientific discovery, sustainable practices, and ethical luxury. 

What sets Intelligent Nutrients apart from other clean beauty brands?

Since Horst’s passing in 2014, Nicole and Kiran have led I-N™ while maintaining the same rigorous standards for wildly effective, supernatural care for hair, skin, and body. They launched the first USDA-certified organic haircare line, and actively seek third-party certifications on each and every product. Their certifications include USDA Certified Organic, COSMOS Certified Organic, COSMOS Natural Certification, Green-e Renewable Energy Certified, Leaping Bunny Certified, and B Corp Certified.

In addition to these certifications, I-N™ believes in radical transparency. Not only do they list every ingredient, including proprietary ingredients, but they also disclose the percentage of certified organic and natural content in every formula. I-N™ products are designed with a minimum of 85% natural ingredients, though they average 96.2%. In the event that a plant-based ingredient cannot be used to maintain efficacy, a performance synthetic will be substituted in the smallest, most sustainable amount possible. 

What makes Intelligent Nutrients so effective?

Clinically proven plant-powered science is the basis for every I-N™ product. A suite of 6 innovative “sciences” is the backbone for these groundbreaking products. 

  • Intelli-Seed™ Science – Harnessing the source of life, Intelli-Seed’s™ key ingredients feed the skin and hair with nourishing antioxidants. 
  • Intelli-Sea™ Science – Sustainably sourced, active marine algae ingredients are effective against signs of aging, improving skin’s firmness, texture, and tone.
  • Intelli-Cell™ Science – This science is based on the revolutionary practice of harvesting plant stem cells from one plant, rather than harvesting many, allowing access to benefits from rare and protected plant species.
  • Intelli-Plant™ Science – Common synthetics and unsustainable ingredients are replaced with plant-based alternatives that perform to the highest standards. 
  • Intelli-Fruit™ Science – Fruit-powered enzymes, glycols, retinols, vitamin C, ceramides, and peptides fuel collagen production and kickstart cell turnover without the petroleum-based global footprint. 
  • Intelli-Sense™ Science – At the heart of every product is an intoxicating aroma powered by certified organic essential oils that masterfully craft an unmatched sensory experience.

Why did Simply Organic Beauty partner with Intelligent Nutrients?

I-N™ believes as we do, that superior results can and should be achieved responsibly. They go out of their way to source ingredients ethically and create sustainable, recyclable packaging that won’t rot in a landfill. Every aroma and flavor is certified organic, allowing for an aromatherapeutic experience without sacrificing health. 

Their love of the stylist, the consumer, and the planet, as well as their commitment to striving for a better beauty industry, made them the perfect addition to the Simply Organic Beauty family. 

We hope you’ll join us in embracing a new, Intelligent™ kind of beauty!


If you would like to add Intelligent Nutrients to your salon, click here to shop!